Deconstructor of Fun

By Deconstructor of FunLeisure Video Games

Deconstructor of Fun episodes

January 27, 2021 TWIG #117: New PUBG Mobile Game, Tencent Gonna Buy EA or Take-Two?, Vicarious -> Blizzard, Strategy and Sports Predictions!
Welcome to TWIG #117!
Today we cover:
#1. A new PUBG Mobile game is on the way
#2. Report: Tencent raising billions to buy EA, Take-Two, or others
#3. Vicarious Visions merged into Blizzard
#4. Deconstructor of Fun Strategy and Sports Predictions
Hosts:
- Miska Katkoff (@m_katkoff)
- Joe Kim (@jokim1)
- Eric Kress (@ekress)
- Adam Telfer (@adamwtelfer)
As always, pls feel free to send us feedback!
1 hr 4 min
January 22, 2021Ad Revenue & Monetization Trends in 2021 | Post-IDFA Impact
Today we will be talking about mobile ad revenue and monetization. More specifically we will discuss What will happen in 2021 including the potential impact of IDFA deprecation
To talk to us about these issues we have with us a good mix of ecosystem players in the industry.
Josh Chandley, COO, WildCard Games an indie mobile games studio building classic card games

Sofia Gilyazova, Head of Ad Monetization, Social Point, the mobile games division of Take Two

Offer Yehudai, President, Fyber. Fyber builds monetization platforms for mobile publishers.
Your host:
Joe Kim aka "DJ Limit" CEO of LILA Games
1 hr 11 min
January 20, 2021 TWIG #116: Playtika's $11B IPO, Star Wars' IP given out like candy, Hypercasual and RPG predictions
Welcome to TWIG #116!
Today we cover:
#1. Mobile game maker Playtika goes public at $11 billion valuation
#2. 2020 year in review | Bayjinger
#3. Star Wars Games to Be Branded Under Lucasfilm Games Banner
#4. Hypercasual Prediction
#5. RPG Prediction
Hosts:
- Miska Katkoff (@m_katkoff)
- Joe Kim (@jokim1)
- Eric Kress (@ekress)
- Adam Telfer (@adamwtelfer)
As always, pls feel free to send us feedback!
1 hr 2 min
January 15, 2021The Secrets of Lily's Garden - Lessons from Perhaps the Most Underrated CMO in the Industry
Is it possible for a mid-size studio with no prior hits to enter the most competitive genre on mobile and challenge publishers that outweigh it on all aspects from game development to marketing? On paper, never! In real-life, yes!

This episode explores the growth of Lily's Garden from an idea to a multi-hundred-million top-grossing title. And who better to talk about this than Gonzalo Fasanella, CMO of Tactile Games.

ps: as always, open roles in the company discussed towards the end of the episode.
In this episode we discuss the following topics:
How has Lily's Garden been able to sustain the incredible quarter after quarter growth for soon two years?

How to build and run an effective and lean marketing team in games?

What's the best way for the game and marketing team to work together?

What should CMOs / heads of performance marketing, who tend to be extremely data-driven? learn from the advertising industry?
59 min
January 12, 2021 TWIG #115: Roblox $29.5B, Cyberpunk WTF?, Diablo Immortals, Puzzle Game Genre Predictions!
Welcome to TWIG #115!
Today we cover:
#1. Roblox: $520 Million Funding And $29.5 Billion Valuation
#2. What the hell is going on with Cyberpunk?
#3. Diablo Immortals: More than a Meme
#4. Puzzle Games Becomes the Top Grossing Genre on Mobile
Hosts:
- Miska Katkoff (@m_katkoff)
- Joe Kim (@jokim1)
- Eric Kress (@ekress)
- Adam Telfer (@adamwtelfer)
As always, pls feel free to send us feedback!
LINKS:
Future of UA Mobile Marketing Conference (Free Signup): https://futureofua.splashthat.com/
Event will be held on 1/14/2021 (Thursday) at 10AM.
Everybody (PMs, Execs, and Marketers) sign up for this now!
55 min
January 07, 2021 Growth Triggers #4 Mobile Games Marketing in 2021
Triggered growth is a segment focusing on all matters of growth. This podcast is insightful, entertaining, and highly opinionated. We call it how we see it.
In this episode, we discuss the most common misinformation regarding IDFA deprecation, the battle for the ownership of conversion events, how product and marketing teams will work together as one.
In addition, we'll discuss trends in creatives, ad spend, and ad monetization. Talk about the role of app store testing and player research. And of course hypothesize what the big three (Apple, Google, and Facebook) will look like in 2021.
Your hosts:
Michail Katkoff and Eric Seufert
57 min
January 05, 2021 TWIG #114: Happy New Years! | Best of 2020
Welcome to TWIG #114!
Today we cover the best and worst of 2020 in the Games Industry!
Hosts:
- Miska Katkoff (@m_katkoff)
- Joe Kim (@jokim1)
- Eric Kress (@ekress)
- Adam Telfer (@adamwtelfer)
As always, pls feel free to send us feedback!
LINKS:
Future of UA Mobile Marketing Conference (Free Signup): https://futureofua.splashthat.com/
Event will be held on 1/14/2021 (Thursday) at 10AM.
Everybody (PMs, Execs, and Marketers) sign up for this now!

1 hr 13 min
January 02, 2021What do Successful Game Projects Have in Common?
The topics covered in the episode are:
What are the biggest differences in how the big companies and the indie ones build their games?

How to decide what the project is going to be balancing between data and intuition

How to choose the right monetization model for your game

How to drive sustainability through updates, new player acquisition, and reactivating lapsed ones

What are the main shifts in player behaviour post-2020:
Shoutout to the Googler Martin Svoboda who interviewed me
46 min
December 21, 2020 2020 in Review Mirror - Trend Analysis and Forecasts with Sensor Tower & AppsFlyer
Which genres gained the most and which trailed behind? What were the effects of the lockdowns? What are the trends for user acquisition, in-app purchases, and in-app adds going into 20201? Which countries were overlooked?
guests:
Randy Nelson - head of mobile insights
Brian Murphy - head of gaming
Tim O'Neil - strategic account executive
57 min
December 18, 2020Growth Triggers #3 IDFA Depreciation for the Product Leads
Growth Triggers is a segment focusing on all matters of growth. In this episode, we focus on;
How much info will I have about where the players are coming from post IDFA

what happens to a/b testing and offers?

What happens to soft-launching

Ad monetization?

LTV curve vs. LTV curves

Are fake ads done?

how can product teams help the marketing team?
Your hosts
Michail Katkoff and Eric Seufert
1 hr 6 min

About Deconstructor of Fun

From the publisher's feed

Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis.