The Hidden 20%

Decision Paralysis & the ND Brain: 6 Rules to Take Back Control


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The average person makes around 35,000 decisions a day, but for neurodivergent minds, even the smallest choices can feel overwhelming, often leading to anxiety and decision paralysis.


This week we’re joined by Adrienne Adhami, podcaster, business advisor, keynote speaker, and author of Decisions That Matter. Adrienne has helped global giants like Microsoft, Spotify, and Range Rover empower their teams to make intentional, confident decisions in a world full of noise and distractions.


In this chat with Ben, Adrienne shares her six golden rules for cutting through overwhelm. Packed with real-life examples and actionable strategies to overcome procrastination, reclaim their mental energy, and reduce decision fatigue, so you can take back control of your time and focus on what really matters.


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00:00 Introduction

1:43 Adrienne’s Best Decision

7:31 Adrienne’s Worst Decision

11:20 6 Golden Rules for Neurodivergent Decision Making: High Stakes & Low Stakes

18:08 ADHD & Sleep

20:17 No Stakes Decisions

23:08 FOBO: Fear Of Better Option

27:11 Setting Decision Deadlines

29:10 Outsourcing: Asking For Help

31:54 ND: Adrienne’s Top Tips on Daily Decisions

38:06 Maximisers VS Satisficers

40:17 Regret: “It’s Inevitable”

44:10 The Power of Intuition

51:40 ADHD & The Power of False Deadlines

56:39 The Beauty of Being an Amateur: Making Room for Joy

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On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently.


Host: Ben Branson

Head of Production: Bella Neale

Assistant Producer: Phoebe De Leiburné

Video Editor: James Scriven

Social Media Manager: Charlie Young

Music: Jackson Greenberg


Brought to you by charity The Hidden 20% #1203348

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Follow & subscribe…


Website: www.hidden20.org

Instagram / TikTok / Youtube / X: @Hidden20podcast

Ben Branson @seedlip_ben

Adrienne Adhami @adrienne_ldn


If you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity.

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The Hidden 20%By Ben Branson

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