Creator Science with Jay Clouse

Creator Science with Jay Clouse

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Creator Science with Jay Clouse episodes

  • #165: Announcing one of the biggest projects I’ve ever done.

    In this episode, I am going to discuss the Creator Science Syndicate. I just launched the syndicate to connect you to the companies that you use and love.

    If you're not familiar with the word syndicate, it's an investing term. I'm going to try to give you a crash course in financial education to understand what a syndicate is, if this is new to you, how investing works, and how you can get involved in the Creator Science Syndicate.

    Join the Creator Science Syndicate

    Learn more about Syndicates from Going VC

    Listen to my 2020 interview about syndicates

    Full transcript and show notes

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    Learn more about your ad choices. Visit megaphone.fm/adchoices

    25 min
  • [GREATEST HITS] #114: Miss Excel – Engineering virality and earning more than $100,000 in a single day

    WATCH

    ▶️ Watch this episode on YouTube

    ***

    EPISODE DESCRIPTION

    Kat Norton energetically teaches Microsoft Excel to individuals, businesses, and educational institutions.

    Since launching Miss Excel in June 2020, she has grown a community of over 1,000,000 people on TikTok & Instagram (@miss.excel) through viral Excel trick videos infused with creativity, music, and dance.

    Kat was recently awarded the Microsoft MVP Award and has been featured in Business Insider, CNBC, and Entrepreneur Magazine as a pioneer in the "Excel Influencer" space. Kat was also named one of the Top Influencers of 2021 by Forbes.

    In this episode, we talk about how Kat overcome her fear and began posting on TikTok, how she thinks about energy management, how she earned $100,000 in a single day, and why all of her progress can be attributed to taking what she calls “Messy Action.”

    Full transcript and show notes

    Learn more about Miss Excel Kat Norton

    Follow Kat Norton on TikTok / Instagram

    ***

    TIMESTAMPS

    00:16 - Weird and Wonderful World of TikTok

    00:45 - Kat Norton

    01:14 - The pandemic changed everything

    02:55 - Kat got a $1 million idea

    03:00 - 1st viral TikTok

    03:28 - What we learn today

    04:12 - Beginnings of Miss Excel

    06:44 - Miss Excel becomes a business

    07:30 - Did Kat even use TikTok?

    08:10 - Overcoming limiting beliefs and anxiety

    12:45 - Embracing messy action

    14:35 - Kat’s self-imposed bounds on action

    18:37 - How to exude positive energy

    19:25 - How Kat handled blowing up so quickly

    21:50 - Kat NEVER reached out for press

    22:50 - How does your energy affect your content?

    24:30 - Does Jay smile?

    25:45 - How do you reach a higher version of yourself?

    26:55 - Energy Management is better than Time Management

    30:25 - Jay wants to buy Tony Robbins mini trampoline

    30:37 - Kat on her spiritual journal and seeing Tony Robbins

    33:23 - Kat’s journey to earn $100,000 in a single day

    40:30 - Kat’s tips on going viral

    43:20 - What is a good TikTok posting frequency?

    45:10 - Miss Excel business model

    46:02 - How to make a successful webinar

    48:20 - How to structure time to be more productive

    50:45 - What has Kat struggled with?

    52:31 - What is next for Miss Excel?

    ***

    RECOMMENDED NEXT EPISODE

    → #181: Dr. K

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    59 min
  • #164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard)

    WATCH

    ▶️ Watch this episode on YouTube

    ***

    EPISODE DESCRIPTION

    Jon Youshaei is an ex-YouTube employee and one of the smartest creators on the platform right now and I’m not exaggerating.

    He’s done just about 260 million views in the past year alone and it was not an accident. His strategy just works

    So in this episode, you'll learn

    • The best YouTube advice no one has ever told you
    • The 1st Frame rule
    • How Jon packages his videos
    • And where there is still a massive opportunity for creators to find success
    • Full transcript and show notes

      Jon's Website / Facebook / YouTube / Twitter / LinkedIn / Instagram / Community

      ***

      TIMESTAMPS

      (00:00) The Smartest Creator on YouTube

      (01:07) Best YouTube Advice No One Ever Told You

      (04:11) How to Build Your Variety Show

      (08:14) 1st Frame Rule 

      (12:28) How to Find Your Niche

      (15:19) Age is ACTUALLY an Advantage on YouTube

      (17:10) The Dr. Mike-ification of YouTube

      (18:26) Jon’s Packaging Process

      (24:20) Why Content Formats are so Important

      (27:12) You Should Start with Shorts

      (28:54) Converting a Shorts Audience to Long Form

      (33:33) The Future of YouTube

      ***

      RECOMMENDED NEXT EPISODE

      → #152: Paddy Galloway

      ***

      WHEN YOU'RE READY

      📬 Creator Science Newsletter

      🚀 Get CreatorHQ (creator operating system)

      🧪 Join The Lab (private membership community)

      🧞‍♂️ Get a Personalized Offer

      ***

      CONNECT

      🐦 Connect on Twitter

      📸 Connect on Instagram

      💼 Connect on LinkedIn

      📹 Subscribe on YouTube

      ***

      SPONSORS

      💼 View all sponsors and offers

      ***

      SAY THANKS

      💜 Leave a review on Apple Podcasts

      🟢 Leave a rating on Spotify

      Learn more about your ad choices. Visit megaphone.fm/adchoices

      39 min
    • #163: David Moldawer — Diving deep into book publishing with an industry insider

      David Moldawer has spent more than a decade in book publishing, acquiring and editing best selling books for Penguin, Saint Martin's Press, McGraw Hill, and Amazon Publishing New York. Those books were predominantly nonfiction in the areas of business, technology, health, and memoir.

      Today, David is an independent writer and editor with his business Bookitect. David helps authors create bulletproof book proposals.

      In this episode, you’ll learn:

      • Who should write a book
      • When they should write a book
      • Why they should write a book
      • What they should write a book about
      • And how the publishing industry works - from royalties to advances, the auction process, hybrid publishing, self publishing, and more
      • Full transcript and show notes

        David's Website / LinkedIn / Newsletter / Instagram

        ***

        RECOMMENDED NEXT EPISODE

        → #182: Noah Kagan

        ***

        WHEN YOU'RE READY

        📬 Creator Science Newsletter

        🚀 Get CreatorHQ (creator operating system)

        🧪 Join The Lab (private membership community)

        🧞‍♂️ Get a Personalized Offer

        ***

        CONNECT

        🐦 Connect on Twitter

        📸 Connect on Instagram

        💼 Connect on LinkedIn

        📹 Subscribe on YouTube

        ***

        SPONSORS

        💼 View all sponsors and offers

        ***

        SAY THANKS

        💜 Leave a review on Apple Podcasts

        🟢 Leave a rating on Spotify

        Learn more about your ad choices. Visit megaphone.fm/adchoices

        1 hr 4 min
      • #162: George Blackman – How to script your videos like Ali Abdaal and Ed from Film Booth.

        WATCH

        ▶️ Watch this episode on YouTube

        ***

        EPISODE DESCRIPTION

        George Blackman is a YouTube scriptwriter who’s been hired by YouTubers like Ali Abdaal, Mike Shake, and Ed from Film Booth to write videos for them.

        Scripting is one of THE most important parts of the video-making process that you may be overlooking – and George says it can make or break your video.

        So in this episode, you’ll learn

        • How a great video starts
        • The 4-hat writing process to make better videos
        • Tips for finding and hiring a scriptwriter
        • And how to craft the perfect Call to Action to end your videos
        • Full transcript and show notes

          George's Website / Script Templates / Newsletter / Twitter / LinkedIn

          ***

          TIMESTAMPS

          (00:00) The Secret Scriptwriter Getting Millions of Views

          (01:20) How to Start a Video

          (05:08) The Biggest Writing Mistake YouTubers Make

          (06:37) Get Full Creative Control of Your Videos 

          (09:43) Do This Before You Start Writing

          (12:02) 4-Step Process to Writing the Perfect Script

          (16:42) How to Write to Engage the Audience

          (22:30) Why You Should Hire a Scriptwriter

          (24:33) Where to Find a YouTube Scriptwriter

          (27:36) Crafting the Perfect Call to Action

          ***

          RECOMMENDED NEXT EPISODE

          → #193: Jake Thomas

          ***

          WHEN YOU'RE READY

          📬 Creator Science Newsletter

          🚀 Get CreatorHQ (creator operating system)

          🧪 Join The Lab (private membership community)

          🧞‍♂️ Get a Personalized Offer

          ***

          CONNECT

          🐦 Connect on Twitter

          📸 Connect on Instagram

          💼 Connect on LinkedIn

          📹 Subscribe on YouTube

          ***

          SPONSORS

          💼 View all sponsors and offers

          ***

          SAY THANKS

          💜 Leave a review on Apple Podcasts

          🟢 Leave a rating on Spotify

          Learn more about your ad choices. Visit megaphone.fm/adchoices

          34 min
        • #161: Ask Creator Science – when to change strategy, my issue with the term “solopreneur,” dealing with trolls, and a lot more

          In this episode, we're going to do another listener mailbag.

          Instead of doing a guest interview as I typically do, I'm going to do a question and answer. 

          I'm going to start with the questions that I got from members of The Lab, then I'm going to transition to Twitter, LinkedIn, and then finally Threads. I'm going to answer as many questions as I can before I lose steam.

          Listen to my recent Mailbag episode

          Full transcript and show notes

          ***

          RECOMMENDED NEXT EPISODE

          → #169: Q&A with Jay

          ***

          WHEN YOU'RE READY

          📬 Creator Science Newsletter

          🚀 Get CreatorHQ (creator operating system)

          🧪 Join The Lab (private membership community)

          🧞‍♂️ Get a Personalized Offer

          ***

          CONNECT

          🐦 Connect on Twitter

          📸 Connect on Instagram

          💼 Connect on LinkedIn

          📹 Subscribe on YouTube

          ***

          SPONSORS

          💼 View all sponsors and offers

          ***

          SAY THANKS

          💜 Leave a review on Apple Podcasts

          🟢 Leave a rating on Spotify

          Learn more about your ad choices. Visit megaphone.fm/adchoices

          1 hr 26 min
        • #160: Tori Dunlap – A transparent look at writing a New York Times best-selling book. The process, numbers, and lessons learned.

          EPISODE DESCRIPTION

          Tori Dunlap was originally on episode #88 of this show back in January of 2022, and a lot has changed for Tori. Now Tori is the founder of Her First $100k. This is something that she built after saving a $100,000 herself by age 25. She quit her corporate job in marketing and founded this company to fight financial inequality by giving women actionable resources to better their money.

          Tori started on TikTok – or at least that's where she first had her breakthrough. She has two and a half million followers on TikTok, and she has almost a million followers on Instagram.

          Not only has Tory launched a podcast called Financial Feminist since being on the show and has one of the top business shows out there, but she has also launched a book by the same name, Financial Feminist, and it is a New York Times bestseller.

          In this episode, you’ll learn:

          • About her writing the proposal and finding a literary agent
          • Selling and marketing the book
          • Writing the book and the timeline with all of the steps
          • Full transcript and show notes

            Tori's Website / Twitter / Instagram / Facebook / LinkedIn / Podcast / Book

            ***

            RECOMMENDED NEXT EPISODE

            → #166: Taylor Lorenz

            ***

            WHEN YOU'RE READY

            📬 Creator Science Newsletter

            🚀 Get CreatorHQ (creator operating system)

            🧪 Join The Lab (private membership community)

            🧞‍♂️ Get a Personalized Offer

            ***

            CONNECT

            🐦 Connect on Twitter

            📸 Connect on Instagram

            💼 Connect on LinkedIn

            📹 Subscribe on YouTube

            ***

            SPONSORS

            💼 View all sponsors and offers

            ***

            SAY THANKS

            💜 Leave a review on Apple Podcasts

            🟢 Leave a rating on Spotify

            Learn more about your ad choices. Visit megaphone.fm/adchoices

            56 min
          • #159: Nuseir Yassin – The price of growing Nas Daily to 12 million subscribers

            WATCH

            ▶️ Watch this episode on YouTube

            ***

            EPISODE DESCRIPTION

            Nuseir Yassin started the channel Nas Daily with the mission of highlighting incredible people and places on the planet.

            He set a goal to post a video every day for 1,000 straight days. 1,000 STRAIGHT DAYS… and he did it.

            Amassing 12 million subs, 6 billion views, and started two multi-million dollar companies along the way. He’s living out every YouTuber’s wildest dreams…right?

            So in this episode, you’ll learn:

            • How Nuseir manages outside distractions
            • Why you need to listen to your inner voice
            • The Sniper vs Machine Gun creator philosophy
            • And the actual cost of success
            • Full transcript and show notes

              Nuseir's Website

              Follow Nuseir Community / YouTube / LinkedIn / Twitter

              ***

              TIMESTAMPS

              (00:00) YouTube Success Isn’t What You Think

              (01:08) The Cost of Success

              (04:29) Listening to Your Inner Voice vs Outer Voice

              (06:24) Why You Don’t Hit Deadlines

              (10:59) Why You Should be Like Arnold Schwarzenegger 

              (14:31) The 3 Things You Can Focus On

              (18:47) Snipers vs Machine Guns

              (21:33) It’s Normal to Feel Like a Failure

              ***

              RECOMMENDED NEXT EPISODE

              → #150: Jamie Rawsthorne

              ***

              WHEN YOU'RE READY

              📬 Creator Science Newsletter

              🚀 Get CreatorHQ (creator operating system)

              🧪 Join The Lab (private membership community)

              🧞‍♂️ Get a Personalized Offer

              ***

              CONNECT

              🐦 Connect on Twitter

              📸 Connect on Instagram

              💼 Connect on LinkedIn

              📹 Subscribe on YouTube

              ***

              SPONSORS

              💼 View all sponsors and offers

              ***

              SAY THANKS

              💜 Leave a review on Apple Podcasts

              🟢 Leave a rating on Spotify

              Learn more about your ad choices. Visit megaphone.fm/adchoices

              25 min
            • #158: Kieran Drew – Behind-the-scenes of a $142,000 course launch

              Kieran Drew is an ex-dentist who quit dentistry to learn writing, and now that is what he is teaching others as well.

              Kieran has a newsletter called Digital Freedom with nearly 30,000 subscribers.

              He also has more than 175,000 followers on Twitter, which is potentially where you have heard of Kieran. And recently, Kieran launched a new course called High Impact Writing.

              In this episode, you’ll learn:

              • The process for creating and launching this course
              • What he would do differently if he were to do it again
              • And all of the other lessons that he learned in launching High Impact Writing 
              • Full transcript and show notes

                Follow Kieran on Twitter / Newsletter / LinkedIn

                Kieran's Course

                ***

                RECOMMENDED NEXT EPISODE

                → #191: Breaking down my $60,723 product launch

                ***

                WHEN YOU'RE READY

                📬 Creator Science Newsletter

                🚀 Get CreatorHQ (creator operating system)

                🧪 Join The Lab (private membership community)

                🧞‍♂️ Get a Personalized Offer

                ***

                CONNECT

                🐦 Connect on Twitter

                📸 Connect on Instagram

                💼 Connect on LinkedIn

                📹 Subscribe on YouTube

                ***

                SPONSORS

                💼 View all sponsors and offers

                ***

                SAY THANKS

                💜 Leave a review on Apple Podcasts

                🟢 Leave a rating on Spotify

                Learn more about your ad choices. Visit megaphone.fm/adchoices

                54 min
              • #157: Phill Agnew - The psychology MrBeast uses to hook you

                WATCH

                ▶️ Watch this episode on YouTube

                ***

                EPISODE DESCRIPTION

                Phill Agnew is the host of The Nudge Podcast.

                On his podcast, Phill dives deep into the behavioral science of marketing. 

                Phill has spent over 50 hours studying MrBeast’s channel, breaking down the psychological hacks Jimmy uses to hook viewers, so you don’t have to.

                So in this episode you’ll learn:

                • The 3 Psychological Biases MrBeast uses most frequently
                • Why they work
                • And how you can apply them to your own videos
                • Full transcript and show notes

                  Phill's Website

                  Follow Phill on Podcast / YouTube / LinkedIn / Newsletter / Twitter

                  ***

                  TIMESTAMPS

                  (00:00) The Psychology of MrBeast

                  (00:55) How MrBeast Gained Early Traction

                  (07:09) Why Giving Away Money Works

                  (11:28) Using Costly Signaling WITHOUT Being Wealthy

                  (16:50) Why MrBeast Films the Way He Does

                  (21:01) Making Content That Stands Out

                  (25:10) Other Psychological Hacks MrBeast Uses

                  (29:36) Using Nudges Subconsciously 

                  ***

                  RECOMMENDED NEXT EPISODE

                  → #162: George Blackman

                  ***

                  WHEN YOU'RE READY

                  📬 Creator Science Newsletter

                  🚀 Get CreatorHQ (creator operating system)

                  🧪 Join The Lab (private membership community)

                  🧞‍♂️ Get a Personalized Offer

                  ***

                  CONNECT

                  🐦 Connect on Twitter

                  📸 Connect on Instagram

                  💼 Connect on LinkedIn

                  📹 Subscribe on YouTube

                  ***

                  SPONSORS

                  💼 View all sponsors and offers

                  ***

                  SAY THANKS

                  💜 Leave a review on Apple Podcasts

                  🟢 Leave a rating on Spotify

                  Learn more about your ad choices. Visit megaphone.fm/adchoices

                  36 min

                About Creator Science with Jay Clouse

                From the publisher's feed

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