Tactical & Practical

Discounts Are Like Binge Drinking


Listen Later

Discounts are like binge drinking

- Lots of fun in the short term (big revenue boost)
- Leads to bad behavior (hacky marketing)
- Creates shallow, meaningless relationships (low LTV customers)
- Terrible Hangovers (awful performance after the sale)
- It's more acceptable to do around major holidays (if you're doing it august I assume your life & business are not going well)
...But a great offer is like sharing a pour of Kentucky's finest bourbon.
It starts with meaningful connection (strong messaging), and creates a long lasting relationship (profitable LTV).
Listen to this episode and hang around till minute 6 where I show the results of a split test where we reduced our discount from 30% to 20% and decreased our CAC, and increased CVR & RPS.

...more
View all episodesView all episodes
Download on the App Store

Tactical & PracticalBy Nate Lagos

  • 5
  • 5
  • 5
  • 5
  • 5

5

2 ratings


More shows like Tactical & Practical

View all
REAL AF with Andy Frisella by Andy Frisella

REAL AF with Andy Frisella

32,735 Listeners

Shopify Masters by Shopify

Shopify Masters

382 Listeners

Founders by David Senra

Founders

2,138 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,451 Listeners

Nudge by Phill Agnew

Nudge

181 Listeners

My First Million by Hubspot Media

My First Million

2,638 Listeners

DTC Podcast by DTC Newsletter and Podcast

DTC Podcast

37 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

207 Listeners

Limited Supply by Nik Sharma

Limited Supply

151 Listeners

OPERATORS by OPERATORS

OPERATORS

50 Listeners

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

234 Listeners

The Andrew Faris Podcast by Andrew Faris

The Andrew Faris Podcast

24 Listeners

Marketing Operators by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

Marketing Operators

11 Listeners

Brain Driven Brands by Sarah Levinger

Brain Driven Brands

11 Listeners

Scalability School by Scalability School

Scalability School

9 Listeners