In this episode of Grow, Scale, Master, Kon Stathopoulos and Josh Phegan discuss long-term planning to dominate the decade. They examine how to develop your people, grow and serve your customer base, and foster relationships. They also describe the lifetime value of customers and advise investing ahead of the curve.

They discuss knowing when to be a fast follower and when to be an innovator and why you must lock in your 10-year plan. Josh illustrates how your actions map your ambitions, Kon shares his experience of small, subtle changes that create a better experience, and they examine their views around what happens when 'committed' replaces 'what-ifs'.