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What can Disney fireworks, empowered employees, and “the little things” teach you about running a standout retail business? A lot more than you think. In this bonus episode, Vance Morris—a former Disney World executive turned customer experience strategist—dives into the principles that made Disney world-renowned for customer loyalty.

Vance shares how retailers can borrow from Disney’s playbook to elevate everyday interactions, boost retention, and outshine competitors—without a theme park budget. Whether it’s redefining your target market or empowering your team to resolve customer issues, this episode will inspire you to rethink your customer experience from the ground up.

[4:27] What Disney fireworks reveal about building loyalty

[9:24] The one thing that can quietly kill your business

[13:29] Rethinking your real competitor

[23:49] Why empowered employees make or break the experience

[30:49] The small touches that leave a lasting impact

[37:31] Who Disney is really targeting?

[44:41] Practical steps to “Disneyfy” your business

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