- Lots of fun in the short term (big revenue boost)

- Leads to bad behavior (hacky marketing)

- Creates shallow, meaningless relationships (low LTV customers)

- Terrible Hangovers (awful performance after the sale)

- It's more acceptable to do around major holidays (if you're doing it august I assume your life & business are not going well)

...But a great offer is like sharing a pour of Kentucky's finest bourbon.

It starts with meaningful connection (strong messaging), and creates a long lasting relationship (profitable LTV).

Listen to this episode and hang around till minute 6 where I show the results of a split test where we reduced our discount from 30% to 20% and decreased our CAC, and increased CVR & RPS.