Creator Science with Jay Clouse

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EPISODE DESCRIPTION

Natalie Ellis is the co-founder and CEO of bossbabe.

bossbabe is a community of female entrepreneurs – and it started on Instagram. Today, the bossbabe Instagram account has more than 3.5 million followers.

In this episode, you’ll learn what’s working TODAY on Instagram, how to make content that gets shared, how to turn your followers into email subscribers, and why you need to be open to change if you’re building your business on Instagram.

Full transcript and show notes

Follow Natalie on Instagram / YouTube / TikTok

Follow bossbabe on Instagram / Website / YouTube

***

TIMESTAMPS

00:00 - Natalie Ellis Is An Instagram Queen

01:42 - How bossbabe Grew So Fast

05:45 - Personal Brand Vs Separate Entity

07:35 - Qualities Of A Viral Instagram Post

09:31 - Being Relatable Without Being Negative

11:35 - Writing Is At The Core of Creativity

12:44 - Why Choose Instagram?

15:13 - How To Move Followers To Email

17:04 - Craft A Viral Instagram Reel That Converts

20:45 - Do You HAVE To Use Reels?

22:55 - Are Captions And Hashtags Important?

23:28 - In Feed Content Vs Stories

24:26 - Different Eras Of Instagram

26:14 - What Platform Is The Best To Start From Zero?

28:18 - Building A Personal Brand To Support A Company

31:05 - How To Approach Building With A Partner

38:16 - Product Strategy Masterclass For Creators

44:56 - How To Prioritize What You Should Be Doing

46:39 - How Being A New Mom Changed Natalie’s Work

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→ #88: Tori Dunlap

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EPISODE DESCRIPTION

Daniel Wall has 1.6M followers on TikTok and nearly 800K subscribers on YouTube – all because of his short-form videos highlighting behind-the-scenes stories in music and entertainment.

He's on a mission to inspire and educate the next generation of creators.

In this episode, you’ll learn the most important ingredients to short-form success, Daniel’s framework for making attention-grabbing videos, the full process he goes through to make a video on TikTok, and why he believes storytelling is more important than anything else.

Full transcript and show notes

Follow Daniel on TikTok / YouTube / Instagram

***

TIMESTAMPS

00:00 - Daniel Wall Is A Viral Machine

01:35 - Why Daniel's Wall?

03:02 - Creating Just For Fun

04:23 - Improving Your Content Over Time

07:47 - How Daniel Researches For Content Ideas

10:19 - Masterclass On Hooks In Short Form Content

15:37 - Daniels Video Making Process

20:21 - What Your Audience ACTUALLY Cares About

23:39 - CEFL Content Framework

25:13 - Moving Audiences Across Platforms

27:16 - Daniel's Business Model

28:20 - How To Think About TikTok Vs YouTube Shorts

31:01 - Daniel's Transition To Long Form Content

37:51 - How To Get In Touch With Wildly Successful And Busy People

41:22 - Are You Worried About The Transition To Long Form?

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→ #136: Kevin Parry

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EPISODE DESCRIPTION

Sarah Renae Clark is a YouTuber who creates coloring books to help you overcome anxiety and create something you can be proud of.

Recently, Sarah launched her newest product the Color Cube, a physical product that makes color selection easy and fun! With 250 color palettes as handy cards to help build your confidence in choosing colors that look good. The Color Cube had a $50,000 launch and currently generates about $200,000 per month!

In this episode, you’ll learn how Sarah used communities to build her audience, how Pinterest plays a key role in her business, how YouTube improved her email newsletter engagement, and why actually caring about PEOPLE is what builds your business.

Full transcript and show notes

Learn more about Sarah

Learn more about the Color Cube

Follow Sarah on YouTube / Instagram / Twitter

***

TIMESTAMPS

00:00:00 - She Built An Empire With… Coloring Books?

00:01:22 - The Emergence Of Adult Coloring Books

00:04:05 - The Beginnings Of Sarah’s Business

00:06:22 - What Makes A Good Coloring Book?

00:08:01 - Most People Give Up Too Soon

00:09:24 - Integrating Into New Communities For Your Business

00:15:13 - Using Free Samples To Sell

00:18:22 - The Best Business Advice Sarah Got

00:20:34 - Creators Are Autodidactic

00:23:16 - How To Help People Navigate Your Catalog

00:28:57 - Can You Rely On One GREAT Revenue Stream?

00:30:58 - Pinterest Almost Killed Sarah’s Business

00:38:57 - Sarah Starts A YouTube Channel

00:43:22 - Building Relationships With Your Audience

00:47:15 - How To Manage Operations At Scale

00:49:27 - Working With Your Significant Other

00:54:16 - Making Physical Products Is HARD (The Color Cube)

01:01:16 - Sarah COLD Launched The Color Cube

***

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→ #174: Bonnie Christine

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EPISODE DESCRIPTION

Hayden Hillier-Smith is an industry leader in online editing.

He has edited for top-name talents like Logan Paul, Sam & Colby, Alex Wassabi and many more. In 2020, he won the Streamy for best editing. Today, Hayden is also the cohost of The Editing Podcast, publishing weekly videos about film editing.

In this episode, you’ll learn where YouTube is heading, how to keep an audience’s attention, how to hire an editor, and why Hayden doesn’t believe in creating videos for the YouTube algorithm.

Full transcript and show notes

Learn more about Hayden Hillier-Smith

Subscribe to The Editing Podcast

Follow Hayden on Twitter / YouTube

***

TIMESTAMPS

00:00 - YouTube Content Is Shifting

01:43 - Hardest Thing About Working For Logan Paul

03:25 - We Are Entering The Next Era Of YouTube

06:33 - Why You Shouldn’t Copy Big YouTubers

08:05 - Why Hayden Went Solo

09:41 - How Do You Reconcile Niching Down?

10:57 - Hayden Doesn’t View Data Like Other YouTubers

12:14 - How Hayden Approaches Making Videos

14:43 - Importance of Early Retention

16:34 - What Creates High Energy?

18:21 - Importance Of Sound Design In Videos

20:39 - How To Choose What Sounds To Use

21:28 - How Does Being An Editor Affect Personal Viewing Experiences

23:00 - Why Start A Podcast?

24:15 - Hayden’s Rules For The Editing Podcast

26:12 - The Editing Podcast Intros Are Insane

27:13 - What’s Been Surprising Since Going Solo?

29:15 - Drama and Negativity Get Views

31:02 - Thinking About Growth Oriented Content

32:29 - Hayden Wants To Improve Life For YouTube Editors

35:01 - How To Hire A Great Video Editor

38:30 - What Should A New YouTuber Be Doing?

39:41 - What To Think About YouTube Shorts

40:37 - The Community Tab Is SUPER Underrated

42:06 - We Love Colin and Samir

44:25 - Why YOUR Perspective Is Important In Content

46:04 - Hayden’s YouTube Predictions

47:43 - Start Investing In Your Audience NOW

***

RECOMMENDED NEXT EPISODE

→ #173: Danny McMahon

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EPISODE DESCRIPTION

Neville Medhora is the creator of Copywriting Course and SwipeFile.com.

Neville first flexed his copywriting skills by helping Noah Kagan write emails AppSumo, which led to their highest sales days ever. Neville created Copywriting Course in 2012 (then spelled "Kopywriting Kourse") and generated more than $2 million in course sales within two years.

In this episode, you’ll learn how YOU can get better at copywriting, how Copywriting Course has changed over the years, why Neville has leaned more into community, and the opportunities Neville is focusing HIS attention on in 2023.

Full transcript and show notes

My interview on Neville's podcast

Learn more about Copywriting Course

Follow Neville on Twitter / YouTube

***

TIMESTAMPS

00:00 - Neville Medhora Is The OG Online Copywriter

01:22 - Neville Ran A Rave Dropshipping Company In College

02:14 - Copywriting Lessons From A Convicted Fraudster

03:49 - Neville Grew AppSumo With Noah Kagan

04:30 - Kopywriting Kourse Is Created

05:13 - Who Is Your ACTUAL Target Audience

08:00 - Cliffhangers Are A GREAT Engagement Tactic

09:14 - Why Should People Care About Your Content?

10:39 - The Early Days Of Online Courses

14:21 - The Future Of Online Education

20:59 - The Evolution of Neville’s Online Business

26:09 - How Neville Has Continually Brought In New Customers

27:36 - A URL Change Caused A 400,000 Visits / Month Drop

31:45 - Is Copywriting Harder Now That Consumers Are Smarter?

37:02 - Twitter Is The Best Place To Meet People

40:07 - How To Make Yourself More Consistent

43:42 - Apple Should Make A Social Network

45:13 - My YouTube Strategy

47:10 - Neville’s Biggest Struggles

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→ #35: David Perell

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Recently, I spoke with my friend Andrew Barry on The Learning Culture podcast, and we talked about all things community. If you’ve listened to this show for a while, you know that community is really important to me and also an area where I have a lot of experience – having sold a community in the past and then also working with Pat Flynn and SPI last year.

This episode is super tactical and specific about building community and some of the pitfalls to avoid. If you’re interested in community-building, I think you’ll really like it.

You will learn about:

Want to learn more?

Enroll in Build A Beloved Membership

Join The Lab

Curious Lion Learning

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EPISODE DESCRIPTION

Daniel Murray is the creator of The Marketing Millennials, a podcast and newsletter focused on today’s marketing leaders and tomorrow’s stars.

Daniel is also a creator for Workweek and personally has 110,000 followers on LinkedIn. The Marketing Millennials Company page has more than 500,000.

In this episode, you’ll learn how to use LinkedIn company pages well, some of the nuances that make your content stand out, when to use images vs. text, and why your goal should be to create a pattern interrupt.

Full transcript and show notes

Follow The Marketing Millennials on LinkedIn

Subscribe to The Marketing Millennials

Follow Daniel Murray on LinkedIn / Twitter

***

TIMESTAMPS

00:00 - Daniel Murray’s Growth Secret

01:32 - Daniel’s Path to Marketing

03:17 - Marketing Operations VS Marketing Automation

05:01 - What ACTUALLY Makes You Successful In Marketing

06:26 - How Marketing Should Be Taught In College

08:06 - Creating A Space To Learn Good Marketing

13:02 - How Should We Think About Company Pages

18:16 - LinkedIn Has Great Organic Reach

20:33 - Company Pages Are Like Meme Pages

23:48 - Why Are People Posting Dark Mode Tweets?

28:48 - Gaining 40,000 Followers PER MONTH

30:52 - Using Other People’s Content To Grow YOUR Following

33:15 - Image VS Text Posts

34:05 - Speak The Language of the Platform

36:55 - What Makes a GREAT Post?

38:27 - Testing What Works For You

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→ #188: Richard van der Blom

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EPISODE DESCRIPTION

Kayse Morris is the creator of The CEO Teacher and has helped thousands of other teachers break through the classroom glass ceiling.

Kayse started selling her teaching resources from the kitchen table in 2013 after grappling with a four-year-long stint through deep (and I mean deep) postpartum depression. Today, The CEO Teacher is a multimillion dollar business.

In this episode, you’ll learn how Kayse transitioned from selling digital products to a membership, how to avoid making bad hires, how she manages such a large membership community, and why Kindness is at the core of her business.

Full transcript and show notes

Learn more about Kayse Morris

Follow Kayse Morris on Instagram / YouTube

***

TIMESTAMPS

00:00 - From Government Assistance to Multi-Million Dollar CEO

01:15 - Kayse Has An Idea

04:40 - The Early Days of Selling Digital Products

07:58 - Kayse Built An Audience On Accident

11:01 - Her Life Changed Forever

12:31 - The Old School Way To Build An Email List

14:11 - Jay and Kayse Talk Music

16:10 - Struggles With Depression After Finding Success

18:17 - Change Your Mindset To Be A Better Boss

20:22 - The Team Behind Kayse Morris

20:36 - What Is An “Integrator”

23:01 - Teachers Are The PERFECT Entrepreneurs

25:31 - How Does Success Change Your Relationship With Money?

30:47 - You HAVE To Know The Customer Journey

32:16 - Don’t Do Memberships Like Kayse Did

34:05 - NEVER Say “Lifetime Access”

37:30 - The CEO Teacher Program Breakdown

41:38 - How To Manage A Community At Scale

44:50 - Become A Master At Launches

***

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→ #105: Daphne Gomez

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I was recently asked to be a guest coach on a new show called the $10k Creator Podcast. The show follows Daren Smith on his journey to becoming a "10k creator" meaning 10,000 email subscribers and $10,000/mo in revenue. In this episode, I help talk Daren through what I believe his next steps should be.

This is very similar to the calls I host every week inside The Lab! If you want to get this type of support yourself, consider joining us.

Join The Lab

Listen to the 10k Creator Podcast

Follow Daren Smith on Twitter

***

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→ #146: Justin Moore

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EPISODE DESCRIPTION

Jake Thomas is the writer of Creator Hooks. Creator Hooks is a newsletter dedicated to helping you write better YouTube titles by studying human psychology.

I read this newsletter every week, and what I love about Jake’s approach is that he’s very data-driven.

In this episode, you’ll learn how to research your own titles, how you can leverage human psychology to get views, some successful frameworks for titles, and why curiosity is the most impactful emotion to tap into.

Full transcript and show notes

Subscribe to Creator Hooks

Follow Jake Thomas on Twitter

***

TIMESTAMPS

00:00 - He Is The Biggest YouTube Title Nerd IN THE WORLD

01:20 - DON’T Copy The Biggest YouTubers. Here’s Why

05:13 - How Jake Became OBSESSED With YouTube Titles

08:05 - The SECRET to Finding Patterns In Successful Titles

10:33 - The 3 Clickworthy Emotions You Don’t Know About

14:36 - How A Pro YouTuber ACTUALLY Makes Titles

19:09 - Playing The CRINGEY Game Of YouTube Titles

23:26 - Become A PRO At YouTube Titles

29:25 - Titles Are More Important Than Thumbnails (In Education)

30:54 - A/B Testing Titles For Beginners

37:25 - Is This Chapter Title A Waste Of My Time?

38:26 - How a Title Nerd Curates His Newsletter

42:54 - Make Titles For Humans NOT Algorithms

48:09 - STOP Putting “And” In Your Titles

49:40 - The Art Vs Science of Titles

***

RECOMMENDED NEXT EPISODE

→ #193: Jake Thomas

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