Speakernomics

Crossing Borders: Adapting Your Message and Style for Global Speaking Success


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In this episode of Speakernomics, host Kenneth Kinney ("Shark") brings together an international panel of expert speakers—including Sylvie di Giusto, Elias Kanaris, Lovelda Vincenzi, David Lim, Joni Petty, Reiner Pettic, Antoni Lacinai, and Jesus Tobias—to explore what it really takes to succeed as a professional speaker on the global stage. This third part of a four-part international series dives deep into how to effectively target specific countries and adapt to diverse cultural audiences.


In this session, speakers will:

  • Demonstrate how to research and analyze new international markets, covering everything from cultural norms and economic priorities to competitive landscape and logistical realities.
  • Illustrate how to build and leverage relationships within local networks and how word-of-mouth and initial engagements can accelerate credibility and access in new regions.
  • Explain how to adapt and modify your content, style, and delivery—adjusting for language, humor, idioms, and cultural expectations—to foster meaningful connections and maximize audience engagement across borders.

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    SpeakernomicsBy National Speakers Association

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