Some people think of design as the afterthought of a project. It’s about making things look good, tweaking the usability, or simply making a product or service more appealing. However, those who understand the value of design know that it must be baked into the very fabric of a product or service. Design is not an afterthought, it’s a starting point.

On this episode, Scott Berkun shares principles from his new book How Design Makes The World, and offers some tactical insights for how we can be more intentional about approaching our everyday interactions and work through the lens of good design.

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