Show Notes:

Coach Bill Courtney is not just the man behind an $80M company, bestselling book, and an Oscar-winning film. He’s a living example of what it means to lead with humility, heart, and service. In this deeply moving and power-packed conversation, Rudi sits down with Coach Bill to talk about what true leadership looks like—starting at home, expanding into our communities, and rejecting the divisive noise of modern culture.

From growing up in trauma to transforming a failing football program in inner-city Memphis, Coach Bill shares how servant leadership can radically change lives. Tune in to hear the story behind Undefeated, his transformative work with Manassas High School, the importance of prayer and family values, and why it’s time to reclaim our country’s narrative—one “normal” person at a time.

 In this episode, you’ll learn:

• True leadership starts with service, not self-promotion.
• You don’t have to be extraordinary to make an extraordinary impact.
• Reclaiming cultural unity begins with individual action and integrity.
• Leadership at home—especially in marriage and parenting—is foundational.
• You don't need permission to lead, teach, or serve. Just start where you are.

💬 Key Quotes

“You can be an amazing servant leader without ever leaving your house.” – Coach Bill Courtney

“If you’re motivated by your own exaltation, people will see right through you.” – Coach Bill Courtney

“As long as there's breath in your lungs, there is no finish line.” – Coach Bill Courtney

“Your life is not about you. It's about how you turn around and serve others through what you've learned.” – Rudi Riekstins

Resources & Links:

• Join The InPowered Life Community - https://rudiriekstins.com/community
• Buy your copy of "The Universe is Hiring: Discover the Role You Were Born to Fill" - https://a.co/d/cJpXKCE
• Connect on IG: @rudiriekstins @annistonblairriekstins
• Find Rudi and Anniston online @ www.rudiriekstins.com and www.annistonriekstins.com

Chapters:

[00:00] Welcome + Meet Coach Bill Courtney

[02:55] From Trauma to Purpose

[07:36] Coaching at Manassas: A Turning Point

[13:54] The “Turkey Person” Moment

[22:13] Servant Leadership at Home

[28:25] Faith, Prayer, and Relationships

[31:25] Divine Nudges + Purposeful Paths

[34:37] What’s Missing in Leadership Today

[40:06] Taking Back the Narrative

[44:20] Why Normal People Will Save the World

[46:58] An Army of Normal Folks Podcast

[53:47] Final Words: Lead with Service

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