Creator Science with Jay Clouse

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In this episode, I'll be sharing a little behind the scenes of what's happening in my world. What am I spending time on? What's the latest? And give you a little bit of a peek under the hood.

I know I enjoy it when I hear some of my favorite podcast hosts give a behind-the-scenes, a state of the business. And I thought maybe you'd like that too. So that's my intention here with this episode, to give you a look at what's going on in the world of Creator Science and the Clousehold as a whole.

Full transcript and show notes

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Jonny Miller is the creator of Nervous System Mastery. It teaches evidence-backed protocols to cultivate calm, build resilience, and increase aliveness in 45 days. It’s a five-week, cohort-based course that is just wrapping up its sixth cohort in the last three years. In those six cohorts, Jonny has served nearly 1,000 students and earned more than $800,000.

Here’s the best part – Jonny doesn’t have a massive audience. When he launched Nervous System Mastery, he had a couple thousand followers on Twitter and a small email list. This is the magic of a well-designed Signature Product – and Jonny is the perfect example.

In this episode, we get into the weeds about how he’s grown NSM – what’s worked well, what hasn’t, and how he’s found himself on large podcasts with people like Lenny Rachitsky, Ali Abdaal, Chris Williamson, and more.

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Jonny's Website / Twitter / Instagram / LinkedIn

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I had a coach once upon a time, and he told me that our greatest strengths are often our greatest weaknesses. I think that applies to creators because we are so creative that we easily get inspired by new ideas. We've proven to ourselves time and time again that we can create something out of thin air. So when we have a new idea that we get excited about, it can be tempting to dive all in on that idea, which creates this challenge: if I have a bunch of ideas, how do I choose where I should allocate my time and resources?

The core problem here is that if you don't know your destination, it is impossible to get directions. This great saying says you can get to where you're going just by following the length of your headlights. You don't have to see the entire road to get to a place.

So, just this past week, I was speaking with a member of the lab. The question was, I have options A or B, so which one should I do? And I asked this person, imagine it's three years in the future. Everything went as well as it possibly could have. What does that look like?

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Chase Jarvis is an American photographer, director, artist, and entrepreneur. From April 2014 until July 2022 Jarvis was the chief executive officer of CreativeLive, an online education platform that he co-founded in 2010.

I’ve been a long-time listener of Chase’s podcast, the Chase Jarvis Live Show, and actually wrote him down as one of my ideal podcast guests when I started this show all the way back in 2020.

So this is a full circle moment for me. This week, Chase is releasing his newest book, Never Play It Safe – A Practical Guide to Freedom, Creativity, and a Life You Want. I’ve pre-ordered my copy and I’ve read the first chapter, and recommend you do the same.

This conversation is about thinking bigger, taking risks, and getting out of your own way. I left feeling more relaxed, inspired, and fully recharged. I hope you do, too.

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Full transcript and show notes

Chase's Website / Twitter / Instagram / Facebook / YouTube

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→ #153: Tina Roth Eisenberg – Building Creative Mornings into a global brand

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Last week, my good friend and frequent podcast guest, Justin Moore, hosted his first in-person event, Sponsor Games. It was three days designed to help people master their sponsorship pitch, get expert coaching in real-time, connect with fellow creators, and land repeat brand deals.

If you remember the last conversation between Justin and I, he was launching his book and feeling a little nervous about planning this event. I was excited to join him in San Antonio for Sponsor Games, but unfortunately, I got sick and I had to cancel my trip.

So, as a consolation prize, Justin agreed to stop by the show, close the loop on his experience organizing this event, and brain-dump all the learnings he had along the way.

Full transcript and show notes

Sponsor Magnet

Justin's Website / Instagram / Twitter / YouTube / TikTok

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→ #239: Justin Moore – What if feels like launching a book and an in-person event at the same time

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We are almost a quarter through 2025. This is a good time to look against your goals for the year, take stock, and say, how are things tracking a quarter through the year? Do I need to refocus, redirect, and reallocate to hit these goals I set earlier in the year? Or, in some cases, maybe your goals have changed.

I typically judge the health of my business on revenue and profitability. And for a little behind-the-scenes, I'm taking some big bets in the business this year and investing a lot of dollars into those bets.

As I look at this new future where we're investing more in video and we're investing in audience growth and better content, I am asking myself, how do I increase revenue in 2025? And maybe you are asking yourself the same thing. So, in this episode, I'm going to talk about my plan for increasing revenue in 2025, give you some specific examples of how I'm thinking about that in my business, and maybe that will inspire you a little bit, too.

Full transcript and show notes

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→ #177: Chris Hutchins – A master of podcast growth and building relationships.

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In this episode, I'm recording for the first time in the brand-new Creator Science home studio. Kevin Shen's team came out and visited the house, put the finishing touches on setting up the studio and it is glorious. I'm so excited to have this just steps away every moment of the day to come down here and record. I feel like this is going to be truly life and business-changing.

So, I thought this would be a great opportunity to do another listener Q&A episode. I've been asking for questions this morning on social media and in email, and I will be answering them here in this episode.

Full transcript and show notes

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RECOMMENDED NEXT EPISODE

→ #227: Are memberships still viable in 2025? Creators vs. AI, creator economy pyramid schemes, and more [Ask Creator Science]

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WHEN YOU'RE READY

📬 Creator Science Newsletter

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CONNECT

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SAY THANKS

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