Creator Science with Jay Clouse

By Jay ClouseBusiness Entrepreneurship Marketing

Creator Science with Jay Clouse episodes

March 07, 2023#140: Maurizio Leo – the sourdough bread blogger who became an overnight success
WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Maurizio Leo is a software engineer-turned-baker who's baked sourdough bread for more than ten years.
Maurizio started a blog called The Perfect Loaf in 2013 to share his passion for baking sourdough bread at home.
Since then, Maurizio’s business has grown a lot. The Perfect Loaf has nearly 100,000 email subscribers with an incredible 72% open rate. He has nearly 300,000 followers on Instagram and a growing YouTube channel as well. Recently, he even published a New York Times best-selling cookbook!
In this episode, you’ll learn:
How to be patient with what you’re creating
Why Maurizio responds to every email he receives
How he makes money from a baking blog
And what he’d do differently to better prepare for his website’s sudden traffic
Full transcript and show notes
Follow Maurizio on Instagram / Youtube / Pinterest
The Perfect Loaf Website / Newsletter / Book
***
TIMESTAMPS
00:00 - Overnight Success Doesn’t Happen Overnight
01:56 - Maurizio’s Slow Beginnings
06:14 - Posting to Nobody for 5 Years
12:11 - Branching Out Into Instagram and YouTube
15:12 - People Start Paying Attention to Maurizio
17:37 - How Maurizio Thinks About SEO
18:46 - Going ALL IN on Content
20:29 - Blowing Up During the Pandemic
24:16 - How to Prepare for Growth
27:39 - Maurizio’s Business Model
31:17 - Chat Vs Forum Based Community Tools
34:24 - The Insane Process of Publishing a Book
40:52 - Preparing for a Book Release
43:50 - Does Email or Instagram Sell Better?
45:09 - What’s Next for Maurizio?
***
RECOMMENDED NEXT EPISODE
→ #148: Kevin Espiritu
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞‍♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices
51 min
February 28, 2023 #139: How Brennan Dunn is Designing and Pricing His New Course Product
EPISODE DESCRIPTION
Brennan Dunn is a friend and a man of many skills and accomplishments – he’s a writer, marketer, developer, and even designer.
Brennan built Palladio, the tool I used to create my email templates. He co-founded RightMessage, an incredible software for segmenting your email subscribers. And these days, he writes a fantastic blog called Create & Sell where he’s documenting all that he’s learned over the years.
We were talking over email recently and he told me he’s actually creating something new under the Create & Sell brand – a platform that pulls in EVERY course lesson he’s ever made and will create custom learning pathways based on a student intake survey.
This is what he wants to build as a single product offer over the coming months and I REALLY wanted to dig into it with him.
So in this episode, you'll hear a conversation between Brennan and me talking through what that might look like.
We talk about positioning, pricing, marketing, and more.

Full transcript and show notes
Follow Brennan on Twitter
Brennan's Newsletter / RightMessage / Palladio

***
RECOMMENDED NEXT EPISODE
→ #146: Justin Moore
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞‍♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 4 min
February 21, 2023#138: Chris Williamson – How his podcast exploded to 70 million downloads and 125 million views
WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Chris Williamson is a former club promoter turned podcaster with his show Modern Wisdom.
In just a few years, Modern Wisdom has generated more than 70 MILLION downloads with interviews of guests like Jocko Willink, Dr. Andrew Huberman, and Ryan Holiday.
Not only that, but Chris has more than 700,000 subscribers on YouTube too. And while Chris started podcasting in 2018, things really accelerated for him in 2020.
In this episode, you’ll learn:
How Chris thinks about the role of HYPE and clickbait
Why Chris worries more about being a “vibe architect” than over-preparing for his interviews
The highest leverage activity he spends his time on to grow his show
How he thinks about the role of video in podcasting

Full transcript and show notes
Follow Chris on Instagram / Twitter / YouTube
Chris's Website / Podcast
***
TIMESTAMPS
00:00 - How Did Chris Williamson Blow Up?
01:33 - Modern Wisdom Podcast Beginnings
04:52 - How Chris Avoids Burnout
08:16 - How Club Promoting Helps Creators
10:18 - Role of Hype and Clickbait in Content
16:16 - Logistics of In Person Episodes
18:10 - In Person VS Remote Interviews
21:46 - Logistics of Posting 3 Episodes Per Week
23:19 - What Does Good Preparation Look Like?
27:24 - How to Build Rapport With Someone Intimidating
31:17 - Chris’s Joe Rogan Experience
35:35 - Working Solo VS With a Partner
38:22 - Why 3 Episodes Per Week?
41:07 - How To Drive New Audio Listeners
42:56 - Where Podcasters Should Focus Their Efforts
47:58 - 6 Tips For Remote Interview Podcasts
52:06 - Clips VS Shorts
***
RECOMMENDED NEXT EPISODE
→ #177: Chris Hutchins
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞‍♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices
57 min
February 14, 2023 #137: How I’ve doubled my following on LinkedIn in the last few months
This week I have a really actionable, audio-only episode of the podcast for you. For the past several months I've been experimenting with my own growth strategy on LinkedIn and have been paying attention to the current research. As a result, I've doubled my following over the last several months! In this episode, I share how I'm incorporating that research (combined with my own observations) into my current LinkedIn approach.

So, in this episode you'll learn:
• Current LinkedIn algorithm research
• Best time of the day to publish
• Current LinkedIn best practices
• What to AVOID doing (that decreases engagement)
• How I turn tweets or threads into content on LinkedIn

Links mentioned:
• Full Algorithm Research Study by Richard van der Blom
• Follow Richard van der Blom on LinkedIn
• Building LinkedIn newsletter by Tomer Cohen
• Follow Cayman Rojas on LinkedIn
• Connect with me on LinkedIn

Tools mentioned:
• Tweetpik
• Taplio (free alternative)
• png2pdf.com

Full transcript and show notes
***
RECOMMENDED NEXT EPISODE
→ #188: Richard van der Blom
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞‍♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices
42 min
February 07, 2023#136: Kevin Parry – How he goes viral on EVERY platform
WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Kevin Parry is a stop-motion animator and video wizard who creates fun animation and mind-bending illusions.
Kevin has a knack for going viral – and, as a result, he's built a massive following on just about every social media platform. He has nearly 2M subscribers on YouTube, 1.3M followers on Instagram, 2.3M followers on Tikok, 200K followers on Twitter, and Kevin even has more than 100K followers on LinkedIn.
In this episode, you’ll learn:
How Kevin approaches different social media platforms
How he works with brands as a one-man studio
How he developed an on-camera presence
Why CONTEXT determines whether or not your content may go viral

Full transcript and show notes
Follow Kevin on Instagram / Twitter / Facebook / TikTok / YouTube
Kevin's Website
***
TIMESTAMPS
00:00 - Going Viral Isn’t Luck
01:43 - Importance of Patience
06:31 - Stop Motion Films Take A LONG Time
08:57 - Transitioning To Social Media Full Time
11:15 - LinkedIn Is Underrated For Creators
13:16 - How Kevin’s Strategy Evolved Over The Years
17:17 - How Kevin Works With Brands
19:06 - Being A One Man Studio By Design
22:56 - Managing Capacity As A Creator
26:00 - Balancing Commercial Vs Personal Work
28:51 - How To Approach Different Social Media Platforms
30:15 - You Can’t Do The Same Content Forever
32:56 - Developing On Camera Presence
34:31 - Lessons From Working On Feature Films
36:30 - You Don’t Have To Build A Community To Be Successful
37:58 - Kevin’s Stop Motion Course
39:42 - Masterclass On Shareable Content
45:26 - What Is Kevin Struggling With?
***
RECOMMENDED NEXT EPISODE
→ #167: Jenny Hoyos
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞‍♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices
50 min
February 02, 2023 BONUS: Creator Debates – Will Podcasts FAIL Without Video? | Jay Clouse vs. Joe Casabona
WATCH
▶️ Watch this video on YouTube
***
EPISODE DESCRIPTION
I’m excited to share with you an episode of a new podcast that I’m really excited about – it’s called Creator Debates with Justin Moore.
You may or may not know that Justin and I are pretty good friends – his business is called Creator Wizard and he helps creators find & negotiate your dream sponsorships so that you stop leaving $ on the table. And he’s really, really good at that.
Justin was my guest on Episode #112 of this podcast which was our first-ever VIDEO episode of this show on YouTube. He was gracious enough to be my guinea pig and I returned the favor with his new video show, Creator Debates.
Creator Debates features stupid arguments to help creators make smart decisions. In this episode you’re about to hear, I debate with Joe Casabona on whether podcasters should be focused on leveraging video or not. And as someone who recently made the switch from audio only to video, I’m arguing FOR video.
These guys are good friends, both members of The Lab, and this episode is a lot of fun. So, I’m sharing this episode in full with you today here on the feed. If you enjoy it, subscribe to Creator Debates in your podcast player OR, if you’d rather watch in video, the link is in the show notes.

Subscribe to Creator Debates in audio / video
Full transcript and show notes
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞‍♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices
41 min
January 31, 2023 #135: Behind the scenes of my first solo YouTube video (our most successful video yet)
WATCH
▶️ Watch this video on YouTube
***
EPISODE DESCRIPTION
We released our first-ever solo video on the channel yesterday. And, so far, it's the most successful video on the channel yet.
The video is called, “How I Made $300K in 2022 Without A Big Audience” and I break down the seven major revenue streams in my business. You can watch here it right now.
This is a big moment for the channel not just because it's the FIRST solo video on the channel, but because we actually plan to do a lot of solo videos on the channel this year. YouTube is a big area of focus for me this year, despite currently being my smallest channel.
So in this episode, I want to talk a little bit about our YouTube strategy and why I’m putting so much emphasis on it this year. Not only that, but I’ll share a little behind-the-scenes of making THIS video, what we learned, and how we’re approaching future videos as well.

Full transcript and show notes
***
RECOMMENDED NEXT EPISODE
→ What we've learned in our first year on YouTube
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞‍♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices
27 min
January 24, 2023 #134: Mariah Coz – Selling high-ticket programs on evergreen (without sales calls)
WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Mariah Coz is the founder of Fearless CEO.
Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen.
In this episode, you’ll learn how Mariah thinks about pricing, how to design your high-ticket hybrid program, how to avoid sales calls, and why you may want to consider an evergreen offer.

Full transcript and show notes
Follow Mariah on Instagram / Twitter / Facebook
Follow Fearless CEO on Instagram / Website / YouTube
***
TIMESTAMPS
00:00 - Selling WITHOUT Sales Calls
01:35 - Mariah Built Tiny Homes Before It Was Cool
03:00 - Taking In-Person Courses Online
05:30 - When Mariah Decided To Change Everything
08:21 - Organizing Webinars Is Like Being In A Punk Band
11:12 - Burnout Sent Mariah To The Hospital
12:22 - Pivoting To High Ticket Evergreen Sales
16:19 - Low Ticket vs High Ticket
17:23 - Live Launch Vs Evergreen Sales
19:57 - Are Course Prices Declining?
25:44 - Should You Sell High Ticket?
28:05 - What To Do When You’ve Underpriced Yourself
31:22 - How Big Does A Group Course Need To Be?
36:54 - Designing Your Own High Ticket Offer
42:37 - Creating Urgency In Your Offers
45:49 - Selling WITHOUT Making Free Content
***
RECOMMENDED NEXT EPISODE
→ #192: I coached Ali Abdaal on building a membership
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞‍♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices
53 min
January 17, 2023#133: Behind the scenes: How much I earned (and spent) in December 2022
This week I have a REALLY transparent, audio-only episode of the podcast for you. It’s a peek behind the curtain into The Lab, my private membership community.
The Lab is about 160 creators all experimenting and growing together. It’s genuinely my favorite place on the internet and I’m blown away by the caliber of people who have chosen to join.
Every month in The Lab, I record a 30-minute Retro. This is a solo video where I literally walk through my numbers for the month to show how I’m making money, how I’m spending money, the lessons I’m learning, and the strategy decisions I’m making because of it.
A lot of members tell me it’s one of their favorite parts of membership.
To end the year, I decided to record December’s Retro live with members of The Lab so that they could ask questions as I went along.
So this week on the show, I’m sharing with you the audio of that members-only session. You’ll get to listen in on:
How much money I earned in December (spoiler: it's $40K)
Where that money comes from
How I’m thinking about growth on social media
...and a whole lot more.
I think you’re going to enjoy it. And if you do, I would invite you to consider joining The Lab as a member! I’ve capped the total number of spots at 200 so there are less than 40 spots available right now.
You can join at https://join.creatorscience.com/
You won't regret it!
Join The Lab
Enroll in Build A Beloved Membership

***
RECOMMENDED NEXT EPISODE
→ #191: Breaking down my $60,723 product launch
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞‍♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices
54 min
January 10, 2023What's underneath brand building for creators
I was recently invited on the Bootstrapped Founder podcast, with Arvid Kahl.
I actually interviewed Arvid on Creative Elements back in May 2022 (Episode #101) so it was fun to dive a bit deeper in this second round.
We talk about making a living as a creator, how to choose great names for your projects, and lessons learned the hard way.
You will learn about:
How to develop discipline to fuel creativity
Why executing on public promises creates more audience trust
Why choosing an aligned brand name is so critical
Tips for creating a content backlog so you don’t fall behind
How to refocus when you start comparing yourself to other creators
The 3 core strategies to know BEFORE starting a membership community
Why building an audience is like an insurance policy for creators

Want to learn more?
Listen to me interview Arvid Kahl (Episode #101)
Enroll in Build A Beloved Membership
Join The Lab
***
RECOMMENDED NEXT EPISODE
→ #101: Arvid Kahl
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞‍♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 1 min