We are in a unique moment in world history. From the devastating loss of life to the financial fallout to the closing of borders, businesses, industries and schools, we are collectively confronted by a reality few of us could have ever imagined.

Decision-making leans on precedents and guiding principles, but how do leaders react when there are no precedents to follow?

I had a series of conversations with friends inside our community to better understand the approach of those who effectively lead during moments of great stress, strain and uncertainty. I wanted to distill insights about leadership while we are still in the middle of the crisis, while it’s raw.

During crisis, leaders are called upon to rely on their preparation, respond in the moment, and locate the opportunity in a future that has not yet arrived. And they have to do these all at once with limited information and the well-being of others hanging in the balance. 

I’m honored to be doing this project in partnership with Microsoft and Compete to Create. We hope you appreciate the applied insights of these leaders as much as we do.

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