Deconstructor of Fun

By Deconstructor of FunLeisure Video Games

Deconstructor of Fun episodes

March 12, 2021Building Games For A Female Audience | Ft. Renata Caldani, Joana Marques, and Maryna Iaremenko
How do you design mobile games for a female audience? In this talk, we cover genres, motivations, mechanics, and much more!
Speakers:
Maryna Iaremenko, Lead Game Designer, GameHouse
Joana Marques, Sr. Product Manager

Renata Caldani, Brand Manager, Square Enix Montreal

Moderator:
Joseph Kim, CEO LILA Games
SPONSOR:
This podcast is sponsored by Square Enix Montreal.
Check out a ton of open listings right: *** HERE ***

Also, check out some of the open positions below:
Senior VFX Artist
Game Designer
Lead Game Designer
UA Marketing Artist
Data Analyst
Executive Producer
Development Director
Bi Developer
Software Development Manager
Release Management Supervisor
User Researcher
38 min
March 10, 2021Game Biz #1: Future of Game Industry M&A Ft. Chris Petrovic, Eric Kress, J Kim
Game Biz is a new segment discussing big game industry trends, strategy, and public company movements.
Catch us on Clubhouse this Friday for an after discussion on this topic:
Clubhouse Friday 3/12/21 at 12PM PST
Your hosts:
Joseph Kim

Eric Kress

Chris Petrovic
54 min
March 10, 2021TWIG 123: Fortnite Acquires Fall Guys Dev Mediatonic, Ubisoft NFT Game, and Dream Games Secures $50M
Welcome to TWIG #123!
Today we cover:
#1. Fortnite developer Epic buys Fall Guys studio Mediatonic
#2. Gaming Giant Ubisoft Partners With Ethereum-based NFT Platform Sorare
#3. Dream Games secures $50m Series A round

LINKS:
Join us on Clubhouse this Friday 3/12/2021 at 12PM PST to discuss the Future of Games Industry M&A
https://www.joinclubhouse.com/event/MRQ1Z7pE
Hosts:
- Miska Katkoff (@m_katkoff)
- Joe Kim (@jokim1)
- Eric Kress (@ekress)
- Adam Telfer (@adamwtelfer)
As always, pls feel free to send us feedback!
Check out TWIG on the GameMakers YouTube Channel!
1 hr 2 min
March 08, 2021 How to Turnaround a Company with Offer Yehudai, President of Fyber
Let's be honest, leading a winning team is easy. Success breeds success and you're rolling from one victory to another with the momentum growing day-by-day.
What is hard is taking over a team that is failing and turning it around. What is even harder is turning around a declining public company, whose numbers are scrutinized every single quarter by shareholders and analysts.
I'm joined by Offer Yehudai, President of Fyber, who shares his experience in spearheading Fyber's 3-year turnaround.
49 min
March 04, 2021Growth Triggers #6 The Right Way to Build Your Game Marketing Team
Growth Triggers is a segment focusing on all matters of growth. In this episode, we discuss:
Whether to embed UA staff or not?

Who do you count in a UA team

What are the vital UA functions for a game team?

Who/what do you need for the best chances of success in SL?
Your hosts
Michail Katkoff and Eric Seufert
54 min
March 03, 2021 TWIG #122: PUBG New State, Genshin Impact Dev Costs, Google Stadia Problem?, & Spotify Remote Work
Welcome to TWIG #122!
Today we cover:
#1. PUBG: New State is a futuristic new battle royale game for Android and iOS
#2. Genshin Impact Dev Costs
#3. Google Stadia Problem? A Video Game Unit That’s Not Googley Enough
#4. Spotify says it's letting employees work from anywhere, while still paying San Francisco and New York salaries
Hosts:
- Miska Katkoff (@m_katkoff)
- Joe Kim (@jokim1)
- Eric Kress (@ekress)
- Adam Telfer (@adamwtelfer)
As always, pls feel free to send us feedback!
Check out TWIG on the GameMakers YouTube Channel!
59 min
March 01, 2021How to Market Mobile Games in 2021 with Kieran O’Leary, VP Marketing at Rovio
ATT will handicap ad platforms’ abilities to target specific users throwing a wrench in the growth strategies of most top mobile game publishers. The three key changes will be:
Resurrection of Product Marketing

The Role of an IP in performance marketing

The Broadening of Media Mix
In this episode I'm joined by Kieran O'Leary, VP of Marketing at Rovio, to discuss mobile games marketing in 2021. We focus on the topics above and discuss what's the best way for the game and marketing team to work together.
41 min
February 24, 2021 TWIG #121: BlizzCon, Zynga accelerates, Rovio's financials and VALHEIM!
Welcome to TWIG #120!
Today we cover:
#1. Zynga’s plan to accelerate growth in 2021
#2. BlizzCon Online 2021
#3. Valheim: How a 5-Person Team Created the Most Popular Game on Steam
#4. Rovio 2020 Financial Statement
Hosts:
- Miska Katkoff (@m_katkoff)
- Joe Kim (@jokim1)
- Eric Kress (@ekress)
As always, pls feel free to send us feedback!
Check out TWIG on the GameMakers YouTube Channel!
58 min
February 22, 2021 Growth Triggers #5 Why AppLovin and Zynga are Building Content Fortresses
Growth Triggers is a segment focusing on all matters of growth. In this episode, we discuss AppLovin's acquisition of an attribution platform Adjust, and Zynga's intention to invest in ad tech.
Your hosts
Michail Katkoff and Eric Seufert
48 min
February 19, 2021 Embracer Group: Strategy, Outlook, and Focus on the Long-term | Kenshi Arasaki (ATA), Ken Go (DECA), and Randy Pitchford (Gearbox), Lars Wingefors (Embracer),
We get a comprehensive and in-depth discussion talking about industry consolidation/consolidators and more specifically about the Embracer Group. In a unique discussion, we get a very holistic perspective on Embracer speaking to:
      - Kenshi Arasaki, CEO, A Thinking Ape, One of the best in the industry at long-tail and forever franchise games with titles from the early days of IOS like Kingdoms at War.
        - Ken Go, CEO, DECA Games, Who specialize in live operations having taken over and successfully managed live titles such as former gree titles like Knights & Dragons and Modern War.
     - Randy Pitchford, President and Co-founder Gearbox, I think everyone knows Gearbox games most notably Borderlands.
     - Lars Wingefors, Co-founder and Group CEO, Embracer Group, Quickly becoming famous for a lot of the recent industry acquisitions they have been making.
Host:
   - Joe Kim, CEO LILA Games
57 min

About Deconstructor of Fun

From the publisher's feed

Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis.