In the times in your life when you win, and the times in your life when you lose; the only real purpose is for you to capture a story to help more people.

On this episode Russell talks about his experience at Entrepreneur of the Year, and why he is grateful he didn't win. Here are some of the insightful things you will hear on today's episode:

• How the Entrepreneur of the Year event is similar to a body building competition.
• How Russell plans to use the story of not winning the award in the future.
• And why you should look for every opportunity to add to your story, whether your winning or losing.

So listen here to find out how The Entrepreneur of the Year Awards compares to body building competitions, and why Russell feels grateful to lose.

Transcript - https://marketingsecrets.com/blog/don-t-waste-the-story