
Sign up to save your podcasts
Or
In this episode of The Russell Brunson Show, I share one of the coolest pieces in my collection, an original 1925 signed set of The Book of Life by Robert Collier, and the magalogue (Magazine + Catalogue) ad that sold it. Robert Collier wasn’t just an incredible author in the personal development world; he was also one of the best direct response advertisers of all time, selling more than $200 million worth of books through the mail in the 1920’s! That’s INSANE!
I break down the ad that sold this book set and why the same framework still works today. From the way he used visualization and storytelling (think Aladdin’s lamp and your own personal genie) to the powerful risk reversal and trial offer, this magalogue is a masterclass in how to sell with words.
Key Highlights:
How Collier’s ad opened with a powerful hook and visualization to grab attention immediately
The way he layered storytelling, case studies, and benefits before ever introducing the product
How he transitioned into the offer and made the book set feel like a “genie in a lamp” that could fulfill the reader’s deepest desires
The risk reversal structure that made the offer irresistible (free trial, easy return, and low payments)
Why the same hook–story–offer framework Collier used in print still applies to funnels, webinars, and sales letters today
When you study ads like this, you see how much thought great marketers used to put into their offers. Collier couldn’t just throw up a page and run Facebook ads… He had to make the message and the offer so good people would literally mail back a postcard with their own money.
Get Russell's book notes here: http://russellbrunson.com/notes
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
Special thanks to our sponsors:
Learn more about your ad choices. Visit megaphone.fm/adchoices
4.8
957957 ratings
In this episode of The Russell Brunson Show, I share one of the coolest pieces in my collection, an original 1925 signed set of The Book of Life by Robert Collier, and the magalogue (Magazine + Catalogue) ad that sold it. Robert Collier wasn’t just an incredible author in the personal development world; he was also one of the best direct response advertisers of all time, selling more than $200 million worth of books through the mail in the 1920’s! That’s INSANE!
I break down the ad that sold this book set and why the same framework still works today. From the way he used visualization and storytelling (think Aladdin’s lamp and your own personal genie) to the powerful risk reversal and trial offer, this magalogue is a masterclass in how to sell with words.
Key Highlights:
How Collier’s ad opened with a powerful hook and visualization to grab attention immediately
The way he layered storytelling, case studies, and benefits before ever introducing the product
How he transitioned into the offer and made the book set feel like a “genie in a lamp” that could fulfill the reader’s deepest desires
The risk reversal structure that made the offer irresistible (free trial, easy return, and low payments)
Why the same hook–story–offer framework Collier used in print still applies to funnels, webinars, and sales letters today
When you study ads like this, you see how much thought great marketers used to put into their offers. Collier couldn’t just throw up a page and run Facebook ads… He had to make the message and the offer so good people would literally mail back a postcard with their own money.
Get Russell's book notes here: http://russellbrunson.com/notes
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
Special thanks to our sponsors:
Learn more about your ad choices. Visit megaphone.fm/adchoices
3,453 Listeners
2,793 Listeners
16,819 Listeners
1,438 Listeners
1,587 Listeners
1,934 Listeners
707 Listeners
829 Listeners
3,837 Listeners
1,253 Listeners
12,060 Listeners
570 Listeners
4,407 Listeners
2,583 Listeners
1,370 Listeners
332 Listeners
346 Listeners
1,121 Listeners
577 Listeners
5,850 Listeners
152 Listeners
2,122 Listeners
130 Listeners
293 Listeners
915 Listeners
459 Listeners
788 Listeners
318 Listeners
15 Listeners