Creator Science with Jay Clouse

Welcome back to another episode of Creator Science. We have a different type of episode this week. I recently shared some stories on my social media about being a dad, and my good friend Jay Acunzo reached out and said we should do an episode talking about being parents and creators. I thought that was a great idea because, as I have spent the last year as a father, it's become so much more obvious to me that the voices in the space we pay attention to are not parents and do not quite have the same constraints and priorities that parents do.

If you are a parent and you're doing this creator thing and you feel crazy because it seems like everyone has more time and can do a lot more than you are, you might find this to be an enjoyable, relatable listen.

⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠

Jay's Website / Instagram / LinkedIn / YouTube

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TIMESTAMPS

00:00 Parent-Creator Insights with Jay Acunzo

05:57 Life Sprinting: Parenting & Entrepreneurship

08:42 Distracted Parenting Moment

13:20 Transformational Life Experiences

14:46 From Creation to Management

20:12 Parenting and Career Amid Pandemic

23:58 Parenting Pioneers Among Peers

24:37 Blank Canvas vs. Paint By Numbers

28:25 Balancing Business and Relationship Priorities

32:22 Fatherhood and Social Connections

36:09 Balancing Work, Parenting, and Storytelling

37:47 Embracing Efficiency in Parenthood

43:32 Parenthood Deepens Understanding of Parents

46:31 Balancing Parenthood and Business Identity

47:47 Embracing Simplicity in Content Creation

52:18 Combining Friend Groups Dilemma

54:35 Balancing Public Persona and Family

***

RECOMMENDED NEXT EPISODE

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#251: Behind the Scenes: What I’m quietly working on

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Welcome back to another episode of Creator Science. This is part two of our July edition of Ask Creator Science. I asked for your questions about your business or mine on all of our different social platforms. Here in part two, we're going to answer all of the LinkedIn questions. We had several dozen, so I'm going to get through as many as I possibly can. They are insightful, they're quirky, they're into the nitty gritty, and I'm excited to share all of those answers with you.

⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠

#267: When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1]

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TIMESTAMPS

00:00 Optimizing LinkedIn Posts for Success

08:58 From Freelance to Productization

15:23 Evolving from Content to Business

19:52 Identify and Build Signature Product

23:54 Reflective Business Planning Insights

30:47 Content Investment Strategy Concerns

36:17 Boosting Podcast Retention with Titles

40:34 AI's Impact on Creative Process

44:28 Reluctance to Clone for Chat

50:28 Creating Niche Interest Communities

56:55 Exploring Solo Content for Growth

01:02:31 AI-Proofing: Prioritize Exclusivity and Community

01:06:07 Balancing Work, Exercise, and Social Media

***

RECOMMENDED NEXT EPISODE

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#267: When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1]

→ #260: Detailed Breakdown: Our First Offline Event (And What We’ll Do Differently Next Time)

→ #192: I coached Ali Abdaal on building a membership.

→ #188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn.

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Ben Schlichter is no ordinary YouTuber. He doesn’t do challenges or video essays. He talks about appliances and makes a LOT of money doing it, but not in the way you think.

⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠

Benjamin's ⁠⁠⁠⁠Website⁠⁠⁠ / ⁠⁠⁠Twitter⁠⁠⁠ / ⁠⁠⁠YouTube⁠⁠⁠ / ⁠⁠Instagram⁠⁠

***

TIMESTAMPS

(00:00) The Appliance Repairman Making Millions

(01:16) The Economics of an Appliance Channel

(04:20) The YouTube Shopping Program

(13:33) How to Use Affiliate Links to Sell

(19:33) Ideation Strategy to Sell More Effectively

(21:46) What Content Converts the Best?

(23:58) Secret to Getting People to Click Links

(27:19) SEO Oriented Packaging and Descriptions

(29:12) Creators Are the Distributors of Attention

(32:25) Traffic Source Data and Chapter Title Importance

(35:09) The Maytag Uniform

(38:05) When to Start Diversifying Your Channel

***

RECOMMENDED NEXT EPISODE

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#179: Justin Moore – A step-by-step strategy to get anyone sponsored, regardless of audience size.

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Welcome back to another episode of Creator Science. I am here in the home studio, and I figured we are overdue for an episode of Ask Creator Science, where I dive into your questions from different social media platforms.

We have several dozen questions, and I'll do my best to cover as many as I can. We have product questions, content questions, business strategy questions, and personal questions.

⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠

***

TIMESTAMPS

00:00 Content Strategy and Audience Growth

03:36 Email Focus and Personal Well-being Practices

06:47 Tiered Lab Strategy Explained

10:46 Three-Tier Educational System Overview

13:51 Effective Membership Launch Strategies

17:01 Boost Newsletter Signups with Signatures

22:49 Early Stage Creator Strategies

25:32 Effective Pricing and Sponsorship Strategy

26:44 Sponsorship Value vs. Refund Policies

29:45 Importance of Refund Policies

35:31 Start Luxury, Then Expand Downmarket

40:07 Value-Driven YouTube Strategy

41:16 Audience Engagement Over Growth

44:56 Conference Networking: Make One New Friend

50:26 Focus on Membership Growth

51:17 Future Marketing: Master One Medium

54:37 Master One Platform for Success

59:24 LinkedIn Q&A Part Two

***

RECOMMENDED NEXT EPISODE

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#259: My numbers from May 2025 [From The Lab]

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Welcome to a bonus episode of Creator Science. I was recently interviewed on the Niche Pursuits podcast hosted by Jared Bauman. He wanted to get into the nitty-gritty about how we built The Lab, our membership community, and how that 200-member community became a $400,000+ property in the business.

In this episode, they asked great questions and I was able to get really specific. So, if you're considering a community or membership, this will certainly help you think about how to design it and build something that becomes a great little engine for your business, as it has for mine.

⁠⁠⁠⁠Subscribe to Niche Pursuits

⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠

***

TIMESTAMPS

00:00 Building a $400K Community

03:23 Evolving Entrepreneurship Perspectives

06:26 "Pioneering Mastermind Communities Online"

10:04 Sustainable Small Creator Community

14:43 Success Through Consistent Visibility

17:41 "Embrace Accountability, Achieve Goals"

20:35 "Strategic Attention and Revenue Alignment"

24:58 "Content's Role: Passing the Regret Test"

27:36 "Building Valuable Peer Relationships"

30:02 Capped Membership Growth Strategy

35:57 Evaluating Recurring Revenue Viability

36:48 Sustaining Membership Engagement

42:29 Reducing Churn with Annual Memberships

45:04 "Importance of Valuing Membership Renewals"

46:41 "Creating Value Beyond Entry"

***

RECOMMENDED NEXT EPISODE

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#192: I coached Ali Abdaal on building a membership

***

ASK CREATOR SCIENCE

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I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time.

⁠⁠⁠Full transcript and show notes⁠⁠⁠

Colin and Samir's ⁠⁠⁠Website⁠⁠ / ⁠⁠Twitter⁠⁠ / ⁠⁠YouTube⁠⁠ / ⁠Instagram⁠

***

TIMESTAMPS

(00:00) The Most Influential Duo on YouTube

(01:08) What Are Successful YouTubers Doing Right Now

(03:47) Relationship Between Consistency and a Strong Brand

(12:38) What Consistency Looks Like in the C&S Brand

(16:27) Don’t Commercialize Your Passion

(18:51) Turning Your Channel Into a Business

(25:52) The Future of Monetization

(29:41) YouTubers Are Underselling Themselves to Brands

(39:02) Merch as a Revenue Driver Vs Brand Loyalty

(41:12) Future of Shorts

(44:07) What Happens When Thumbnails Become Less Important

(46:41) What’s the Deal with Livestreaming

(50:23) Venting to Each Other About the World Around Us

(55:46) Learn How to Secure High Paying Brand Deals

***

RECOMMENDED NEXT EPISODE

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠#209: Paddy Galloway – How he makes any niche go viral

→ #164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard)

***

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WHEN YOU'RE READY

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If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts!

→ Subscribe to the newsletter

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Learn more about your ad choices. Visit megaphone.fm/adchoices

If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts!

→ Subscribe to the newsletter

→ Join The Lab

Learn more about your ad choices. Visit megaphone.fm/adchoices