Creator Science with Jay Clouse

Tyler Chou spent nearly two decades as an entertainment attorney in Hollywood, with senior roles at Disney, Skydance, BuzzFeed, before starting her own YouTube channel, which brought her into this world of creators. And today, she helps clients like Sam & Colby, Andy Morris, and Jenny Hoyos stay on the right side of the law.

⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠

Tyler's Website / Instagram / LinkedIn / TikTok / YouTube

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TIMESTAMPS

(00:00) Meet the Lawyer Saving YouTube Channels

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In today's episode, I am speaking with my dear friend Amanda Goetz. Amanda is my favorite kind of person. She works her butt off, but she's also sensitive and introspective. Her perspective on ambition and how to marry it with family life is baked into her new book, called Toxic Grit, How to Have It All and Actually Love What You Have.

Amanda is a two-time founder, four-time CMO, and single mom of three. She inspires over 150,000 people every week through her social insights and weekly newsletter Life's a Game. Previously, Amanda founded House of Wise, the luxury wellness brand giving women permission to make space for better sleep, hotter sex, less stress, and more strength. House of Wise was acquired in 2022, and before that, Amanda spent five years at the Knot Worldwide as Head of Brand Marketing.

Learn more about Amanda

Order Toxic Grit

Amanda's Instagram / Twitter / LinkedIn

⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠

***

TIMESTAMPS

00:00 Amanda's Inspiring Journey & Book

04:35 Embracing Multifaceted Female Identity

06:30 Rediscovering Authentic Self Needs

11:34 Seeking Validation as a Creator

13:29 Life's a Game Newsletter Launch

18:06 Building a Brand for Publishing

22:39 Industry Feedback and Benchmarks

25:12 First Book Needn't Be Best

29:05 Self-Understanding and Growth Process

31:37 Authenticity and Emotional Maturity

37:00 Authenticity and Creative Energy

40:34 Transitioning to Intimacy Mode

42:57 Mastering Co-Parenting Early

45:23 Trusting Publisher's Title Process

49:05 Focus, Strategy, Connection

***

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Today, I want to take you behind the scenes in The Lab this week. Every month I do a retro where I look at the months that just passed, things that went well, things that didn't go well, things that I'm changing because of that.

I wanted to share a version of that here on the channel and on the podcast feed, and hopefully by learning more about what's going on in my head, not only do you feel a little bit seen and understood, but maybe it gives you some insight and unlocks something for you in your own business as well.

So in this episode, I'll be looking at the last quarter of the year. I want to look at my business, how it's performing so far, and where we're heading.

⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠

***

TIMESTAMPS

00:00 Quarterly Business Review Insights

06:26 Parenting, Priorities, and Adaptation

08:09 Lab and Book Priorities

11:51 Refocusing on Creator Priorities

15:41 Ambition on My Terms

19:40 Writing, Thinking, and Mimetic Desire

21:40 Content Repurposing Across Platforms

25:56 Content & Product Strategy Update

30:29 Lab Membership Updates & Features

31:54 Making the Book a Success

35:44 Balancing the Perfect Title

38:11 Struggling to Do Less

***

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I’ve been a full-time creator for 8 years now and have earned $2,192,000 since 2022. I’ve spent a LOT of time and money experimenting with different ways to make money on the internet, so I’m going to rank them. The best and the worst.

I show you 15 different revenue streams and rate them from S to F based on their potential versus the effort required. By the very end of the video, you’ll know which ones are right for you. And at any point, if you agree or disagree, let me know in the comments.

⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠

***

TIMESTAMPS

(00:32) AdSense

(01:36) Sponsorship & Brand Deals

(03:30) Content Memberships

(04:30) Done-For-You Services

(05:27) Royalties

(06:28) 1-to-1 Coaching & Consulting

(07:38) Affiliates

(09:36) User Generated Content (UGC)

(10:17) Group Programs

(11:25) Digital Products

(12:56) Speaking

(14:27) Live Events

(15:53) Community Memberships

***

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WHEN YOU'RE READY

📬 ⁠⁠⁠⁠⁠⁠⁠Creator Science Newsletter⁠⁠⁠⁠⁠⁠⁠

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This episode is part two of my recent conversation with Pat Flynn. Pat, is an online business legend, and this is the third time he's been on the show. Pat is the founder of Smart Passive Income.

In this episode, we dig into his experience publishing his latest book, Lean Learning: How to Achieve More by Learning Less. Lean Learning was a New York Times bestseller.

Get Pat’s book, Lean Learning

⁠Deep Pocket Monster⁠

⁠Short Pocket Monster⁠

⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠

Pat's ⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ / ⁠TikTok⁠

***

TIMESTAMPS

00:00 Reached Goal, Life Unchanged

04:14 Navigating Traditional Publishing Challenges

08:46 Leveraging Connections for Future Opportunities

12:21 Book Launch Strategy Concerns

15:38 Just in Time Learning

19:33 Unexpected Pokemon-Entrepreneurship Crossover

23:06 Multitasking Prevents Entrepreneur Burnout

25:49 Podcast Guesting Boosted Book Launch

29:37 Book Launch and Interview Journey

32:46 Monthly Networking Reflection Ritual

36:27 Collaborative Friendship and Opportunities

37:03 Embracing Abundance, Supporting Each Other

40:31 Leave Feedback on Podcasts

***

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***

ASK CREATOR SCIENCE

→ ⁠⁠⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠⁠⁠

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Pat Flynn (also known as Deep Pocket Monster or the Should I Open It Or Should I Keep It Sealed Guy) is the man with the most famous thumbs on the Internet. Pat has been a staple in the online business community for over a decade. But it's his short form Pokemon card series, that launched him to new heights. Today, we're breaking down exactly how he did it from the very beginning.

Deep Pocket Monster

Short Pocket Monster

⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠

Pat's ⁠⁠⁠⁠⁠Website⁠⁠⁠⁠ / ⁠⁠⁠⁠Twitter⁠⁠⁠⁠ / ⁠⁠⁠⁠YouTube⁠⁠⁠⁠ / ⁠⁠⁠Instagram⁠⁠⁠ / TikTok

***

TIMESTAMPS

(00:00) The Man Who Solved Shorts

(01:39) How SIOIOSIKIS Almost Failed

(09:52) Differences Between Short Form Platforms

(13:41) Should Shorts Be on A DIFFERENT Channel?

(20:58) How to Innovate Formats

(25:54) Using Voiceover for Storytelling

(33:24) When is it Time to Quit a Project

***

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→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#167: Jenny Hoyos – How she averages 10 million views per video (YouTube Shorts)

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ASK CREATOR SCIENCE

→ ⁠⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠⁠

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WHEN YOU'RE READY

📬 ⁠⁠⁠⁠⁠Creator Science Newsletter⁠⁠⁠⁠⁠

🚀 ⁠⁠⁠⁠⁠Get CreatorHQ⁠⁠⁠⁠⁠ (creator operating system)

🧪 ⁠⁠⁠⁠⁠Join The Lab⁠⁠⁠⁠⁠ (private membership community)

🧞‍♂️ ⁠⁠⁠⁠⁠Get a Personalized Offer⁠⁠⁠⁠⁠

***

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This week, I'm speaking with my friend Jeff Umbro. Jeff is the founder and CEO of The Podglomerate, which helps you produce, market, and monetize your podcast. The Podglomerate's worked with some of the biggest podcast clients in the world, from creators like me to major brands like Netflix, NPR, PBS, HubSpot, Harvard, Substack, and more. Since its start in 2016, The Podglomerate has grown to represent more than 70 podcasts, accounting for more than 30 million monthly downloads.

All that to say, Jeff is legit, and he knows his stuff. One of the things I appreciate most about Jeff is that he's honest and a straight shooter. So, in this episode, we talk about podcast growth, explore both organic and paid growth strategies, Jeff's experience with both, and, of course, I share my experience as well.

Podglomerate
Introcast
Podroll
Advertise with Acast

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Jeff's ⁠⁠⁠⁠Website⁠⁠⁠⁠ / ⁠⁠Twitter⁠⁠ / ⁠⁠LinkedIn⁠

***

TIMESTAMPS

00:00 Jeff Umbro: Podcasting Powerhouse

05:42 Innovative Marketing and Networking Strategy

06:33 Niche Show Strategy Planning

10:45 Podcast Audience Growth Strategy

13:39 AI Prompts Drive Web Traffic

17:03 Building Cross-Platform Audience Connections

21:10 Growing Podcast Audiences: Strategy Insights

22:32 Podcast Promotion Over Essays

29:06 Spotify's Editorial and Algorithmic Opportunities

32:03 Apple Podcast Metrics and Exploits

35:24 Spotify's Video Incentive Strategy

38:52 Spotify's Creator Fund Strategy

42:22 Ad Strategies: Effectiveness Varies

45:16 Podcast Advertising & Audience Alignment

47:51 Effective Pixel-Based Attribution Tracking

49:32 Monetizing Podcasts Through Feed Drops

52:56 Pod Roll: Dynamic RSS Episode Inserts

57:28 Affordable Podcast Advertising Platforms

***

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→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#212: Dan Misener – How to ACTUALLY grow your podcast (and measure its success)

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#177: Chris Hutchins – A master of podcast growth and building relationships.

***

ASK CREATOR SCIENCE

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***

WHEN YOU'RE READY

📬 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creator Science Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Today I'm speaking with my friend Jeremy Enns, the founder of Podcast Marketing Academy, an accelerator program that works with scrappy, ambitious creators and brands who are serious about podcast growth.

Jeremy and I have a lot in common. We both care a lot about craft design and helping people who are already doing the work. For the last three years, Jeremy has published the Podcast Marketing Trends Report. This is a substantial piece of independent research that he produces about the state of podcast marketing, and it's had a major impact on his business.

So in this episode, Jeremy walks us through, step by step, exactly how he puts together this report and how you can do it too.

2025 Podcast Marketing Trends Report

Podcast Marketing Academy

Tropical MBA #729

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Jeremy's ⁠⁠⁠Website⁠⁠⁠ / ⁠⁠⁠Instagram⁠⁠⁠ / ⁠Twitter⁠ / ⁠LinkedIn

***

TIMESTAMPS

00:00 Podcast Growth Rate Insights

09:04 Extreme Projects and PR Opportunities

11:24 Evaluating Report's Relevance and Value

16:47 Securing Sponsorships Through Strong Concepts

24:23 Strengthening Brand through Annual Report

31:27 Avoid Confirmation Bias in Reports

37:26 Curiosity-Driven Research Approach

38:54 Survey Design Skills Essential

46:13 Maximizing Survey Response Rates

51:57 Podcast Performance Analysis Strategies

55:41 DIY Data Visualization Strategy

01:02:51 Podcast Industry Networking Insights

01:06:31 Collaborative Blog Strategy and Podcast

01:12:30 Navigating Data Analysis with AI

***

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Welcome back to another episode of Creator Science. I'm back home now, fresh off a trip to Cleveland for the fourth annual CEX, Content Entrepreneur Expo.

While I was there, I caught up with my good friend Justin Moore. Justin is the founder of Creator Wizard, the author of Sponsor Magnet, and the creator of Sponsor Games. He is the sponsorship guy.

In this conversation, you'll hear us discuss his book experience. He published his book Sponsor Magnet in January, and I wanted to hear how things are going now, midway through the year. And we talk about my book progress and why I'm thinking so much about writing.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Justin's ⁠⁠Website⁠⁠ / ⁠⁠Instagram⁠⁠ / Twitter / YouTube / TikTok

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TIMESTAMPS

00:00 Creator Science with Justin Moore

06:15 Pursuing Book Reviews Diligently

07:59 Strategizing Review Acquisition Campaign

11:00 Navigating Publishing Industry Nuances

13:42 Loss Leader Book Marketing Strategy

18:11 Unexpected Audience Insight

20:25 Book-Based Marketing Strategy Experiment

24:57 Embracing Optimization Over Novelty

29:12 Future Book Strategies and Ideas

32:52 Exploring Traditional Publishing Process

34:06 Seeking Audience Expansion & Flexibility

38:19 Balancing Book Writing Challenges

42:23 Books' Unique Impact on Readers

46:05 AI-Enriched Responses for Business

48:39 Exploring Publishing Opportunities Now

51:09 Talk Next Week

***

RECOMMENDED NEXT EPISODE

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#239: Justin Moore – What if feels like launching a book and an in-person event at the same time

***

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Welcome back to another episode of Creator Science. This week, I'm sharing with you a coaching conversation with John McBride. John is the co-founder of Fatherhood Unlocked, which offers digital products and group coaching programs to help high-performing dads level up as leaders, parents, and husbands. This is exactly my jam right now.

John is a member of The Lab, and this call is what I refer to as a Hot Seat in The Lab. Hot seats are one-on-one conversations between me and a member. But we invite other members to join the call live and ask questions or share ideas in the chat.

In this conversation, you'll hear me talk John through how I'd think about his different options, his ideas, and ultimately prioritize his path moving forward with Fatherhood Unlocked.

Join The Lab

Learn more about Fatherhood Unlocked

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

John's ⁠Website⁠ / ⁠Instagram⁠ / ⁠LinkedIn⁠

***

TIMESTAMPS

00:00 Prioritizing Product Focus for Dads

04:17 Improving Fatherhood Course Conversion

07:26 Targeting Expecting Dads' Challenges

10:41 Fatherhood Readiness Quiz Initiative

13:56 Birth and Postpartum Partner Education

20:00 Post-Baby Relationship Journey Insights

24:01 Optimizing Product Strategy for Fathers

26:06 Simplicity Over Broad Product Suite

31:19 1:1 Coaching Boosts New Dad Program

33:11 Ideal Support for New Dads

37:38 Streamlined Marketing and Upselling Strategy

41:46 Bundle Upgrade Incentive Strategy

42:59 Defining Your Brand's Signature Product

48:09 Quiz-Driven Upselling Strategy

50:07 Help Us Reach 500 Ratings

***

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→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#270: Being a creator and a parent | Jay-Talking with Jay Acunzo

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ASK CREATOR SCIENCE

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***

WHEN YOU'RE READY

📬 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creator Science Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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SPONSORS

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SAY THANKS

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