Even if you are doing sales, closing business, and adding doors, your life and business can still be a disaster - if you don't know what it means and how to optimize for profit.

Today, I am talking with Jordan Muela of LeadSimple and ProfitCoach, which provides third-party fractional CFO advising. They help you take the guesswork out of property management business growth.

You'll Learn...

[05:10] NARPM Accounting Standard: ProfitCoach provided first set of financial benchmarks for the industry. [06:59] Numbers are not everything, and it's not just about doors; there's a lot that numbers can tell you that we don't know because people don't track their data. [08:36] Lifestyle is a factor when growing companies; make sure you have a business that serves your needs and meets your goals in life. [10:00] Unique ability involves networking and research to develop opportunities and build new businesses around needs; cost and penalty you pay for being a visionary. [12:12] Nobody can validate that your heart's desire is for your business or life; start making decisions and seek clarity. [16:25] Separate work from playtime and sense of isolation/lack of connection; create a life that supports you and gives you what you need - it's not just about making money. [19:09] Growth - a good idea or distraction; greatest determiner of your ability to grow is not the quality of your service offering, but your ability to execute. [25:25] Business and sales happen at the speed of trust; people don't buy what you do, they want to find someone they can trust. [27:45] Businesses establish themselves as leaders and capture more business by expressing and expanding their vision, values, mission, and purpose. [30:48] Content Marketing: Find the most efficient mediums/processes to spread value to target market; people consume content in different ways (i.e videos, conversations). [33:50] Difference between content for the sake of building authority and helping people vs. content for the sake of SEO and SEO-driven context. [41:57] Biggest growth opportunity for business owners who focus on everything outward is to change themselves; business is just a means to an end. [54:00] Growth doesn’t have to be painful; a healthier way of growing and scaling a business is by giving employees meaningful work.

Tweetables

Future of Business: Giving employees meaningful work.

Numbers are not everything. It's not just about doors or money.

Lifestyle is a factor when growing companies.

Business and sales happen at the speed of trust.

Resources

Profitable Property Management Podcast

ProfitCoach

NARPM Accounting Standards

LeadSimple

PM Grow

RealManage

Manage My Property

DGS 65: The NARPM Standard of Accounting with Brad Larsen

Dan Sullivan

Myers & Briggs

Toastmasters

Simon Sinek's TED Talk

Alex Charfen (Business Coach)

Richard Branson

DoorGrowClub Facebook Group

DoorGrow Live