Do It Differently or Die: A Wake-Up Call for PT Owners

Live from CSM, Jimmy talks with Eric Fernandez from Hyperice about the uncomfortable realities facing outpatient physical therapy.

What We Cover:

• The three-year journey behind the Nike x Hyperice recovery shoe
• Why AI and efficiency won’t save a broken business model
• Why PTs must start thinking like consumer brands
• The importance of lifecycle care and long-term value
• Why wellness companies are winning cash-based dollars
• The danger of waiting for insurance companies to “fix it”
• The mindset shift clinic owners must make

Key Takeaway

The system is perfectly designed to produce the results you’re currently getting.

If you don’t like the results, rebuild the system.

Guest

Eric Fernandez – Hyperice

https://hyperice.com