We are joined (for the 3rd time) by James Breese from Strength Matters.

In this episode we discuss his latest offshoot from the Strength Matters brand 'Cricket Matters' in which he is aiming to increase the awareness, knowledge & application of strength & conditioning in the sport of Cricket from grass roots up.

We discuss the global nature of the sport, emerging markets & how the women's game is leading the charge in broadening the games appeal to a wider audience & greater participation.

We also discuss the upcoming Hybrid Coaching Certification & how the future of Personal Training will most likely be multi platform & a seamless blend of both online & in person experiences.