 Joelle Mertzel is the president of Kitchen Concepts Unlimited, and the self-declared "national advocate for countertop butter." What's that last part about? It's her way of drawing more attention and expanding her marketplace — and it's working. Today, she explains the benefits of creating a cause... instead of just selling a product.

Don't Just Sell A Product. Champion An Idea!

Problem Solvers with Jason Feifer features business owners and CEO’s who went through a crippling business problem and came out the other side happy, wealthy, and growing. Feifer, Entrepreneur’s Editor in Chief, pulls these stories out so other business can avoid the same crippling problems.  767392

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 Want to be more productive, and use your time more wisely? Take advice from Laura Mae Martin, Google's in-house productivity expert, and author of the new book "Uptime". In this conversation, she lays out a plan for focusing your time and your energy. You'll never look at to-do lists the same again.  Thanks to our sponsor Hertz Business Rewards for helping small businesses save big. Join for free at Hertz.com/businessrewards

How Google Executives Become More Productive

 Yes, you can start a million-dollar business in a weekend. Noah Kagan, founder of AppSumo and author of the book "Million Dollar Weekend", shares how the foundations of a great business come together quickly, and why it's worth moving fast.  Thanks to our sponsor Hertz Business Rewards for helping small businesses save big. Join for free at Hertz.com/businessrewards.

Start A Million-Dollar Business In A Weekend?

 Want to get your ideas into the world? Writing coach Amber Rae (see: amberrae.com) has some counterintuitive advice: Don't think about your audience, and don't write what you "should" write. On this episode, she explains some of the most common mistakes that entrepreneurs make, and how anyone can find great stories and create meaningful, memorable work.  Thanks to our sponsor Hertz Business Rewards for helping small businesses save big. Join for free at Hertz.com/businessrewards.

The Biggest Writing Mistakes That Entrepreneurs Make

 Resorts around the world face the same problem: It's hard to recruit and retain a great staff. A small, luxury resort group called Nayara Resorts is experimenting with an interesting solution to that problem — by tackling the housing shortage that often impacts resort workers. Nayara CEO Leo Ghitis explains.  Thanks to our sponsor Hertz Business Rewards for helping small businesses save big. Join for free at Hertz.com/businessrewards.

Solving the Staffing Shortage in Hospitality

 Influencer marketing veteran Brendan Gahan has cofounded the first-ever agency specifically for LinkedIn, called Creator Authority. In this episode, he explains the state of marketing on LinkedIn, how professionals can become LinkedIn influencers, what kind of money we're talking about, and how both influencers and brands can better use the platform.

Don't Just Sell A Product. Champion An Idea!

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