Kul Singh’s method for elevating the agent experience with REA Group hinges on a simple but effective principle of doing and being “better”.

As today’s guest on the Elevate podcast, hosted by Samantha McLean, the Chief Customer Officer reveals the three pillars REA Group will focus on this year – better customer experiences, better employee experiences and better business growth.

He takes a deep dive into the transformative strategies that set the stage for customer satisfaction and agent success, including a new focus on streamlining onboarding, and how this intersects with what buyers and sellers want in today’s market – price transparency and data security.

Kul also analyses 2023’s market shifts, the positive outlook for this year and how agents can harness these changes to not only meet, but exceed, their own clients’ expectations.

Sam and Kul also dissect the ethos behind Ready24, and how this initiative and the prestigious AREA Awards go beyond accolades to foster a culture of excellence and philanthropy among real estate professionals, and how each can help agents better build their brand and engage more with real estate consumers.

“If we come down to the fundamentals on what consumers are looking for, they want prices on listings and 70 per cent of them say they skip past listings without them. That’s not good for us. That’s not good for our customers.” – Kul Singh

The post Doing Better: Kul Singh on market dynamics, improving the customer experience, what you’ll learn at Ready24 and more. appeared first on Elite Agent.