Direct Sales Done Right

In this episode of the Direct Sales Done Right podcast, Katy Ursta explores the vital relationship we have with ourselves, emphasizing the importance of self-acceptance and personal growth. 

She shares her journey through loneliness, radical ownership, and the transformative power of journaling and mindfulness. Katy encourages listeners to embrace their own strength and to reflect on their definitions of success, ultimately guiding them towards a more fulfilling and authentic life.

What You’ll Learn in This Episode:

• Growth often occurs during lonely seasons.
• Radical ownership is essential for self-discovery.
• Accepting white space can lead to deeper reflection.
• Journaling helps track personal growth and self-awareness.
• Success is defined by personal fulfillment, not external validation.
• Trusting yourself makes you more magnetic to others.

 Episode Highlights & Time Stamps:

• 06:04 Navigating Loneliness and Personal Growth
• 09:52 Radical Ownership and Self-Discovery
• 13:49 Embracing White Space for Reflection
• 20:03 Journaling as a Tool for Growth
• 23:13 Meditation and Mindfulness on the Pavement
• 25:54 Reconnecting with Self and Setting Boundaries
• 28:05 Encouragement and Self-Reflection Questions

 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

Enjoyed this episode? Leave a review on [Apple Podcasts/Spotify] and tag me on social media so I can shout you out!

One Extraordinary Marriage Podcast hosts (Tony and Alisa DiLorenzo) join Katy on the Direct Sales Done Right podcast for a powerful and candid conversation on marriage, entrepreneurship, and the challenges that arise when ambitious women pursue big goals. Whether your spouse is involved in your business or not, this episode will help you bridge communication gaps, navigate different personality styles, and reconnect with what matters most—your marriage.

What You’ll Learn in This Episode:
- Why your spouse might not actually be unsupportive—and how to open up a healthier dialogue
- Practical strategies to protect your marriage while building a business
- How to reconnect emotionally and create a shared vision as a couple

Episode Highlights:
04:45 — Tony & Alisa’s honest story of hitting a breaking point in marriage
09:20 — The difference between entrepreneurship mindsets
19:00 — Communication tips for creatives vs. analytical thinkers
29:50 — Boundaries with phone use, business time, and intimacy
39:00 — Is your husband unsupportive—or just unsure?
54:10 — Should women retire their husbands? A powerful take from both sides!

Resources & Links Mentioned:
Listen to One Extraordinary Marriage Podcast
Book: The 6 Pillars of Intimacy
Recommended Episodes:

• Episode 140: Scheduling Sex
• The Sex Challenge
• Money and Marriage (series)

Connect with Katy:
 Instagram: @katywritescontent
Website: www.katyursta.com
Free Resource: Story Strategy Weekly Drops

Enjoyed this episode?
 Leave a review on your favorite podcast platform and tag me on social media so I can shout you out!

In this episode of the Direct Sales Done Right podcast, Katy Ursta explores the complexities of relationships within the direct sales industry, focusing on friendships. She discusses the impact of direct sales on personal connections, introduces the three affinities that bond female friendships—symmetry, support, and secrecy—and emphasizes the importance of setting healthy boundaries. 

Katy encourages listeners to reflect on their relationships, identify signs of solid friendships, and understand that not all connections are meant to last a lifetime.

 What You’ll Learn in This Episode:

• Direct sales can significantly impact personal relationships.
• Friendships in direct sales often hinge on shared goals and experiences.
• Symmetry in emotional investment is crucial for lasting friendships.
• Support should be mutual; both parties need to give and receive.
• Secrecy fosters trust and intimacy in friendships.
• Healthy friendships require boundaries to prevent codependency.
• It's important to celebrate others' successes without comparison.
• Not all friendships are meant to last; some are for a season or reason.
• Reflecting on relationships can lead to personal growth.
• Emotional safety is a key indicator of a solid friendship.

 Episode Highlights & Time Stamps:

00:00 Introduction to Relationships in Direct Sales

04:06 The Impact of Direct Sales on Friendships

06:50 Three Affinities of Female Friendships

15:35 Building Healthy Friendships and Boundaries

23:37 Signs of Solid Friendships

27:04 Reflection on Relationships and Moving Forward

Resources & Links Mentioned:
Mel Robbins Podcast:  https://www.melrobbins.com/episode/episode-283/

 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

Enjoyed this episode? Leave a review on [Apple Podcasts/Spotify] and tag me on social media so I can shout you out!

In this episode of the Direct Sales Done Right podcast, Katy Ursta introduces a month-long series focused on the importance of relationships in direct sales with 7 reflective questions to ask yourself NOW about your relationships and the impact your business may be having on them. 

 She emphasizes the need for connection, self-reflection, and the impact of personal relationships on business success. Throughout the month of may, Katy will explore friendships, marriage, and self-worth, providing actionable insights and deep questions for listeners to reflect on their own relationships and growth.

In this episode we’re getting reflective with some key questions before learning how foster strong relationships. 

What You’ll Learn in This Episode:

1) The exact 3-part DM formula I use to create curiosity and connection
2) My complete follow-up timeline (what to send, when to send it)
3) Real examples of what I say—and why it works to increase conversions

Episode Highlights & Time Stamps:

3:05 The Importance of Strategy and Relationships

06:13 Exploring Friendships in Business

09:01 Navigating Marriage and Ambition

11:52 Self-Reflection and Personal Growth

14:50 Deep Questions for Relationship Reflection & Preparation for the month ahead

Resources & Links Mentioned:

Questions for Reflection as we dive into May: 

-How do I feel about the support I receive (or don’t) in my business from the people closest to me and those I work with? 

-Have I created boundaries that protect my business and my relationships?

-Where have I been silencing myself to keep the peace?

-What part of my life outside of business feels most strained right now? What feels most joyful? 

-What relationship in my life is begging for more intentionality?

-How do I show up for myself when no one’s clapping?

Mel Robbins Podcast: It’s Not You.  The Real Reason Adult Friendship is So Hard

One Extraordinary Marriage Podcast

Let’s go deeper! Weekly email: https://services.katyursta.com/rerise

Connect with Katy:

Instagram: @katywritescontent
Website: www.katyursta.com
Free Weekly Story Strategy Drops: https://www.uwsmarketing.com/rerise

Loved this episode? Leave a review on Apple Podcasts or Spotify and tag me @katywritescontent so I can shout you out!

 Let’s keep making social selling simple—and storytelling powerful.

Ever wonder what happens after someone reaches out about your product? In Part Two of this series, I’m walking you through my exact follow-up strategy—the one that consistently turns interest into income.

If you’ve ever felt awkward or unsure about what to say after sending a cart link, this episode is your script, your system, and your confidence boost. I’m giving you real examples from my DMs, the timeline I use, and the psychology behind what works.

Whether you're new to sales or rebuilding your network marketing biz with more heart and honesty—this episode will show you how to follow up with integrity and clarity. 

What You’ll Learn in This Episode:

The exact 3-part DM formula I use to create curiosity and connection
 My complete follow-up timeline (what to send, when to send it)
 Real examples of what I say—and why it works to increase conversions

Episode Highlights & Time Stamps:

[00:03] – Why most people stop at the first DM—and why you shouldn’t
 [07:15] – The first message I send (real example you can copy)
 [13:20] – My 3-part DM sequence that builds trust and offers real value
 [20:40] – The Follow-Up Framework: How often, what to say, and how to stay human
 [28:10] – Why “not right now” isn’t a no—and how to nurture warm leads
 [32:00] – Final thoughts: You don’t need to chase, just serve well and show up

Resources & Links Mentioned:

Free 5-Day Story Strategy Drops: https://www.uwsmarketing.com/rerise
Neora Fit Stack Info & Cart Templates (DM me for this resource)

Connect with Katy:
Instagram: @katywritescontent
Website: www.katyursta.com
Free Weekly Story Strategy Drops: https://www.uwsmarketing.com/rerise

Loved this episode? Leave a review on Apple Podcasts or Spotify and tag me @katywritescontent so I can shout you out!

Let’s keep making social selling simple—and storytelling powerful.

Does it feel like you’ve grown or evolved, but your brand hasn’t caught up? Or maybe you’ve experienced a life quake or you’ve changed your services/offers and now what used to work doesn’t work. Here’s what to do when your online presence starts to feel like a version of you that no longer exists.

What You’ll Learn in This Episode:

• Going beyond the “box” - what a personal brand needs to be in 2025
• Embracing your personal evolution 
• Reconnecting with a brand that feels like you

Episode Highlights & Time Stamps:
01:11 The Evolution of Personal Branding

06:30 Acknowledging Life Shifts and Brand Transformations

12:41 Finding Your Authentic Voice

18:57 The Power of Storytelling in Branding

24:39 Embracing Change and Connection

Resources & Links Mentioned:
Story Strategy Weekly Drops: https://www.uwsmarketing.com/rerise

Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://www.uwsmarketing.com/rerise

📩 Enjoyed this episode? Leave a review on [Apple Podcasts/Spotify] and tag me on social media so I can shout you out!

We often hear generic advice about how you never really fail,” bu maybe that’s the wrong way to look at it. Katy explores what it can look like to embrace failure and allow yourself ot move forward from it. With practice (and non generic advice) she reveals how she’s been able to cope with a season of failure. 

What You’ll Learn in This Episode:

• Feeling your way through the failure,how to find the lessons in the failure.  
• Owning your role in the failure- why extreme responsibility makes all the difference
• Executing from the failure- steps to create a new strategy for execution
• Katy shares a few of the tools she’s been using to create new thought patterns as she’s personally been reflecting on her past season of work. 

Episode Highlights & Time Stamps:

• [06:04] - Embracing the emotion of the missed goal 
• [11:54] - Your execution strategy minus the hokey pokey
• [21:20] - Katy provides personal insight into her past failures from the previous season

Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://www.uwsmarketing.com/rerise

📩 Enjoyed this episode? Leave a review on [Apple Podcasts/Spotify] and tag me on social media so I can shout you out!

In today’s episode, we unpack the power of storytelling for your sales.  Katy walks you through the exact formula to ensure that your story is relevant to the audience and positions you as the guide in someone’s journey! 

What You’ll Learn in This Episode:

• The Exact Formula to turn Likes into Sales
• Storytelling Formula for Sales
• How to Become a Guide in Someone’s Journey

Highlights from this episode: 

• [04:16] - Katy Explains the Power of Storytelling for Sales
• [08:59] - Crafting Relatable Content 
• [11:55] - The Formula for Effective Storytelling

Resources & Links Mentioned:
Here is the the post Katy referenced in the podcast.

Get weekly storytelling strategies sent right to your inbox

Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://www.uwsmarketing.com/rerise

📩 Enjoyed this episode? Leave a review on [Apple Podcasts/Spotify] and tag me on social media so I can shout you out!

In this episode Katy shares a personal experience of how the lessons she learned through her current season of business and her previous experience as cancer survivor impacted how she helped her son over a recent adversity. 

In this episode she shares three examples of underdog mentality every entrepreneur needs. 

✨ What You’ll Learn in This Episode:

• 🔹 Katy refutes the belief that we don’t have control over the outcomes. 
• 🔹 Look at the granular steps that you can take to get closer to the desired destination
• 🔹 How to overcome the “what if” problem that haunts so many entrepreneurs 
• 🔹The one thing you can do today to overcome overwhelm

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://www.uwsmarketing.com/rerise
• Check out Katy’s book Direct Sales Done Right on Amazon! 

📩 Enjoyed this episode? Leave a review on [Apple Podcasts/Spotify] and tag me @katywritescontent on social media so I can shout you out!

In this deeply personal and heartfelt final episode of the Direct Sales Done Right podcast, Katy Ursta reflects on her journey through grief and joy following a significant transition in her business. With openness and vulnerability, Katy shares the challenges of navigating change in the network marketing industry and the crucial role faith plays in making life-altering decisions.

Katy expresses her immense gratitude for her partnership with Melanie and the incredible experiences they’ve shared throughout their podcasting journey. She explores the coexistence of grief and joy, the impact of lifequakes—those seismic shifts that reshape our lives—and the bittersweet excitement of new beginnings.

As Katy embarks on a new chapter in her career, this episode serves as a powerful reminder that it's okay to feel both sorrow and hope simultaneously. Whether you’re facing change in your career, business, or personal life, Katy's insights and reflections offer comfort, encouragement, and inspiration.

Key Takeaways:

• The challenges and growth that come with major transitions in business and life
• How faith guides decision-making during uncertain times
• The coexistence of grief and joy: why it’s okay to feel both at once
• Embracing new beginnings with hope and courage
• Practical advice for navigating change in your own career or life

Join Katy as she closes this chapter with grace, gratitude, and excitement for what’s to come.

Please continue to follow Melanie on her Instagram and through The Women Inspiring Women Podcast. 

Follow Katy on Instagram Here - Katy Ursta Instagram