This week, Eric Kress updates us on the latest on Microsoft’s acquisition and Playtika’s bear hug of Rovio as well as a summary of earnings. Eric Seufert talks (rants?) about Alex Shea’s PCG talk on Hypercasual’s demise. Phillip discusses Knockout City’s sunsetting and joins Laura in covering Supercell’s beta game, Squad Busters.

Türkiye was hit with magnitude 7.7 and 7.6 earthquakes. Our thoughts and prayers are with those who have been affected. Join us in helping by following this LINK.

It's a newspacked and unfortunately negative news cycle this week for the games industry. This week opens (as always) with a non apology apology from Kress. Laura talks about the let down of the promising looking Forspoken. Phil reads Supercell's offloading of Everdale to Metacore as a bad portent and Ethan defends the strategy. We lament the death of E3, the death of Apex Mobile, the death of Battlefield Mobile and rumored lackluster PSVR2 pre-orders. We discuss Embracer and the Amazon acquisition of Tomb Raider, and round it out discussing the recent piece of investigative journalism into Valve's work culture.

Before he took the entrepreneurial leap to found Phoenix Labs, CEO Jesse Houston had an enviable collection of gamedev experiences across Ubisoft (Splinter Cell, Rainbow Six), BioWare (Mass Effect) and Riot (League of Legends). With such a depth of experience, the success of breakout hit Dauntless feels almost inevitable. In this week's spotlight interview, Jesse sits down with Ethan to talk about building Phoenix and how a well designed culture has been its secret superpower. With Phoenix, Jesse and co set out to build a forever company. And you can see that ethos in action with their amazing growth following an exit to Garena. It was the power of cultural values, for example, that led to the birth of upcoming Switch release (and guaranteed cozy game hit) Fae Farm. This interview is a masterclass in the power of a game company's culture and values to creating success.

In a week chock full of games industry news, we've got a full house as Ethan returns from paternity leave and new face Phillip Black makes his second appearance on the pod. We discuss Playtika's unsolicited offer to acquire Rovio and how we expect they'll respond. We discuss the many gaming SPACs of 2021 and 2022 and learn that Ethan bought into many of them and why they've been so disastrous for his retirement savings (wamp wamp). We cover the frayed NetEase/Blizzard relationship, the new spin off studio from the founders of Jam City and more. So put on your headphone and join Kress, Seufert, Laura, Ethan and Phil as we go deep on all the latest news.

TWIG has a special guest: Phillip Black! Phillip joins the usual mötley crew of Eric Kress, Eric Seufert, and Laura Taranto, to cover: Marvel Snap’s performance, roughly 3 months post-launch; Ubisoft CEO’s email to employees; Voodoo’s $3m privacy slip-up; Apex Legend’s Matchmaking as well as a few other smaller updates.

REMINDER: The Deconstructor of Fun x Google Istanbul conference is coming up on March 8-10th, 2023, mark your calendars! Signups liver January 25th!

If you've triggered a rewarded video ad anytime in the past few years, you have most likely seen a captivating, easy to understand advertisement for Lightheart Entertainment's hit game Mr. Autofire. With over $40m in lifetime revenue and still growing, Mr. Autofire is an understated and indisputable success story. In today's interview, Ethan sits down with Lightheart Co-Founder Miikka Ahonen about the founding of the company and the birth of Mr. Autofire. Most importantly, Miikka reveals the 5 Key Questions the Lightheart team used when assessing the concept behind the game and deciding whether this was or was not the right first game for Lightheart to bring to market.

TWIG’s 2023 Predictions. This week, the fearsome trio Eric K, Eric S, and Laura go through their 2023 Predictions: Eric K makes a call on the mobile & console markets, blockchain, China, and AppLovin; Eric S on content, M&A’s, brand advertising, and a few “too hot for TV” surprises; Laura on Apple & VR, monetization and innovation in mechanics. Until next week.

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In a recent episode, Yevgeny Peres, the EVP of Product Strategy at Appsflyer, returned to the podcast to reveal and cure Ethan of his ignorance of many critical parts of the user acquisition side of game development. One of the big takeaways from this interview was the importance of a measurement framework that provides a unified, single source of truth for your marketing team.

Happy New Year! Erik, Eric, and Laura kick off 2023 by reviewing the TWIG 2022 Awards. The team discusses how last year fared with respect to web3 games and investors, talks about a host of acquisitions, gives thoughts on big moves from the biggest players, and, of course, debates about the best and most disappointing games launched. Until next week!

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With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in-app advertising inventories, the quality of your creatives has never been more critical to the success of your games. This was one of the key takeaways from our recent discussion with Sandro Gelashvili, Head of Creative Works at Google, and Rau Dosymbetov, Creative Producer at Nexters, on the Deconstructor of Fun podcast.