Are you stuck? The best way to get unstuck and grow your business is to talk to clients and customers. Today, I am talking to Chuck Hattemer, co-founder and CMO of Onerent, about systems and processes used to scale to 2,000 doors.

While in college, Chuck had a horrible housing experience as a renter. An aspect that drew Chuck into real estate was that he could impact some of the most sensitive parts of people’s lives as renters.

You'll Learn...

[03:06] Chuck describes his company’s first platform, which was student housing with a few extra bells and whistles. [03:26] Onerent took that as a model to investors to raise seed capital. [04:14] Onerent pivoted to a full-service property management. Eventually, it scaled to managing 2,000 doors. [04:54] Having come from the renter’s perspective and a lack of experience, Chuck is still naive about some things. But that naivate lets him think out of the box for solutions. [05:20] Onerent identified problems people were facing, how to make the experience consistent, and how value translates to the investor. [07:33] The current trend is putting money into other things instead of buying a property. So, people, especially millennials, are renting. [07:50] Chuck expects a big move eventually by first-time investors that is fueled by technology. [08:25] Onerent hired staff new to the industry and with a different perspective to drive the company’s culture and mission regarding how to interact with renters and owners. [09:48] At Onerent, it is ok to fail and apply what you learned in the next initiative. It’s a sign that you are making progress toward being successful. [10:49] Create a culture where staff feels safe and comfortable to express problems. Support your team, and they will support you as an entrepreneur. [12:33] At Onerent, each part of the rental process is managed by its own team. This helps handle tasks and keeps tenants informed. This collaboration drives motivation, happiness, competition,and success. [14:59] Onerent follows a workflow business model where staff members specialize in one area. [15:55] Make changes. Onerent would not be where it is today and able to scale its business without having pivoted from software to full-service property management. [17:00] Onerent figured out how to grow its business - talk to customers and clients to identify its next move. [17:48] Companies often try to sell what they can sell instead of what their customers actually need. [18:15] Don’t change everything at the same time. Make iterative changes over time. [19:27] To grow your business, determine the scale. What’s the purpose of your property management business? What is your key output metric? What is the closest tie to revenue and customer satisfaction? [21:20] What are the inputs that go into that output? Consider the customer lifecycle. Determine where you will have the greatest impact to improve efficiency and operations. [22:40] Unlock growth by having a sales team and defined sales process. Develop credibility by aligning and partnering with large real estate brokerages. [24:15] Onerent’s key performance indicator is its time to lease. Chuck has to deal with various constraints, including listing exposure; qualified applications; and signed leases. [25:24] Utilize on-demand scheduling for showings. Onerent then dispatches a mobile manager who shows a property. [25:45] People usually have to pay application and documentation fees. However, Onerent offers a free application process. [27:10] How do you start a property at the right price? Educate property owners that if they list the property too high initially, their listing stays on the market too long. [28:35] In property management, how can you look at things with fresh eyes? Get out of your office and talk to customers. Make sure to have an open mind about all problems. [29:30] Think about your own problems as a property owner. The best way to start a new business is to solve your own problems. [30:30] Entrepreneurs love to solve problems. If you could solve a problem, what would it look like? Unpack a problem into small components. Don’t try to solve it all at once.

Tweetables

If you could solve a problem, what would it look like? Be open to feedback.

Companies sell what they can instead of what their customers actually need.

Create a culture where the staff feels safe to express when they are stuck.

Resources

Onerent

Chuck Hattemer on LinkedIn

Chuck Hattemer on Quora

Jason Fried

Slack

National Association of Residential Property Managers

DGS Episode 40 Level Up Your Property Management Business By Hiring a Great Assistant with Tim Francis

DoorGrow Club