The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear.

• Reflect societal trends and values
• You’re able to actually understand more of your audience/stakeholders
• Involve people in appropriate settings and context
• Create tailored marketing content and strategies
• Broaden your brand’s story as inclusive of diverse cultures

September 15 through October 15 is Hispanic Heritage Month. It’s recognized in the United States, but also in Argentina, Bolivia, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Equatorial Guinea, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Spain, Uruguay, and Venezuela. There’s also recognition in the United Kingdom, Canada, and Australia.

In this episode we connect with Cuban American Manuel Machado from CCOM Group which specializes in multicultural campaigns.

Guest: Manuel Machado, Co-Chair CCOM Group
Email | X | LinkedIn | CCOM Website |Forbes Article by Manuel

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