Do you ever change your home’s air filter? Do you know when or how often you need to change it? Do you just forget about it, or are you just lazy? Do you know what size filter you need? Thanks to FilterEasy, there’s no excuse to not change it.

Today, I am talking with Mark Brandt from FilterEasy, which was created to meet a simple need - help homeowners remember to change their home’s air filter and what size of filter to use. Mark helps initiate and grow the property management side of the business.

You'll Learn...

[04:10] Property management side of FilterEasy is based on a simple concept in service: Starts with a need. [04:50] Tenants are even more less likely to change the air filters because they do not have a vested interest in the property; FilterEasy makes it easier for them. [05:33] This service helps property managers and their team during inspections and walkthroughs to hold the tenant accountable and provides a burden of proof. [06:28] FilterEasy listens to property managers about the need and awareness to motivate tenants. [07:55] Many companies do not understand the industry and create a product before conducting research. [09:30] After implementing FilterEasy, the property managers, owners, and tenants appreciate the convenience, saving money, and other benefits. [11:45] Not changing the air filter can cause serious and costly damage to repair. [13:30] Can you guarantee that 100% of tenants will change the air filter? No, but FilterEasy sets you up for success by increasing the number of tenants who will. [18:00] Such programs and companies are becoming necessary to provide more operating capital to grow and competitive advantages. [18:35] When owners compare companies, what is the differentiator? What sets you apart from others? Why should they choose your company? [19:15] Property managers can use reminders to let tenants know they are giving them a gift and taking care of them; generates a positive perception and produces results. [25:00] Grow with the times and culture to provide awesome service to people; compete on value.

Tweetables

Grow with the times and culture to provide awesome service to people.

These programs provide operating capital and competitive advantages.

What is the differentiator? Why should they choose your company?

Resources

Mark Brandt

Mark Brandt’s phone number: 864-770-3909

Mark Brandt’s email

FilterEasy

Cutco

NARPM

DoorGrowClub Facebook Group