From 150 to 300 Members: How Swift River CrossFit Scaled with Smart Systems and Marketing.

Welcome to Gym Marketing Made Simple, your resource for exploring the strategies that boutique fitness gyms need to thrive.

How do you take a gym from 150 to nearly 300 members in just three years—without sacrificing quality? Amy Moller from Swift River CrossFit did exactly that. In this episode, she shares the systems, strategies, and mindset shifts that made it possible.

What You'll Learn in This Episode:

- The marketing strategies that doubled Swift River CrossFit’s membership

- Why having the right systems is key to sustainable gym growth

- How data-driven decisions improve client acquisition and retention

- The power of a strong gym community in scaling success

- How to effectively delegate and refine operations for long-term growth

Key Insights:

- How paid ads transformed Swift River CrossFit’s membership growth

- The importance of building systems to maintain quality as your gym scales

- Why data-driven decisions are critical for sustainable growth

- The role of high-performing communities like the Pinnacle Group in success

- How to delegate effectively and create a seamless gym operation

Episode Chapters:

00:00 Intro

00:02 Gym Marketing and Paid Ads Impact

01:40 Aimee's Gym Journey and Growth

04:06 Challenges and Systems in a Growing Gym

06:21 The Pinnacle Group and High-Performing Gym Owners

15:15 Mindset and Success in Paid Marketing

24:44 Systems Testing and Delegation

31:51 Scaling and Offloading Tasks

Call to Action:

Looking to scale your gym while keeping quality high? Learn how Lasso’s marketing strategies can help you grow without the guesswork.

Supporting Information & Resources:

- Connect with Amy Moller & Swift River CrossFit: 

https://www.facebook.com/aimee.moller.5

https://www.facebook.com/SwiftRiverCF

- Join the PUSH PRESS Group for Gym Owners: 

https://www.facebook.com/pushpress

- Explore More Gym Marketing Strategies: 

https://www.lassoframework.com/

Closing:

Scaling a gym takes the right combination of marketing, systems, and mindset. Whether you're at 100 or 500 members, the strategies in this episode can help you grow the right way. Thanks for tuning in—subscribe for more insights on gym marketing and business success!