Creator Science with Jay Clouse

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EPISODE DESCRIPTION

Jason Sew Hoy is the cofounder and CEO of Supercast. He was previously COO & Chief Growth Officer at 99designs.

Supercast is a podcast subscription platform for thousands of podcasters, networks, and publishers. Their top 10 podcasters earn $12+ million a year directly from their listeners.

In this episode, we talk about Jason’s path to Supercast, when a premium podcast subscription makes sense, how to create good incentives for subscribers to pay, and why none of this has been possible without Experimentation.

Full transcript and show notes

Learn more about Supercast

Follow Jason Sew Hoy on Twitter

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TIMESTAMPS

00:12 - Creator Ecosystem Bird’s Eye View

00:34 - Today’s guest

01:02 - Jason’s Journey To 99designs

02:16 - Jason Saw The Power Of Podcasting

02:50 - What We Learn Today

03:30 - The Unusual Beginning’s of 99designs

08:26 - Creator vs Creative

14:12 - Tim Ferris Inspired Jason’s Interest In Podcasts

16:19 - Jason Meets Andrew Wilkinson and Sam Harris

16:43 - Patreon Problems Needed Solutions

17:30 - Start Of Supercast

18:29 - Money Behind A Huge Podcast Launch

21:37 - Why Breaking Points Blew Up

23:06 - How Can I Sustain Creating Bonus Content?

24:16 - Supercast Q+A Feature

25:13 - Best Trick To Growing A Paid Community

29:39 - Is Ad Free Enough To Convert a Free Listener?

31:19 - Is 5% Conversion Rate The Standard?

32:58 - Teams Behind Successful Podcast Creators

34:28 - When To Monetize Your Podcast

40:09 - Best Incentives to Convert Free Listeners to Paid

44:16 - How To Price A Premium Membership

46:24 - Monthly vs Yearly Pricing

***

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→ #119: Omar Zenhom

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EPISODE DESCRIPTION

Kat Norton energetically teaches Microsoft Excel to individuals, businesses, and educational institutions.

Since launching Miss Excel in June 2020, she has grown a community of over 1,000,000 people on TikTok & Instagram (@miss.excel) through viral Excel trick videos infused with creativity, music, and dance.

Kat was recently awarded the Microsoft MVP Award and has been featured in Business Insider, CNBC, and Entrepreneur Magazine as a pioneer in the "Excel Influencer" space. Kat was also named one of the Top Influencers of 2021 by Forbes.

In this episode, we talk about how Kat overcome her fear and began posting on TikTok, how she thinks about energy management, how she earned $100,000 in a single day, and why all of her progress can be attributed to taking what she calls “Messy Action.”

Full transcript and show notes

Learn more about Miss Excel Kat Norton

Follow Kat Norton on TikTok / Instagram

***

TIMESTAMPS

00:16 - Weird and Wonderful World of TikTok

00:45 - Kat Norton

01:14 - The pandemic changed everything

02:55 - Kat got a $1 million idea

03:00 - 1st viral TikTok

03:28 - What we learn today

04:12 - Beginnings of Miss Excel

06:44 - Miss Excel becomes a business

07:30 - Did Kat even use TikTok?

08:10 - Overcoming limiting beliefs and anxiety

12:45 - Embracing messy action

14:35 - Kat’s self-imposed bounds on action

18:37 - How to exude positive energy

19:25 - How Kat handled blowing up so quickly

21:50 - Kat NEVER reached out for press

22:50 - How does your energy affect your content?

24:30 - Does Jay smile?

25:45 - How do you reach a higher version of yourself?

26:55 - Energy Management is better than Time Management

30:25 - Jay wants to buy Tony Robbins mini trampoline

30:37 - Kat on her spiritual journal and seeing Tony Robbins

33:23 - Kat’s journey to earn $100,000 in a single day

40:30 - Kat’s tips on going viral

43:20 - What is a good TikTok posting frequency?

45:10 - Miss Excel business model

46:02 - How to make a successful webinar

48:20 - How to structure time to be more productive

50:45 - What has Kat struggled with?

52:31 - What is next for Miss Excel?

***

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→ #181: Dr. K

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EPISODE DESCRIPTION

Hello my friend! Welcome to a short, special, audio-only episode of Creative Elements.

First off – I wanted to let you know that I’ll be at Podcast Movement this week! If you’re in Dallas for Podcast Movement 22, shoot me an email! I’ll be speaking on Thursday at 1:15 and my session is called How to Build Your Own Podcast Discovery Engine with Twitter and Email. It’s a breakdown of how I’ve been using Twitter and email to grow this very show. AND, if you do find me, I’ll give you a rare, coveted Creative Elements sticker.

So, if you’ll be at Podcast Movement in Dallas August 23 through the 25th, shoot me an email and come to my session Thursday at 1:15 local time. 

The second update is that I’ve rebranded my business and my newsletter! Formerly known as Creative Companion, my newsletter is now called Creator Science. Read more on that below.

Subscribe to Creator Science

Join The Lab

Read about the rebrand

Submit a question for the Mailbag

Check out the YouTube

Full transcript and show notes

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

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CONNECT

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📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

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EPISODE DESCRIPTION

Austin Belcak is the founder of Cultivated Culture, which people how to land jobs they love without “traditional” experience and without applying online.

Austin has 1.3 million followers on LinkedIn and his posts have been viewed hundreds of millions of times. He's recently started investing time into Twitter, where he already has more than 50,000 subscribers.

In this episode, we talk about Austin’s approach to content creation, what content is working on LinkedIn today, why good people give bad advice, and how being Data Driven helped him become one of the biggest accounts on LinkedIn.

Full transcript and show notes

Learn more about Austin Belcak

Follow Austin Belcak on LinkedIn / Twitter

***

TIMESTAMPS

00:13 - LinkedIn is underrated

00:40 - Today’s guest

01:07 - The problem with our education system

02:03 - Applying to tech companies

03:34 - Is Austin LinkedIn’s TOP creator?

04:20 - What we learn today

04:58 - What do you want to be when you grow up?

05:42 - Austin’s early interest in entrepreneurship

06:29 - Good people give bad advice

08:45 - Learning the RIGHT way to get hired

11:09 - People project their own shortcomings onto you

14:32 - Sometimes your friends work against you

15:40 - Seeking approval from others is a bad idea

18:03 - You have to fail a lot

19:12 - Austin’s first piece of content

20:58 - Starting to create on LinkedIn

22:24 - Early struggles creating content

24:56 - Ways to remove anxiety from creating

25:35 - Developing habits

27:10 - Austin’s content posting cadence

32:09 - Importance of luck

32:59 - Importance of data

33:39 - Find a medium that gives you energy

34:21 - Analyzing your content to improve

37:13 - Why analyzing content is important

39:08 - New LinkedIn carousel strategy

41:24 - Longevity of LinkedIn content

43:00 - Austin on building genuine relationships

47:40 - Using a CRM to track relationships?

***

RECOMMENDED NEXT EPISODE

→ #127: Daniel Murray

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EPISODE DESCRIPTION

Thomas is a YouTuber, podcaster, and author who helps people become more capable and productive. His main YouTube channel has nearly 2.5 million subscribers and more than 160 million views! 

In 2020, Thomas began producing a lot of content about how to use Notion, a popular project management and note-taking software. But instead of publishing those videos on his existing channel, Thomas created a SECOND channel called Thomas Frank Explains, which itself already has nearly 80K subscribers and almost 3 million views.

So in this episode, we talk about Thomas’s YouTube journey, why he built a second channel for his Notion content, how he’s thinking about short-form video like Shorts, and how intentional he is about all of the details that go into building his business.

Full transcript and show notes

Learn more about Thomas Frank

Subscribe to Thomas Frank on YouTube

Subscribe to Thomas Frank Explains on YouTube

Follow Thomas Frank on Twitter / Instagram

***

TIMESTAMPS

00:17 - Today’s guest

01:01 - When Thomas took YouTube seriously

01:49 - Thomas’s early inspiration

02:38 - What we learn today

03:39 - YouTube vs Wistia

05:27 - Why don’t Thomas’s old videos suck?

06:36 - The “true” start of Thomas Frank

07:14 - Using Reddit to grow on YouTube

08:23 - Thomas goes viral

10:26 - What changed after the viral video?

11:41 - How Thomas was making money to focus on YouTube

12:32 - Thomas didn’t turn on AdSense until 100k subs

15:40 - Creator self-doubt

16:53 - Thomas’s approach to criticism

18:09 - What took 2200 subs to 2.5 million

19:25 - Importance of platform discoverability

21:35 - YouTube podcasts

22:15 - How does Thomas think about his business today?

23:13 - The Notion Arc

26:18 - AdSense + Brand Deals vs Direct Monetization

31:18 - Why make a second YouTube channel?

32:58 - What’s the plan for the main channel?

34:41 - How does the YouTube algorithm work?

36:50 - How to think about short form video

39:20 - Looking at content through the “Jobs to be done” framework

41:39 - Why Thomas makes everything FREE

45:45 - Thomas’s skillshare hack

48:50 - Team Thomas Frank

51:15 - Every creator should hire an editor sooner

52:20 - Art vs Ego

53:19 - What is currently frustrating Thomas Frank?

***

RECOMMENDED NEXT EPISODE

→ #183: Thomas Frank

***

WHEN YOU'RE READY

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EPISODE DESCRIPTION

Chris is a legend in the creative world. He is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind, a Brand Strategy Design Consultancy. Blind has worked with some incredible clients including MLB, Wells Fargo, Honda, Intel, Microsoft, NFL, Nike, Showtime, EA, Google, Audi, Sony, XBOX, Snapchat, and Riot Games.

Chris is also the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.

In this episode, we talk about Chris’s path from design school to content creation, the bold moves he took to transition from agency life to creator life, how you can make that same transition, and why today he’s all in on Content as a way to impact a billion people.

Full transcript and show notes

Learn more about Blind

Learn more about the Futur

Subscribe to The Futur on YouTube

Follow Chris Do on Twitter / Instagram / TikTok / LinkedIn

***

TIMESTAMPS

00:14 - Today’s guest

01:01 - Chris took on a challenge

02:25 - A traditional path wasn’t for Chris

04:25 - What we learn today

05:07 - Chris’s start in the design world

05:59 - Honing your craft vs business development

06:51 - When Chris started to find success

07:21 - The importance of consistency and relationships

09:29 - Concept of “trading up”

11:15 - How you work with BIG clients

14:40 - Is there any risk to spec work?

18:28 - Chris’s transition from Blind to The Futur

22:04 - Blind’s business model during the transition

22:56 - The painful part of business

23:45 - What was driving the shift towards content?

26:50 - The plan for Blind employees

27:27 - Difference between YouTube and commercial work

28:18 - Cultural redefinition at Blind

29:46 - Chris’s start in content

31:25 - Start of The Futur

32:52 - How was The Futur making money?

33:37 - Chris’s identity crisis

37:04 - Voice of The Futur

40:45 - How YOU can make the transition to content

44:37 - How Ben Stiller found the Severance animator

45:30 - You’re 2 or 3 people away from who you need to know

47:21 - The ugly side people don’t talk about

48:30 - Ask and you shall receive

49:23 - How to land your dream job

53:04 - What is Chris struggling with today?

***

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→ #121: Bryan Harris

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EPISODE DESCRIPTION

Polina Pompliano is the author of The Profile, which studies the most successful and interesting people and companies in business, entertainment, tech, sports, and more.

The Profile is a paid newsletter. Before Polina was writing The Profile, she wrote for Fortune, USA Today, and CNN. Polina also has nearly 130,000 followers on Twitter and in order to write exceptional profiles, says she read 1.8 million words online last year – the equivalent of 25 books.

Profiles are a rare breed of writing – and Polina is really good at it. She’s written profiles of Sara Blakely, Elon Musk, Dwayne The Rock Johnson, Dolly Parton, Kris Jenner, and many more.

In this episode, we talk about the difference between profiles and biographies, the economics behind a paid newsletter, the most effective strategies she’s found for growth, and why the secret to a great profile is found in the Details.

Full transcript and show notes

Subscribe to The Profile

Follow Polina Pompliano on Twitter

***

TIMESTAMPS

00:12 - New projects

01:00 - Today’s guest

01:40 - Polina by the numbers

03:00 - What we learn today

03:40 - Why profiles are great

05:40 - Difference between profiles and biographies

06:58 - What makes a great profile?

10:00 - How Polina approaches research

12:30 - How to tell what matters to someone

13:00 - How does Polina find time to do research

15:33 - What if you can’t get primary research?

16:10 - Response between primary and secondary research

17:09 - Ever have someone get mad?

18:35 - Free vs Paid offerings

19:40 - The Profile metrics

21:00 - The Profile business model

24:00 - What it takes to do a paid newsletter

28:00 - Important factors for growth

29:16 - Newsletter subscriber behavior

30:44 - Newsletter pricing

31:10 - Best methods for newsletter growth

33:27 - Newsletter cross promos

36:38 - Free to paid subscriber journey

39:10 - Name recognition and views

43:49 - Most difficult part of a newsletter business

***

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→ #147: Chenell Basilio

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EPISODE DESCRIPTION

Over the last decade, Justin Welsh has helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital. Then, in 2019, he burned out.

Now he runs a boutique advisory firm for entrepreneurs and creates digital products for creators. He has 150,000 followers on Twitter, 250,000 followers on LinkedIn, more than 35,000 subscribers to his email newsletter, and has earned more than $2M as a solo creator.

In this episode, we talk about his approach to LinkedIn, when he decided it was time to expand to new platforms, why business can be thought of as a game, and why being Autodidactic has helped him grow quickly.

Full transcript and show notes

Learn more about Justin Welsh

Get the Content OS

Get the LinkedIn OS

Follow Justin Welsh on Twitter / LinkedIn

***

TIMESTAMPS

00:13 - Catch up

00:48 - Today’s Guest

01:16 - Justin Welsh by the numbers

01:42 - Beginnings of Justin’s writing career

03:50 - Justin experiences burnout

04:10 - What we learn in this episode

05:18 - Early on people didn’t get it

06:04 - Is LinkedIn a practical place to start writing?

07:34 - Justin’s early experience writing

08:45 - Morning routine post blows up

10:08 - Justin’s starting expectations

11:51 - Is business a game?

19:44 - How to make a great LinkedIn Profile

21:55 - Crafting the perfect LinkedIn headline

25:30 - The Creator Funnel

28:14 - Do platforms suppress content with links?

31:30 - How should people emulate Justin today?

35:41 - Justin’s approach to social media

37:33 - Using LinkedIn to grow on Twitter

40:08 - Using awareness channels to grow

41:15 - People get weird about sales funnels

42:35 - Where are creators falling short?

46:52 - What separates the 5% from the 1%?

47:48 - When do you decide to make something a product?

51:32 - Justin’s course structure and production

54:10 - Does Justin have a team behind him?

55:10 - Justin gets very real about burnout

56:55 - Justin’s approach to networking

***

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→ #118: Sahil Bloom

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EPISODE DESCRIPTION

I wanted to drop into your feed today and share some BIG news with you…

If you haven’t listened to yesterday’s episode with Justin Moore yet, I wanted to let you know that it just so happens to also be the first video episode of Creative Elements!

It’s beautiful, I’m so proud of it, and I wanted to tell you a little bit more about it in case you haven’t already given it a look on YouTube. 

Because here’s the thing – I think you’re going to be surprised by the way we’ve built the video show.

Full transcript and show notes

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

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EPISODE DESCRIPTION

Justin Moore is a Sponsorship Coach & the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table. He’s also a member of my membership community, the Creative Companion Club!

Along with his wife April, Justin has been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M.

Today, Justin runs a cohort-based course called Brand Deal Wizard to help creators land their dream sponsorships, a growing TikTok and he has a personal mission to enable creators big and small to land 1 million paid brand partnerships by 2032.

In this episode, we talk about his experience on YouTube, why he thinks TikTok today is like YouTube 10 years ago, how you can land your own brand partnerships, and why Reliability has been his secret weapon in working with brands.

Full transcript and show notes

Learn more about Justin Moore

Subscribe to Justin Moore on YouTube

Follow Justin Moore on Twitter / Instagram / TikTok

***

TIMESTAMPS

00:00:16 - Challenges of trying a video show

00:01:56 - Benefits of doing a video show

00:02:54 - Justin Moore background

00:03:20 - Justin's childhood entrepreneurship

00:04:09 - Justin's early opportunities on YouTube

00:05:03 - Justin by the numbers

00:05:52 - What we are learning today

00:06:36 - Justin's college days and early career

00:09:34 - Anxiety about life and avoiding disasters by accident

00:10:34 - The start of AprilAthena7 and AprilJustinTV

00:11:41 - What was early YouTube like?

00:14:28 - Very first brand deal

00:15:18 - What were the first months of posting like?

00:16:53 - Is grit as necessary today as it was for early Youtubers?

00:19:02 - TikTok today is YouTube 10 years ago

00:20:06 - Why should you diversify your income?

00:26:15 - AdSense + Brand Deals vs Direct Monetization

00:29:38 - Recent failures + sticking it out

00:32:47 - Why you need to be getting brand deals

00:34:54 - How to get a brand deal with 0 followers

00:46:11 - Teaching new creators business etiquette

00:47:59 - How do you pitch yourself to brands?

00:53:55 - Who do I send my pitch to?

00:56:55 - What's the best 1st step to getting a brand deal?

00:59:04 - Marketing Rule of 7

***

RECOMMENDED NEXT EPISODE

→ #179: Justin Moore

***

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