Are you tired of the revenue rollercoaster in your design business? If you're relying solely on word-of-mouth referrals and the occasional DM inquiry, it's time to take control of your marketing. In this episode, we share five essential marketing strategies to consistently attract more clients, fill your pipeline, and create a steady flow of business.

From leveraging landscape signage to sending personal outreach to your ideal clients, these proven tactics will help you stand out, stay top of mind, and build a thriving design practice with ease.

IN THIS EPISODE, YOU WILL HEAR:

• (02:34) Why relying only on word-of-mouth creates a revenue rollercoaster
• (04:55) The power of landscape signage and how to implement it effectively
• (10:03) Crafting a simple, impactful monthly email newsletter
• (19:38) Why sending snail mail works better than digital outreach
• (23:30) The importance of a website and social media audit
• (26:50) How to optimize your Instagram to attract ideal clients
• (30:41) Proactively targeting your dream projects using Zillow and Realtor.com
• (40:27) Action steps to implement these strategies and grow your business

SPONSOR LINKS:

• VIP Designer Tour at High Point Market – Join us for a private, full-day designer tour on Friday, April 25th. Travel in style with a curated itinerary, exclusive vendor visits, a delicious lunch, and festive beverages. Use coupon code podcastlove to save $100. melissagalt.com/VIPTour

When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Are you saying "yes" to every project inquiry without evaluating its true fit for your design business? In this episode, we share seven essential criteria to help you select projects that align with your goals, enhance your portfolio, and drive profitability. Learn how to make intentional, strategic decisions that save you time and energy while positioning your business for sustainable success.

From evaluating the scope of work to identifying referral opportunities, these practical guidelines will empower you to choose projects that deliver maximum results without unnecessary stress. It's time to stop settling and start selecting with confidence.

IN THIS EPISODE, YOU WILL HEAR:

• (02:13) The importance of being selective to avoid burnout and analysis paralysis
• (02:43) Evaluating the financial impact of a project: good money vs. bad money
• (07:34) Assessing a project's portfolio value and ensuring photography investment
• (09:30) Determining the scope of work and avoiding "scrambled egg" projects
• (14:26) Why setting minimum design fees and project investments is essential
• (22:46) Evaluating a project's location and its impact on your brand
• (28:37) Identifying referral opportunities and leveraging high-profile clients
• (31:02) Deciding whether to work with previous great clients or release the rest

RESOURCES:

• HPMKT VIP TOUR

When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Are your fears holding you back from fully realizing your potential in your design business? In this episode, we explore how fear shows up in different aspects of your life and business and how to transform it into a driving force for success. From identifying limiting beliefs to embracing confidence, we share actionable strategies to help you move past fear and take bold steps toward achieving your goals.

Discover the tools and techniques to quiet your inner critic, embrace possibilities, and reframe fear as an opportunity for growth. This episode will empower you to rewrite the narrative in your design business and step into a future driven by faith and creativity.

IN THIS EPISODE, YOU WILL HEAR:

• (01:25) Recognizing how fear impacts your mindset and results
• (03:14) Real-life success stories of designers overcoming fear
• (07:38) Breaking through plateaus to achieve growth
• (08:05) Pushing past your comfort zone to unlock potential
• (09:33) Practical ways to challenge fear and reframe your mindset
• (17:20) How your internal narrative feeds or fights fear
• (23:07) Writing down your fears to uncover hidden solutions
• (30:32) Feeding the positive "wolf" within for lasting confidence

When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Are you ready to take your interior design business to the next level? In this episode, we explore 21 mindset hacks that will help you define success, overcome obstacles, and create a thriving design practice. These strategies are designed to inspire and empower you to achieve your highest potential, both personally and professionally.

Discover how to define your vision, master the art of connection, and embrace an abundance mentality. Each mindset shift is crafted to help you build confidence, improve productivity, and create a more fulfilling design business.

IN THIS EPISODE, YOU WILL HEAR:

• (02:22) Defining your vision of success and creating a vision board
• (03:52) Setting ambitious goals with measurable milestones
• (05:16) The importance of visualization in achieving your dreams
• (08:38) Harnessing your superpowers and outsourcing tasks
• (10:05) Asking for guidance and leveraging mentors and coaches
• (14:26) Designing work-life harmony for a fulfilling lifestyle
• (17:42) Building a dream team to support your growth
• (21:29) Adopting an abundance mentality to fuel collaboration
• (26:32) Zooming out to see the big picture for creative inspiration
• (35:18) Staying curious and committed to lifelong learning

When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Do you have a word that will guide and inspire you throughout 2025? In this episode, we explore the transformative power of choosing a single word to set the tone for the year ahead. Learn how a word can help you focus your energy, clarify your goals, and create meaningful changes in both your business and personal life.

We share practical strategies for selecting your word, defining its impact, and using it as a catalyst for growth. Discover how your word can become a powerful tool for transformation and intention as you move into the new year.

IN THIS EPISODE, YOU WILL HEAR:

• (02:09) The importance of choosing a word for the year
• (03:32) How Melissa's 2025 word, "release," is transforming her life
• (07:17) Why releasing creates space for new opportunities
• (09:10) How to identify a word that resonates with your goals
• (15:14) Writing down your word's impact to embody its meaning
• (22:12) Releasing outdated habits, tools, and relationships
• (31:19) Welcoming space for imagination and creativity
• (45:55) The value of a word-driven mindset for personal and professional growth

When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Are your fears holding you back from the success you desire in your design business? In this episode, we explore how fear can manifest in our professional lives and prevent us from reaching our full potential. We share practical strategies to recognize, understand, and overcome fears so that you can confidently move toward your goals.

From unpacking the root of fear to using it as fuel for growth, this episode offers tools to help you transform fear into a powerful ally in your design journey. Learn how to embrace fear, shift your mindset, and step boldly into your next level of success.

IN THIS EPISODE, YOU WILL HEAR:

• (04:19) Key questions to ask when fear arises in your business
• (05:42) Why many designers fear success more than failure
• (07:54) Breaking the myth of success requiring sacrifice
• (09:43) The impact of relationships on your growth and mindset
• (14:15) Understanding fear as a false expectation appearing real
• (17:14) Turning fear into fuel for transformation
• (26:57) Embracing vulnerability as a strength in business
• (39:02) Cultivating a growth mindset to move past fear

When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Are you ready to step out of your comfort zone and elevate your design business? In this episode, we learn about ten ways to stretch yourself for greater success in your design practice. Learn how to push past perceived limits, adopt new strategies, and embrace growth that aligns with your goals and values.

From adjusting your rates to redesigning your office, each stretch is designed to help you enhance your productivity, boost your confidence, and create a more fulfilling business. Tune in to discover how to make meaningful changes that will propel your business forward.

IN THIS EPISODE, YOU WILL HEAR:

• (01:53) The difference between a good stretch and being stretched too thin
• (05:48) Why a rate increase can transform your profitability
• (08:29) The power of hiring before you're ready
• (11:55) Setting goals that challenge and inspire you
• (14:50) Investing in coaching as a catalyst for growth
• (19:32) Refreshing your resources to keep your designs original
• (25:05) Exploring new markets and design events
• (27:57) How a process upgrade improves efficiency and client satisfaction
• (30:53) The benefits of waking up earlier or optimizing your routine
• (38:58) Redesigning your office to create an energizing workspace

When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Are incompletions in your business and life quietly draining your energy and holding you back? In this episode, we dive into how unfinished tasks, unfulfilled promises, and open loops create stress, sap productivity, and sabotage your design business success.

Join us as we explore strategies to identify and tackle incompletions, from cleaning up your marketing efforts to addressing lingering projects. Learn how creating a master list, categorizing tasks, and finishing what you start can help you reclaim your energy and set the stage for a productive and profitable year.

IN THIS EPISODE, YOU WILL HEAR:

• (01:54) How incompletions act as energy drainers and mental dust catchers
• (03:22) The hidden cost of unused trainings and apps
• (06:44) Why clearing debt faster helps you stay focused and stress-free
• (10:50) Following through on promises to clients, family, and friends
• (17:13) The impact of unfinished personal projects and clutter on focus
• (23:37) Avoiding multitasking and building a team of finishers
• (26:59) How to craft a master list of incompletions and achieve a sense of accomplishment

When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Are you ready to experience success in your design business without sacrificing your personal life, time, or energy? In this episode, we explore how you can streamline your business operations, attract quality clients, and set boundaries that give you freedom without compromising profitability.

Discover the most common traps holding designers back, from relying solely on word-of-mouth marketing to inefficient project management. Learn how to implement smarter systems, refine your client processes, and step into a business model that supports your creativity and growth.

IN THIS EPISODE, YOU WILL HEAR:

• (01:56) Why hourly rates may be limiting your business growth
• (03:44) How sacrificing personal time creates a hamster-wheel business
• (06:19) The value of attracting and working with high-quality clients
• (07:47) Why a 7-10 step process positions you as an expert
• (09:43) Improving project management and communication for client satisfaction
• (11:14) How marketing clarity builds confidence and attracts ideal clients
• (17:53) The role of systems and automation in reclaiming your time

When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

What's stopping you from achieving everything you want in your design business? In this episode, we explore how your brain's natural resistance to change might be holding you back—and how you can overcome it. Learn how to interrupt unproductive patterns, take decisive action, and push through challenges to create a thriving design business.

Join us as we dive into strategies for breaking free from comfort zones, building better habits, and implementing smart systems to streamline your operations, attract higher-quality clients, and deliver exceptional results.

IN THIS EPISODE, YOU WILL HEAR:

• (02:15) How your brain resists change and ways to overcome it
• (05:47) The power of small actions to interrupt unproductive patterns
• (10:26) Steps to effectively hire and onboard new team members
• (17:08) Finding quality outsourcing providers for tasks like CAD
• (19:02) Leveraging local events for networking and marketing
• (30:47) Implementing a robust, fee-based discovery process
• (32:00) Why exclusivity in your calendar attracts better clients

When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.