Be honest with me. Have hooks ever given you the ick? Have you ever gone to create a piece of content and thought, I cannot believe I've stooped this low, or tried to shoehorn some phrasing into your post that just doesn't sound like you?

You are not alone, and I hear this conversation a lot. This week, I'm breaking down what to do when hooks make you feel this way, and how to start opening pathways of conversation in your content instead.

In this episode:

• "I hate hooks" usually means "I don't know my positioning well enough"
• Going from under 1,000 to 100,000+ followers and other client stories
• The algorithm is just a person interacting with a piece of content
• Depth vs. superficial content
• The reverse-engineering method: start with the thought in your head, not the prompt

Go check out Lauren and Chantal’s content so you can see their growth for yourself.

I'm in the DMs, and I'm also inside the Plotting Shed if you need some extra support. Come and chat with me, I'd love to connect with you!