Live Tinted founder Deepica Mutyala is on the Female Founder World show with Jasmine Garnsworthy. Deepica went viral in 2015 (way before going viral was a common thing) for a beauty hack, which landed her a gig on the Today Show. She quit her job and went all in as a beauty influencer, three years later launching the color cosmetics brand she always wished existed, Live Tinted. 

Live Tinted has grown 174% year over year, raised $15M, is one of the fastest growing brands in Ulta, and sells one skin tint every three minutes—wow! 

In this conversation Deepica shares what she would do differently starting a beauty biz from zero, her take on founder cancellations and mega exits, and the opportunities she sees for growing businesses today. 

LINKS

Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com

 Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Deepica’s business: https://www.livetinted.com

Deepica’s planner recommendation: https://www.planoly.com/