By Jason Hull - Property Management Expert, Marketing Nerd, Entrepreneur Coach
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Those who listen to this show likely either manage or invest in rental properties. There are several different types of real estate to choose from, but have you ever considered self-storage units?
In today’s episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with the “OG” of self-storage real estate investing, Scott Meyers to talk about an opportunity to invest in real estate without the common challenges of residential properties.
You’ll Learn[01:22] Switching from residential investment properties to storage units
[08:35] Investing in self-storage without the management
[12:15] Pros and cons of self-storage
[14:51] Self-storage education
Tweetables“When you have just a hammer, everything looks like a nail.”
“Be honest with yourself, and sometimes the best cook in the world can't fix a broken recipe.”
“Once you get behind in habitational real estate and rental real estate in general, you know, it takes double the effort to get caught back up again.”
“The more valuable you are to your property management business the less valuable your property management business is to everybody else.”
ResourcesDoorGrow and Scale Mastermind
DoorGrow Academy
DoorGrow on YouTube
DoorGrowClub
DoorGrowLive
TalkRoute Referral Link
Transcript[00:00:00] Scott: Self-storage really found me instead of me finding self-storage. Which I just felt it's a simple, predictable business model that you can replicate over and over again without as many moving parts and that human factor.
[00:00:11] Jason: Welcome DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you're interested in growing in business and life, and you're open to doing things a bit differently, then you are a DoorGrow property manager.
[00:00:28] DoorGrow property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate, high trust gateway to real estate deals, relationships and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow.
[00:01:09] Now let's get into the show. All right. So. I'm hanging out here with Scott Meyers. Welcome Scott.
[00:01:18] Scott: Thanks. And so good to see you again. How are you?
[00:01:20] Jason: Good. Good. It's good to have you. So, why don't we get into your background, how you kind of into this, but Scott, you're a self storage investment expert. Is that fair to say?
[00:01:33] Scott: That's fair to say. They call me the OG in self storage now. And I guess I can step into that role.
[00:01:38] Jason: All right. The OG, the original gangsta. All right. So tell us a little bit how you got into this.
[00:01:44] Scott: So like many people got into real estate by buying one single family rental house. Of course, this is a back a little ways now back in 1993, I bought a single family house. with an assumable VA mortgage on it. So I took out a home equity loan from my own home and bought this one, no money down, just like Carleton Sheets, the other OG in the real estate space taught me how to do. And so I bought that house, we rehabbed it to refinance it, rented it out.
[00:02:11] So the BRRRR method before everybody called it the BRRRR method. And then we went out and bought two more. And then that turned into four, six, eight, and my wife and I got married along the way and brought my wife into this hobby. I was working for a fortune 500 company at the time, and this was really just to supplement retirement until it kind of took on a life of its own.
[00:02:29] And that was because in 1999 with the dot com crash, when all of our tenants were then able to buy a house shortly after that, because the presidential administration at the time reinstituted the Community Reinvestment Act and allowed anybody who could basically fog a mirror to buy a house while all our tenants left and they were doing so.
[00:02:49] And so at that time, we were now rehabbing a second time so that we could sell our houses just to be able to keep up with what the market trend was at the time. Well that just about broke us. And so we decided then to get into multifamily and all we needed to do was get some economies of scale, work a little harder, work a little smarter, and we'll make this all happen.
[00:03:08] But really what I found is that we just had more doors, we had more tenants, we had more toilets. And to be honest with you, Jason you know, we made a lot of money in residential real estate and growing that side of the business. I mean, we were very big, we got up to just shy of 450 doors. But I realized that I don't think I was cut out for this.
[00:03:24] I understood the math, you know, the real estate math and everything that went into it. But I found even though we had property managers and property management companies, I was finding that I was becoming less loving of my fellow man and women, because they were destroying our properties and stealing from us, as well as our contractors and some of our staff.
[00:03:40] And so at that point, I began to look around the landscape and, you know, we love real estate because of all the reasons to love real estate. It appreciates, we can depreciate it. We can borrow money to buy it. And then our clients pay down our basis. I mean, there's no other investment like that. So as I looked at the landscape and real estate, that really only left parking lots and self storage if I really didn't like the tenant and toilet business.
[00:04:01] So. I looked into storage and loved what we saw in terms of the fundamentals of the historical, the track record of performance of the asset class. And it was right under my nose all the time. It's just this ugly, you know, stepchild of commercial real estate that nobody was really talking about. So I researched it and spent a lot of time understanding the nuances bought my first self storage facility in a partnership.
[00:04:22] And then yeah, the light bulb went off and recognize after owning it from the operation standpoint, that It was truly what everybody had said that it was. And what we found is it was all the benefits of real estate without the hassles of tenants and toilets and trash. And so we began simultaneously selling off our houses and our apartments and then going forward into self storage.
[00:04:41] And here we are today at about just shy of 5 million square feet of self storage, 28, 000 doors nationwide and growing. And then along the way, also built a sizable education and consulting and mentoring and coaching and event business that only not only teaches people how to get into the business, but also became a funnel, a conduit for a lot of partnerships and a lot of deal flow into our organization.
[00:05:01] So that's either the long winded version on a podcast or the short winded version however you want to look at how we got started in the business.
[00:05:07] Jason: Yeah, love it and qualify yourself help everybody understand like where are you at right now with storage and rentals. I mean you got some impressive numbers.
[00:05:17] Scott: Yeah, so we're sitting at about we've done over 5 million square feet We're sitting at about three and a half just maybe three and three quarters million square feet right now assets under management So we're right now jason, we're basically a syndication company where we're a financial services company that raises capital and layers that on top of debt and then deploys it in nothing but self storage.
[00:05:37] And so many of these projects, these partnerships, these joint ventures in our funds, they have a shelf life and they expire in four to five years because that's when we can capitalize and pull our chips off the table, if you will. And we have a capital event by way of sometimes a refinance, but usually a sale of the property or properties within that fund.
[00:05:55] And then we just go out and buy more. So it ebbs and flows when some are going out the door, we have more projects coming in the door as well. I only own two residential properties. One of them is an Airbnb and the other one is the one that I live in. And that's it. Everything else is 100 percent self storage at this point.
[00:06:10] Jason: Got it. How many units of storage do you represent then?
[00:06:14] Scott: Yeah, so 28 to 29, 000 overall is what we've invested in and we're sitting at about 20, between 20, 000, 21, 000 right now in asset center management. Awesome.
[00:06:25] Jason: Wow. Okay. So for those listening that are in residential property management, and they're listening to you what would you say to them?
[00:06:34] Like, maybe there's some of them that they're like, "man, I don't want to deal with toilets, tenants and trash anymore." And, you know, "I'm starting to love humans less. And I love real estate," but what's kind of your message?
[00:06:49] Scott: You know, in the education side of our business, Jason, of course, when there's a room full of folks interested in self storage, it's really easy to say that you know, I think everybody should have a self storage facility, one in their portfolio, if you're in real estate and, you know, all roads lead to self storage eventually, because I think everybody gets to that place where they do get frustrated and it could be just a day.
[00:07:06] It could be, you know, in terms of, "wow, that was a whole lot coming at us." But it doesn't mean that, you know, my recipe is the catch all, you know, when you have just a hammer, everything looks like a nail. And I'm not saying that anybody should go out and do what I have done because we made a lot of money you know, on the residential side and commercial multifamily.
[00:07:21] I just found for me, that this self storage really found me instead of me finding self storage. Which I just felt it's a simple, predictable business model that you can replicate over and over again without as many moving parts and that human factor. And so for a knucklehead like me, I think it was the perfect fit to be able to go out and just master this practice and that business model and the standard operating procedures. And then just at scale and at speed go out and just make a go of it. And we grew really fast and never really get over our skis. It was just it's a manageable model as well. And so it just fit for myself. But I would say Jason, when business gets so difficult that it's just absolutely no fun anymore, and it's drudgery... I see many people doing it right now, they're just throwing good money after bad. Well, you know, be honest with yourself, and sometimes the best cook in the world can't fix a broken recipe. And if they find that is the recipe is your business model or just your business in general, then get help.
[00:08:13] Or, you know, maybe it's time to take a look at some of their asset classes like self storage.
[00:08:17] Jason: So if somebody's an investor and they're wanting to get into this, there's probably a learning curve. There's probably potential pitfalls. So like, yeah, I've tried my Airbnb. That was kind of difficult. I didn't like having to mess with pricing constantly. Like maybe I should try self storage. I'm curious about what you would say to them and then, you know, if somebody's just an investor and they're just looking to just invest, but they're not wanting to really actually manage storage units, then what path would you recommend?
[00:08:45] Scott: So sure. Two paths, but also some folks just take a one and end up achieving the same result. So if this is something that you're looking to do actively you know, of course, Jason, I own, you know, I run an education company. And so we're always going to tell you to get education because the cost of not, you know, you pay the dump tax.
[00:09:03] And sometimes we've seen people pay hundreds of thousands of dollars for the dump tax. And that just means that they've gone out and they've watched a couple of videos read a book and all of a sudden they're experts in masters and this is commercial real estate. There's a lot of nuances to it, no matter what the asset class you pick within commercial real estate, but also because it's commercial real estate, there's lots of commas and zeros to profit from it, which is fantastic.
[00:09:23] But also if you make a mistake. Those mistakes in underwriting and in other areas also come with commas and zeros behind them as well. And we've seen many a good investor that maybe it was a little prideful or maybe thought that, "Hey, this is an easy asset class compared to what I've been doing. You know, I can do this with one hand tied behind my back." And then they find out that this is an operating business on top of real estate. And there's more nuances to this and they need to dig in and understand what that looks like, because as you know, once you get behind in habitational real estate and rental real estate in general, you know, it takes double the effort to get caught back up again, and if that goes on for a quarter, sometimes people just can't recover. So, you know, we can go into all the reasons why and the mistakes that people have made, but I think just understanding you need to educate yourself. Now, if you're looking to do this passively, in other words, you don't want to take on the credit risk, you don't want to take on, say, the construction risk or a lease up risk of a turnaround or a development project then you can invest passively.
[00:10:20] There's a number of REITs out there and we have funds and individual syndications and joint ventures that we do with folks where they come in as a limited partner. They still get equity. They still have ownership. They have a piece of ownership of this property. So they get the depreciation, they get a share of the cash flow, and then the profits upon the sale.
[00:10:38] But they don't take on the lease up risk, the development risk, the risk of a project going south no matter what, and or have to go out and create a business, you know, and a team to be able to do so. And along the way, many folks, Jason, they start as passive investors either with one of our projects or others, and by, by just following along, you know, you get that education.
[00:10:59] You know, we hold webinars once a quarter and we send out monthly reports and we send out updates as to what's happening with our projects. And so by def facto, our passive investors are getting an education and they earn while they learn the business.
[00:11:11] Jason: Got it. Earn while they learn. Like it.
[00:11:15] And that's probably a better path to start out as is to first explore doing it passively to figure out should they jump in and do it more actively.
[00:11:24] Scott: I don't know better. That's not my decision to make. I think some folks, if they have a team in place, you know, they can make that pivot just by learning the business, but it just really depends on where they're at.
[00:11:34] I would say that it's It's certainly the safest. And if you have a small amount of capital to set aside to invest in a project, that's the best way about doing it. Because once it comes time to do your own, it's going to take a larger chunk of capital to be able to do so unless you're raising private equity.
[00:11:49] So you know I can say that is the best and probably is for most people, but not everybody.
[00:11:54] Jason: Got it. Yeah. Well, a lot of people listening already have some sort of business, a lot of them, they won't just throw it in, jump right into storage units, maybe. But I think a lot of them, it would resonate with them.
[00:12:06] "Hey, then maybe this is another way to diversify my portfolio, another way to invest. I would love to do, try it out passively, and then maybe even get some education." for those that maybe heard the beginning of this and they're like, "Man, I don't have to deal with toilets, tenants, trash, and it's real estate. And it sounds so easy." What are some of the things that maybe they have a blind spot to? That somebody, you know, they would learn once they start doing this, it's not all, you know, stars and rainbows and roses with this as well.
[00:12:38] Scott: Right. So, you know, outside of the front end and the due diligence that needs to be done just to make sure that you've bought a solid property from an operational standpoint, which is what you're referring to, you know, what we found is that, you know, a million bucks, 5 million bucks goes a lot further, meaning you buy more doors you buy more square footage and it allows us more doors because these are metal boxes on concrete slabs and they're not, you know, multifamily that has drywall and plumbing and, you know, a lot of HVC, it just goes further.
[00:13:03] So that means that there are more units to be able to keep track of. You know, the good news is there's software and we do have property management companies and property managers to handle that and a lot of it is automated, but at the end of the day, you know, it's a large amount of units and a large amount of rental tracking that needs to be done to make sure that the dollars come in the door. On the flip side of that, just because I am a bright side up, kind of guy, you know, we have the ability with our leasing structure within self storage that, you know, it's a 30 day lease automatically renewable. And so anytime that we want to raise the rates, we don't have to wait. It's not an anniversary. It's not an annual lease. It is a month. And so that means on month seven, if we see that the market is changing and the demand is higher and there's a whole lot of development going on, then we can raise the rates in seven months.
[00:13:46] We can do it in four months. We can do some nuisance increases in between, you know, either way, and we're very flexible when it comes to that. But then also, the good news is even if people do fall behind in the rent, you know, we have the ability to, or we have the power behind us of the lien laws instead of habitational or versus habitational real estate in which you have tenant and toilet courts. And so when I used to walk out of there, I had a pink piece of paper and very little ability to be able to get my money back and to be able to you know, execute on getting that the money back in the door.
[00:14:18] But with self storage and the lien laws. We can put a lock on their unit, lock them out and we don't have to go to court within 60 or 90 days depending upon the state, my manager or an auction company will cut the lock off and open it up for bids on the date that we have an auction and I can recoup my back rent to my late fees and, you know, we are the judge and jury so we don't have to wait.
[00:14:36] I know you asked for the pitfalls but, you know, the good side is that you know, even though there's a lot of units to manage the, just because of the nature of the industry and the safeguards that we have in place, it's much, much easier and simpler to handle.
[00:14:48] Jason: Awesome. Cool. Well, yeah, this is very informative.
[00:14:51] Tell us a little bit about your education company, what you do there and and maybe how people can get in touch if they're curious.
[00:14:58] Scott: So on the education side, you know, when I got into business, you know, there wasn't an education company out there. There wasn't anybody that I could go to to learn the, you know, the A to Z to the nuts and bolts of the business.
[00:15:10] I could certainly go to the trade shows and some of the industry events and I can learn about doors and how to build these facilities and some of the, you know, the bolt on property management software. But there wasn't anybody teaching about the investment side of the business. And so, you know, we scraped as much as we could, you know, leaning on and building on the foundation that we had in commercial real estate already by owning multifamily and office buildings and warehouses.
[00:15:30] But just digging into this business and talking to as many people as possible. And I hired a consultant to fill in the gaps and spend a day with him touring his facilities and others that he managed for other investors. And, you know, that's how we grew our you know, bank of knowledge and created our standard operating procedures, at least the foundation of it.
[00:15:48] But then after we got into the business a little further down the path and buying facilities I used to run the Real Estate Investor Association here in Indianapolis. And we had 600 folks in the association. And about 300 of them wanted to know about self storage after they saw what we were doing.
[00:16:04] And so we started holding workshops and then some of the agents that represent the national speakers in the industry, again, there wasn't a person speaking and experts on the industry. And so they contacted me and one of them assisted me in setting up presentations, the ability to sell tools and resources for folks, and then helped us to create a live events, and thus, our education industry was born. It was really just out of a, I guess, like any good entrepreneur, you see an opportunity in the marketplace and a hole to be filled, and we stepped in and filled that. And so it's evolved from just a home study system, which is, you know, that's such a guru, you know, term to use that what we developed, what we put together was a very extensive business plan with all the tools, the resources and links and software, you know, and everything you need to find, manage, purchase a self storage facility. And that is the name of our home study system. And then that evolved into live events, three day events, which is an immersive workshop and then also for folks that are looking for either one on one or a group coaching and mentoring, you know, begin offering that. And to this day, still offer that. And so we have you know, we're the nation's leading education company in the space.
[00:17:14] We've taught more people how to get into the business and grow and scale the business and than anybody else out there in any other organization out there and still going strong at this is what we'd love to do is, you know, we love to take people from zero to 55 miles an hour in storage.
[00:17:26] And then in our mastermind and in our other areas, we like to take them from 55 to a hundred and build partnerships and do syndications with them as well. Awesome.
[00:17:35] Jason: Yeah. Sounds very much like our goal here at DoorGrow for the residential space. So what's the name of your education company?
[00:17:44] Scott: Self Storage Profits is the name of the education company.
[00:17:46] SelfStorageInvesting.com is the website for all the tools and the resources, a ton of free information, pull downs, white papers, a whole lot to not only just dip your toe in the water, but really to help you get started, and then anything else that you would want or need with regards to coaching, mentoring, attending our live events, it's all located on that page as well, including access to our passive investments as well.
[00:18:11] Jason: Very cool. Awesome. Cool. Well, I appreciate you coming on the show, hanging out with us here on the DoorGrow show. It sounds really interesting. I think there's a lot of our clients that are involved in different types of management. And so this may be another one that everybody should maybe take a look at that could be interesting. I think it's fantastic. Or as to do management, you know directly so very cool. Scott, thanks for coming on the show. Appreciate you.
[00:18:39] Scott: My pleasure, Jason. Good to see you again
[00:18:41] Jason: Good to see you. All right So if you are a property management entrepreneur and you're dealing with frustrations, you can go start a storage unit business as well. So appreciate Scott for being on the show. If you would like our help in cleaning up your business so that you don't hate it and getting you out of that first level of exit of doing the frontline work and getting out of the next exit and the next exit until maybe eventually you decide to sell that business, we can help you with that because the more valuable you are to your property management business the less valuable your property management business is to everybody else. And what I find with clients is as we ascend them through these levels of exit, It becomes more and more business that they would enjoy keeping perhaps And so let's see if we can ascend you and get you past that first exit at least, maybe the next exit where you're out of managing the people in the team and you've got an operator and things are really smooth and so if you would like our help here DoorGrow reach out to us at DoorGrow.com And until next time, to our mutual growth. Bye everyone.
[00:19:45] you just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!
[00:20:11] At DoorGrow, we solve your biggest challenge: getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today's episode on our blog doorgrow.com, and to get notified of future events and news subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow Hacking your business and your life.
F
You’ll Learn[02:01] The Team Sandtrap + Cycle of Suck
[12:20] Why You Might Have the Wrong Team
[20:54] Building the Business Around You
[29:40] How to Escape the Cycle and Level Up
Tweetables“If your business isn't healthy and growing, it's dying.”
“Here's the reality: it takes 10 people to clone yourself in a business.”
“How did you build it the wrong way? You built it around what you thought the business needed, and you didn't build it around what you needed.”
“If you have capacity less than a hundred doors, then the odds of you getting another a hundred doors in the near future is slim than none.”
ResourcesDoorGrow and Scale Mastermind
DoorGrow Academy
DoorGrow on YouTube
DoorGrowClub
DoorGrowLive
TalkRoute Referral Link
Transcript[00:00:00] Healthy business owners have healthy businesses have healthy team members and feel very well supported. And the only reason you're not there is you just don't know yet what healthy business owners know.
[00:00:11] Welcome DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you're open to doing things a bit differently, then you are a DoorGrow property manager. DoorGrow property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings.
[00:00:38] Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate, high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses.
[00:00:56] We want to transform the industry, eliminate the BS. Build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, Jason Hull, the ceo and founder of DoorGrow. Now, let's get into the show. All right, so before we get started I wanted to just mention our sponsor Vendoroo. We've seen some great results with these guys.
[00:01:22] So if you're tired of constant stress and hassle of maintenance coordination, meet Vendoroo, your AI driven in house maintenance expert that handles work orders from start to finish, triaging, troubleshooting vendor selection and coordination. Built by property managers. for property managers to provide cost effective and accountable maintenance operations where every dollar is accounted for and every task is handled with unmatched reliability.
[00:01:47] Vendoroo takes care of the details so you can focus on growth. Schedule a demo today at Vendoroo.ai/DoorGrow and experience maintenance done right. All right, so let's get into the show. So what has been going on in the DoorGrow universe or in DoorGrow world? So, one, we are raising our rates, our fees, because we are taking better and better care of our clients and getting them better and better results.
[00:02:17] And so this is something that we coach clients on all the time. Are you taking your business to another level? Are you confident in raising your fees? Or have you kept them small or competitive, or even worse, low in your market? Are you striving to provide and deliver more value? Are you taking things to that next level in your business?
[00:02:40] We meet regularly with business owners in this industry. So in the last week or two, I've met with several businesses that are stuck in what I call the second sand trap. This is where maybe they were a client a long time ago in the past. We helped them figure out how to get growth. They've gotten to maybe the 200, maybe somewhere 200- 300 door range, maybe even up into the 400 doors range.
[00:03:05] And they are now experiencing the second sand trap of constraint. And so some experience this even earlier. I have had people come to us, people that have joined our program recently, that are having these second sand trap problems around just over a hundred doors, like 150. And they're already in this painful spot.
[00:03:26] And there's a few reasons for this. One, they could be caught in the cycle of suck, which means they've taken on too many shitty clients that are You know, too high of operational costs. And so they have too many difficult properties to be dealing with which makes the tenants more difficult, and so they've kind of created this mess in which their entire portfolio that they're managing and dealing with are a lot more difficult than most of my clients' situations.
[00:03:53] And so their operational costs are really high and they're making a lot less money because of that, their profit is down. And then what that means is it's a lot more difficult to deliver customer service and be effective. So I have a partner with me today, which is a dog we're fostering named Hans.
[00:04:12] And he is trying to chew a toy right at my feet. So what's up Hans. And if you haven't seen our previous dog episode that we did go to DoorGrow. com Click on "Dogs" up at the top. We've got a little dog emoji on our website. Check that out and learn a little bit about Sarah and my passion in helping dogs. And this is to be fair, mostly Sarah's passion. I like dogs definitely more than cats. I like dogs, but Sarah loves dogs. She really loves dogs.
[00:04:40] And so this is more her thing. So check that out. And that lets, you know, a little peek into the our reality here in our home with DoorGrow. So you can also check out our funny videos at the top right there as well. That'll give you a perspective on how goofy we are and we try to incorporate our dogs in these videos.
[00:04:58] Hans made it into one of our recent ones that will be released. You'll see it. So this second sand trap, the challenge here at the second sand trap is that these property managers have figured out how to grow. They know they could probably double in size. Most of you that are at the stage, you know, you could probably double in size door wise.
[00:05:16] You could easily go get more doors. You could attract more owners if you felt comfortable. So here's a question you need to ask yourself. This is something I love asking people that are at the stage so I can see how bad is it? How bad is the problem? So some of them get at this stage, business owners get really burnt out, like really stressed.
[00:05:38] We're talking like I had a lady say to me, "I fucking hate my business. Can I be real with you?" That's what she said. "I fucking hate my business." And she's having a ton of health issues and stress. I don't know if it's all related directly to this, but stress can eat you alive, right? Basically every health situation gets worse if there's high stress. And so she's dealing with a whole mess of stuff, right? And this is a challenge. This is a challenge in business. We deal with a lot of stress as business owners, but property management can be especially stressful. You're dealing with sometimes really upset angry people and a lot of that stress doesn't have to exist If you're not in that cycle of suck the other challenge at this stage besides maybe being caught in the cycle of suck Is not being paid well enough.
[00:06:28] And so Not only is your operational costs high because of the cycle of suck, but then also your pricing may not be optimized or very effective. You may not have a premium offering for premium buyers that may exist in your portfolio. And so they just go with your cheaper option, which is the only option that you have.
[00:06:45] And then there's also this weird race to the bottom in terms of price where everybody's priced like similarly, like 10 percent in most markets in higher rent markets, maybe like 8%. And then in some markets, it's like really grotesque with flat fee, you know, property management and stuff like this.
[00:07:01] And so the challenge then there's kind of this race to the bottom in terms of pricing. And so you may not be getting paid as much as well. And so sometimes if you can just increase the amount of money that you're bringing in and decrease the amount of operational costs in the business, you could easily double your profit margins.
[00:07:22] We've had clients go from 25 percent margin, which is good to 50 percent profit margin by getting some pieces dialed in. Now, the three biggest profit levers we find at this stage are people planning and process. Why? Because they're all connected to the biggest expense, which is. People, right? Which is staff and whatnot.
[00:07:43] So we need a really good people system, which means a hiring system and a really good existing team so that we can always maintain really good personnel and team members. Then we have a healthy team that buy into our culture, that have the skill and intelligence to do the job and have the personality type that is a fit for the role.
[00:08:01] I call those the three fits culture, personality, and skill. You need all three in order to be a good team member. If you have team members right now that don't match all three, you are spending too much money on this person and you're getting too little output. If you're caught in the cycle of suck, you are spending too much money on all of your people and getting too little output.
[00:08:22] If you don't have a good hiring system, you can't replace, confidently, the people on your team to get good people. And so you don't have a system or mechanism to do this. And so most businesses at this stage usually spend five to 10 years playing Russian roulette to get a decent team so they can finally break 600 doors.
[00:08:42] A lot of them by that time, even before they hit that, just give up, they sell the business, they exit. And so the time can be collapsed on this significantly. So here's the question that I ask. I asked people that are caught in the second sand trap, "what is your current capacity for adding more doors on that you believe right now? How many more doors do you think you can handle with your existing team before things start to get uncomfortable, maybe fall apart, or maybe break?" A healthy response would be, "we could double in size," which means they are not concerned like, "we could easily add another 200 doors, and it doesn't break. It's not an issue." Okay response would maybe be "I think we could add another hundred." That means they're already experiencing some challenges and constraints. They think they could squeeze to another hundred units or so and there might be an issue. Really bad is if you're like, "we could probably handle 50 more units and then I would have to change something dramatically, get a key team member, change something significant or that would really max out my stress."
[00:09:42] So if the capacity is 50 doors right now, if your future capacity that you can envision is 50 doors or less right now, it's even worse, like 25 units or something like that, you are already in a dangerous and uncomfortable spot. You need to get out of that dangerous, uncomfortable spot. If you have capacity less than a hundred doors, then the odds of you getting another a hundred doors in the near future is slim than none.
[00:10:09] Like you're just not going to do it. Even if people were throwing business at you, you would start to lose doors because things would start to fall apart. Clients would lose trust and you would lose business. You need to create the capacity, the space to be able to easily handle another couple of hundred doors or double in size, or no confidently we can get higher people very quickly and get people up to speed without making a bunch of mistakes, without thinking that the, that all people are crappy and it's difficult to hire, and there's no good people out there. There aren't good people in my market, or I have to have people that have property management experience. Then you need to have the confidence to be able to get them up to speed quickly, which means you have a really good process system. You have processes, you have a mechanism for getting them up to speed and in place, into position quickly, and that you know you've got the right people.
[00:11:03] So that they, and they now have the right processes and tools and resources that they can get training and get up to speed rapidly, which is your process system. And then you need a really good planning system to get the entire team moving in the same direction to rowing together as a business, as a team, to use a rowboat analogy, that they are all moving and headed in the same direction instead of in conflict or at odds or just focus on their tasks.
[00:11:34] We need a strategic planning system so that there are goals and planning to move the business forward so that you have a solid annual plan broken down into quarterly plan and quarterly goals and then you have your monthly goals and plan which are broken down into your weekly goals and commitments that each team member are taking on that are to move the business forward strategically so that the business is moving towards strategic growth instead of just transactional leadership where you're giving them a task and waiting for them to come back and say they've done it. So transactional leadership is this leadership style that demotivates your team and gets them to perform worse. Many of you live in a very transactional process system.
[00:12:20] So the other challenge at this stage is what I call the process myth. Everybody that's stuck at this stage believes they have a pretty good team.
[00:12:29] Because you have a team, you've built some sort of team, but you built it the wrong way. How did you build it the wrong way? You built it around what you thought the business needed, and you didn't build it around what you needed to get to the next level and having more fulfillment in your day, more freedom, and less stress.
[00:12:45] Each team member you've added has built more stress and added more questions to your day and you're involved in every single role. And so you have not built the team based on what you needed. You built the team based on what the business needed, which means the business now is evolving and becoming a monster that is like a high chair tyrant flinging food in your face and it's in control.
[00:13:06] Instead of building the team and the business around what you need. So you have more calm, more freedom, more fulfillment, more support. And so we need to shift this. So you built this entire team the wrong way, and you think you have a good team, but if you are showing up, if you have an entire team and you are showing up in this business, not in a role in not doing the things that you love doing, not in a role and a position of fulfillment and enjoyment, in your own business, you are in charge of, you created, and you are miserable in your own business, then by default, you have the wrong team.
[00:13:44] Zero question. This is as if you started with the wrong puzzle piece and went and found puzzle pieces to attach around your business to build out your team. You were showing up as the wrong square puzzle piece when you really are probably a beautiful round peg or round piece. And so you've built the wrong puzzle pieces around you, the wrong team. And I guarantee you're getting probably half to maybe a third, the output of a mediocre team like that, then you would, if you had a rockstar team and you may think "my team's pretty good," but if this is all you've experienced so far, you have no idea how amazing a team could be if they were really motivated and really performing well, and they loved doing what they got to do and they believed in you instead of just believed in getting paid as a transaction for work done. Here's the thing, entrepreneurs need to realize this. Entrepreneurs are money motivated naturally. Most of us are motivated and we love money. We don't hate money, right? You probably don't hate money. If you look on a disc assessment, there's usually a section called the values index or something like this, and there's a score called the economic score, this index and the economic index or economic score for most people is low.
[00:15:00] It's below average. Which means they're not motivated economically, they're not motivated by money. They don't love money, right? It's not that big of a deal to them, which means once their basic needs are met, throwing money at them does not increase performance It doesn't motivate them giving them bonuses giving them pay just in exchange for doing tasks does not motivate them to perform well or better. Money's not a motivator really for them so If you have a high economic score and you view everyone else through that lens, and the only people that generally have a high economics score are entrepreneurs and salespeople. Well, good salespeople should like money because you want to reward them and incentivize them to want to bring in more money and they get paid if they bring in more money So that your interests are in alignment. So you need salespeople that are in alignment with compensation like commission structures, stuff like this that are motivated to make you more money and if they're not making you more money, then you're not having to spend as much money on them, right? There needs to be proper alignment incentive wise. Everybody else on your team though, are not going to be motivated by bonuses and money. And the mistake entrepreneurs make is they try to reward bonus them, compensate them for money. "Hey, if you get us some more positive reviews, we'll give you this bonus."
[00:16:13] "Okay."
[00:16:14] Right stuff like this and if you hire people that are- I want you to really listen to this if you hire people that are not money motivated, and their only motivation for working for you really is to get paid by you, then you have hired a dangerous person in your business. Let me make this clear I'm going to say this again, maybe in a little bit different way if you hire people and the exchange you're giving them is, their whole motivation to work for you is largely they just want to get money. That's the only reason they're really working for you. And you might be thinking, "what else would it be?" I'll explain that in a second. But their only motivation is to work for you to get money from you because they want money, but they're not money motivated necessarily, then they become dangerous to your business.
[00:17:05] These are the people that steal. They steal time. Maybe they have ethics and they have some values and they're not going to actually steal money. But I've seen property managers repeatedly have their trust accounts depleted by people on their team before coming to us. I've seen people that handle their accounting and finances, steal money from them.
[00:17:28] These are people that are not as money motivated. But their only motive is money. And so they are bringing people that maybe don't have the same value system as them, and they're not good fit for their business, et cetera. Okay.
[00:17:42] If you bring in people that believe in you, let's talk about the opposite.
[00:17:46] If people believe in you. They believe in your culture that you've established for the business. They believe in your company core values. They are inspired and they want to work for a business that has a greater purpose than just extracting money from tenants and owners. They want a mentor, A business owner that they can believe in that they feel like is going to help them grow and become even better person.
[00:18:08] They want to be part of a business that is having a positive impact in people's lives and in the community. Then if they're not money motivated, it's okay. If their economic score is low, that means they're recognition motivated. So they also are motivated by being part of a team that has a positive culture of wins and recognition, which is part of the planning system that we would install, which is an accountability and recognition system that increases motivation among the team.
[00:18:37] It inspires creativity, inspires innovation, inspires motivation among the team, especially team members that are not financially or economically motivated. Then you will get three times the output from these team members. You get way more output from these team members. They are willing to work for you because they're getting so much value in other ways.
[00:19:00] They feel like they have a greater sense of the four reasons, as I've talked about on this podcast before of fulfillment, freedom, contribution, support. They feel like they get more of these four things because they're working for somebody that has these four things. Then they also get that fifth reason of safety and certainty because they're working for a business that is safe.
[00:19:17] It's stable. It isn't crazy. It's a calm workplace because the leadership is calm. The leadership is in control. There is leadership there where they are leading from a space of having fulfillment and having freedom and having contribution and feeling like they're contributing, making a difference in the world and where they are supported.
[00:19:39] And if you don't feel those four things in your business, you've built your business incorrectly. You may have taken good care of the tenants. Maybe you've taken good care of the owners, but you gave yourself a shit deal. You weren't taking care of yourself. And the whole reason the business exists for you is to provide you with fulfillment in your day to day.
[00:19:59] You enjoy doing what you're doing. You're having more and more freedom and autonomy to make the choices and do the things you want to do in life. And that means you're making more and more money. And if you're making more and more money, you should have more and more freedom and fulfillment.
[00:20:13] But most of you, if you're caught in the second sand trap are as a business are making more money than the business has ever made. But a lot of instances you're making less per unit or door than you've ever made, you know, profitability wise, and you don't really have more fulfillment and freedom. You are losing it.
[00:20:32] Every door you add in every team member you add steals fulfillment and freedom from you steals a sense that you're making a difference and contributing in the world and makes you feel less supported and makes you feel like you have to support more. And so you're building your team and your business the wrong way.
[00:20:49] And so this is the mess that DoorGrow helps businesses climb out of.
[00:20:54] How do we escape this? We need to do things like have you do a time study, have you figure out energetically, which things are bringing you more freedom and fulfillment, which things are your plus signs, which things are your minus signs. Then building out your job description. Like what is your actual job description and what do you want it to be? And then figuring out, all right, what role do we need to hire or bring in or get to build the team around you to make sure you're supported. Usually this means the first person you hire should be an assistant that just helps you.
[00:21:24] Not a clone, not somebody that has all the same attributes as you, but somebody that's opposite and complimentary to you. To help you with all those minus signs that fits that personality. A big mistake, a lot of entrepreneurs make in building their team initially is they try to first go follow the clone myth and go hire somebody like them.
[00:21:43] Here's the reality: it takes 10 people to clone yourself in a business. Just roughly, it takes about 10 people to match all of the skills and things that you do when you're wearing all the different hats in a business. It takes 10 different personalities. Because you don't enjoy wearing every one of those hats.
[00:21:59] You need to find people that enjoy wearing each individual hat as you build that out. So just get that idea in your head. It's going to take about 10 people to clone you. So kill that clone myth and don't go try and find a mini me or somebody like yourself. That's a huge red flag and mistake when you hire somebody that's like you.
[00:22:15] These are usually the people that have the same skill set, capacity, intelligence level as you and an entrepreneurial drive as you. That go and steal portfolios, steal clients and go start their own property management business. Because really be honest with yourself as an entrepreneur, you are probably now unemployable.
[00:22:35] You probably couldn't just go work for somebody else. You probably wouldn't want to. So you're not going to do that, right? They don't want to work for somebody either if they are entrepreneurial. They eventually start seeing flaws in how you think and how you do things. They're like, "I could do this better. I want to do this differently. I can see all these different things I would be good at I could change," and they go and start their own business and then steal whoever's loyal to them if at all possible, because that's the easiest thing for some of these people to do. Right? "Well, yeah, that guy's, or gal's a bad boss. You should come with me. We're going to do things differently." And they're like, "yeah!" And that's like people that are not a good culture fit. They're not loyal to you. All right, if they're not a good culture fit if they're not a right personality fit, they're not they don't really love the role or position and if they're not the right skill fit or intelligence level, they don't have the capacity to do the job or they don't have the training to do the job Right, so you need all three.
[00:23:32] All right so If you want to escape this second sand trap and escape having this business that is frustrating and difficult, just recognize you can do this. Like you can have the business of your dreams and you don't have to change the industry. You don't have to give up on property management in order to do that.
[00:23:53] You just need to align the business with what you most enjoy doing in it. So let's say you love doing sales. You could be the bdm in your own business. You could do sales. A lot of business owners do that Let's say you hate sales, but you love the accounting. You would just love to spend more time doing that you could do that It's your business Let's say, you love doing the operational pieces and the tech and geeking out on systems you could just focus on that and you could bring somebody else in to be the bdm and to make everything like grow, right? There's nothing you have to do you could even get to the point where you do nothing in your business if you wanted to, and you wanted to get to that level of exit where you exit or leadership, and you're no longer involved in the business.
[00:24:35] That's possible, too. But then, for most entrepreneurs, you would probably be bored, right? This is another factor that I think is important. If you're stuck in this next sand trap, a lot of times the reason people end up really frustrated, really demoralized, really stressed is because they don't understand these different levels of exit that exist.
[00:24:56] And so this is a concept that I got from a gentleman named Roland Frasier. He's an interesting dude. He's an attorney and he's a couple of different things if I remember correctly, but what he generally teaches is about buying and selling businesses and stuff like this. And one of the things I picked up from him and from Ryan Deiss, who are both connected to a program that we were in called Scalable, is the more valuable you are to your company, the less valuable your company is.
[00:25:27] So if you're ever looking to exit or sell this, that's important to recognize. The other thing that I thought was really interesting is this five levels of exit that I learned from Roland Frasier. So the first exit is exit the line. This is where you go from worker to manager. In property management frontline work is handling tenants doing all the property management stuff.
[00:25:48] That's difficult And if you can't exit level exit one. You can't exit one and you think the only way to escape that is to sell the business, then you have a really unhealthy mindset and you're probably super miserable in your own business So you need to be able to exit level one. If any property management business owner that doesn't exit level one, they're still a property manager and they're not the entrepreneur or the business owner.
[00:26:11] They're not truly an owner of the business. They're the, they're an employee in it, right? Number two is to exit the staff. This is where you go from manager to CEO. So you're no longer doing like the frontline lowest level work. Then you're exiting the staff, which is maybe the managerial sort of level work.
[00:26:28] And now you're a CEO where you have managers. You have people you trust to oversee departments. Like you have a head of maybe maintenance coordination and you have a head of property management, you know, whatever. Right. The next is to exit the org chart. So you go from CEO to maybe being an advisor, being on a board, you're on the board of advisors.
[00:26:48] And now you have a business, it, you're an owner, it pays you and you've exited the org chart. The next would be to exit the board. You're no longer like really having to like steer the business, you know, from behind the scenes, you're no longer involved. You trust that there's a whole group of people that make this work and there's a board and you just own it.
[00:27:11] You're just taking cash, like you're just getting paid. And then the fifth level of exit is to exit ownership. It's to leave the business. So one of the things that's super important is for you to recognize where is your best level of exit you want to be at right now? If you've been in pain a while, you're probably thinking "exit five. Like I want to sell this thing. I hate it. It's awful." I talk to a lot of people that are like that and I'm like "you're just doing it wrong let's get this fixed" because The myth that people believe is that if you're at this stage of misery in your business It's "I should go start another business, something else I'll do something else." I guarantee if you go start something else, you're going to start with less knowledge, less skill. You're going to have to go through the pain and the lessons and everything. And you're going to get to the same stage in the video game where you have the same boss to beat. He's just got a different outfit on but it's that same giant gorilla that you got to fight or whatever it is in Donkey Kong and you've got to beat this beast of a gorilla and it is building the right hiring system, the people system, the right planning system and the right process system.
[00:28:16] And you still have never figured this out. And so you're going to end up miserable building the wrong team around you again. You're going to end up in the same place, just in a different industry. You have to learn how to solve this boss. And that's what we do at DoorGrow. We help you figure out how to beat this level boss.
[00:28:35] We've helped lots of people do it. We've replaced entire teams. We've helped install hiring systems. Hiring is a problem at any level of business. I've seen multi million dollar very wealthy business owners In lots of different industries and masterminds have been in hiring is still consistently a problem for these individuals and so we want to make sure that you're able to let go of that. That you're able to not have to deal with that.
[00:29:01] So figure out the level of exit that you most desire to be at. If you're in a healthy state, most of you would probably not want to just be out of the business and retired. Most of you would be bored. You enjoy maybe dealing with certain things in the business and you enjoy maybe running the business.
[00:29:19] If it were healthy and you had a good team, so we need to restructure the business around you. So it's giving you what you want. Then it can start to give the team members more of what they want. And you'll have better team members that will stick around because they're not working for somebody that is making bad decision making and making bad choices and running the business in a state of chaos and misery.
[00:29:39] Right? Healthy business owners have healthy businesses have healthy team members and feel very well supported. And the only reason you're not there is you just don't know yet what healthy business owners know there's just a little gap in knowledge and maybe a gap in some systems that could easily be given to you, learned and installed rather than having to play Russian roulette, take lots of risks, spend tons of time through trial and error and reading books and watching YouTube videos, wasting time and money and focus and energy and all the other currencies.
[00:30:15] Our goal at DoorGrow is to help you collapse time and figure out what works. I've made all these mistakes. I've done all the mistakes that we've talked about. I've done it. And I've worked and I've shelled out a lot of money to operational coaches, to relationship coaches, to fitness coaches, to, I mean, you name it, sales coaches.
[00:30:35] Like I've spent. I'm still always learning and I've invested so much into figuring these problems out. My goal is to help you not have to waste all that time, energy, money, to collapse time and just help you go faster. I believe everyone listening to this, if you really are an entrepreneur, you can figure all of this out on your own. I like I have no question. You can absolutely do this. I did it, and I was super clueless in a lot of areas I was super clueless in financials, super clueless in sales like I've had to get coaches and mentors in all of this stuff, super clueless in relationships. I'm on my third marriage. Like I've studied relationships in an insane amount, right?
[00:31:17] There's nothing like pain to cause you to learn right? My goal is to help you collapse time on all this because all of these things affect your business All these things affect your revenue all these things affect your team All these affect your ability to lead and if I can help you collapse time on this, just with some clarity and some direction and some systems, you will go so much more fast, so much more quickly, add so many more doors, so much more revenue, have so much more space, so much more freedom, so much more happiness and joy in your business.
[00:31:51] It doesn't have to be this hard. And our program in my opinion, even though we raised our pricing is so much cheaper, so much less expensive than the cost of tuition of learning that I've paid to get to the point that I'm at in business. And it's so much cheaper than the price of tuition and stress and money you're going to have to pay in challenges and mistakes in order to get to that level and learn.
[00:32:17] I'm going to help you collapse time. Our programs, even if they cost thousands of dollars a month on some of our most expensive ones, are easily offset. They're so easily offset. Like sometimes we offset that in our first jumpstart session that we do in person with new clients. We offset that. That expense right away you have enough doors we can easily find another couple grand or a few grand in the business monthly just because of some of the challenges that exist, and then our program is paid for then even if you a lot of you if you add 10 20 or 30 new doors, which is not hard to do. There's no scarcity out there in the marketplace. It is so easy once you get things in alignment to bring a new business and to attract new business without spending any dollars on advertising, we can usually eliminate two to three grand a month, just in expenses in advertising that larger companies are doing that doesn't even need to exist.
[00:33:14] Just that alone would like pay for the program and it would be easily offset. And then you'll actually grow faster using the strategies that we give you. So there's so many ways in which making the decision to work with DoorGrow is not an expense. It makes you money. Otherwise clients don't stay with us. We don't have any sort of term limit or contract where you have to stay with us, like even over a month, like you don't have to, you can quit and cancel at any time.
[00:33:42] And the reason we don't have agreements and contracts, like a lot of the vendors you work with like in property management space or tools that you use or software or whatever, you've got contracts and agreements with a lot of different people. We don't need it because clients stay with us longer.
[00:33:56] They stay with us for years. So we've eliminated that. We knew if we could just keep people for a year in the past, we could get them great results. And so we had agreements in place. We don't even need that anymore. We are super low risk. We have more testimonials and case studies than any other coach or consultant in the industry.
[00:34:13] They can't keep up with us. And we have such a great system because we have our planning system and we have a great team and these systems in place that I'm speaking of on this call. Nobody can keep pace with DoorGrow's level of innovation and what we're adding to our program consistently. We just rolled out these new client workbooks.
[00:34:31] We just rolled out recently in the recent years, we rolled out a new martial art style belt system for clients to level up going from a white belt with zero doors. Well, one door up to a black belt with a thousand doors quickly. And we've consistently keep rolling out new and better systems and resources.
[00:34:50] And so nobody can catch us. That's why I'm confident in saying DoorGrow is the best, most comprehensive coaching and consulting program for property managers in the space. Period. If you are, especially if you're doing third party property management, but even if you're like, you know, an owner operator, if you're at that next level, we've got operational challenges we can help you be able to increase your capacity and get to the next level. So this is all I wanted to say today. This is my, a bit of a rant, but I want you to understand there's hope. You can do this and you could do it on your own. Doing things on your own is the stupidest path to growth. I've been that idiot.
[00:35:31] I have done that. It was slow. It was grueling. It was frustrating and it was demoralizing. And when I started getting coaches and mentors, every decent coach I had because I had the belief that I was going to get something out of that program, come hell or high water. I was positive active in my mindset.
[00:35:50] I was positive. Like focus on what's the positive outcomes I can get from this and I was taking action and being active I always made my money back on anything that I did or any program that I did I was making even more money than what that program cost me and that's what we want to help you do. We can easily offset the cost of our program.
[00:36:08] So I don't believe DoorGrow is an expense. DoorGrow has legit roi. DoorGrow is a value add to your business so. If you're not an idiot and you're intelligent and you want to collapse time and you want to work with DoorGrow reach out to us we can help you do this. It doesn't have to be so painful. It doesn't have to be so hard We have proven this over and over again that our systems, our growth strategies, our ops stuff all works. We've proven this. We use our own op stuff internally.
[00:36:41] We have proven that this stuff works and we know it can work for you. We've done this with multiple clients. The only question I have is, are you going to do the work? That's it. I can't do it all for you. I can't do it for you. You've got to do it, but you're already working hard. If you would like to work less hard in the future and more smart, reach out to DoorGrow.
[00:37:02] You can reach us at DoorGrow. com or make sure to join our free Facebook group doorgrowclub.com where we will nurture you, give you some value until you're ready to work with us to grow your business and get it to the next level. And if you're comfortable, it's time to get uncomfortable because when you're comfortable, you're at risk.
[00:37:22] There's risk. There's challenge. If your business isn't healthy and growing, it's dying. If your business doesn't have the right systems in place and you lose a key team member, it's at risk and it's in danger. You need to get these systems installed, regardless of how healthy your business feels right now.
[00:37:38] If you do not have a people system, a planning system and a process system. Then your business is at risk. You are in a dangerous position and you're acting like the ostrich with its head in the sand, hoping that if you ignore the problem. You will always be good. And that's not going to be the case. You will get hit with something.
[00:37:56] This happens. I want you to have a safe business. I want you to take care of your team, take care of your family and set some protective barriers in place. You need these systems installed in your business so that you have a healthy business continually. And you become what I call infinitely scalable, which means your capacity is no longer a hundred doors, 200 doors, you know, you could get to a thousand doors and nothing's going to break or fall apart because you'll be able to handle it because you've got the support of an expert team DoorGrow.
[00:38:25] And you've got systems like people planning a process, the super system, and you're able to continually scale and get to that next level. We've helped clients do it. We want to help you and it gets easier and better the more doors you have if you do it in the right way, not worse and not harder and not more stressful because you get better team members, you have better systems, you have more money and revenue. You can take more vacations. You'll have more freedom. Let's make that happen for you. Reach out to us. Check us out at DoorGrow. com until next time to our mutual growth Bye everyone, and I'm out.
[00:39:00] Jason: you just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!
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For those who manage short-term rentals, which tools and pieces of software do you use to keep things organized and running smoothly?
In today’s episode of the #DoorGrowShow, property management growth expert Jason Hull brings on Jacob Mueller, founder of Renjoy to talk about using technology to help manage short-term rentals.
You’ll Learn[01:36] The creation of Renjoy
[16:55] Software and systems for STR
[25:38] Building out systems using Airtable
[34:20] Strategic planning systems
Tweetables“One of the things that's different about short term rentals is that it's constantly changing.”
“You have to be on top of your game. You can't just do the same thing you've been doing.”
“It's kind of like you've got a swiss army knife or one of those multi tools, and it's not the same as having a toolbox of high quality.”
“The only thing I want to share with all the property managers out there is keep on doing the hard work.”
ResourcesDoorGrow and Scale Mastermind
DoorGrow Academy
DoorGrow on YouTube
DoorGrowClub
DoorGrowLive
TalkRoute Referral Link
Transcript[00:00:00] Jason: It's kind of like you've got a swiss army knife or one of those multi tools, and it's not the same as having a toolbox of high quality.
[00:00:08] Jacob: That's exactly right. To be able to have like specific specialized tools, you then have to know what you're doing to accumulate those tools and have them all talking and speaking to each other, but if you do it right, very powerful.
[00:00:21] Jason: Welcome DoorGrow Property Managers to the DoorGrow Show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you're open to doing things a bit differently, then you are a DoorGrow property manager. DoorGrow property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow.
[00:01:22] Now, let's get into the show. All right. Today's guest, I'm hanging out with Jacob Mueller from Renjoy. Jacob, welcome to the DoorGrow show.
[00:01:33] Jacob: Thanks. It's a pleasure to be here. Jason.
[00:01:36] Jason: Glad to have you. So Jacob, give us a little bit of your background in maybe entrepreneurism and how you eventually got connected maybe to rentals, property management, and and then we can get into Renjoy.
[00:01:51] Jacob: Sure. Well, I won't give you the full backstory. It goes all the way back to a college class I took, but I really started getting into real estate right at the perfect time, beginning of ZIRP, zero interest rate era. And I was actually a commercial broker for a little while. I did about six months of leasing and realized I did not enjoy that.
[00:02:09] And so then I transitioned to a residential property management firm based out of Denver that focused on investors. When I joined them, Atlas Real Estate, they're in, I don't know, five or six states now. But when I joined them, they were only in Colorado. They managed maybe 2, 500 doors and I was kind of their regional broker in Colorado Springs, which is where I am.
[00:02:30] And they are now, I think north of 10, 000 units under management and have grown tremendously on the management side. But I learned a ton from these folks. I learned how to flip property. I learned to invest in real estate. I learned a lot. And so that's kind of where my real estate investing career started.
[00:02:46] That was about four or five years ago. And since then I've acquired single family homes some small multi units. And then I've also diversified in my income streams from just long term tenants to also short term tenants. And that's kind of where the story of Renjoy begins. One of my clients and I worked with, as a broker, happened to have quite a few Airbnbs, short term rentals.
[00:03:09] And he was buying properties like every six months. And I was trying to figure out how is this guy, he's my age, how's this, you know, 28 year old buying so many properties so quickly back to back? So I started learning about his process and his insights into the industry. And I thought, man, this guy's got, a peg on this industry.
[00:03:25] And of course, during ZIRP, Airbnbs were easy, making money was easy, everybody was doing it. And so I saw this interesting opportunity, decided to partner with this client of mine, and another client actually. And we formed Renjoy together with our own portfolio to start.
[00:03:40] Jason: Nice. Okay. So what is Renjoy?
[00:03:45] Jacob: Yeah, so Renjoy is kind of an unintended consequence.
[00:03:48] It was not our plan. It's a short term rental property management business. But when we first started the company, it was just to manage our own portfolios. And people started asking us to manage theirs because short term rentals and long term rentals are complex and difficult and a lot of work. And so owners are constantly looking to handover management for these things.
[00:04:09] Jason: Yeah. And that can be a challenge. You know, with those short term rentals. I mean, everything has to move quick, right? You're having to check and adjust prices every day to make sure you're getting the, you know, the best rate possible. You need to communicate like immediately all the time with all the guests and then, you know, then like you're trying to figure out how to make sure you're getting as many people through this property as possible But not getting it damaged and then maintenance stuff hasn't dealt with like super fast Or people get really frustrated and upset and so it's a difficult game and then for you know for people managing short term rentals It's almost like a cleaning talent acquisition business more than it is a property management business And so, how does Renjoy help with this stuff?
[00:05:02] Jacob: Yeah. Yeah. There's so many ways we can go with this, Jason. A lot of what you were saying, you know, resonates with me. I think there's an increased complexity on the stakeholder relationships that we have as a manager. All property managers have this complexity where they have their tenant who is a stakeholder.
[00:05:18] They need a tenant to pay rent. And they also need to have properties with which to have a tenant pay rent on. And so all of the property managers have this balance they have to walk between these stakeholders. They have to serve their tenants and they have to serve their landlords, their property owners. We're the same, but one of the challenges is our tenants leave us reviews.
[00:05:38] Every single time they stay and so there's this increased out of, shall we say, accountability almost on how we manage our relationship with this key stakeholder, the guests that are coming to the properties, the tenants, but also the owners too. And then this all leads to the same challenges all property managers have, which is balancing meeting your tenant's requests for service, for maintenance, kind of meeting their expectations while also keeping costs as low as possible and trying to meet the owner's expectations. And you have to constantly balance that when you're thinking about maintenance and your service level agreements and how they can get impacted by the occupant versus the owner.
[00:06:16] So that's one thing that's really complex. But there's a lot of things we can get into with short term rentals. We are a full service short term rental management company. This is another pretty big distinction between long term rental property managers and short term is that the suite of services provided varies quite a bit from one short term rental manager to another.
[00:06:36] Not to say that long term rental managers are all the same, but generally speaking, there's a pretty similar core group of services that all long term property managers provide for their clients.
[00:06:47] Jason: Got it. So, Is Renjoy a service that those that listening that are running a property management business are you their competitor or is there a way that they can work with you or how does that work?
[00:07:00] Jacob: Great question. I do not believe we're competitors. We don't do long term rental property management and we refer out for that. And so we actually kind of have a lot of good relationships with our property managers, mutual referring relationships, actually, in the markets in which we serve.
[00:07:16] Jason: So what you're saying is long term residential property managers, if they're not wanting to deal with the complexity of short term property management, is there a way they can sort of partner with you and maybe get paid?
[00:07:28] Jacob: Absolutely. Yeah. We have a referral program. And for everybody who signs a contract with us, it's a thousand bucks. Easy peasy. And if the property manager happens to also be a practicing broker, we actually do work to execute exclusive right to lists in our property management agreements, which is assignable.
[00:07:46] And so we just assign, should that client that you've referred to us choose to list their property, we can actually reassign that exclusive right to list back to you as the property manager slash broker.
[00:07:56] Jason: Got it. Okay. So that's an additional benefit. They can keep the real estate deals.
[00:08:00] Jacob: That's right.
[00:08:01] Jason: Got it.
[00:08:03] Okay. So for those that are investors listening and, you know, we have a lot of property managers and they should be investors as well if they believe in real estate investing, right. And they're servicing people doing it. So they're probably investors as well. If their primary focus is longterm residential management, but they're wanting to, you know, get a couple of short term properties in their market, but they don't want to do short term management. And they're buying these properties. Why should they choose you to do it instead of having the side job or why do investors tend to choose you instead of doing it themselves?
[00:08:38] Jacob: Yeah. That's a good question. In general, actually, Jason, what I would say is if you are depending on your life and what all you have going on in your life, generally speaking, I recommend folks who are buying their first Airbnb to run it themselves because there's just a lot of things you need to learn and understand.
[00:08:55] And I actually would say the same thing about long term rentals. I would say you as the homeowner or the property owner should try to manage it yourself. Because then you understand the challenges that, you know, your property manager might face and you know what to look for in a good property manager.
[00:09:09] Same thing applies for short term rental management as well. So if your listeners are looking at acquiring their first one, my recommendation is do it first of all. And then second of all, learn the ropes, do it yourself, understand the challenges and the complexities, and then go and shop around for a manager because it's expensive to switch.
[00:09:28] Jason: Yeah. Yeah. So my wife and I, we got a short term rental so that we can do client events at it and stuff like this. And, and so we'll bring clients in and we'll use that and then in the like in between we'll just we'll use short term rental it and send it out for other people to use right and so, but even with this one property like to make this to manage it well, we've got a whole suite of tools in order to like make this efficient and, you know, sarah my wife she runs it and she went through a whole university and a course and like all this stuff to like, learn how, learn the game and learn how to do photos different than typical real estate photos and like all this stuff.
[00:10:11] And so, you know, to figure everything out to get this working and it's working really well, but. It just seems like a lot. It seems like a lot of stuff. So what competitive advantage do you feel like Renjoy like affords over people that eventually they figure out how to do all this stuff. They've got all these tools, but it still takes a bunch of time and they don't want to do it.
[00:10:30] Jacob: Yeah, I know. That's right. It is actually very complex. It's also not static. One of the things that's different about short term rentals is that it's constantly changing. For acquiring the guests, meeting the demand out there, capturing the existing demand for short term lodging, you have to be on top of your game.
[00:10:47] You can't just do the same thing you've been doing. In fact, we see quite a few property owners now who are kind of getting off that ZIRP high, you know, 2020, 2021, 2022, when people were spending like crazy, and now their properties aren't cash flowing very well. They're not capturing the demand that's in their market nearly as well because the game has changed.
[00:11:04] They're saying, Hey, I'm doing everything the same I did before, but my revenue is going down. I don't understand why.
[00:11:10] The reality is, you have to compete you're competing with actually folks like us who have this professionalization of the industry, which I think is going on right now in short term rentals.
[00:11:20] And one of the big challenges with an individual owner operator is not only do you have to message your guests promptly, you have to make sure they check in, check out okay. You have to check for damages after the stay, you have to organize the cleaning, you have to organize the house or the maintenance, you have to do all that.
[00:11:35] But on top of that, the big thing that I see people miss is that you have to be on your pricing every day. I mean, you have to not just use algorithmic based pricing with some of these tools like Price Labs or Wheelhouse or something like that. You have to be doing it every day. And when you're looking at your pricing every day, you can't just look at your property.
[00:11:53] You have to compare it to all your comp sets and see, hey, who's booked on these, you know, next 10 days and at what rates and where do I sit in that comp set and what do I need to do to my prices today to capture the existing demand before somebody else in my comp set captures that, that guest or that demand.
[00:12:11] And it's very hands on. And so one of the big advantages of a property manager like us is we have, you know, two people full time looking at pricing for every property.
[00:12:20] Jason: So, and how many properties do you guys over right now?
[00:12:24] Jacob: We manage about 165.
[00:12:27] Jason: Yeah. And so with 165, you, two people are able to handle all the pricing checks and updates on a daily basis.
[00:12:34] Jacob: That's right. Because not every property is unique, right? We have comp sets. So if you have Let's say 15 two bedroom, one bath units that are all, let's say, basements or, you know, attached ADUs, and they're all in the same geographical area, we could do a lot of pricing at the same time for all 15 of those units because we're trying to capture that segment of the demand.
[00:12:56] Jason: Got it. Got it. Okay. So, so for those that are listening, they're managing short term rentals. And maybe they're not doing that, that one missing piece very effectively. What would you recommend that they do?
[00:13:11] Jacob: You have to, I mean, I think you have to do that, right? I mean, big part of the value proposition of a property manager for short term rentals.
[00:13:18] This is key for all your listeners who are thinking about buying a short term rental too. Short term rental property managers are expensive. And so, you want to ensure whichever manager you choose to hire is going to exceed or excel or expand beyond what you might otherwise earn in revenue to offset that cost.
[00:13:35] And so, if there's a property manager out there doing short term rentals and they don't have a sophisticated pricing strategy, I would say your value proposition is very weak because you're going to charge, you know, a large percentage of commission on what's already coming in without necessarily increasing the amount of revenue coming in to offset that cost for your property owners.
[00:13:53] And I think you're going to end up in a tight spot when your owners aren't making enough money. And another manager can increase or boost their earnings. So I would say get on it. There's no reason not to. There's a lot of access to global talent who knows how to do this kind of stuff. So it's not a lack of talent or even that they're terribly expensive.
[00:14:11] You can get a pretty good program implemented. Okay.
[00:14:15] Jason: Well then let's allow you to poison the well a little bit against any of your competitors. So let's talk about then what, how do you find and vet a good short term rental management company? I mean, everybody, when they hear what I do, if I'm at a cocktail party or an event or anything, I hear people all the time.
[00:14:34] Oh, I had some rental properties, but man, it was a nightmare. And I got rid of them. And I'm like, maybe you should've just got a property manager, but in short term, like if they're not cash flowing, or it's not making money, or it's not working out it could sometimes be the property manager.
[00:14:50] Especially based on what you're saying. So what would be the biggest initial filter? Would it be that? Would it be, Hey, how often are you checking the pricing on the property? And what's your pricing strategy?
[00:14:59] Jacob: You know, it's tough because you can, you know, with anybody, they can tell you whatever they want.
[00:15:03] You have to like verify. And so I would always say there are a lot of like basic ground rules, questions similar to what you're saying, Jason, where, Hey, tell me about your pricing strategy. Tell me about how you will price my property. Tell me about how you'll handle work orders when things come up. Like tell me about your communication strategy with guests.
[00:15:22] Tell me about your philosophy on refunding for issues or how you handle cancellations or how do you handle damages? Like all of these like key components, you'll weed out a lot of crummy property managers that way. Actually, if you just go through, Hey, here's the 15 core things you got to do just to be a worthwhile candidate for property management for me. Here's the 15 main things, but to go beyond that's when you have to start doing things like show me your Airbnb account that has all your reviews and going through that list and pick, you know, out of the last three months, find a bunch of reviews and ask them to explain what happened on those poor reviews.
[00:15:59] Hey, this guest said this thing happened. What all what happened on your end? And just literally do your due diligence on guest reviews to see how the guest stakeholders are impacted by this manager. And then furthermore, try to find another owner. There's kind of a reputation game here where you need to understand, Hey, has this owner been with you a long time?
[00:16:19] Why are they with you? Are they happy with you? Have they considered transitioning to another manager? Kind of a lot of stuff you would expect. And it is a lot of due diligence, I will say, but I think it has a very large impact on the performance of your property.
[00:16:32] Jason: Yeah, no, I think that's significant.
[00:16:35] So you've kind of built a platform for your business, correct? With Renjoy. And so tell us a little bit about that. How is that unique? Maybe some others listening might get inspired if they're doing short term management, but explain how what kind of your, maybe that's your competitive advantage.
[00:16:55] Jacob: I would say it is. And this actually, I think Jason would apply for all of your audience, even long term rental property managers. One of the things that we've been thinking really carefully about with our business as we're growing is who owns our data our property data, our guest data, our owner data, like where's that data being held.
[00:17:16] And if it's being held by a third party, like our property management software provider, in our case, guesty, in your case, you know, at folio or whatever, when you think carefully about where that data is going, you have to ask yourself, am I okay with this third party data provider being the one who's going to initiate, you know, improvements to how we interact with our data?
[00:17:39] Am I okay with them developing all those features and all that kind of stuff? Or do I want to have control over that based off of my needs and what I see in the market?
[00:17:46] Jason: Yeah.
[00:17:47] Jacob: And I'm not saying this is for everybody, but because we are more, I would say, tech focused and tech forward as a company, we've decided to keep that data in house.
[00:17:56] And so, we use a third party tool called Airtable. I'm sure some of your audience members will be familiar with this tool. All right.
[00:18:02] Jason: Airtable geek.
[00:18:03] Jacob: Oh yeah, we love it.
[00:18:04] Jason: We run our business off of it.
[00:18:05] Jacob: Yeah, exactly. Yeah, exactly. We do too. And so, we use our property management software because you need it.
[00:18:12] Right. We use it to handle our reservation data, all the calendars kind of, it's where we actually push all of our listings to market them to acquire the guests and all of our reservation data flows through there as well. But it all flows from our property management software tool into airtable. And some of it flows back and forth. But what it allows us to do is we can pull in all of our work orders from another software. We can pull in all of our accounting from another software. We can pull in whatever kind of data we want into Airtable. And we can relate the data in ways that you wouldn't otherwise be able to do, if you're using a single tool.
[00:18:46] For example, Guesty, our property management software has work orders in it. It has review management in it. It has accounting in it. It has everything in it. But the problem is If you use the full suite of services within your main software provider, your property management software provider, typically, each of those ancillary services are not best in class.
[00:19:08] And so, you're constrained on what you can do with the tool that you have. And we very much want to be constrained with, you know, our own kind of creativity and our own ability to create efficiency in our business
[00:19:20] Jason: It's kind of like you've got a swiss army knife or one of those multi tools, and it's not the same as having a toolbox of high quality.
[00:19:28] Jacob: That's exactly right. Yeah, but it's complicated and it's costly I mean you have to be able to have like specific specialized tools. You then have to know what you're doing to accumulate those tools and have them all talking and speaking to each other, but if you do it right, very powerful.
[00:19:44] Jason: Got it. Okay. So, and you're using guest CSPM software and then you've paired it up sort of with Airtable, it's feeding data into Airtable and then because you have it in Airtable, you're able to probably notice patterns more, run reports with the data. You then can create automations and things that happen from, you know, Airtable, maybe, are you using Zapier?
[00:20:08] Jacob: Oh, of course. Yeah. We use Zapier and make as well for certain things. We also do have a little bit of Python scripting, but that's, it's very powerful.
[00:20:17] Jason: That's getting really nerdy.
[00:20:19] Jacob: So yeah, it's not me. Let's put it that way. It's not me doing it.
[00:20:23] Jason: Right.
[00:20:24] Jacob: But let me give you an example, Jason, of how these things work together and are really powerful.
[00:20:28] So we have a lot of our housekeepers are actually in house now. They're W 2s. They're paid hourly. One of the big challenges is You can't have a manager inspect every single turnover. I mean, we've had like 72 cleans in a single day on Labor Day weekend. So there's no way you can cost effectively have somebody inspect every single clean.
[00:20:49] Like it's just not possible.
[00:20:51] Jason: Right.
[00:20:51] Jacob: And so how do you hold cleaners accountable? How do you actually rank them? How do you know whether they're doing a good job or not? Other than after the fact, the next guest says, "Hey, this place is terrible."
[00:21:00] Jason: Right.
[00:21:01] Jacob: What we actually do is we do that. When the review is generated.
[00:21:05] From a guest stay. Okay, now if that review mentions any kind of cleanliness issue or whatever, the review is an object in Airtable, then gets linked to the person, that is the cleaner, who is also in Airtable, and we can say, hey, who cleaned before this review? And we can actually tag that review and tie it to the cleaner, the person, and we can rank them.
[00:21:26] And so we can say this person has an overall ranking of 4. 9 out of 5 on their cleanings over the last however many cleans. We can actually go back and look at every single turnover they did and what was the guest report afterwards. And by that, we can eliminate cleaners who are not doing a good job.
[00:21:43] Anybody below 4. 9, you just eliminate and then you refill that pipeline. And Yeah, by having that connection, it's really powerful. That accountability happens way faster. That's what you're trying to do. If you're trying to speed it up,
[00:21:55] Jason: right? Because you have the data, you've got the timestamp of the review.
[00:21:59] You can then check who was the cleaner before this review and, you know, and. You know, figure that out and then you can link to the cleaner and then you've got a database of all your cleaners I'm sure in air table and all the cleaners in Airtable. You've got these Cross links to all their reviews that are affiliated with them And then you've got a rating that you can see and so each cleaner is rated in your system yeah.
[00:22:24] Yeah, so you're connecting the reviews to the cleaners
[00:22:27] So you with that data you're able to make much faster decisions as to whether, and it's not just like, you know, the really noisy, greasy, squeaky wheels that you're kind of paying attention to. Wow. This cleaner is really horrible. Who did this?
[00:22:42] You know, you're able to just look at it almost like a spreadsheet and see, all right, these cleaners are performing at the top. These are not so much. We're going to send more work to these ones, maybe less than these ones are gone.
[00:22:53] Jacob: Yeah, that's right. You gamify it too. They enjoy it. I mean, it's a little bit of a friendly competition too.
[00:22:58] Cause what we do is we display with a dashboard. Hey, who are the top 10 cleaners this month? Or like, it's actually live dashboard. So like, Hey, who are the top 10 cleaners? You know, we have 35 or 40 cleaners. And so, you know, if you're not on the top 10, you know, you're not on the top 10, but those who are on the top 10 are constantly competing with each other to be the best.
[00:23:17] And there's a lot of shuffling going on. So yeah,
[00:23:20] Jason: I love that. That's great.
[00:23:22] Jacob: That's just one example. There's a lot of things where if you own the data, you can connect it and gain insights in ways you would not otherwise gain from a lot of tools because the people who build the software are not managing property.
[00:23:35] So, they don't know what you're trying to understand about your property. They just say, Oh, you need accounting? Here's some accounting. It's like, well, but they don't understand the complexities around trust accounting and how I'm spending money on behalf of the owner. So, they don't make it easy for me to send and receive invoices within their accounting software.
[00:23:50] I have to do that outside. Then I have to reconcile it with their trust accounting module. It's like, they just don't understand what you're doing. And so, their tools are often pretty, pretty weak.
[00:23:59] Jason: Okay, cool. Yeah, I love Airtable, man. We geek out on it. We use it for our client success database. We use it for our planning system.
[00:24:09] We built DoorGrowOS in it. We built our applicant tracking system and hiring system in it. And built a bunch of stuff in it. So if you're a property manager and you're using Airtable, then let me know, like reach out to me. I'd be curious to see what kind of things other property managers are doing in order to you know, leverage Airtable.
[00:24:30] And how they're using this in their business. I know there's some out there doing it. I've seen it in some of the groups and they're leveraging Airtable to keep track of things. So. All right airtable is really cool. Basically for those that aren't familiar with Airtable, it on the surface, it looks like a Google sheet sort of, but the difference is It's beyond just spreadsheets. It's a database software and really it's now considered no code software because to have software, you need input, you need data storage, and then you need output and so you can build in air table forms or things to entry under data or you can even connect it to zapier or other automation softwares or tools to feed data into it so you have input and then you have data storage and you can build really complicated databases of stuff where things are cross linked and then based on that then you can create dashboards or extensions or output or feed data to other systems based on that data.
[00:25:32] And so, yeah, so there's some really cool stuff that you can do with Airtable. So, yeah, so give me another example of something cool that you do in Airtable that you think is may be relevant to property managers.
[00:25:44] Jacob: Yeah, we actually incorporated our CRM into Airtable and the main reason for that is because Oh,
[00:25:52] Jason: Airtable is your CRM?
[00:25:54] Yeah.
[00:25:55] Okay, got it.
[00:25:57] Jacob: There are some limitations with it, of course, but because we're not doing like mass, we're not doing like really mass marketing, we have really good lists. So we're not targeting like a ton of people because it's very B2B.
[00:26:07] Jason: Yeah.
[00:26:07] Jacob: And we don't necessarily want everybody short term rental.
[00:26:09] Like we're very particular on which properties we want to manage. So anyway, one of the benefits of it is when you're going through the sales process, right? A lot of that process is discovery of property data. Not just owner data, owner problems, whatever. It's also property data. And so, we noticed this huge inefficiency in a lot of sales processes where the salespeople learn all about the property, they get them signed, and then they hand them off and they don't communicate all of the things that they learned about the property.
[00:26:38] And then you have to relearn and the owner's like, I already told you this. Like, now I have to tell you about this furnace again, and this AC unit again, and this hot water heater, and this thing about the backyard, and this thing about the sprinkler. This thing about the neighbor, this thing about the, like, there's just on and on.
[00:26:49] It's a lot of work for the owner. And so what we've done is we've built that data intake to your whole point about what software is for that data intake that the sales person is collecting through the whole process gets built into the system. So that when that lead converts, that opportunity converts into a client.
[00:27:07] All of that data goes straight into the property data, and the onboarding team just has to fill in the gaps. And so it really smooths the transition of data from sales to operations.
[00:27:18] Jason: Yeah we sync and merge our CRM, our sales CRM, which is our tool for communication and our text, email, phone, everything fees through our CRM with our existing clients with perspective clients, all that, but we have it sync to our client success database for our existing clients that are in our mastermind and our coaching programs.
[00:27:42] And it feeds data across. So for example, we'd like to track how many doors our clients have. We have them complete a weekly check in form. The air table and they're providing their monthly revenue, their door counts. We capture this data and we use this to build what we call proof bombs later that are like visual testimonials that people can absorb seconds, which is an idea I learned from Sharran Srivatsaa, which is the CEO of real and brilliant guy and he taught this to Alex Hormozi.
[00:28:13] Alex Hormozi used it in his book launch. As they're showing all these people getting results And so we have the data to prove that our clients are getting results over time and we can show the time period so it just feels more credible. And that data syncs over to our crm and updates their door count updates these things So when we're talking with them in the crm We can communicate with them.
[00:28:36] And so we've we're always geeking out and optimizing our system, our client success database, everything so that we can better take care of our clients. Like we have a photo of every client's face in our database. We can learn who they are and know who they are and know their names. So when they show up, Recognize them and yeah, so we stalk them a little bit to get a photo or we capture their face on one of the Zoom calls that they show up on or something, but my team are responsible to make sure Every client has we have a photo.
[00:29:06] We have the name. We know their current door count. We know what they're working on and and then yeah, we've got some other really cool things that we've done recently as well so we're always improving this and. Because our key system we run our entire business on is called DoorGrow OS.
[00:29:21] It's a planning system that we've built out in Airtable. We coach clients on how to do this as well. And it really, I believe, is our greatest competitive advantage.
[00:29:30] Jacob: So do you, like, white label an Airtable instance for those clients?
[00:29:33] Jason: So what we do with our clients is we have an enterprise Airtable account and then we give them, we create or duplicate some of our proprietary Airtables that we built for clients and give them access to these.
[00:29:47] Jacob: I think this is brilliant. I actually think if there's any property managers out there who are thinking about this, the value that Jason's offering actually through pre building or pre packaging an Airtable setup on how your processes should flow accordingly. That's actually extremely valuable. It's fascinating that you're doing that, Jason, because we've been thinking about it ourselves for a short time.
[00:30:07] Jason: So we never really built the process system, because we partner with Flussos, another company that has this brilliant flowchart process software,
[00:30:16] Because I think there's three levels of process I've talked about, but the level one is process documentation, which is really shitty because people don't really read processes.
[00:30:26] It's like the owner's manual in the glove box of your car, right? Then there's the next level is checklist and that's okay. We've used process street stuff like that in the past. Some will use lead simple. Checklist has its own inherent flaws that the more complicated the process the more only one person understands how to change it or edit it or make it work and then there's like the next the third level which is is visual workflow and this is where everybody understands it and they're clear on it. So visual workflow, what that's done is it's allowed me the nerd to not have to do processes anymore. My team all understand them. They can see them and they can be crazy complicated because it's like playing with flow chart, Visio.
[00:31:06] And that's where the processes are built. So that's been a game changer for us, but everything else, like our planning system, and our hiring system, this is where I think Airtable really magically shines because we can custom tailor their hiring system for particular needs. Like we have a client who's adding like 114 doors in like, like a month or two, or like he's just has this ridiculous.
[00:31:30] And so his biggest constraint is hiring maintenance technicians. And he lost two he had four. So now he's down. He was down to two He got on a call with me and he was using our DoorGrow ats our applicant tracking system and we talked with him about cloning the application form reducing it to get more maintenance text to flow through, reducing the difficulty and then giving them working interviews and my coaching for him was you need to be probably hiring four techs a month and firing two or three.
[00:32:01] That's right. That's exactly right. Which is very different. And so I explained to him, I was like, you are no longer property management business because your business now, your biggest constraint, your business now is, and you need to swallow this pill that your business now is a maintenance talent acquisition company.
[00:32:19] And once he's like owns that, then he'll move on to another level boss in the video game of business, you know, but that's the business he's in now. It was originally, it was like, Oh, we're in the business of trying to get clients. And then he was in the business of trying to deal with getting on clients.
[00:32:34] And now it's maintenance, right, technician. And hiring and keeping that going. So just like short-term rentals is largely a game of cleaning, and hiring. Yeah. No, I mean, we have a recruiter managing cleaners.
[00:32:48] Jacob: Yeah. We have a full-time recruiter. I mean, yeah, we have a constant pipeline of cleaners. Same with maintenance techs.
[00:32:53] I mean, yeah, it is. It is. And you have to be shedding them, just like you shed property owners too sometimes.
[00:32:59] Jason: Yeah, we also built a rental property analysis tool that our clients use with real estate agents in air table We had some programmers do some custom coding to do some of the more complex formulas that you can't do an air table like amortization schedules and stuff like this And so they're able to create these really cool one page reports for a rental property that are branded with their branding and have their pricing built into it as a property manager, that they can get the real estate agents that are working with investors, they're working on deals, or trying to attract investors, that they can then put on their rental listings to show how that property could either cashflow or in the long run would be a better investment than maybe investing in the stock market.
[00:33:41] Jacob: So it's a great idea. We do something similar. Again, part of our sales process is we, when a lead converts to an opportunity, we basically have this template pro forma that gets generated from fields within air table, but it's a Google sheet template. So it allows us to do more is what we want in the Google sheet because it's not just a single page.
[00:34:00] It's, you know, there's quite a few pages because short term rentals are very complex in terms of setting them up. Your setup costs, your startup costs are quite large and having a reliable, accurate number for startup costs is actually remarkably difficult. With Airbnb, so similar process, you end up with kind of the same result.
[00:34:18] Here's an accurate projection.
[00:34:20] Jason: Awesome. Well, cool. Well, maybe we'll have to hang out off out and geek out on some air table stuff. So, but yeah, this has been our competitive advantage. Largely is our planning system and cadence of annual planning, quarterly planning, monthly planning, and have a database where it's all late cross linked.
[00:34:37] And so we In our system team members, and clients that use this their team members show up and there's we're keeping track of all the wins. So there's this culture of winning and Nobody wants to show up getting a red no on their weekly commitments. They're getting they want to get a green Yes, and so this is outside of our daily tactical stuff, this is our strategic goals.
[00:35:00] And so it gets my entire team focused on innovation on moving towards goals and outcomes moving forward instead of just their daily tactical work, which we're using DoorGrow Flow or Flussos that visual workflow tool. And so that's allowed us to I think that's our strongest competitive advantage is that
[00:35:19] other businesses, usually the entrepreneur comes in, throws out a bunch of goals and ideas and it's like a pulling the pin on a grenade. If they get back from a conference to their team and their team trying to do their tactical daily work and they're like, how are we going to do all this? And there's no real plan or clarity and they rarely achieve any of their goals or outcomes that they're aiming for.
[00:35:41] And we, on a weekly basis, our goal is we have sometimes four somewhere between 30 to 50 commitments between everyone on my executive team And they've committed to that week that are going towards our 30 day goals And we get at least our goal is to hit 80 percent and we do that with consistency. Now, years and 80 percent of our goals.
[00:36:03] And which means our 30 day goals are largely almost always achieved. And which means our quarterly goals are almost always achieved and annually hit our goals. And so we move really fast. We get a lot of stuff done and we innovate a lot in our coaching business. And I don't think there's. And I work with some of the best coaches in the industry.
[00:36:23] So we've really built something. I think that's pretty amazing. And we just, we roll out new things like every month. And that innovation has, that system has allowed it us to innovate. And I'm the way we've set up DoorGrow OS and Sarah runs this, my, she's our operator and my wife, she's always like, we vote on things.
[00:36:43] We get feedback on things. And she's like, not you, Jason, you're last. Like I'm always last to speak. So I don't end up as the emperor with no clothes in my own business. So anyway, yeah, Airtable is pretty cool. So, yeah, that'd be interesting to see if there's some other ways in which our clients could leverage or use Airtable for keeping track of their own clients because that's not something we played around much with, but.
[00:37:06] Jacob: Yeah. Yeah, absolutely.
[00:37:08] Jason: Cool. Well, Jacob, for those that are interested in getting their property managed by you, what, which markets do you cover and how do they get ahold?
[00:37:18] Jacob: Yeah. So we do have full service management in Colorado, kind of, Southern Colorado, so South of Denver, Colorado Springs, and then further West.
[00:37:27] And we also manage in Gulf coast, Florida between Tampa Bay and Fort Myers. So, we're in these two geographic areas for full service, but going back to the pricing thing, we've realized that there are a lot of property owners who love the hospitality side of the Airbnbs, but not the pricing side. That's not why they got into it.
[00:37:46] We actually do have a pricing service. Where we market and distribute your listing on a bunch of different booking channels. So a lot of people are seeing your listing and we do the daily pricing for your property. So you don't have to do that. And then you do the cleaning, the maintenance, and the interaction with the guests.
[00:38:03] You take care of the property. It's your account. They're your reviews. They're your guests. We don't interact with them. And that is global, a global service.
[00:38:11] Jason: Oh, so that's a service that property managers could use, self managers could use. Yep. Okay. Yeah. Great. In fact,
[00:38:17] Jacob: we do have some small property managers using it.
[00:38:19] .
[00:38:19] Jason: Alright, cool. So, how does that work?
[00:38:23] Jacob: Yeah, so it really depends on the client. Like with a property manager and some property managers are for their own portfolios. Some, you know, are managing for others. It really depends on the property situation and the setup that's currently in place. But the most common thing is there's an owner operator who says, Hey, I don't want to do the pricing.
[00:38:40] I'm getting crushed by my competitors because I'm not doing this algorithmic based pricing and I'm not reviewing it daily. So we come in and we say, okay, great. I see you're on Airbnb or I see you're on VRBO or I see you're just on Airbnb and VRBO. What we do is we come in and we create a bunch more booking channels for you and we aggregate it into a white labeled property management software.
[00:39:00] It's not guesty actually. It's a different software tool. So the owner only has one place to go for their calendar, for their messaging. It's all in one place. They don't have to do anything. And then we create those listings and then we market them and then we continue to price them on an ongoing basis and to reset their prices.
[00:39:16] to compete whichever market they're in.
[00:39:18] Jason: Got it. And is this a fairly affordable service? It is.
[00:39:22] Jacob: Yes, it's very low cost compared to full service short term rental management. And it also doesn't have any, like, contracts or anything. It's just day to day.
[00:39:29] Jason: Okay, devil's advocate, what if, some listening might be like, well, why would I trust them to price my property when they might have properties in my market?
[00:39:38] Like, if they're in a market that you're in, like Colorado, what if they're going to Price there's better or more competitively than my own.
[00:39:45] Jacob: That's a great question. Yeah. No, it's a great question. And actually it's related to kind of one of the things that we set out strategically for our market.
[00:39:53] Like Colorado Springs, we manage about 120 properties in Colorado Springs out of about 3000 Airbnbs. And we kind of set our market cap at about, or sorry, as large, our market saturation at about 200 units in the Springs. So, we actually won't go above managing 200 properties in Colorado Springs for this very reason.
[00:40:10] The cannibalizing of market share. Now, that gets even more detailed where it's not just properties total, but also comp sets. So, if we have more than, let's say, 10 percent of the two bedroom properties in Colorado Springs, we're going to start cannibalizing our own market. And so, we actually have limits on the sizes of properties within our specific markets.
[00:40:30] So, right now we actually are pretty, we're pretty darn close to being capped out at one bedrooms and two bedrooms. So, we don't really take on those units anymore.
[00:40:38] Jason: Got it. Just 10 bedrooms now.
[00:40:41] Jacob: Yeah, that's right. 3, 4, 5, 6. We don't have any 10s. We have a 9, but that's the biggest.
[00:40:48] Jason: Yeah. You're not in some giant family reunion markets?
[00:40:52] Jacob: No, we are. We're in Two Springs. I mean, that place sleeps, I'm talking to a lady now. She's got a place that sleeps 60. So, that'll be That would be a family reunion for sure.
[00:41:02] Jason: Well, cool. So that sounds like an interesting service. Maybe I'll have Sarah check it out. So, cause I know she's checking the pricing every day.
[00:41:09] I think she kind of enjoys it though.
[00:41:11] Jacob: Yeah, that's totally fine. Yeah. If you enjoy it, then we are not, you know, like it's for people who is like pulling teeth, right? Like I hate doing this. I don't, or I'm not like really into the whole game theory around pricing. Like that doesn't interest me. That kind of thing.
[00:41:25] Jason: Yeah. I mean, yeah, it'd be interesting to have her do a demo with you guys and see how it compares to what she's doing and whether she would trust it or not. Yeah. That'd be interesting. I mean, she's checking
[00:41:35] Jacob: it every day, Jason, she's probably doing, you know, she's already like 85 percent of the way there.
[00:41:40] Yeah.
[00:41:41] Jason: Yeah. I don't know, but I think it's interesting. There's you know, there's a lot of property managers that do short term rentals that they're not doing anything like this. And they just not, and they basically set it sort of at a rate that's similar and maybe occasionally they'll adjust it, but they're trying to just let it happen and yeah.
[00:42:02] And then the owners get frustrated because they're like, why isn't this renting out as often? Or, you know, it's renting out a lot, but why am I not getting paid very much? You know?
[00:42:11] Jacob: Yeah. It's this passive versus active approach, right? I always tell owners like, Hey, there's two kinds of demands. There's existing demand for short term lodging.
[00:42:20] These are people who are coming to your market no matter what. They're already coming, now they're looking for lodging. But there's a second kind of demand that's really important, which is the generated demand. These are people who aren't coming to your market and wouldn't otherwise come to your market if you hadn't reached out to them first.
[00:42:34] So you're generating demand by marketing, essentially. And so we have a pretty sophisticated system for marketing to very specific or very likely customers to then book and come and stay because of your property that they wouldn't otherwise have come. And so that's a really big distinction with a lot of property managers.
[00:42:52] They just look at existing demand and try to capture their share of existing demand versus generating net new demand. So as an example of how we do this. We require our owners to have our tech package in their property. And part of what is included in that tech package is a commercial wifi router system.
[00:43:10] So every guest, not just the one who books the property, but every guest who comes to the property and wants to access the internet has to give us their phone and email. And so we build a massive database for marketing towards for guests, direct guest marketing.
[00:43:23] Jason: Wow. Okay.
[00:43:24] Jacob: A lot of managers don't do that.
[00:43:26] Jason: So, the managers out there that would, these pieces, they don't even enjoy doing it. Like the advanced pricing service. And maybe there's some other little things you can help them with as well. They can reach out to you and get this and you said you mentioned white label does that mean they're able to still maintain their brand and people aren't in your business name.
[00:43:46] And yeah.
[00:43:46] Jacob: Yeah, absolutely
[00:43:48] Jason: Okay, very cool. Yeah, cool. Anything else you'd like to share before we wrap up?
[00:43:54] Jacob: The only thing I want to share with all the property managers out there is keep on doing the hard work. For those who are outside the industry, they don't understand the challenge of the beat down that can be property management. So just keep it up and do the good work that it is.
[00:44:07] Jason: Yeah, it can be challenging. Well, All right. Thanks for Somebody jump on I don't know who that was All right. Thanks for hanging out with us until next time everybody to you know until next time to our mutual growth if you're interested in getting connected with Jacob. How do they reach you?
[00:44:24] Jacob: Just go to www. renjoy. com and just fill out a form and you'll get ahold of me.
[00:44:30] Jason: Okay. Awesome. Well then, if reach out to them and then if you are interested in growing your property management business and scaling it and getting some support in how to reach out and attract more owners to do third party management, check doorgrow.
[00:44:46] com and make sure to join our free Facebook group at doorgrowclub. com. All right. Thanks, Jacob. And bye everyone. Thanks, Jason. Bye
[00:44:53] Jacob: everyone. Bye.
[00:44:54] Jason: you just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!
[00:45:21] At DoorGrow, we solve your biggest challenge: getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today's episode on our blog doorgrow.com, and to get notified of future events and news subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow Hacking your business and your life.
Owning a business of any kind impacts your life and relationships.
In this episode of the #DoorGrowShow, property management growth experts talk about marriage, relationships, and how these things correlate with having a property management business.
You’ll Learn[02:03] Owning a business impacts your relationships
[07:45] You have to be selfish sometimes
[11:10] Why people pleasing is harmful
[14:13] Masculine and Feminine frames
[24:51] Leveling up in business and your relationships
Tweetables“In business, you don't want to be the needy, pleasy guy running a property management business, trying to please every tenant, trying to please every business owner.”
“I think as a business owner, you, there is part of you that has to be selfish and you have to be comfortable with being selfish because there is a time and a place for it.”
“If you do not take care of yourself, you are not going to have energy to then continue to take care of other people.”
“Ironically, the more you are trying to please somebody, the less they value you.”
ResourcesDoorGrow and Scale Mastermind
DoorGrow Academy
DoorGrow on YouTube
DoorGrowClub
DoorGrowLive
TalkRoute Referral Link
Transcript[00:00:00] Jason: In business, you don't want to be the needy, pleasy guy running a property management business, trying to please every tenant, trying to please every business owner.
[00:00:08] Welcome DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you're interested in growing in business and life, and you are open to doing things a bit differently, then you are a DoorGrow property manager.
[00:00:29] DoorGrow property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate, high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS. Build awareness, change perception, expand the market, and help the best property management entrepreneurs win. We're your hosts property management growth experts, Jason and Sarah Hull the owners of DoorGrow.
[00:01:11] Now Let's get into the show.
[00:01:14] All right, so today's topic, we're going to chat a little bit about marriage. So let's talk about it. We're going to tell a little bit about marriage. Those that have followed my journey over the years have probably seen that I've been divorced. I've gone through struggles in marriage. I've learned things the hard way. Some of y'all probably been married forever like my parents. I have amazing parents and they were a great example of just loving each other from the beginning forever.
[00:01:44] They've been married for, I don't know, like 50 years or something.
[00:01:48] Sarah: Almost. 49.
[00:01:50] Jason: Yeah. Yeah. I think
[00:01:52] Sarah: this year is going to be 47. So they're like going to be 50.
[00:01:55] Jason: I think they got married two years before they had me. So yeah.
[00:01:58] Sarah: They celebrate it though, but they're still in Australia.
[00:02:01] Jason: Yeah. So my parents, they just love each other.
[00:02:03] But one of the things that I think it's been coming up a lot, I've been noticing a lot of clients as I go deeper with them and they kind of open up especially the guys like relationships are a struggle. It's a challenge. I think it's difficult. It can be difficult for entrepreneurs. I think it's difficult for the women entrepreneurs because in a lot of ways you have to kind of step into sort of a masculine frame to run a business. And that creates an interesting dynamic in a relationship. And this is in general. Some women out there, maybe you don't want a masculine guy. Maybe you don't want a guy that leads. Maybe you don't want a guy that initiates stuff. Maybe you don't want to be able to let your hair down after work and like have him kind of take the reins and like plan something and take you on a date. I think a lot of women do. A lot of women appreciate that. Even the ones that are running businesses and showing up in a masculine sort of frame and being kind of dominant in leadership and displaying these things, they would like to have somebody else take the lead. Is this accurate do you think or no?
[00:03:03] Sarah: Yeah, well. You think it's different.
[00:03:05] Jason: You've run your own business.
[00:03:06] You've been kind of in that frame.
[00:03:08] Sarah: I'm a very masculine woman.
[00:03:11] Jason: Yeah, in some ways I think you've consistently since we've been together.
[00:03:15] Sarah: I look very feminine. I do it's deceiving. Yeah.
[00:03:19] Jason: Yeah, I think since we've been together, you've consistently stepped more and more into your feminine and I've stepped more and more into my masculine I think has kind of been a trend.
[00:03:29] Would you say that's accurate?
[00:03:30] Sarah: It could be. I don't know. I think you've probably more recently been focused on that. I can't say, I really cannot say, oh, I've ever been focused on.
[00:03:41] Jason: I don't think you've been focused on it. I just think.
[00:03:44] Sarah: I'm just living life.
[00:03:45] Jason: Yeah, you're just living life and this is the thing.
[00:03:48] Sarah: I'm just going about shit, doing my thing.
[00:03:50] Jason: She's not as conscious of it probably because I think this is something that men, if you are the leader and leading, you should be conscious of this. And women, when men are kind of taking that leadership role, women respond to that, and it's natural. Like, I've noticed it in Sarah, she's not even probably super aware of it, but there's behaviors and things that have kind of shifted.
[00:04:15] And so, the way it'll show up for a woman in this, in a relationship like that, as a man stepping more into leadership and into his masculine role, she will generally, over time, feel calmer. There'll be probably less fights, probably less explosions, you know, things like this. And the guy will be like letting go of some of the needy, whiny, pleasy, weak behavior that's kind of gross to women.
[00:04:39] Does this sound accurate?
[00:04:40] Sarah: That is, yeah, that is gross.
[00:04:42] Jason: Yeah.
[00:04:42] Sarah: To me, anyway, I cannot speak for all women.
[00:04:45] Jason: Yeah.
[00:04:45] Sarah: To me, it's gross.
[00:04:47] Jason: Ironically, when women are showing up kind of more in a masculine frame, they sometimes bring that out in guys. Like the guys think, Oh no, there's a problem. I got to please more.
[00:04:57] And so it kind of creates this weird, gross spiral in relationship. And so, which I've experienced in past relationships. Right. And so the man needs to kind of. shift and lead out of that. And so I've been noticing this in clients. And so, this is something that I've been paying a lot of attention to.
[00:05:14] A lot of guys show up in a feminine frame because we've been raised by our moms. Maybe you had a loving mom. She took care of you. Maybe she didn't. And she wasn't really a great mom, maybe but either way, that feminine influence towards pleasing has a strong impact on the male psyche, which puts us into kind of a growing up with kind of a feminine frame. If we don't have a really strong sort of masculine walled stoic father, you know, and there's really great book I would recommend for men that want to kind of eliminate that feminine frame that they're carrying around.
[00:05:49] It's called shattering the feminine frame by Jerr, J E R R. It's really hard to find, so you may have to search for it on Google, because if you search for it on Amazon, even though it's there, Amazon won't let you see it. I don't know why. It's super weird. You may not be able to find it. Sometimes searches on some of the books by Jerr don't show up when I search for them.
[00:06:11] His main book that he puts out there, I can find, and then I have to go to the author, click on the author name, and then find his other books to find some of these books. I don't, it's really weird, but you might be able to find it through Google.
[00:06:23] Sarah: Maybe it's just you. It could be just you. It'd be an interesting test.
[00:06:27] Maybe everybody else, even though.
[00:06:30] Jason: I bought multiple copies of the book and sent them to guys. So Jason gets blocked on everything. He gets himself blocked. I'm a little controversial. I get shadow banned all the time. It was something. I was definitely shadow banned on Twitter. My accounts aren't working, your whole Instagram account.
[00:06:45] I have a political account on Instagram that's totally blocked and shut down. Like, I log into it, it blocks everything. I can't do anything. I can't even go to settings to, like, request help to support. Nothing. So, yeah. So, which probably might be why I can't find which probably means my ideas are actually correct.
[00:07:04] So since we live in a world of control and censorship nowadays, all right, so that aside, so I think you know, to kill that needy sort of pleasing behavior, I think guys, this is really important. And it's important in business too, because in business, you don't want to be the needy, pleasy guy running a property management business, trying to please every tenant, trying to please every business owner.
[00:07:30] And that was something you were very good at not doing in your property management
[00:07:34] Sarah: business. I don't give a shit about that at all. I
[00:07:37] Jason: think you're like, what do I want my business to look like? How do I want to show? Yeah. Yeah.
[00:07:42] Sarah: Right. And I think it's, It, part of it is very selfish. And I think as a business owner, you, there is part of you that has to be selfish and you have to be comfortable with being selfish because there is a time and a place for it.
[00:07:54] Now I am not sitting here telling you, be only selfish and only think about yourself all the time. No matter what, prioritize you and forget everything else, right? That is not what I'm saying, but there is a time and a place to be selfish and to really think about you. And if you think about it this way, there's a lot of people, like one of my, one of my very good friends in Pennsylvania she will just give and give and give and give to everybody.
[00:08:21] She worries about her kids and she worries about her friends and she worries about her family and she worries about, it's like, she's like, so giving and like, I mean, she would literally give you the coat off of her back in the middle of winter if you needed it. I have watched her do it. And that is great.
[00:08:42] However, if you do not take care of yourself, you are not going to have energy to then continue to take care of other people. And I tell her that all the time because she's just in this constant exhaustion. Like now it's manifesting physically. Now she's had like, she had health issues. She had like a heart problem.
[00:09:02] She had all kinds of issues and it's because she's not prioritizing herself. She will go to do something for herself, but then something else pops up and needs her attention. And she's like, Oh, well, I can't worry about me. Now, I have to worry about this other thing. So there is a time and a place to be selfish, and you must take care of yourself first in order to then serve and take care of other people.
[00:09:22] It's like, put on your own oxygen mask before helping other people. Because if you die trying to help your family, well now your family doesn't have you. When you could have just put on your own oxygen mask first. Yes? So there is a time and a place to be selfish. I think in my later years, especially after my, like, my divorce when I was, what was I, 28?
[00:09:48] Yeah, I was 28. So, 28, I flipped my entire life upside down. All of it. Everything. I pretty much scrapped it all. Anything that wasn't serving me, anything that was toxic, anything that wasn't good for me, anything that didn't make me feel happy or bring me joy or make me feel loved and cared for, I said, fuck it.
[00:10:10] Gone. Gone. So I cut off relationships with my biological father. I ended my marriage. I cut off a lot of friendships. I quit my job. I did all kinds of things. I was like, yeah, this isn't working like, and that was the end of it. But that was very much about, that was for me. I did that for me.
[00:10:30] And up until that point, I wasn't really living for me. Yes, I was concerned about myself. I was always trying to take care of myself. But I was also always worried, Oh, well, who needs this? And who needs that? And, oh, you know, this person, you know, is kind of, it's always like in the back of your brain.
[00:10:48] And after, after that, I made that change and that after that point was when I started my business, when I started my business, I'm glad that I didn't do this before I had that shift in my life because when I started my business, number one has to be me. If the business makes me miserable, then I'm doing something wrong.
[00:11:07] So why do it like that?
[00:11:10] Jason: A lot of people are miserable in their businesses. They like, we see a lot of them. That's why a lot of people come to us. We can turn that around. Ironically, the more you are trying to please somebody, the less they value you. And so if you're like just bending over backwards trying to please tenants, they're going to treat you even more and more like garbage because you're showcasing and demonstrating in your language your behavior everything, "I'm low value."
[00:11:37] I'm a doormat. Walk all over me. You might do that with owners. You might be displaying, Hey, I'm low value. I'm available whenever you need me. Your time is so much more important than my time. Interrupt me anytime. Here's my cell phone number. Right? And so by displaying that you're low value, you actually end up being treated worse and being perceived as worse.
[00:11:58] And people respect business owners that are leaders and then are able to display strong behavior that they can lean into and that they can trust. You need to have a stronger frame or a more masculine frame if you are the leader of a business. Otherwise, people are not going to really trust, respect, or feel safe with you.
[00:12:18] And so I think that Also, when we're in relationship and we're with somebody and I think that this is probably more true of women, a lot of women might throw me some shade for saying this, but as guys, I don't know what the major difference is. Maybe it's testosterone levels, whatever. Maybe it's just in our DNA, but we do not grow up feeling fear.
[00:12:41] We just, we don't generally feel afraid of a whole lot of things. Like, most guys would never even think, like, am I safe if I go walk out on the street? Unless they're in a really shitty area, you know? But if I go out for a walk, I'm not concerned about my safety at all. I could roll down my windows and take a nap in my car, parked by the side of the road, and wouldn't even worry.
[00:13:03] Women, I didn't realize this until later years, but women from.
[00:13:08] Sarah: Even going like for a walk by myself, no way, I'm taking my pitbull, like
[00:13:12] Jason: Yes.
[00:13:13] Sarah: Or I'm carrying.
[00:13:15] Jason: Right. Or some combination.
[00:13:18] Sarah: Something. There's no, there's no chance. Yeah,
[00:13:21] Jason: I mean even if I'm out of town, for example You'd like you get a little bit more concerned about things and your safety and stuff like that, right?
[00:13:30] Sarah: See, I'm the type of person I'm like, I want like a fortress. I want like reinforced concrete like five inch, you know, like, maybe even 11 inch thick, like, walls, I want, like, a moat, I also like some sharks that we don't feed, like, ever, and then, you know, somebody might accidentally fall down.
[00:13:49] I've been getting in, like, this is how I'm like, that would make me feel safe. I want like bulletproof glass. Give me the Cybertruck glass just everywhere. Like, that's like, this is what I need. I need like laser beams, like you see in museums. Like motion sensor laser beams that trigger like the SWAT team.
[00:14:06] That's what I need, but I've watched way too many horror movies, admittedly, way too many for my own good.
[00:14:13] Jason: So regardless of your gender, masculine and feminine energy is always at play. And, Feminine energy generally is not going to feel safe without masculine energy nearby.
[00:14:24] That's just generally how it works. Masculine energy creates that protection and safety. This will be true of your clients. So you'll need to show up somewhat in a masculine frame so that your clients can feel safe. feel safe with you. And that's what they want to buy. They don't want to buy property management, but they want to buy a safety and certainty.
[00:14:40] They want to buy peace of mind. And so that certainty that you can display is more of a masculine energy or masculine frame. This is true of women that are in relationships. If they're not getting that from the man that they're with or around them, That sort of masculine frame, they're going to become, a lot of times, they become more nervous, more neurotic.
[00:14:59] They're more concerned about things and more fearful. And especially if they have to then step into the masculine frame to take care of the guy that they're with because he's even more needy and pleasy and whatever and feminine than she is, then it's like, it creates this gross sort of I'm your mother type of dynamic, right?
[00:15:17] And you don't want to be my mother, right? You don't want to be cleaning up after me and telling me what to do all the time.
[00:15:22] Sarah: I don't want to be anybody's mom.
[00:15:24] Jason: Yeah, exactly.
[00:15:24] Sarah: I am not cut out to be a mom, let's be honest. I'm just not, I'm just not good. Like my mom is the best mom in the world and then like, how do I measure up to that?
[00:15:34] Like I can't compete with that.
[00:15:35] Jason: Well, I don't think it's a competition.
[00:15:37] Sarah: Everything is a competition.
[00:15:39] Jason: It's not really.
[00:15:39] Sarah: You know nothing about me.
[00:15:41] Jason: It's not really competition. You don't need to compete with your mom, but you can take, you know, some of the good that you've got from her and the stuff that you don't want to apply or we learn from our parents.
[00:15:51] We don't want to be like. We don't have to take that. Right. So, you know, I guess the takeaway from this episode maybe is men, check out that book, like step into a little bit more masculine role in your relationships, your wife will be calmer, she'll be more loving, you will definitely get more respect and you'll get more sex if you're showing up in a masculine frame. And it's your responsibility. Stop trying to change her. Stop trying to get her to be something different. Stop wishing she was nicer to you. Stop trying to focus on I need love and I need to please her and do things like that like Show up in a confident leadership position, like plan stuff, plan dates.
[00:16:35] We're going on a date this weekend, right? We went on a date last weekend.
[00:16:40] Sarah: Round two.
[00:16:40] Jason: I messed up last weekend. I planned a date. I was so excited and took her out to eat. We went to go to where the date was, we were supposed to go watch a show. And it was closed, like, there was nothing there. And I was like, what?
[00:16:54] And I checked and I had the date wrong. I had the date wrong. So what did I do as a leader? I found another date. So I quickly booked tickets, found tickets to a comedy show that was right there, downtown Austin. And then we went to that and we had a good time, right?
[00:17:08] Sarah: Well, that was when I rescued the bird.
[00:17:09] Jason: Yes.
[00:17:10] Sarah: So here, let's talk about this. This is how crazy my life is. Jump out of a moving car because my husband wouldn't stop the car.
[00:17:16] Jason: Let's, let me explain this. I'm driving into a parking lot, there is a bird that has landed on my hood and it's just staying on there so I'm like, this is weird and I'm turning into a parking structure and I was barely moving.
[00:17:30] I was slowed down or you would have hurt yourself but I'm like, she's like, I'm going to get out and I'm going to take care of the bird and because it had jumped off. And I was like, No.
[00:17:37] Sarah: It didn't. It tried to fly, like, it was on the hood. And it tried to fly a little bit and it, like, barely cleared, like, the roof of the car and I went, Jason, that bird is injured, I'm telling you, it's injured and he's like, okay.
[00:17:51] And I'm like, stop the car, and he's like, what? I'm like, no, stop the car. I was like, I am not stopping the car. Yeah, he's like, I'm not stopping.
[00:17:57] Jason: There were, like, homeless people on the street, like, right outside there. Yeah, I know. Ghettos, they probably were all high on drugs, like, it was not a great area.
[00:18:06] And she jumps out of the car and I have to then find a parking space because there's nowhere to park and I had to go up seven floors in this parking structure. I'm like, my wife is probably going to be dead by now, right? So I eventually get to the top floor, then I come down, I'm, like, so anxious because I'm, like, I need to protect this woman from her crazy bird saving, like, whatever.
[00:18:27] Sarah: And actually, I had this dress on. And my high heels, and I'm running around trying to, like, scoop up. I'm like, it's okay, try to scoop the bird. And the bird, like, it can't really fly. It flew a little bit for, like, a couple feet, and then it, like, sank back down. And I'm like, oh no, it's injured. So I'm, like, chasing the bird, and the bird, like, hops around.
[00:18:45] Like, it comes out of the parking garage, and it hops around to the corner. I don't know what's back there. So I'm just following, I'm like, come here, bird. And there's a man in the corner. who I can only think, my guess is, like, coke, I don't know. I don't know what he's doing, it's, I don't know, crack, whatever crack is, it's probably that.
[00:19:03] So, I don't know, I'm not a drug expert, I've never been in narcotics, I don't know. But he's, like, in the corner and he's, like, doing, I was, like, okay, I'm just going to, like, not look at what's happening, cause I don't care, I'm just, Hi, I'm just getting the bird, I'm, like, don't, like, sorry don't mind me.
[00:19:19] And yeah, he didn't like that. But I did get the bird, and then I didn't know what to do with the bird. So I have the bird now, I'm like, oh, what do I do now? So I was going to walk back to my husband and tell him to get in the car.
[00:19:33] Jason: Yeah, we were seven floors up. You had no idea where I was.
[00:19:36] Sarah: No, I didn't. I was just going to walk around until I found you.
[00:19:39] But I had the bird in my hands. And I was going to go back to my husband and then say, like, I guess we have to figure out what to do with this bird. We have a bird now. But this woman, she was on the street and she's like, Oh, hi. She was like, excuse me, do you need help? And I said, I don't know.
[00:19:54] Can, do you know what to do with an injured bird? And she said, actually, yes I do. And I said, Oh my God, thank God. Because I didn't know what I was going to do with this bird. And she said, Oh, you have to take it to whatever on earth she said. And she's like, I can do that because I guess she works there or something.
[00:20:11] So she's like, oh, I'll take it in tomorrow. She's like if you give me the bird So then she had this whole bird probably ate
[00:20:18] Jason: the bird. She's probably some homeless person that ate the bird.
[00:20:21] Sarah: He was not a homeless person. It was a couple.
[00:20:23] Jason: Okay.
[00:20:24] Sarah: There was a couple they had a dog.
[00:20:26] Jason: Okay, meanwhile, I'm coming down an elevator.
[00:20:30] It lets me out on the first floor of this parking structure, does not let me into the parking structure. There's no, like, it just exits the building. So I exit the parking building and it locks me out of the building. So I can't even go back in and I'm like trying to find her. I have no idea where she is.
[00:20:49] And so I'm calling her and yeah
[00:20:53] we ended up talking, didn't we?
[00:20:54] Sarah: No, I called you.
[00:20:55] Jason: Yeah, you called me.
[00:20:56] Sarah: Then so the lady takes the bird and now I have no bird, which is great and the bird is safe. And now I'm thinking, okay, let me just, I didn't realize it was as tall. I really did not know that the building was that tall.
[00:21:08] So I figured, Oh, there's probably like three levels, whatever. I'll just walk around and find the car. It won't be hard. Well, I'm walking around and I'm realizing, Oh, okay. Well, this just keeps going. Yeah. And you
[00:21:18] Jason: were wearing the worst shoes on the planet.
[00:21:19] Sarah: Worst shoes. I was wearing a
[00:21:21] Jason: Okay. Let me explain this.
[00:21:23] They can't see your outfit right now. Sarah looks like sex on wheels. Like, her outfit is hot. Like, this is a hot dress. This is like a form fitting store dress. I bought this for her. She looks really good in this. Sorry. And she's wearing these high heels.
[00:21:39] She's wearing these high heels like Louboutin, whatever they're called. And they're like, did I buy you those?
[00:21:46] Sarah: That pair? Yes.
[00:21:48] Jason: Okay. Yeah, I bought her these shoes and they're wicked uncomfortable.
[00:21:51] Sarah: They're so uncomfortable.
[00:21:52] Jason: Like whenever she wears them on a date.
[00:21:53] Sarah: Christian Louboutin, I have to say something about him.
[00:21:55] He either hates women or he has no idea what women's feet are like.
[00:21:59] Jason: I don't know, but he's laughing. Or both. He's laughing all the way to the bank, whatever. Because they're not cheap. So, she's wearing these shoes that she can't even walk around in. And you're going to, there's no way she's going to go up seven floors of parking.
[00:22:12] Sarah: I was on the third floor.
[00:22:14] Jason: Yeah.
[00:22:15] Sarah: Yeah, I got to the third floor and then I realized, oh, okay, so then I called you.
[00:22:19] Jason: Yeah, and then she eventually finds me. We get. You need to go back up to the car because I didn't grab your purse. Because
[00:22:26] Sarah: he left my purse in the car.
[00:22:28] Jason: Because I should have been psychic and known that she needed me to grab her purse.
[00:22:32] Right guys. And so we go back up, but he had to let me back into the building because I was locked out and their thing wouldn't work to let me back in with my parking pass thing. So she comes down to the first floor, opens it up, lets me in. We begin in the elevator, we go back up the top floor.
[00:22:47] I'm like, what were you thinking? And she's like, what were you thinking? You didn't grab my purse. You left my purse. I'm like, you're way more important than the purse, woman. And you're like going around crazy homeless people and like trying to save a bird.
[00:23:03] Sarah: It was saved.
[00:23:04] Jason: So
[00:23:05] Sarah: It was saved.
[00:23:06] Jason: Okay, good job. You did it.
[00:23:08] Good job. You're like
[00:23:09] Sarah: We've been saving lots of animals.
[00:23:11] Jason: I think there's a Bible verse where Jesus says something or God says something about like your life is worth more than many sparrows or something like that. Yeah. So I don't know. Some of you don't know what the verse is.
[00:23:24] Sarah: I must've missed class that day.
[00:23:26] Jason: Yeah, exactly. So anyway, we go up to the car, get this, come back down, we exit that same exit down on the first floor and I'm looking around, I'm like, this is not a great area. No, it was not.
[00:23:37] Sarah: It was bad.
[00:23:37] Jason: There's some rough characters and like, they're walking around and like,
[00:23:41] Sarah: bleh. In fact, we went to the comedy club and one of the comedians, he said, so now I have a bully and he's a homeless man and the same homeless man, he like, hangs out right outside the comedy club and he said, I'm here all the time.
[00:23:52] And now the homeless man is like harassing me every single time. And he's like, so now I have a bully who's a homeless man. He's like, what do I do about that?
[00:24:01] Jason: Yeah, this is great. This is great. So
[00:24:05] Sarah: yeah.
[00:24:06] Jason: Yeah. So I may be able to keep Sarah safe from her bird rescuing adventures in the future. We'll see.
[00:24:13] Sarah: Stop the car.
[00:24:15] When I tell you to stop, just stop the car.
[00:24:16] Jason: You still would have gotten out. I didn't want you to get out. We could have come back.
[00:24:20] Sarah: Oh, no. It could have died in the meantime. What if it went in the street? It tried to go in the street. I had to stop it.
[00:24:27] Jason: All right. I would rather a little bird die than my wife.
[00:24:31] Sarah: So that's okay. Yeah. But I don't feel like I feel like there's a third option.
[00:24:36] Jason: Men, you know what I'm thinking right now? You know.
[00:24:40] Sarah: They're like, what is wrong with her?
[00:24:42] Jason: They don't think what's wrong with it. They just go, that's what women do. Like, and yeah, and guys understand. So.
[00:24:49] Sarah: We have to save things.
[00:24:51] Jason: Okay, so, should we wrap this up? Anything else we should have? I didn't know we were going into this whole date, but I have a date planned for this weekend. It's the one that I thought had been the previous weekend. So we're, I'm taking her out again, but men plan some dates, show some leadership. Don't wait till she asks you to do things.
[00:25:10] Try and Be proactive and find ways to do things before she asks you right. And if she's asked you to do things multiple times, you probably are being a lazy bum. Comfort ease and that's feminine, right? Everybody loves to see a woman in comfort in with her pillows and cushions laying out attractively but guys. They love to see guys at work, like they, man, you do the work.
[00:25:34] If you are just sitting around watching football games all day and being a bum, then you are actually in your feminine as a guy and men are men of action. Get some stuff done, do some things, be proactive, improve yourself. So that's all I'll say about that. All right. So yeah. And join our program and get, join our program.
[00:25:56] Get a coach like me. That's going to call you out on your BS and help you step into a mass more masculine frame. We will crush it more in business. And I guarantee that you will be getting more respect, more love, more sex, more, all the good stuff. If you show up and if you like show up and be the person you were meant to be.
[00:26:16] So, we, I will challenge you to do that. I've worked with relationship coaches. I've got a coach for a marriage coach right now. I've got we've had business coaches like you need to be constantly improving yourself. So, I will make sure that you're doing that if you join our program. All right.
[00:26:33] That's it for today, right? All right. Until next time, everybody to our mutual growth. If you would like to be part of the adventure with door, grow, Go to doorgrow. com. Check us out. Book a call with us. We'll find out if we can help you. And if you are wanting to be a little bit more connected to our free community, you can go to doorgrowclub. com and join our free Facebook group. And that's it. Bye everyone.
[00:27:01] you just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!
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Man can learn valuable lessons from man’s best friend…
In this episode, property management growth experts Jason and Sarah Hull talk about their passion project of fostering dogs and how business owners can learn about resilience from these adorable rescue pups.
You’ll Learn[02:56] The story of Chance the dog
[11:09] What does this have to do with running a business?
[18:39] Jason and Sarah’s foster dogs
Tweetables“You will look back on this as being such an easy thing for you to deal with in the present moment.”
“If you're going to go through tough stuff, it's a lot better to have the right support around you.”
“You're going to make mistakes, but that's the price of tuition in business.”
“We're all doing the best we can with our current limited capacity and knowledge that we possessed in that moment.”
ResourcesDoorGrow and Scale Mastermind
DoorGrow Academy
DoorGrow on YouTube
DoorGrowClub
DoorGrowLive
TalkRoute Referral Link
Transcript[00:00:00] Sarah: If this dog can go through everything that he went through and still push through, whatever is happening in your business, whatever is happening in your life, whatever is happening in your marriage, in your friendships, in your relationships, you can push through it.
[00:00:14] Jason: Yeah, just tell yourself you're not yet at Maynard level.
[00:00:17] Welcome DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you're open to doing things a bit differently then you are a DoorGrow property manager.
[00:00:35] DoorGrow property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win we're your hosts, property management growth experts, Jason and Sarah Hull, founder,
[00:01:16] cOO of DoorGrow.
[00:01:18] And now let's get into the show. All right So we were thinking what we should talk about today and one of Sarah's strong passions Is dogs. I think Sarah likes dogs more than people. Is that fair?
[00:01:34] Sarah: That's accurate.
[00:01:35] Jason: Okay, she's an intj. Any of you that are familiar with myers briggs intjs typically like animals more than people. I don't know why, and I like dogs too, so not a fan of cats I'm allergic to them and I think they're smelly.
[00:01:51] Sorry, all you cat lovers out there, but I'm more of a dog person. You can see in the background here is. Hey buddy, who's smelling around. This is a dog that we're fostering right now. And the working title for this dog is Hans. That's they give them names, but this is a dog we're fostering and it's such a sweet dog.
[00:02:13] And so I wanted, this is a passion of Sarah's. We've been fostering some dogs and we've had, had some difficult times fostering dogs and we've had some good times, you know, let's, should we talk about our first foster?
[00:02:27] Sarah: Yeah. Yeah. If that didn't turn us off to fostering...
[00:02:31] it was like worst case scenario, I would say.
[00:02:35] Jason: So Sarah's dog, one of our dogs, he's a large dog and he's a Pitbull. American.
[00:02:44] Sarah: He's an American Pitbull. American Pitbull.
[00:02:45] Jason: Terrier. 100%. We got him DNA tested, purebred. And then we have another little mutt that we can talk about that we got.
[00:02:53] Sarah: That we adopted. Well, that one was after the whole Chance thing.
[00:02:56] Jason: Yeah, totally. So we decided to, like foster, we brought a dog in and this dog's name was Chance and he was a pit bull. We thought maybe they'd get along but we didn't know Chance's background. We didn't know Chance's history. The previous people made it sound like he was a good dog sort of, but they really, I think we're kind of keeping secrets from us and gave us a bunch of rules.
[00:03:21] Like, be careful with other dogs and like separate for a while and we did everything
[00:03:25] Sarah: that's always the rule.
[00:03:26] Jason: Sure.
[00:03:26] Sarah: Careful with other dogs be separate for a while. Slow introductions. Never feed together. That's yeah, those are always the rules. You say that as if that was like a red flag.
[00:03:35] That was not a red flag.
[00:03:36] Jason: Okay.
[00:03:37] Sarah: They tell you that with every dog.
[00:03:38] Jason: They had to have known that this dog had some violent tendencies or some history. So long story short, this dog bit Sarah. They gaslit us and blamed, it bit her arm. And they were like, "oh, well, there was food involved" or something like this.
[00:03:53] We're like, okay, maybe it was us. We'll be more careful. So we still kept the dog. And we had the dog for like a month.
[00:04:00] Sarah: We struggled with that too. Because we really, we, right then and there, we thought, okay. I think we're done. I think he's got to go back. Someone else can foster him.
[00:04:08] Yeah. And they kind of talked us into it. Like, "oh, well, can you just hang on to him until I find another place for him to go? Because like, nobody can take him right now."
[00:04:18] Jason: I don't think there's any safe place for them to go. So later. At this point later, it had been a month, we had integrated the dogs, they were hanging out, they're on the couch together, like it didn't seem to be a problem.
[00:04:31] It was kind of, but I think really was like a working truce or something. I think this dog had a history of maybe being involved in dog fights, something like this would be my guess. Because some dogs will usually get together. And they'll do a little bit of have a little tiff, but they're not trying to kill each other, right?
[00:04:48] They'll, like, bite, they'll do something, they'll give a warning, and they'll be done with it. So, I had come home from a walk, Parker came up to me, I played with him a little bit, he did a little playful sort of growl with a toy or whatever, the other dog gets off the couch. This dog had no expression. He's just headed towards Parker.
[00:05:07] Parker saw him and it was like, it was on and saw him coming towards me. And they just locked up and they got into this horrible dog fight. Like, and we have a long entryway into our home, like a big hallway, like entryway that runs kind of all the way to the back of the house almost.
[00:05:26] Right. And this was. in our family room towards the back of the house and the fight continued all the way to the front door. Like it was just, it was a disaster. This dog Chance and Parker were fighting and we were trying to break it up. Sarah was on with Parker trying to pull him and I was trying to get Chance off and Sarah, you were freaking out if you don't mind me saying.
[00:05:51]
[00:05:51] Sarah: I mean, yeah. Like, rightfully so.
[00:05:54] Jason: Yeah. She's freaking out. And so it, yeah it was interesting. So there's blood everywhere. Blood flying all over the place, dogs are locked up and fighting, biting at each other and so then I, yeah. You know, if I had my gun or knife on me, dog probably would be dead.
[00:06:09] I couldn't figure out what else to do. And we weren't going to let him kill our dog. And he was much stronger than Parker. So, we didn't want Parker to die. Right. So, but what I did in that moment is I was like, I had done a little bit of jujitsu training in the past. So I was like, Oh, I'm going to choke him out.
[00:06:26] I was trying to, I first tried to lift the legs up. Cause that's what people say. I didn't, that wasn't really a great idea because I lift his back legs up and to try and pull him off. And he just turned and latched onto my leg. He turned really quickly, latched onto my leg, bit my leg through my pants. I have permanent bite mark on my right leg and had latched on my leg.
[00:06:49] through my pants and was biting me. Then Parker was coming at him. So he turned back to Parker. And then I use that moment when he came at my leg towards me to get my arm underneath his neck and then to choke him out, just like in martial arts. So I did a blood choke and I figured he's probably got veins going through his neck to his brain, just like all of us humans.
[00:07:13] And it choked him out. And then He passed out. I was holding him in my arm and I picked him up and was choking him out because he eventually released Parker and I was choking him out. I'm holding this limp dog in my arm. And then his Parker was latched onto one of his legs or something. And Sarah was like, "what do I do? What do I do? He won't let go!" And I was like, Sarah has a martial arts background, so I figured you knew how to do a choke. So I was like, "choke him out. You got to choke him out!" So she had to grab Parker and get him to release. And and he did. Parker really was trying to protect us. That was obvious.
[00:07:52] But Parker was losing, like it wasn't going well for him. Parker, the other dog had some bites on him, but he was okay. But Parker had to go to the hospital. Like he was really messed up. He had to get surgery. His ear was like torn in half. Yeah, his
[00:08:09] Sarah: ear was torn and then he had a chunk ripped out of his neck.
[00:08:13] Like the back of his neck. Yeah, it was ugly. Yeah, it was not good.
[00:08:16] Jason: So, while I had Chance in the choke hold and limp, I carried him through the house to the backyard and put him into the backyard. And shut the door so we could just keep them separate. And then, yeah, we were just, I was totally scared of that dog after that.
[00:08:33] But that's what we did. And eventually I think we just got him into a crate or something. So he wasn't in the backyard.
[00:08:39] Sarah: Yeah. No, I had to go get him.
[00:08:41] Jason: Yeah.
[00:08:42] Sarah: Into the crate. Because he was like, I don't think he's going to want to see me. I just choked him out. No. No, that's probably a good call.
[00:08:48] Jason: He probably wouldn't want to attack me. Yeah. Because I was pretty rough with him. So, that's my adventure in choking out a pit bull. Yeah.
[00:08:58] Sarah: So I think you never really know what you're going to do until you're like in the moment.
[00:09:02] Jason: Yeah.
[00:09:03] Sarah: And then your adrenaline kicks in and sometimes you know what you're going to do or you think you know what you're going to do ahead of time and you find out there's no plan.
[00:09:12] There's no plan. And the they do tell you like, oh, lift the dog's hind legs over its head and it will release. Yes, and
[00:09:20] two out of two times it released and then latched on to.
[00:09:25] Jason: Yeah, they don't like that it's being lifted up.
[00:09:27] Sarah: No.
[00:09:27] Jason: So, I mean, that was an interesting moment because I went into tunnel vision.
[00:09:31] This is how guys brains work. We're generally singular focused. This is why they send us to war, right? We can just focus on one thing. So I wasn't really particularly traumatized by the event. I mean, it was, but I was like, okay, I'm in mission mode. I'm doing what I need to do with the dog and that's it.
[00:09:47] Yeah. And then we got to clean up because there's blood everywhere, all through our home. Yeah, it was like a freaking emergency. Walls, everywhere. It was awful. There's blood everywhere.
[00:09:53] Sarah: Everywhere. And then I was covered in it. Because I was holding
[00:09:57] Jason: Parker and I had a white t shirt and then
[00:09:59] Sarah: when we like I got Parker in the office and Chance was outside because Jason put him out there and Jason looked at me and I'm literally like from here down I was just drenched.
[00:10:12] Jason: You were holding Parker and he was the more wounded. Drenched. Yeah.
[00:10:15] Sarah: And he's going "oh my god. Oh my god." He's like, "Sarah, there's freaking blood" It's not mine. It's not mine. Like, I'm okay. I lost my pinky nail. That got ripped off. So for a while I had no pinky nail that, that was not fun.
[00:10:27] Jason: Like your actual nail.
[00:10:28] Sarah: Like my actual, everybody says, okay.
[00:10:30] Let me clear something up. Everybody says, Oh, those aren't real nails. These are real. These are actually attached to my real nails on my finger. So like underneath you can kind of see,
[00:10:41] Jason: yeah, there's like,
[00:10:42] Sarah: there are real nails here. And then yes, I make them longer, but it's not just a tip. Like if you pull off one of these nails, it is attached to your real nail and your real nail will come off with it.
[00:10:55] Jason: You had a flesh pinky, like there was no nail for a while. Yeah. Yeah. It was kind of odd.
[00:11:00] Sarah: Yeah, it was horrible. Yeah that, that was awful.
[00:11:03] Jason: Yeah, and it took a while for my bite mark to heal. So, yeah. So, so that was our first adventure.
[00:11:09] Sarah: Let me pause here and say, cause I know some of you guys are going, "why the freaking hell are they talking about any of this? It sounds awful. And it's like, oh my God, I don't even want to keep listening to the episode." Keep listening. Because I think one of the things that I would say about particularly about this situation that we had to go through is sometimes in life, sometimes also in business, you gotta go through some shit.
[00:11:34] And you're going to be in some situations that you definitely did not plan for, that you've never been in before, and that Maybe you don't know what to do, and in the moment, the only thing you can do is whatever comes to your mind, whatever you can think of, and then, it's afterwards, then there's the PTSD, so then you just have to heal from the PTSD, but I also would say it's fair that every entrepreneur has a little PTSD from their business.
[00:12:07] Jason: Yeah, for sure.
[00:12:08] Sarah: Yeah
[00:12:09] Jason: Well, because entrepreneurs we take bigger risks. We get to experience you know issues like cash flow problems or staffing issues or team members that losing faith in us and leaving or team members stealing from us, right?
[00:12:24] Sarah: Having to fire somebody.
[00:12:25] Jason: If you're working for a boss you don't generally have to experience a lot of this stuff that you experience as a business owner. We're choosing into a higher level of stress, trauma, difficulty, which is why it's not for everybody when not everybody starts a business. And but yeah, it's important to heal from these things and to level up from these things and learn from these things so that you can get to that next level of capacity to be able to deal with that next level of stress that exists in business. And I tell clients this all the time.
[00:12:55] They're currently dealing with some problem they think is so hard and they're at kind of a lower level and I tell them, someday, you will look back on this as being such an easy thing for you to deal with in the present moment, you'll be like, Oh man, I can't believe that was so hard for me then. I'm dealing with such bigger challenges and bigger level, higher level things now. And that's encouraging for them. They're like, Oh, that's good news. They're like, and they know they're like, yeah, someday this will be easy. I'm like, someday, this hiring stuff will be easy. Someday this, you know, process stuff that you're dealing with will be easy.
[00:13:29] Because you're going to increase your capacity. You're going to learn, you're going to level up. It's the price of tuition and business. So let me take a quick break. I'm going to share our sponsor for this episode, which is Vendoroo. So if you are dealing with constant stress, the hassle of maintenance coordination, and that's an issue for you, check out Vendoroo. They're your AI driven in house maintenance expert that handles work orders from start to finish, triaging, troubleshooting, vendor selection and coordination. It's built by property managers for property managers to provide cost effective and accountable maintenance operations where every dollar is accounted for and every task is handled with unmatched reliability.
[00:14:08] Vendoroo takes care of the details so you can focus on growth. Schedule a demo today at Vendoroo, V E N D O R O O dot AI slash doorGrow and experience maintenance done right. I was actually, we were hanging out with the Vendoroo guys and I was telling them the story. Because we were telling them how we were fostering a dog and we had to get home, you know, from dinner.
[00:14:29] And then they were, we somehow shifted in that story and they were just like, so interested. So, but yeah, so if you want to check out DoorGrow. com, we actually just put this up yesterday because we've been fostering and taking care of dogs and our team are really excited about this. I had the idea with one of my team members, we did a secret project.
[00:14:51] Yeah, because we knew Sarah would probably like it. So we put up a dog page. So you can see the dogs that we've like, fostered. I don't think we put Chance on the page. Did we? I don't think we put Chance on the page.
[00:15:03] Sarah: No, we didn't. No. Chance was not a great story. But Parker isn't on there either. And Parker is the OG.
[00:15:09] Jason: Parker's the OG. We can add Parker.
[00:15:11] Sarah: Parker's like the mascot of everything.
[00:15:14] Jason: So, anyway, check that out right at the top, you'll see a little dog emoji and it says dogs on our website. And you can see, you know, a little bit of the passion we have for helping out dogs. All right. So we told the story of Chance.
[00:15:27] And you would think after that we would be done. And I think we were for a little while. It was like, yeah, kind of free, especially for you to like, get past the PTSD of that. You beat yourself up quite a bit about it, which you can be good at times, right?
[00:15:43] Sarah: I'm really, yeah. Yeah. Because on the DISC profile, I'm a DC, so I'm super critical of everything and everyone, including myself.
[00:15:54] Yeah.
[00:15:54] So yeah.
[00:15:56] Jason: Which good operators are hard time.
[00:15:58] Sarah: And hard time with that. And I, like I, I internalized a lot of that. I took blame for a lot of that and I had to just kind of work, work my way through that. And it kind of goes back to anytime that you deal with a hard situation, it might be in business or otherwise, you know, you're going to reflect on the situation and some people are really good at externalizing and saying like, none of that was my fault.
[00:16:25] You know, I have like no ownership in that whatsoever. Some of people, they take all of the ownership and are really bad at externalizing. So I think you have to kind of find the middle ground. Like what am I responsible for? What am I accountable for? You know, how can I learn? I'm going to learn from that.
[00:16:43] And for me it was the, it hands down, it was the scariest moment of my life. Most terrifying moment of my entire life. And I've been in some pretty scary situations back when I did property management. This puts it to shame, absolute shame. But I think it's really just, it's finding the middle ground and figuring out what am I responsible for and how can I learn.
[00:17:06] Jason: I think also, I think that some people are kinder to themselves and have more grace for themselves. And I think it's important to remember, like all of us have been through tough stuff and we may beat ourselves up for it, but beating ourselves up doesn't really have any saving power. It doesn't make us better to beat ourselves up.
[00:17:26] What we can do though, is we can recognize, you know, in that moment. And based on the decisions we made we were making the best decisions we knew to make at that time And I think you know, we can all afford ourselves a little bit of grace. You're going to make mistakes and screw things up in business.
[00:17:41] You're going to fuck up and you're going to make bad choices. I've made some big mistakes like in business. You know, I did a whole episode on my two million dollar mistake or whatever you're going to make mistakes, but that's the price of tuition in business and you keep going. But I think also we need to be willing to afford ourselves some grace and recognize we're all doing the best we can with our current limited capacity and knowledge that we possessed in that moment.
[00:18:08] And so if you knew better, you would do better, right? We are definitely going to behave differently having had that lesson with Chance with other dogs, right? We're a little bit more attuned to their behavior. their temperament, like how to integrate them. Like we're paying more attention.
[00:18:25] Like we just, we have a different level of awareness and that's what happens in business. If you can move past the trauma and the difficulty and you go right back at it, you pick yourself back up. You dust yourself off. You're going to learn from the experience. So should we talk about some other dogs real quick?
[00:18:42] All right. Who else? Well, let's first, let's go to the OG, right? So Parker's my baby. Parker is the best dog I've ever had. And I don't know if there's ever going to be a dog that is better than Parker. I just don't, I said that about my first pit bull and then Parker, I love him so much more than my first pit bull.
[00:19:01] . So Parker, I got him 2016, so he's like eight now. And he his mom was a family pet who got out of the yard one day and got herself pregnant. So she went, had a good old time. Her owner found out that she was pregnant and decided to drop her off at the pound because he didn't want a pregnant dog.
[00:19:25] Sarah: So, you know, instead of like spay, neuter, that whole thing, he's like, yeah, I'll just take her to the pound.
[00:19:29] Jason: Let's get rid of her.
[00:19:30] Like, while pregnant.
[00:19:32] Sarah: Still going to find you, bud. Like you're out there, I'll get you one day. So dropped her off at the pound. Pregnant dogs should not be at the pound. They will, you know.
[00:19:40] Get very sick. So, they moved her to a foster. She had a bunch of puppies and Parker was one of those puppies. So I saved him and he's my baby. He's fiercely loyal and protective of me, even when he probably shouldn't be. Sometimes with Jason, he's protective of me. Like you'll smack my butt, and Parker does not like that.
[00:20:04] Jason: I do smack Sarah's butt butt, everybody. Honest confessions. Husbands, if you are not smacking your wife's butt occasionally, something's wrong. Letting you know. So.
[00:20:15] Sarah: Yeah. But Parker doesn't know. He doesn't know that. He doesn't know it's friendly and playful and loving. No. He knows hitting is bad.
[00:20:21] I
[00:20:22] Jason: have to do it when he's not nearby.
[00:20:24] Sarah: Yeah. To be fair, I can't hit myself either, so, like, if a bug lands on me or something, I hit myself.
[00:20:30] Jason: Yeah, he starts getting around you and, like, trying to, like, climb on you and, like, protect you from yourself, yeah.
[00:20:36] Sarah: He does.
[00:20:37] Jason: And he'll get, try and get in between us and, like, prevent me from getting near her, yeah.
[00:20:41] He does.
[00:20:42] Sarah: He does. So Parker was the first dog that I had ever rescued.
[00:20:45] Jason: He's like a nanny dog.
[00:20:46] Sarah: He is a nanny dog. We call him the nanny dog. He is. And we say, when he's doing his thing, I'm like, oh, he's nanny dogging again. Yeah. So, Parker, we've got Parker. And then after the whole Chance thing, we took a break for about eight months.
[00:21:01] And then I thought, okay, well, what if we do a smaller dog? Because after that, Parker was more selective with bigger dogs. Rightfully so. That's his version of PTSD. So I thought, okay, well, maybe a smaller dog could work. And that is where Captain came in. So Captain just for reference, size reference, Parker varies between 80 and 85 pounds.
[00:21:24] Jason: Big dog.
[00:21:24] Sarah: Captain is 14, 14 pounds.
[00:21:27] Jason: Yeah, Parker's tall like a lab, but built like a pit bull.
[00:21:30] Sarah: Yeah. Yeah, so Captain is only 14 pounds. He's a little baby. He's about
[00:21:36] Jason: tiny
[00:21:37] Sarah: three or four ish He was we got him from a shelter about like an hour and a half away an hour 45 minutes away and Someone had him and his two brothers and decided they were done with him So they shoved them in a crate and they dropped them off at an animal shelter overnight
[00:21:56] Jason: Yeah, because it says you're not allowed to leave animals here.
[00:21:59] So they secretly did it in the middle of the night, left the crate there.
[00:22:03] Sarah: On the doorstep. So the staff came in at 7 a. m. and found three dogs shoved in the crate. Huh. Super, super, don't be like these people, be better, okay? So, then him and Parker actually worked really well together and Like Captain just loves Parker so much.
[00:22:21] He just loves him so much. Like I take Parker to the chiropractor and Captain stays here. And when I come back with Parker, Captain is way more excited to see Parker than he is to see me. He loves me so much, but he's like, just
[00:22:35] Jason: he's jumping all
[00:22:36] Sarah: over the moon about Parker. So Captain's our second rescue.
[00:22:40] Jason: And Captain's, he's kind of a mutt. He, we did a DNA test on him.
[00:22:43] Sarah: Oh, no, he's a he's absolutely a mutt.
[00:22:45] Jason: Yeah, he's got Rat Terrier. He's got...
[00:22:48] Sarah: I think if you could do him in order, probably not.
[00:22:50] Jason: I don't know. Rat Terrier was probably the largest.
[00:22:52] Sarah: Rat Terrier is the largest. What's next? Then American Pit Bull Terrier, which is why he's brindle on the top.
[00:22:57] Jason: Oh, yeah.
[00:22:58] Sarah: Huh. Yeah. Okay. Yep. American Pit Bull Terrier. Then Super Mutt.
[00:23:03] Jason: Yeah, that's what the That's a breed. Super Mutt.
[00:23:05] Sarah: I'm like, oh, wow. They call it a Super Mutt. Okay. Okay. It's like 14 percent Super Mutt. Huh. I think. Boston Terrier, Yorkshire Terrier, And then Dachshund, which is what we're told he was.
[00:23:19] Jason: Yeah, and he's little. He's really little. He'll get in our face. All the time. Alright, so, next dog.
[00:23:27] Sarah: Yeah, so, we've had Captain for a little over a year now, and then I thought, okay let's foster. We won't adopt another one, but like, we'll foster, we'll, you know, help train it, kinda get it back on its feet, do something good, get it ready for a family.
[00:23:42] And that's where Maynard came in.
[00:23:44] Jason: Mmm. Maynard.
[00:23:45] Sarah: That one, that, he's heartbreaking. So if any of you guys had followed us on social media, like, a lot of people I guess were checking in with you, like, how's Maynard? How's Maynard?
[00:23:55] Jason: Yeah it was hard to even look at him and not get emotional. This dog was so emaciated, so starving.
[00:24:03] It was a bulldog. They found him in the, in San Antonio, on the street. And this is like in the height of summer. In 104 degree Texas heat, which, if you know anything about bulldogs, they can't breathe because their face is smushed. He was basically a skeleton with fur. If you see pictures or any of our, if you see it, you'll be like, Oh my gosh, like, how's this dog alive?
[00:24:27] Yeah, he was covered in like over a hundred ticks. Yeah and he had all sorts of diseases and problems related to that.
[00:24:36] Sarah: Like lesions and wounds. Yeah, he had wounds.
[00:24:38] Jason: Burns it looked like all over his body?
[00:24:40] Sarah: He may have hidden under a car that was hot and like burned himself on the hot car trying to find some shade.
[00:24:47] Jason: Yeah.
[00:24:47] Sarah: And cool himself down. Yeah
[00:24:49] Jason: It's super sad.
[00:24:51] Sarah: This dog was in bad shape. He was 25 pounds and he's supposed to be probably at least 50 or 60.
[00:24:57] Jason: Yeah, they spent And a whole evening trying to pull all the ticks off of him, like they had to give him a blood transfusion or he would have died. Like he was just, he was in bad shape,
[00:25:07] Sarah: He had two tick borne illnesses.
[00:25:10] He had pneumonia. He needed a blood transfusion just to survive this. He was obviously severely emaciated and severely dehydrated. And eating, you can't just take a dog like that and shove a bunch of food like Edla, she was like, oh, we could just feed him a lot. And I'm like, you'll kill him.
[00:25:29] He'll die. Yeah. So your body, very what happens when you're that far along is muscle atrophy. So your body will eat the muscle. So he had literally no muscle left on him anywhere.
[00:25:42] Jason: He didn't hardly walk
[00:25:42] Sarah: at all.
[00:25:43] Jason: He would just crumple over like he would like, yeah, he would try to walk.
[00:25:46] You fall the time, man.
[00:25:47] Sarah: But he would try. He was really like, he tried. You'd think that a dog like this with this many problems would just say like, fuck it, I'm out. Like, I probably would. If I was up for it, I'd be like, alright, just, like, where's the plug? Pull it. Let's do it. But he did not. He did not want to give up.
[00:26:04] He did not want to die.
[00:26:06] Jason: We had him for about a week?
[00:26:07] Sarah: We had him for a week. Yeah, we had him for a week.
[00:26:09] Jason: And then, like, he was in bad shape. I don't even think they should have let him come to us, but they didn't know all the stuff that was wrong with them. They
[00:26:15] Sarah: didn't, yeah, they didn't know everything because they didn't do the full like, scan.
[00:26:19] Jason: So we had him for a week and took care of him, but we started to notice he was like, he was getting worse. So then we we reached out to the foster organization and then they took Maynard to the doctors and they were, like, he was in bad shape. His whole esophagus had been destroyed so he couldn't, like, move food down.
[00:26:38] They've, we've, later they figured out, well, he just needs to sit upright, and like, gravity, and maybe that'll heal over time, I don't know, but he had a whole bunch of issues, but before they figured that out, they were like, this dog is in such bad shape. He's not really getting food down.
[00:26:53] Sarah: He's. Well, they didn't know what exactly.
[00:26:54] Yeah, so they were about to put him down. When I brought him back to the vet. So they started doing some tests on him. They said he actually lost weight and I'm like that doesn't make sense. Like he's been with me for a week. He's eaten every day and he wants his food. Like he wants it, desperately wants his food.
[00:27:11] And that doesn't, it doesn't make any sense. How did he lose weight? And they're like, I don't know. So then they found out that he had. A very rare parasitic infection that attacked his liver. He has heart disease. His pneumonia has gotten worse. And then they were trying to figure out the whole, why did he lose weight type situation?
[00:27:38] And they ended up doing a scan. They did not think he was going to make it. They just, they didn't know. There was so much going on with him. Like issues as long as my arm, the list was as long as my arm and they didn't think he was going to make it. So the president of the organization, she let me know, she's like, I have to make a really tough decision right now.
[00:27:59] Jason: And they put a lot of money towards this dog. The whole, like, a lot, thousands of dollars.
[00:28:03] Sarah: It was, I think his treatment was somewhere, All of it was like over like 7, 000 so far.
[00:28:09] Jason: Yeah, they were really doing everything they could to take care of this dog. But she was at the point where she was like, I think we're going to have to... yeah.
[00:28:16] Sarah: Oh, and he was anemic on top of all of that. So he couldn't keep heat in.
[00:28:19] Jason: Okay.
[00:28:20] Sarah: Poor guy.
[00:28:20] Jason: So like, they were about to put him down. Right.
[00:28:25] Sarah: Yeah they decided like it doesn't seem like there's anything like he's too like he's just too far gone and The vet came in the room like with the shot and they said all right, let's give him like one last really awesome meal So they gave him mac and cheese and he Scarfed it down like you wouldn't even believe and that whole day and the whole day before he wasn't moving.
[00:28:49] He wasn't walking. He wasn't really interested in anything. He was just very lethargic, very tired. He didn't, he did not care. Mac and cheese, he was like, what is that? Give me all of it. Perked right up for the mac and cheese. So the mac and cheese literally saved his life because he was minutes from being put down.
[00:29:08] Said that she has never been that close to putting a dog down and then didn't do it.
[00:29:13] Jason: Yeah.
[00:29:14] Yeah, but that gave her hope that, Hey, there's something here. There's some life in him. And he's, You know, he's motivated for some reason.
[00:29:22] Sarah: Yeah. And the vet who was going to euthanize him then, she said, there is something weird with this dog.
[00:29:30] Like, it's just, there's something off. We don't know, like, is it okay if we do like the full scan? And she's like, if you think it'll help him, like, if you think that we can figure this out and save him so that he has some quality of life. So
[00:29:45] Jason: because of the mac and cheese, and seeing something that seemed a little bit off, because that like, he was so excited about that and he was eating it, they then did and he perked up, they did the scan and they found what?
[00:29:59] Sarah: So in dogs, they call it a mega esophagus. So essentially, his esophagus doesn't work. They think that he may have, back like when he was dumped on the side of the road, and also, I should, we should have said this, he was intact, so we think that he was used for breeding. And then when he got too far along, these fuckers dumped him on the side of the road.
[00:30:21] So they're number two on the hit list. I will find them and they're not even far from me. I will go get them. So they dumped him on the side of the road. When he was on the side of the road they think that he either ate something or drank something that was toxic and messed up his whole esophagus.
[00:30:38] Yeah.
[00:30:39] So that's why he was eating food, but it was all impacted in his esophagus. Hardly any of it was actually getting through to his stomach.
[00:30:47] Jason: Yeah,
[00:30:48] Sarah: so they found that out and Bruni the president of the organization said well wait a second when he was with his fosters like he had a bowel movement So something had to have gotten through like what can we do?
[00:30:59] She's like, what if we like prop them up. They have like a little Bailey chair, but they didn't have one there. So they made a makeshift one out of like blankets and cardboard.
[00:31:07] They're like, what if we do like a makeshift Bailey chair, test it for 24 hours, see if any food actually gets through into the stomach because that is a treatable condition.
[00:31:17] Now, if they're born with it and then that's really hard. But he wasn't born with it. Something destroyed his esophagus. So they said, oh, that's like, it's a treatable condition. So what if we try this, give him 24 hours, and then he's got to show us that he can get some food and medication down into his stomach because all the medication for all of the problems, it wasn't even getting into his system.
[00:31:46] Jason: Medicine, food, nothing was making it.
[00:31:48] Sarah: Nothing. No water. Like he had a couple bowel movements with us. So like Something must have, but not. Not the way he should have been. So after a 24 hour hold, he had a full stomach of food.
[00:32:02] Jason: Yeah, they figured out he just needed gravity. Like they just had to prop him up.
[00:32:06] So he's sitting up like a human eating, you know, and he was perfectly happy to eat. Like he was a hungry dog. So then he went to be taken care of full time by the foster organization. Yeah
[00:32:18] Sarah: He has multiple medications he has to eat like a very small strict
[00:32:23] Jason: And she has a lot of dogs at her place that she's taking care of so she asked if she had another foster. She said could you take this dog Silver? Yeah So then we got Silver was the next...
[00:32:33] Sarah: oh, wait. The thing I want to say about Maynard is that he had every reason to give up and he had every reason, multiple reasons.
[00:32:43] Like he had like literally so many health problems.
[00:32:46] Jason: Yeah. And everybody around him had multiple reasons to give up on him. .
[00:32:48] Sarah: He had every reason to not trust humans and every reason to be like a nasty, vicious dog. And he just wasn't he was not he was so sweet and he loved to like just shove his little smush face into me And just nuzzle it and when it was in there, he still wasn't close enough He was still like pushing trying to get closer Because I think that was the first time he ever experienced love and even though he had every single reason stacked up against him.
[00:33:19] Like the odds were not at all in his favor. There's no reason that this dog should technically be alive. It's only because he's so freaking stubborn. He did not want to give up on himself. Even through all of that, even through all of that, he didn't want to give up on himself. So when we were going through all of that, like with him, I was telling people like when I would run my scale calls on Fridays, my our operations call, I was telling people like.
[00:33:45] If this dog can go through everything that he went through and still push through whatever is happening in your business, whatever is happening in your life, whatever is happening in your marriage, in your friendships, in your relationships, you can push through it. Because every single time that they thought they had the issue figured out, there were like five more issues that popped up with him.
[00:34:08] Jason: Yeah, just tell yourself you're not yet at Maynard level. You can handle it though. He also had a really good support mechanism around him eventually, right? And I think that's also there's a little lesson in that is that you need If you're going to go through tough stuff, it's a lot better to have the right support around you and to have people that believe in you, even when you might feel like giving up, and that, you know, can see that you can be better.
[00:34:36] And we need those. We need those people around us. And so if you don't have that in your business, it's probably feeling pretty hard because you're doing, you feel like it's all up to you and you're all on your own. And that's a dumb way to grow business. It just is. All right. Next dog.
[00:34:54] Sarah: Okay. So the medical foster that took Maynard after his second, third ER stint she said, Hey, like I, I cannot take another foster, but I have to take Maynard.
[00:35:05] Can you take Silver? And then that gives me room to take Maynard. And I said, so Silver, like this is Austin Bulldog Rescue. They largely work with bulldogs. It's not only bulldogs, but most of them are bulldogs. Silver is not a bulldog. He looks like some sort of terrier. I think he had very terrier fur. But he was little, like 30 pounds.
[00:35:28] Very high energy. He was probably like in his teenage phase. They also found him on the side of the road in San Antonio. The sad thing about him, though, is he had like, he was house trained. He had like house manners. So he lived in a house at one point. And Either escaped or was dumped, but he was hanging out with a pack of dogs and the bulldogs He was like, these are my friends and the rescue were saving all the dogs and they were like, okay There's like this other dog like what do we do?
[00:35:58] And she's like, well, you can't leave him like come on he's an honorary bulldog now. So so they They fostered him, took him in, and then we had him. We had him for about a week, and he already had some applications coming in on him, and he got rehomed to a family that I think is a great fit for him.
[00:36:17] Jason: Yeah.
[00:36:18] Sarah: They're such a good fit.
[00:36:19] Jason: Silver had a lot of energy. Yes. He was like doggy teenager. He had a ton of energy, super excited, loved running around. Yeah. Yeah.
[00:36:30] Sarah: And they're like, we want to go for a walk every day. And we like to go on hikes and we like to go camping and we'll bring the dogs. And I was like, Oh, he would like,
[00:36:37] Jason: he'll love that.
[00:36:38] Sarah: He would love that. He would love that. And every dog that Silver saw, he wanted to play with every single one of them. And then they have another dog. So it was just figuring out, are those two going to be nice to each other? And they're great. He was very like respectful of her boundaries, which none of us had seen previous to that.
[00:36:57] So that was really good. And they're doing great so far. And then. The woman that adopted him, she sends me pictures of him. Like, she's like, just so you know, he's doing great. I'm like, oh, thank you. Thanks for sending that.
[00:37:09] Jason: All right. Next.
[00:37:11] Sarah: Next is this guy behind me.
[00:37:13] Jason: Yeah.
[00:37:14] Sarah: Baby.
[00:37:15] So we wanted to do another foster. Bulldogs are a lot of work, like so much work. And we went to a shelter that's local and we were looking, I was looking online for a dog that was not small, but also not large. So he's like 44 pounds ish. He's
[00:37:37] Jason: got a bit of a cough right now.
[00:37:39] Sarah: Yeah, he had kennel cough.
[00:37:41] So we're. working on clearing that up with him and they don't know a whole lot about him. They found him as a stray in Round Rock but that's also so sad because he's so sweet and like he's house trained and he's got manners and I'm like, oh, Jason keeps saying he's like this somebody's like some family's dog like they must be missing their dog and I'm like, it was in the shelter for over a month.
[00:38:06] So yeah, like Parker goes missing. I'm not sleeping until I find him.
[00:38:11] Jason: Sure.
[00:38:11] Sarah: You know, I would there would be a bolo out on it everything like I would call the SWAT team like Everybody would be involved. So now we are fostering Hans and We're looking for a forever family for him. Although we might foster fail and keep them ourselves.
[00:38:30] We'll see but we're That's what it called. It's foster fail.
[00:38:33] Jason: Oh. Yeah. This one's hard to not
[00:38:37] Sarah: The first day we got him, the two kids and Jason were already pushing me. They're like, we could just keep him.
[00:38:44] Jason: He's a special dog.
[00:38:45] Sarah: It didn't take long. They're like, we could just, and I thought I was going to be the one who was weak.
[00:38:49] I thought I was going to be the one who says like, oh, we should keep him. Like, let's just keep him.
[00:38:54] Jason: Yeah.
[00:38:55] Sarah: And shockingly enough, I was the one that was like, yes, but like, we're fostering so we can help more dogs. And the three of them, they're like, but we can just keep him. He's so perfect. Aren't you perfect?
[00:39:07] So if he gets along with our other two, then. I think we might keep them. We'll see. See what happens. So. All right. So there's our dog story. That's the current. That's what Jason wanted to talk about dog thing
[00:39:20] Jason: today. So, you know, gives you a little glimpse into, I guess, what? Our personal lives a little bit.
[00:39:27] Some of the things that Sarah cares about that we care about. And yeah, so. Dogs. So if you like dogs, then maybe you enjoyed this episode and maybe you learned something. I don't know. All right. Well, I think that's it for today. Until next time to our mutual growth, everybody, if you're wanting to grow your property management business, you can use some extra support, then reach out to us.
[00:39:50] You can check us out at doorgrow. com and be sure to join our free Facebook group. If you are a property management business owner or planning on starting a property management business in the near future, go to doorgrowclub.Com and join our free community and that's it. Bye everybody.
[00:40:09] you just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!
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In the world of entrepreneurship, there is a lot of conflicting advice on how to make it and become successful.
Property management growth experts Jason and Sarah Hull recently came back from a masterminding event. In this episode, they sit down to debrief and share how humility, hospitality, and transparency can be more effective than trying to be “cool.”
You’ll Learn[01:10] Masterminding with fellow entrepreneurs
[04:04] Humility as a business owner/visionary
[10:41] Example of hospitality and care
[15:37] Humility comes from being grateful
Tweetables“Transparency kills the cool vibes, but creates followers like you wouldn't believe.”
“By building that goodwill out in front of you, it helps everything in the business go better.”
“I think really humility is born or created out of gratitude and being grateful.”
“It's not all you. And because it's not all you, that doesn't mean you're not great. It just means that part of what makes you great is that you're able to work with others.”
ResourcesDoorGrow and Scale Mastermind
DoorGrow Academy
DoorGrow on YouTube
DoorGrowClub
DoorGrowLive
TalkRoute Referral Link
Transcript[00:00:00] Jason: It's not all you. Other people believe in you. Other people are supporting you. With others and with God you can do amazing and great things.
[00:00:09] Welcome DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you are open to doing things a bit differently, then you are a DoorGrow, property manager. DoorGrow property managers, love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. We're your hosts, property management growth experts, Jason and Sarah Hull, the owners of DoorGrow.
[00:01:07] Now, let's get into the show.
[00:01:10] All right. So we were talking about what we should talk about this morning, and we recently just got back from a mastermind event. We're in a mastermind with some kind of a mastermind put on by coaches, I guess for coaches. Is that accurate?
[00:01:27] Sarah: It's not only for coaches.
[00:01:28] It's a mix of entrepreneurs that do different things. A lot of them do happen to be coaches, but not all of them are coaches. There's like the people that run the like the tree house Airbnb's and I was like, that's not a tree house. That's really cool.
[00:01:44] Jason: Yeah.
[00:01:44] Sarah: So there's people like that.
[00:01:46] He's also, I guess, a musician. He's like a rock star. I learned that this time. So there's a mix of people. Some of them happen to be coaches and some of them are not, they're just entrepreneurs, but these are high level entrepreneurs that are focused on investing in themselves and learning and growing and being better all the time.
[00:02:07] Jason: Okay.
[00:02:08] Sarah: So quarterly, we meet, we go out to Tennessee, which is where one of the hosts live. So it's like right outside of Nashville, which to me is like a second home. Like I just, I love it there so much. And it was a really great event. I mean, it's always a really great event. I don't think we've ever gone and then said, oh, that wasn't so great.
[00:02:33] It's good every time. Because you never know, and this is what I personally like about it, is you don't know what you're going to get out of it all the time ahead of time. So sometimes, you know, if there's like an event or a conference or something like that, and they go, Oh, and we're going to talk about this one topic.
[00:02:51] Well, what if I don't need this one topic? So what I like is I don't know what people are going to share. I don't know what the topics are going to be ahead of time. So we always get something out of it. And we rarely know what that will be.
[00:03:08] Jason: Yeah. Yeah. It was really helpful. And you know, the two gentlemen leading This particular mastermind that we're in, we're in several different things, but this particular one is Sharran Srivatsaa. He's the CEO of Real which is a multi billion dollar real estate company and Aaron Stokes runs a multi million dollar coaching business, coaching auto repair shops called Shop Fix Academy. So it's really cool to hang out with both of them and they're just really wise, lots of insight, great people, you know, and they attract great people around them. So it's just a high caliber group. There's kind of a, at least from Aaron Stokes' side, a very Christian sort of focus.
[00:03:51] But Sharran also a very moral person. I don't know. He doesn't seem to focus on that as much, but it's not a religious thing, you know, but we're learning from these two men that have really strong values and really care about the people that they serve.
[00:04:04] So I think one of the biggest things that stood out to me was the conversation that they had that related to just who we are. As a coach, I thought was really interesting, and I can touch on that a little bit.
[00:04:21] So I think for me that the thing that I really liked is, one of the phrases I wrote down, I take a bunch of notes. And one of the notes I wrote down is "boastful people are exposing their insecurity. Honor is positive things being said behind my back."
[00:04:37] And "hospitality builds goodwill out in front of you" and "master the ability to have confrontational conversations." So there's kind of a conversation a lot about hiring and team, but I really enjoyed the conversation about you know, this idea that when we try to look cool in front of other people, we're not being as transparent and transparency kills the cool vibes.
[00:04:58] So we don't maybe look as cool, but he said it creates followers. Like you wouldn't believe. You know, increase trust. And so I think in the past I was very much focused on trying to look cool. And it was, it definitely was born out of insecurity. And it was like, I need to appear great at all times. I need to look like a leader because I just felt maybe insecure.
[00:05:23] I wasn't really confident in my ability to perform or to do stuff. Sarah's giving me the nudge to stay further back. So, I'm not too close to the camera.
[00:05:34] Sarah: On what episode does Jason remember to stay behind a lot. I need to put like a...
[00:05:39] Jason: I want to get in your faces! Get excited! All right.
[00:05:42] Sarah: What episode does that happen?
[00:05:45] I've got a hundred dollars on none of them.
[00:05:47] Jason: Yeah, i'm going to stay back here. Okay, so Yeah, so in the past I was very focused on that and it was kind of a blind spot I had I didn't realize that I was trying to be cool, but part of it was you know, I had some insecurity that i'd never even had a property management business yet somehow, I ended up coaching hundreds of property management business owners.
[00:06:08] So there was a bit of imposter syndrome and there was a bit of insecurity and it took coaches to prompt me and push me to like, Hey, you should make some changes to this industry. You can benefit people because I cared, but I was like, it should be somebody else. And so maybe somebody that has thousands of doors or something like that.
[00:06:28] And, you know, I did a lot of things trying to look cool, trying to look cool online and stuff like that. And and maybe it's just that I'm getting old I don't know, or maybe I'm getting wiser or I'm learning, but you know, some of the things I've been through recently in life, I'm like, I'm less and less attached that I need to look cool or interesting or special or something, or to try and get some people that perceive me as important.
[00:06:54] And I think it's because I'm starting to just value myself more. Right. And And so, you know, transparency kills the cool vibes, but creates followers like you wouldn't believe. So that's, that was one of the key things that stood out to me. So, I,
[00:07:10] Sarah: on that note, something that he was talking a lot about and he's, he has said this before.
[00:07:15] It wasn't like, this is not the first time I've heard him say this. And in fact, we've asked him specifically about like some of our events. Like, what can we do to just like blow this thing up? Like, we want to have a conference with like, you know, a hundred people there, 250, 500, a thousand at some point.
[00:07:33] So like, how do we do that, Aaron? And, you know, Like the conferences he runs and he did not start large at all. He had 19 people at his first conference and then 19 people at a second conference. So we have more than that, but it's not hundreds yet. And now he's at the thousands. Thousands, multiple thousands of people.
[00:07:57] So I had asked him, we were like in our little like van and Jason and I were sitting in the front row and he was driving. So I peeked up and I was like, I think Jason asked him about events and I said, okay, but Aaron, before you answer, I was like, what did you do when you were our size?
[00:08:15] Because him telling me what he does now doesn't help me. I don't have a million dollar budget for a conference. Like I wish I did. At some point I might. I don't. I can't pay freaking Jay Leto $500, 000 to come and speak. Like not unless we're going to go bankrupt. So it doesn't work. But the one thing that he talked about, I think he just said it differently or maybe it hit differently this time is like the hospitality aspect of it.
[00:08:46] Jason: Yeah.
[00:08:47] Sarah: Like, don't just run an event and have people like show up and do whatever. It's like, if you were attending this event, what would you want it to look like from start to finish? So this coming DoorGrow Live in 2025, which we're already starting to plan, it's going to be very different.
[00:09:04] Like all of our events that we do, any in person events, whether they're small or large, they're going to be very different. So we're going to incorporate some like fun, cool things into it. I mean, we live in Austin. Like there are so many fun, cool things here. We don't, there is no lack. So we can build some of that into.
[00:09:24] Our events and give a like a much better experience overall, and that I think will help actually create more connections and networking. amongst the people. So that's, that was something that I kind of on that note. It just hit me different this time, you know?
[00:09:44] Jason: Yeah. Yeah. I like it. Aaron puts a lot of focus in his events hospitality for his auto repair shop owners.
[00:09:51] Yeah. So, let's take a quick time out to go over our sponsors here. So, if you are tired of the constant stress and hassle of maintenance coordination, meet Vendoroo, your AI driven in house maintenance expert that handles work orders from start to finish, triaging, troubleshooting, vendor selection, and coordination. Built by property managers for property managers to provide cost effective and accountable maintenance operations, where every dollar is accounted for and every task is handled with unmatched reliability. Vendoroo takes care of the details. So you can focus on growth, schedule a demo today at Vendoroo V E N D O R O O dot AI slash DoorGrow and experience maintenance done right. And we've got clients getting some great results with them. We just got to hang out with them here in Austin.
[00:10:43] Yeah. Came out for a conference or event and we went out to dinner and they're great guys. Like there's a lot of fun. They're great.
[00:10:50] Sarah: And you know what I liked? Yeah. When I, when we met up with him, so oddly enough, we were also running a very small event that day. Yeah, we were. And one of the people who attended the event was new with Vendoroo.
[00:11:02] Yeah. We're trying to figure out, there was like a gap somewhere in like their portal or the system or something. And he had our client voice that to us. And I said, well, this actually happens to be. Perfect. Because we are meeting almost like their whole team later tonight for dinner. So when we were waiting for them for dinner, one of them walks in, David.
[00:11:26] So David walks in and he says, Oh guys, like, I'm so sorry. I'm late. Cause he was late, but it's not a big deal. He's like, Oh guys, I'm so sorry. I'm late. I was actually on the phone with Ron. I was like, wait, like my Ron? And he's like, yeah. Ron, and I was like, Oh good, because I was going to talk to you about Ron.
[00:11:44] He's like, it's already done. It's already handled. He's like, we are on top of it. And I'm like, that's amazing. So like, there's not a lot of companies that focus that much on like customer service so much so that at seven o'clock at night, they're going to be on the phone with you. Yeah, but that's what David did.
[00:12:03] He's like you need me. I'm going to handle it right now. I don't know. Oh, it's seven o'clock at night. I'm not working. Don't call me. I won't get back to it tomorrow. He was like, I'm doing it right now. And if I'm late meeting Sarah and Jason, I'm late meeting Sarah and Jason.
[00:12:15] Jason: Yeah.
[00:12:16] Sarah: And that to me was really cool.
[00:12:17] Jason: Yeah, it goes right along with the totality.
[00:12:20] Sarah: Like, we were sharing, like, the feedback and they were like, oh my god, we all have to fix this, like, right now. It wasn't like, oh, that sucks, like, oh, that, oh well, what do we do about that? Oh, give it to the other team. No. All of them were like, we need to fix this right now, like, call him now, like, what can we do?
[00:12:35] I'm going to talk to him tomorrow, I'm going to look at his portal like, as soon as I get done with this. It was awesome.
[00:12:39] Jason: Yeah.
[00:12:39] Sarah: So I will say that.
[00:12:40] Jason: Yeah, and part of it was, I think the Vendoroo team, were wanting to maintain relationship, healthy relationship with us as well. Right. They're like, we're going to take care of our mutual clients.
[00:12:50] And that's that hospitality aspect, you know, where we're focused on their comfort and that's a way you can stand out really more cost is what Aaron had talked about. He says it doesn't really cost anything extra to just show a little bit more care, to be a little bit kinder, to like focus on hospitality.
[00:13:11] If you've already got team members that you're paying a salary, there's some costs, get them to focus on more hospitality and that's way you can stand out. And it. It builds goodwill out in front of you. And by building that goodwill out in front of you, it helps everything in the business go better.
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[00:14:09] Sarah: So everybody in the multifamily space.
[00:14:13] Jason: Yeah.
[00:14:13] Sarah: Where you've got your tenants. Like I literally had a tenant one time, she was so mad, she, and she was a little bit off.
[00:14:20] She was just really mad. She would run her sinks just for fun. She would turn on water in the sink, turn on water in the bathtub. She would overflow her bathtub, and it's like, well, we're paying for the water. Well, like the owner was. When we, like, a 1, 300 water bill.
[00:14:36] Jason: Now you can figure out which units, even which state for a device is causing the water issue.
[00:14:42] Yeah, and bill accordingly.
[00:14:43] Sarah: And you can help your clients be more profitable, because that's something that they have to eat the cost of. And if you are a real estate investor, because I know there's some of you listening that aren't property managers, you're real estate investors yourselves.
[00:14:57] If you've got multifamily and the water meters are not separate and in larger multifamily, they're usually not. Maybe if you have a duplex or maybe a triplex, Sometimes like a little bit bigger, but not normal. It's usually like one water meter for the entire building. So this, I mean, this will help you make more money and actually more profitable.
[00:15:24] That would have been great for me. Like I had so many small multis that the water was just included. So we had to then try to like raise the rent to compensate for that. It was just messy.
[00:15:37] Jason: So I guess today's topic was humility and you know, hospitality, you know, or just hospitality and kind of revealing yourself or transparency.
[00:15:49] So, you know, the last bit I'll touch on is Aaron talked a little bit about humility and I've always believed humility is recognizing. Humility it's not debasing yourself. It's not putting yourself down. And I think a lot of people think that. And I think Aaron, even though he's got wealth and you know, a lot of things and stuff like this.
[00:16:06] He's doing very well as well Sharran, they have this they have humility about them And I think what humility really is created by or what true humility is instead of putting yourself down and saying Oh, i'm like not so great. I don't think that's it at all. What I believe humility is recognizing God and others' hand In your results, that's it.
[00:16:28] I think it's just not it's not attributing everything beneficial in your life to yourself It's recognizing that other people around you are having a positive impact and That's why you're able to get results. And so I think really humility is born or created out of gratitude and being grateful And so that's what i'll leave the listeners with if you are feeling really prideful and you deep down don't really feel good about yourself or insecure, then just start to recognize where have others or God or the universe or whatever you're into, where have these things impacted your results and helped you get positive results and start to recognize and, you know, gratitude.
[00:17:12] And you'll start to recognize that, Hey, it's not all you. And because it's not all you, that doesn't mean you're not great. It just means that part of what makes you great is that you're able to work with others. Other people believe in you. Other people are supporting you. With others and with God you can do amazing and great things. There's no limit and you know being around other people in programs and masterminds and things like this that are playing a high level game that are maybe ahead of you that are doing really well is one of the main reasons to be in these sort of programs and this is the environment that we, you know, aspire to create and facilitate for our clients is to give them something better to look forward to and to look up to and to be a part of and to be around.
[00:18:02] And this is why I think a lot of clients are able to get such great results. If you are struggling in your property management business or you're doing well, but you just know it could be better, you know, your day to day in your life could be better. It's not quite where you want to be. Like you, you want more freedom. You want more time with your family. You want more time with your spouse.
[00:18:22] You want to take more vacations, more trips. This is what we can help you get towards and what we can help you accomplish and what we can help you focus on so that you can get the business to serve you instead of you feeling like the business is your master and controlling you. And it's a high chair, tyrant, flinging food in your face, controlling you every day.
[00:18:43] Telling you what to do. So let's turn that around reach out to us. You can reach us and find us at doorgrow. com and schedule a call right from that website. Check out our funny videos right at the top If you'd like to you know experience a little humor and levity for the property management industry And make sure to join our facebook group at doorgrowclub. com, and join our free community and until next time, to our mutual growth. Bye everyone.
[00:19:09] you just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!
[00:19:36] At DoorGrow, we solve your biggest challenge: getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today's episode on our blog doorgrow.com, and to get notified of future events and news subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow Hacking your business and your life.
Recently, Jason and Sarah hosted a few momentum coaching calls where they taught DoorGrow Mastermind members ways to grow and scale their businesses.
In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull go over 3 strategies property managers can use to increase their close rate.
You’ll Learn[01:53] Sales in a post-trust era
[07:16] Objection-handling with a newer sales strategy
[09:59] Proof bomb testimonials
[13:55] One of the most effective selling tools
Tweetables“A lot of you are trying to sell the way you learned maybe in real estate or the way that things happen in the past and you're probably finding it harder and harder as well.”
“My agenda is to figure out simply, do they need what we have?”
“If they can't find a consequence to not starting now, then they won't start now.”
“People's trust levels are at an all-time low. And so in selling, I've had to really change things up.”
ResourcesDoorGrow and Scale Mastermind
DoorGrow Academy
DoorGrow on YouTube
DoorGrowClub
DoorGrowLive
TalkRoute Referral Link
Transcript[00:00:00] Jason: If you have any leads, deals, opportunities in the pipeline right now, and you would love to maybe double your close rate or double the deal count that you're getting out of your existing lead flow, I think these three elements combined would easily do that.
[00:00:14] Welcome DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you're open to doing things a bit differently, then you are a DoorGrow property manager.
[00:00:31] DoorGrow Property Managers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate, high trust gateway to real estate deals, relationships, and residual income.
[00:00:50] At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. We're your hosts, property management, growth experts, Jason, and Sarah Hull the owners of DoorGrow.
[00:01:10] Now let's get into the show.
[00:01:13] So today we're going to talk a little bit, this is going to be a quick episode. We've got camera malfunctions. I don't know. I don't know what's going on, but I had a coaching call with clients recently, just the other day. We do these momentum coaching calls with some of our clients in the mastermind to get them back in momentum.
[00:01:31] Like if they've maybe been disengaged a little for a little bit, or they've been focused on other things, or they're kind of unclear on what they should be doing next, we want to get them back in the state of momentum, which is where entrepreneurs want to be. And so, on that call, I was sharing with them some of the new stuff cause some of them have been a little bit unplugged and we're always adding new, innovative ideas.
[00:01:53] So one of the things that I've noticed recently is that sales, we're kind of in this post trust era. I've noticed over the last three, four years, sales has become really difficult. It's become harder to sell using older sales tactics or typical sales tactics. And so I had to change up how it was selling.
[00:02:14] And I did a lot of research, a lot of study. I took an empathy course and a communication thing, like seminar thing, and just a bunch of other stuff. And the old school sales, methodology just isn't working here in this post trust sort of era, like nobody believes anything anymore. The news, you can't really trust it.
[00:02:37] We all know now the news is fake, right? Voting has been fake. Food's been fake, right? A lot of the medical stuff shoved on us, fake, right? Just saw something about the conspiracy theory or scam of like C sections being pushed on people, which is like ridiculous amounts, like everything's fake.
[00:02:56] And so we don't know who or what we can trust. But we trust ourselves and so what I've noticed is people's trust levels are an all time low And so in selling I've had to really change things up and transparently sales was not going really well for us for a while, right?
[00:03:13] Sarah: Yeah.
[00:03:13] Jason: Like we had a lot of clients that stayed in our program, but closing deals was hard.
[00:03:17] Sarah: Yeah, and we didn't focus on sales.
[00:03:20] Jason: Yeah, it wasn't really a focus for us. At all. We focused a lot on the product. Yeah.
[00:03:24] Sarah: For like a year and a half maybe almost two years and then by the time we needed to focus on sales, it wasn't as easy to like, just flip a switch as we thought. We were like, "okay, we're ready now. Like, let's amp up sales." And they were like, "oh, that isn't happening the way we thought."
[00:03:43] Like, we just thought, you know, like, just pick it right back up where you left off.
[00:03:47] Jason: Yeah. I thought, because I hadn't been doing sales for years. Like I had sales team members, people. So then I was like I'll go back to doing sales. And and the game has changed. Like, and a lot of you are trying to sell the way you learned maybe in real estate or the way that things happen in the past and you're probably finding it harder and harder as well.
[00:04:08] I would imagine. So what I've noticed is that we need to shift to a different model. So I shifted to a more question based empathetic model of selling. And I went through and coached our clients on this and they're already starting to get some different results, which is awesome. My close rate using this different methodology has gone through the roof.
[00:04:32] So what I've noticed, my close rate has gone through the roof, but what I've noticed is by just being super curious and not trying to sell something.
[00:04:40] And I know that sounds wild, like I'm closing way more deals by not trying to sell. I'm just being curious and I'm just being helpful and I'm asking a lot of questions. If I'm on an hour call, I'm spending like almost the entire call just asking questions and letting them talk. If I ask questions in a strategic order, what I'm noticing is that if I ask the right questions, it helps them figure out what their problem is. It helps them figure out what their sort of ideal solution is. It helps them figure out what the consequence is if they don't change this, or if they continue doing what they're doing.
[00:05:14] And then at the very end, like, I'll get into the pitch a little bit. But what I'm noticing is people don't know, we assume people know what their problem is. Like somebody comes to you for property management and you're like "they're already dealing with the problem. They're aware." They might be superficially, but they're not aware of the problem. They're not aware of how they feel about the problem. They're not aware fully about what the impact of that problem is. And they're not really even aware of what they want or what the ideal solution is to some degree. They become aware of all of this stuff when you ask them, like in that moment.
[00:05:47] And so when I start asking clients these questions, they start, these potential clients, they start formulating this real time. I know NLP stuff. I can see their eyes moving around the right way. I know they're now creating this in their head. They're figuring it out. And if they don't know that they have a problem or where their pain is and what they want and what paradise looks like and the ideal outcomes and if they haven't formulate all this, it's really difficult to close the deal. It's really difficult to get them to move forward towards what they want. And I've also given up focusing on trying to you know, having any sort of agenda. My agenda is to figure out simply do they need what we have? I can see this, but they need to figure this out. So I need to ask questions to help them see that they might benefit from this or that they need something. And they, if they do identify that they need something different or they need help, then the next question I need to figure out is, do they want what we have? And that's it! i'm no longer trying to pitch and spending the majority of the call telling them how awesome our program is and all the cool stuff that we have. I go through and I just ask some questions and then at the very end My pitch is like I just picked three things because there's so much in our program. It was overwhelming people.
[00:07:02] I spent the whole call like "we have this call! We do this! We have this! And we have all this content in DoorGrow Academy and Telegram messenger access and blah blah blah," and like they were just like "oh, well, I need to think about it." And if you overwhelm them with features and benefits, you're going to get that objection every time. What I'm finding is with this new methodology of selling that I've been coaching clients on there's a very few objections.
[00:07:22] There's not really anything to object to because you've gotten clear on what their problem is. They've gotten clear on what the problem is that you've gotten them clear on what the, you know the positive future outcome would look like and they're clear on that now, and so that creates this pain gap in between and then you're able to create urgency and one of my big challenges is I wasn't able to create urgency because I didn't get them clear on their problem or what they wanted and what that gap felt like and if the if that was really an issue And then I didn't ask some questions to help them get clear on why does this matter now?
[00:07:58] Does this why would it matter to get this going now? Why not change it? Why not keep it the same and by asking that it helps them to identify also urgency and so then adding urgency was one of the big things I was missing because everybody would go through, listen to me pitch. And they'd be like, "this sounds amazing. It sounds like it's solved my problems. It sounds really great, but I'm onboarding a new assistant right now and I'll do it later." Or "I'm dealing with this challenge right now," or "I've got this problem in my business right now," or "it's summer and things really busy," right? And so there was no urgency.
[00:08:30] And so if you're running into that with clients, the lack of urgency is caused by a lack of identifying this pain gap and then a lack of helping them identify what's going on. Why does it matter to do this now? Is there any consequence? And if they can't find a consequence to not starting now, then they won't start now.
[00:08:47] They may never start. And so, my close rate is ridiculously high lately. And I'm not really doing anything other than asking questions to help them figure out what they want rather than trying to push my really cool ideas like, shove it, cram it down their throat, you know, like old style sales.
[00:09:06] So I don't have to deal with objections. I don't have to use manipulative things like, "do you want the red one or the blue one?" And they're like, "I didn't even say I wanted one." You know, you don't have to use any of these old school. Pushy, icky sales tactics. And so what I'm also noticing is it doesn't create sales resistance or ick, this gross feeling in them that they feel like you're like disgusting or they feel awkward.
[00:09:30] And a lot of you that have problems doing sales or you have problems with salespeople or you have problems feeling comfortable being a sales person or identifying with that, it's because of that gross feeling that you get when selling, when you're being pushy or manipulative instead of helpful. So I'm actually really enjoying doing sales because to me this feels more like what I love to do, which is coaching so that's one of the things I talked about with our coaching clients. Other thing I talked about with proof.
[00:10:00] Sarah: The other thing that you're gonna do right now is take a break.
[00:10:03] Jason: Oh, we're going to take a break and then I'll tell you about proof bombs. One of our sponsors for this episode is Vendoroo. We're hearing great things and getting great feedback. So if you're tired of the constant stress and hassle of maintenance coordination, check out Vendoroo, your AI driven in house maintenance expert that handles work orders from start to finish, triaging, troubleshooting, vendor selection and coordination. Built by property managers for property managers to provide cost effective and accountable maintenance operations where every dollar is accounted for and every task is handled with unmatched reliability, Vendoroo takes care of the details so you can focus on growth. Schedule a demo today by going to vendoroo.ai. vendoroo.ai/DoorGrow and experience maintenance done right. And go to that page, you get a special little perk or benefit. So, check out Vendoroo. We're hearing great feedback. And this is part of the AI revolution right now. If you're not doing stuff like this, you're getting left behind.
[00:11:00] So, we're hearing some amazing things. True Submeter. Let me tell you about True Submeter. If you are a property owner or manager, check out True Submeter, the number one water Submetering company in the U. S. Say goodbye to water use abuse by your tenants, and hello to billing for exact water consumption.
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[00:11:43] That's truesubmeter. com. Okay. Proof bombs. The other cool thing I shared, it was an idea I learned from one of my mentors, which is Sharran Srivatsaa. Do you want to mention, tell them about Sharran?
[00:11:54] Sarah: Yeah. So, if you guys are in real estate there's a publicly traded real estate company.
[00:12:02] Which is insane. Like it's on the stock market. Crazy. It's real. R E A L. Real. He's the CEO. Yeah. Of Real. They're A multi billion, billion with a B, yeah, multi billion dollar company. And they're growing really rapidly. They do some really cool stuff. Thanks to Sharran's leadership. Yeah.
[00:12:26] Sharran's a really cool dude. His story's just so interesting. And he like, I mean, he literally came here with like 150 in his pocket and he got robbed on the street. So then he had zero dollars in his pocket and he's just so Well, wait such a cool dude.
[00:12:41] Jason: I want to share this story. So he got robbed He had a certain amount of money and then he negotiated with the thief to allow him to just have enough money so he could like do a train ride or get on the train. So he negotiated with the thief, like, and he was able to
[00:12:56] Sarah: "...take all of my money."
[00:12:57] Jason: Yeah. "Just leave me this much and you can have the rest." And they did that, like, he's negotiating. This just like, he's just a brilliant guy. And so he shared this idea with proof bombs and he was sharing how he had basically taught this to Alex Hormozi if you've heard of Alex Hormozi or followed his stuff, Sharran's kind of one of the mentors behind the content that Alex Hormozi shares.
[00:13:20] And Alex Hormozi used this proof bomb concept in his book launch that went amazingly well. And proof bombs are basically this idea of showing a visual testimonial that you can just see without having to watch the video which uses like a photo and bullet points and some data as evidence and stuff like this.
[00:13:39] So I trained my clients on how to create proof bombs, which we have in our pitch deck that I'll pull up sometimes or that we use because it helps get an idea across very quickly using images basically. And so, we shared the idea of proof bombs. And the other, the third idea I shared on these calls was I coached clients on an offer doc because the question came up, "well, what if I don't have a really effective website or I don't have a website yet? I need to wait until you guys help me with that before I can really sell effectively." And then I shared with them what's more effective, even if you have a website or what we call offer documents. If you have conversations with us, we will share one of our offer documents with you at some point, because this gives you everything you need to know or understand about our offer, our program, or what you might be interested in. So we have offer documents for just about everything in our DoorGrow all our different programs our different one day things events stuff like this we have offer documents. So I shared, I coached clients on how to build out these offer documents real effective.
[00:14:44] And so those three elements alone will dramatically increase somebody's close rate, like significantly. So if you have any leads, deals, opportunities in the pipeline right now, and you would love to maybe double your close rate or double the deal count that you're getting out of your existing lead flow, these, I think these three elements combined would easily do that.
[00:15:06] It'd be significant. Yeah. Very significant. My close rate is just through the roof right now. And if you want to experience some of the sales magic and not even feel like you're being sold to or sold on anything because nobody wants to be sold really, set up a call with our team and we'll help you grow.
[00:15:24] We'll help you figure out if we can help you. So, that's basically what I've been up to lately. Is there anything else we should share?
[00:15:30] Sarah: I don't know if I told you this. On the scale call on Friday, Portia actually mentioned that they created offer docs and she's like, "these work so well." She's like, "these are so cool."
[00:15:39] She's like, "this is such an awesome tool." So, you're not, you don't run that call, I run that call. So, I wanted to... yeah.
[00:15:47] We've got clients, super excited.
[00:15:49] Jason: We've got clients creating offer documents, proof bombs, and and using that new sales model and they're seeing results. So, just some of the latest stuff just to kind of open up the I don't know, the curtain a little bit and let you know what are some of the things that we're helping people at DoorGrow accomplish and do. Always innovating, always learning and getting new ideas. So that's the advantage of having coaches and mentors, which we have, and we recommend you have. So if you're interested in getting coach, it doesn't have to be us. Go get one.
[00:16:23] If you are interested in it being us, then you can check us out at DoorGrow. com. And until next time, to our mutual growth.
[00:16:31] Sarah: Oh, and check out our Facebook group.
[00:16:33] Jason: DoorGrow club. com Join our free facebook community. And that's it until next time, to our mutual growth. Bye everyone
[00:16:41] you just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!
[00:17:08] At DoorGrow, we solve your biggest challenge: getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today's episode on our blog doorgrow.com, and to get notified of future events and news subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow Hacking your business and your life.
As business owners, we often mistakenly assume that micromanaging our teams will make them more effective and efficient.
In today’s episode of the #DoorGrowShow, property management growth expert, Jason Hull sits down with award-winning real estate coach and industry influencer, Jo Oliveri to discuss how implementing automated workflows can revolutionize your property management business.
You’ll Learn[03:14] USA vs Australia for property management
[07:03] Property management is stuck in the past
[17:38] What is automation?
[21:11] The importance of having good policy
[31:24] Why your business needs a set of values
[40:23] Implementing automated workflows and processes
Tweetables“In some respects, we're struggling as an industry to change our mindset and have a fear of moving forward.”
“When we use something manual, it's not logical. It becomes part of what a person feels like doing at that time.”
“If you don't have your business founded on a very strong policy, then you're going to struggle when things go wrong.”
“Out of policy becomes the promise that we can make, and we know that we can deliver on it.”
ResourcesDoorGrow and Scale Mastermind
DoorGrow Academy
DoorGrow on YouTube
DoorGrowClub
DoorGrowLive
TalkRoute Referral Link
Transcript[00:00:00] Jo: They say every leader is present even when they're not present. So you need to have that. And the only way to have it in property management is through your automated workflows that are built upon the logic that you created through your process.
[00:00:18] Jason: Welcome DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives. And you are interested in growing in business and life, and you're open to doing things a bit differently than you are a DoorGrow property manager.
[00:00:38] DoorGrow property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not, because you realize that property management is the ultimate, high trust, gateway to real estate deals, relationships, and residual income.
[00:00:59] At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, founder and CEO of DoorGrow, Jason Hull.
[00:01:18] Now let's get into the show. And my lovely guest today is Jo Oliveri. Welcome, Jo.
[00:01:25] Jo: Hello, Jason. How are you?
[00:01:28] Jason: Good. What time is it over there right now?
[00:01:30] Jo: I think it's about 7am in the morning. So we're a little ahead of you. It's Wednesday. We're in the future here.
[00:01:37] Jason: Yeah you're in the future. How's the future look?
[00:01:39] Jo: The future in Brisbane is actually very bleak. It's a very wet day, which is unusual for Brisbane, but we need the rain so.
[00:01:46] Jason: Got it. Well, we're going to be chatting a little bit about about automation, about automating your team and processes a bit, but why don't you give people a little bit of background on yourself?
[00:02:01] And how you kind of got into this.
[00:02:04] Jo: Yeah. Okay. Well, I've been around the industry in property management, I chose property management for 30 years, which seems like a long time when I say it, but I've been through the process of when they first introduced property management programs through to where we are today in technology.
[00:02:22] And I've worked as a property manager right through to being the kind of like the creator of property management for one of the big international franchise groups until I was ready to launch my own business 15 years ago as a property management business coach and consultant and yeah, just feel blessed to be doing what I do every day because it's a great industry to be involved in.
[00:02:49] Jason: Awesome. So where do we start?
[00:02:52] What do you think?
[00:02:53] Jo: Oh, well it's interesting when I say I started 30 years ago, I feel like we're still back in, you know, what we were doing 30 years ago, in some respects we're struggling as an industry to change our mindset and have a fear of moving forward. So it's quite interesting.
[00:03:14] Jason: So. You've been back and forth between the United States and Australia involved in property management conferences, events. I've actually just for kicks been reading on my morning walks, the LPMA manuals or doc like books or whatever because I'm like, what do they got going on over there? And it seems like there are some notable differences.
[00:03:35] It seems it's really interesting. I'm like, Oh, that's really weird. Why did they do stuff that way over there? So, but what have you noticed between the two countries, like what's kind of different in property management.
[00:03:46] Jo: It's an interesting question, because a lot of people think there is a big difference, but there's really not a lot of difference.
[00:03:55] And I say that because I worked in the USA as vice president of a very large company over there in company management.
[00:04:03] Jason: Yeah.
[00:04:04] Jo: And I really believe that in a lot of respects, the USA is way ahead of where we are here in Australia. But I think that probably the subtle difference is team structures.
[00:04:18] We seem to focus more on property managers doing everything over here. And when I say here, I'm in Australia at the moment. Whereas in the U. S. they like to have like the breakaway roles, I call them. You know, someone focused on maintenance, someone focused on leasing. And yeah, a little bit more task orientated in the U. S.
[00:04:41] Jason: Got it. Okay. What I've noticed in my perception is that property management over there is almost always connected to a brokerage. That's the perception. Is that accurate? Or is it often that there are property management businesses that do not do real estate?
[00:05:00] Jo: Yes. I would say going back two decades, that was probably the case here.
[00:05:05] But we are seeing a lot more entrepreneurial type business owners who start up as property management companies and as they grow, then what they're doing, they're losing management's to people selling. So as they grow, they're now adding in you know, like a sales service, which obviously makes sense. So yeah it has changed in the way they're doing it, but certainly when I started property management did belong to an brokerage. But you know, the, when I first started, I worked for a property management only company, which was very unusual back then.
[00:05:45] Jason: Yeah. I was particularly surprised by the growth strategies that I was reading the book. To me, it felt like they were a bit, I don't know, old school and I was like, man, why, but maybe there's just a lot more opportunity in the U S. One of the things that we have a big opportunity here is there's a lot of rental properties that are just not professionally managed.
[00:06:07] Whereas it sounds like there's quite a high percentage are professionally managed in Australia.
[00:06:12] Jo: Yeah, I would say, you know, in Australia, we don't see the people who own big property portfolios, like personal property portfolios who become their own managers. So, you know, in the USA you see a lot of people who might own, you know, ten or more doors and they end up starting their own property management company, their own LLCs.
[00:06:35] We don't see that In Australia you know, there's not a lot of people in Australia compared to the U. S. that have vast property, you know, holdings. We see more of the mom and dad or the mom and pop, as you would say over there, type investors in Australia that, you know, own one, maybe two properties.
[00:06:57] So of course, most of those are managed through you know, a professional property management company.
[00:07:03] Jason: Got it. Yeah. Well, cool. Let's talk a little bit about the topic at hand. So we're going to talk about automated workflows in property management. And I did a webinar in the past talking about three levels of process documentation or of a process system in a property management business.
[00:07:21] And my level one was just documentation. It was like google docs or something like that. Level two was checklist It was like Process St. or LeadSimple or some of these kind of tools and then level three was something like DoorGrow flow or Flussos which is It's basically the same thing. It's just Flussos, which is visual workflow. And we use that system and we've upgraded from checklist, which I've had a huge level, right?
[00:07:54] First level is kind of like a Google, intranet back in the day when sites and then basically Google docs pretty much. And then and then we had some processes like in Basecamp and eventually we upgraded to Process St. And had that, and that was nice. I liked the software, but I had to do everything.
[00:08:14] Like I had to always create the processes. Nobody else understood how the process were created, especially if they were complicated and now using visual workflow and using Flussos, it's been very intuitive. I don't have to create the processes. My team members all can figure it out and it's really like I jokingly say it's like Visio or flowchart software and something like Process St., like had a baby.
[00:08:41] And so it really incorporates the best pieces of checklist and of documentation, but with visual workflow and it starts as a visual workflow, which is how everybody generally wants to create processes from the beginning. It's how we think process wise is like we create the boxes with the lines connecting things.
[00:09:00] And so I found it to be very intuitive. So what have you noticed in companies in the U. S. and in Australia with their current process system and challenges that they're experiencing and then I'm curious about the contrast when they're switching to something like visual workflow.
[00:09:18] Jo: Yes. Yeah. And you know, there's a massive difference, but I think as a whole, the industry is still a little bit stuck in the old kind of like manual system. Whereas with automated workflow like DoorGrow Flow or Flussos, which, you know, is one in the same thing and it is the best system for property management, you create the logic in everything that we do. You know, when we use something manual, it's not logical.
[00:09:46] It becomes part of what a person feels like doing at that time, or, you know, they might be focused on a task because someone is screaming the loudest to get something done. So, as a result, We're not working or focused working on the items within a task that we need to be working on at any given time.
[00:10:08] So, you know, like the other thing with automated workflows is we see 24, 7, 365, all the tasks that we need to focus on exactly when we need to focus on. Whereas when you've got those paper checklists or even online checklists, we can move things around. You know, we can say, I don't feel like working on this at the moment. I'm going to go to this part of the flow. I'm going to look at that and your flow becomes illogical. Yes. So it's you know, it's interesting, the mindset that we're dealing with at the moment in the industry, because people like to do what they want to do. And they kind of like wanting to step past other steps because they don't like doing certain steps.
[00:10:52] And a lot of the other workflow programs, you know, they allow people to bypass certain steps. And if you're doing that, it's not a proper workflow program. So, I think the industry is just struggling with understanding when they do a task, there is a lot of elements, a lot of actions and steps within every task.
[00:11:15] And now we're seeing it. In front of us and people think, "I don't want to do that" or "I never do that," hence why we've had problems in the past
[00:11:24] Jason: Yeah, so steps get skipped, you know a lot of times in checklist systems or just project management type of systems where it's check boxes processes like the other challenges with those systems, it's always very linear it's like step one step two step three, but a lot of processes are more like: Step one, make a decision and based on the decision, go different ways and then maybe even split. So concurrently, one team is working on this and another person's working on this at the same time for efficiency is how we work in real life.
[00:11:58] But in the linear checklist, we're waiting until somebody does the first steps and then it gets moves on to the next person. Or you have two people trying to attack the same checklist at the same time. So it just gets really messy. Using checklist and we would run into those issues, so then I had to create controls in my system so that my team would not skip steps.
[00:12:18] So then they had to do things. And so then you have to create logic and then you have to make things show or hide based on whether it clicked. And like, there's all these, and so I had to get really nerdy to make things work really well in a checklist system. And it's still, once it got that complicated, if anything broke or was unclear, or somebody needed to alter the process.
[00:12:39] I was the only person that could do it. I was the only person that understood what the process was supposed to be doing, because I built it. And if the process is old enough, I might even forget why I was doing things a certain way. So then I have to go back and kind of figure out, what was I trying to create?
[00:12:57] Unless I actually created a visual map, or, you know, Visual flow chart in like Lucidchart or Visio or something and did that. And so I've loved being in Flussos. I love being able to even just create visual flows, and even if I'm not going to use them as a process, just creating the map. And i've mapped out my different growth engines for my business so I can pull it up and say, "this is how we get a customer. Here's what we do. Here's the steps. Here's one of our engines Here's another growth engine how we get customers" and so i've used it for other things as well because creating visual flows and everybody being able to see it and understand it creates a lot of clarity. And Sarah, my wife, she honestly believes technology is out to get her.
[00:13:44] I don't know if there's anybody else listening to this podcast that like. She thinks technology is like trying to cause problems for her. It's confirmation bias, I'm sure. She's like, "see, look at this! The wifi is not working on my computer or this is not happening. And it's like being mean to me."
[00:13:57] But she loves working inside of Flussos, like she loves being able to just drag and drop, move stuff around. She's our operator. She messes with all the processes, even though she's not generally fond of technology. That says a lot because the most difficult factor I've noticed when trying to implement or roll out new tools and things in our business or in any business with clients is adoption. Like it's really difficult to get people to adopt new tech unless it's really easy to use and really intuitive. And so that's one of the things i've really noticed is it's taken the burden off my shoulders. I create no processes. I don't do it! And I just tell my team members. They're like, "Hey, we noticed this. We need to change something". And I'm like, "cool, update the process." And they just do it. I don't have to be involved anymore, which is taking a big load off of my shoulders where I used to kind of think maybe I'm the smartest guy in the room and I'm the only guy that can do process, which is not the case.
[00:14:54] I'm just nerdier than most of the people on my team, but having a tool where everybody else can create it makes it a lot easier and it's taken a big, big weight off my shoulders and it gives me that safety and certainty or security that I know because we have all of our processes in there, that if I lose somebody, we can put somebody in place right away, change the role of that person and they can start to use that process and just go through it and do it. And so it creates a lot of safety because we've had things like we've had team members like go on maternity leave. We have team members come back from maternity leave and then quit right away, you know and stuff like this and so it's nice to be able to have anybody on the team like be able to step in and just follow the flow and go through that and then while going through the flow they can see where they are In the process.
[00:15:44] Jo: Yeah exactly. And, you know, like team members don't just leave, they could be away for the day. And if they're away for the day in property management, we've got timelines on everything and you create those timelines within Flussos or DoorGrow Flow. You put the timeline on when that particular action or step should be completed.
[00:16:05] So, so what it means is it gives the business owner the opportunity to reassign that particular act or step to someone else, always completing the task within the given timeline and delivering on the promise that you made to your clients. There's no excuses of, "I'm sorry, Jo wasn't in this afternoon, so we didn't get it done."
[00:16:28] You know? The company has a responsibility and an obligation to the clients to deliver on task as and when due, not on a person, on the company. So, yeah, you know, like when we look at checklists, I like to think of them as, you know, the old school signs and guardrails on the road, whereas our automation is like the magnificent satellite navigation that we have now.
[00:16:54] It just guides you. It takes you there in the most you know, fastest, efficient way that you can get there. It gives you the opportunity as your business grows and you restructure roles that you can split those tasks and assign it to the relevant person. So there's no impact on growth as you scale up and grow the business.
[00:17:17] It's just, it's the most logical thing for property management because what we do in property management is built on tasks. It's just task after task. So, you know, to me, it's the industry that, you know, really should have automated workflows. That's for sure.
[00:17:36] Jason: And by automation, there's a lot of buzzwords around this right now.
[00:17:39] A lot of people think automation means that a robot's doing all the work. And so, but there's I think what we're talking about here is automating or making it so that your team members can follow the processes. And so the machine of the business becomes automated so that the team are more automated instead of doing it manually as you were talking about before. There's this myth kind of in the industry. There's maybe two myths. One I call the process myth. I've noticed this that a lot of businesses that are maybe You know 200 door +, they a lot of times fall prey to this myth that it doesn't matter what their team looks like, they can just go get the cheapest, most mediocre team members as long as they're dumb enough to follow a process, and I feel like that's not accurate like and so there's this process myth.
[00:18:31] They think "I just need better processes," and a lot of times when i've dug into their businesses, I've also noticed though that companies that have amazing people and have really good teams, even if they have a lack of processes, there are processes in their heads and they care enough to make sure it's working And things work and the business works well, but i've yet to see businesses Is that are able to grow quickly, have a lot of success that overly micromanage and create endless amounts of processes and try to hire low dollar wage people to just do everything.
[00:19:06] And the challenge there is that they still have to be the thinker and decision maker in a lot of instances. And so how do you look at processes versus humans making decisions? And so where's the decision making come in where you need somebody to think versus just follow a to do list and do tasks and be told what to do?
[00:19:30] Jo: Yeah, well, to be able to make decisions, you have to have process because process is built on policy. So policy creates the protocol where you can make decisions. And there are things that come from left field every day in property management. And if you don't have a protocol that says "if this, then that," then people make decisions based on their own knowledge or. Perhaps fear of the situation that they're involved in and so potentially wrong decisions are made, delays are created, and so risk and mitigation is a result of that and liability. So if you don't have your business founded on a very strong policy, then you're going to struggle when things go wrong.
[00:20:16] You'll struggle with growth because you start to become very reactive to everything that's going on. And when you've got policy, it provides that platform for being proactive in everything you do. There is, you know, deliberation and determination in every element of your business. And it removes that element of desperation that we see so many companies built upon.
[00:20:42] You know, they feel losing a key member of staff. And I think if ever you've got that fear, then your business is not strong. You should never fear losing staff because the only constant in a business is the business owner. Everyone else will come and go. So if you fear losing any particular staff member, it means that you're not in control of your business.
[00:21:05] Jason: It's job security for them, but it creates risk for you. Exactly. Exactly. Could you explain, you've spoken on this at one of our events and I thought it was really interesting, the difference between landlord tenant law and policy procedures process, like that sort of idea because I think a lot of property managers are like, "well, there's the law," but that's not always clear, right?
[00:21:30] Jo: The law is created, to me, by lawyers and therefore it's not black and white. It's gray So we have to interpret what the law says and there is some very strong guidelines in law as in, you know timelines for you know, issuing a breach or you know, notice to quit or anything like that.
[00:21:51] So there is very strong timelines, but there's other things that we have to interpret legislation into our policy. And then when we've got policy, we can then create process and protocol should something happen. So an example of that is, you know, if we issue a pay or quit, and the owner is saying no, you know, like, "I don't want you to give that notice to my tenant. I want to give them a little bit of time to, you know, pay the rent." And then we're outside the guidelines of law. Then, you know, what have we got written into our policy should an owner say, "don't give my tenants you know, notice to pay or quit," or should an owner be saying, "no, I'm not going to do that maintenance on my property" when the tenancy agreement states that maintenance has to be done as does the management agreement.
[00:22:44] So, you know, it's understanding all those things that do happen in property management or, you know, one that happens all the time is when managers do so much work on securing an applicant that should be approved for a property. A lot of work goes into that, showing the property, advertising the property, processing the application. And then we've got someone who is, you know, the star applicant and we can't get a hold of the owner. And what happens is property managers delay the process out of fear of making a decision because they can't get a hold of the owner, and then they lose that applicant. Now, you know, that's cost the company a lot of money and the owner has got extended periods of vacancy, whereas we should have a protocol in place that in the event that we can't contact the owner, we've had the discussion, you know, when the property is, knowing that it's going vacant to say, "if we can't contact you when we've got a an applicant that suits the criteria within that 24 hours, we will make a decision on your behalf because we know what you're looking for." But fear prevents people from making decisions.
[00:24:02] And we shouldn't be like that. And the only reason why we're like that is because we don't have a strong policy. So, you know, don't build your business on legislation. You have to interpret that legislation into your policy and what you do to manage. That, you know, legislation.
[00:24:24] Jason: So it seems like there's kind of a process here, right?
[00:24:27] So first people know and understand the legislation. They need to be clear on this and they need to be up and current on this. And then based on this legislation, they need to create rules internally for how we are going to go about doing business, how we're going to do things and we have these different policies in the business of how we're going to interpret the law or the legislation. Once we have these policies then we can start to create process around this so that we can follow our policies and achieve the good or desired outcomes that we're aiming for. Does this sound accurate?
[00:25:02] Jo: Absolutely spot on. Yes. Okay, exactly. Yes, right.
[00:25:06] Jason: So what are some things that you notice, because you help a lot of business owners get their processes dialed in get some of these visual workflows mapped out, what's lacking a lot of times in their thinking about how to build a really good process? One of the things that really stood out to me in one of the previous calls as an example was setting expectations. Just setting expectations reduces a lot of extra unnecessary work, like, "Hey, tenant, we will let you know in a day that about this," instead of them following up multiple times asking you and then multiple phone calls and emails and stuff like this. And so just communicating clearly expectations of when you're going to communicate again seems like a really simple addition to a lot of processes that reduces a lot of extra unnecessary work and interruptions.
[00:25:55] Jo: Yeah. No, there again, you've got a business that will be proactive and not have that, you know, like, "Oh my goodness, what do we do now? This happened, the tenant won't talk to us," or "the tenants changed the locks at the property," or, you know, "we can't get a hold of the owner to get this decision."
[00:26:12] So everything becomes reactive and the focus and the energy goes into whatever that situation is. And meanwhile, we've got other things that are cropping up in the business that are also going to just ignite. And then they'll take our attention. So, you know, we've got this constant hopping from one drama to another because we don't have the proper policy in place.
[00:26:35] And when we say that, you know, like an automated workflow is logical. Well, logic is built on reality. You know, you can't have something that's logical if it's not created out of reality in the first place. And the reality becomes the policy that you create for your company. So I would say a lot of companies actually lack that foundation of policy.
[00:27:00] It's all very much hearsay. When you talk to the teams, and I work with a lot of teams, and what I like to do is talk to each team member one on one and, you know, ask them, in the event of this, what do you do? How do you do this? And very rarely do I ever get the same response from, you know, the team, they're all based on their own experience, their own need to be valued. And the way people are valued is very personal. Whereas if you create your policy, then we create how people value what you do as well. So it's not all, you know, like, "I like this to make me feel good." You know, we do get the thank yous from the clients because we deliver on the promises we make because out of policy becomes the promise that we can make, and we know that we can deliver on it. And hence that's the expectation.
[00:28:00] Jason: So I've noticed one of the things I've noticed in some businesses, it sounds like there's kind of this issue of like, you ever played the telephone game? Where like you say something to somebody and they say it and then by the end they reveal what they think the person at the end that the beginning said and it's like totally off, right? And so it gets ridiculous because they're just passing it along and this hearsay as you mentioned, this is often how sort of the policies in a business kind of get passed around or passed on like somebody trains somebody else, somebody brings them in, they're asking questions.
[00:28:33] "Hey, susie. What are we do in this?"
[00:28:35] "Oh, I just kind of do this," and so then we create this whole nebulous, cloudy, fuzzy, weird thing where everybody's kind of making decisions. And the reason why is "Susie told me, like when I first got hired because she was impatient and I was annoying her that to do it this way, and I've been doing it that way ever since, and that's what I've been telling everybody else that I've been talking to is how we do it." because it's not defined. So. That's interesting. So a lot of businesses they might have processes. I mean, almost every property management business probably has some process defined, if not, you are probably very new, but a lot of them are lacking policy being documented.
[00:29:13] Jo: Yeah. Yeah. You know, a lot of them when they create the process, it's based upon, you know, what the team feel is right to, and you quite often hear property managers saying, "I never do that," or you know, "I do it this way and I've always done it that way, and I'll continue to do it that way because I feel comfortable."
[00:29:31] Jason: "Manuel says this, but that seems mean or uncomfortable for me. So I've found a better way of doing it."
[00:29:39] Jo: Exactly. And "all my clients would never like it if I did that." Well, you know, when you hear that conversation, it's like, you've got a problem in your business because your business is not grounded in its policy.
[00:29:52] So it's all made up as they go along. That's where we start to have that desperation. We don't have a finger on the pulse of that business. We don't know what's going on because your team is doing things the way they want to do it. And they're telling you what you want to hear. So you're hearing, "Oh, everything's great."
[00:30:12] And then all of a sudden that team member is, you know, really struggling and with not coping and they leave, and we find an enormous amount of unfinished tasks of dissatisfied clients of liability sitting there.
[00:30:29] Jason: From my experience, every team member that I had that left that I thought I would just probably die if I lost them.
[00:30:37] These are always the team members that you probably need to leave, I've realized. Because when they do, you think you can't lose them. It's because you don't know what they're doing. You don't have clarity on their processes. They're not documented, which creates job security for them, but it creates a lack of transparency and clarity for you.
[00:30:55] And often they're doing things that are stupid or the wrong way or that don't make sense that you would change if you were aware of it. And so when I have a team member leave that I was unclear about what they were doing. We started digging into it. There's a lot of dissatisfaction, you know a lot of clients were frustrated a lot of situations where I didn't know it was being done that way, and so that's it becomes a, you know, kind of a blessing in disguise a really good opportunity to now define things and improve things.
[00:31:24] So It sounds like maybe we've got the legal that impacts the policy, but it sounds like maybe also the business because different businesses have different set of values, right? So, for example, let's say one business, their maintenance value is to do things high quality as possible. Real high quality so that there's no repeat work.
[00:31:48] And then another is like "our owners are cheap and we want to do things as cheap as possible." Duct tape is appropriate in plumbing. Something like this. And so there's a difference in value and maybe neither one is right or wrong. Right. There may be more repeat work, but it's cheaper and that's what the owners want or what and the values of the business owner and what they dictate. These are the values of the company. And so it sounds like maybe also going into the processes and maybe even into the policy is also there needs to be mixed in the principles or the values of the company, which should be defined.
[00:32:21] Jo: Oh, definitely. Yeah, definitely. It's about the principles and the personality of that company.
[00:32:27] So what's the personality of your brand? How do you want people to see your brand when they talk about? So I always say, if you don't write your own story, people will make up your story about your brand. So you've got to write your story and tell your story about what your brand is all about. You know, is your brand, you know, filled with care and heart, or are they just, you know, a brand that's churn and burn? Just get them in. And, you know, we don't build on relationships. We get them in and, you know, do what we need to do. And it's a very interesting, a lot of that comes from one, the vision, the original vision of when that person created their business, and two, the marketplace that they're working in because you can't, you know, be a suave, sophisticated brand if you're in a marketplace where you're going through an area of the area is going through rejuvenation because what we find in those areas is a lot of the old homes that the, you know, the owners of those homes are developers.
[00:33:30] And they don't want to spend money on those properties because they're just kind of like waiting until they've got the approval to knock the property down and rebuild, you know, high rise or something like that. So, you know, you've got to understand your market area and make sure that your brand aligns with your market and your message aligns with your brand.
[00:33:51] And then to do that, you've got to make sure that what backs you up is your process because your process is in how you deliver on whatever that image is, that story is, that you created on your brand. Because this is where we start to see as the business grows, everyone has their own spin on your story and they it becomes their story not the brand story. So yeah, the chapters all start changing
[00:34:22] Jason: I've seen this in my own business.
[00:34:24] I've seen this in our clients business and we refer to kind of that a lot of times as culture because what we've noticed is If culture is off in a business, then it seems like everything is worse. Everything gets worse. And it's, it means the business isn't really built effectively around the business owner.
[00:34:41] So usually the business owner is miserable in their own business because they haven't created cultural clarity. They don't have their core values mapped out or they've got too many so they value everything and nothing all at the same time, kind of. And they don't have clarity on why they do what they do or why they're in the business.
[00:35:01] And so getting clarity on the motive also when we create our processes one of my rules for creating processes for our team is It needs to state at the beginning of the process what the outcome is supposed to be, so there's clarity on exactly the best desired outcome and then why we're doing it like why is that important? So that they understand the reason because sometimes you may not achieve at the full outcome, but if as long as you're in alignment with our values or you understand why we're doing things a certain way, then you're less likely to screw it up or try to change it or be cute or be clever, right?
[00:35:38] And so sometimes it you know, I really believe that transformational leadership is way more effective than transactional leadership and transactional is like "here's a task. Just do what I tell you to do. Be a robot, all of the orders" and you know, "don't think," and when we get into transformational leadership, it's more, "here's the outcome that we want. I don't care how you get there, well do it according to these values at least, but whatever steps you need to do to make sure this happens, this is the end desired goal. Here's a possible way of doing it, but get this outcome, right?" If the outcome is: we want to provide great customer service, that's going to look different in a variety of different situations.
[00:36:20] But if you're like, "well, the policy is that we never give a refund for this, and we only, you know, blah, blah, blah, and tell you to go pound sand," then maybe it's not going to achieve great customer service. And so, you know, I had a support team for a while that they were getting stuff done. But their communication skills in the support tickets was like really terrible.
[00:36:41] They were like, "this is done." And they like, that was their reply. And I was like wait a second. So like, we changed our why at the time, because it was to build websites or whatever back in the day. And I was like, "our why statement is to build incredibly effective relationships and websites."
[00:37:00] And so the emphasis became on the relationships. And so then I was focusing on the team. So they started to, "Oh, I need to communicate in a different way." And they followed the same process to achieve closing a ticket out. But what was different is how they communicated it and whether they showed care and whether they showed, you know, had effective communication or kind communication, which is very different than just, I did this, it's done.
[00:37:25] Jo: Definitely. And I agree with you. I think every task that we do and everything we do is a task in property management has to have its own objective and outcome. And then we also need to understand the clients that we serve, we need to understand their why and we become their how to their why because, you know, like they only engage us because they've got a certain goal that they want to achieve.
[00:37:54] They don't know how to do that. So they call on us because we become their how and the how is then our objective and outcome for everything that we do. And it's consistent because then what we do is we break down that, you know, personality, who wants to be the hero in everything or the one who's the villain or the one who's, you know, got a split personality and they're a hero to some clients and a villain to others.
[00:38:22] So, you know, that's where we start to have the schizophrenia within a brand. It's not the one personality. So, you know, like we do when we create a team is about different skills, different personality, but it all joins to actually deliver to the clients the way that we see our brand, the way that we've created our brand through the policy, the platform of policy.
[00:38:47] And that's the reality of our brand, to then create the process and the protocol. And you know, you've got a good, solid brand. And I think the best example of this in the world is Disney. You know, Walt Disney he Died decades ago, but when you go into Disneyland, you feel him there. You look through the eyes of Walt Disney when you walk into Disneyland, when you watch a Disney movie, and that's what we need to do when we're creating our business.
[00:39:20] We need to show what our vision is so all of our team can almost look through our eyes to see what it's going to be like. And you know, every leader, they say every leader is present even when they're not present. So you know, you need to have that. And the only way to have it in property management is through your automated workflows that are built upon, you know, the logic that you created through your process.
[00:39:51] So, it's very interesting and people keep trying to shortcut it, or they think that, you know, they've hired the, you know, the next best thing since sliced bread and then they're disillusioned. They think, well, what happened to that person? And there's all the blame and justification. It's like business should not run on blame and justification. That's ignorance.
[00:40:14] Jason: That's terrible fuel for a business. Yeah, it is. So, well, I think Jo, this has been, I think very helpful. You do a lot of different things. Right. And you help people with process, you've got great systems, probably can help people with procedures, et cetera. So, how can people get in touch with you if they're needing some help with something?
[00:40:39] Jo: Yes, definitely. And I would encourage, you know, everyone in the industry to invest in getting your policy and process done correctly, because once you've done it, then changing it as your business scales and grows is simple. It's just adjustments and alignments. along the way. So, you know, invest in it now.
[00:41:01] And I'm more than happy, you know, we could even do group exercises, Jason. But probably the best way to contact me is I'm on social media you know, through the messenger and chats on social media or email. So, the email, it's a long one because my. My company is called E Revolution, which is Oliveri backwards.
[00:41:26] So, yeah, so it's just Jo, which is simple [email protected]. I R E V I L O U T I O N. Dot com. So it's super simple.
[00:41:41] Jason: All right, we'll throw that in the show notes, make sure people got it. All right Well, Jo, thanks for coming on the show. Appreciate you being here. And so how can people learn more that are interested about Flussos or this visual workflow tool.
[00:41:58] Jo: Yeah, the easiest way there is jump on our website.
[00:42:01] Sorry Flussos. com FLUSS OS dot com and Flussos is Italian for flow. So jump on there, book a demo and you'll most likely get my husband Stacey who will do the demo with you and you know, like go through the process of don't push back immediately. Yeah. Anyone who starts working on automated workflows, it's about adapting to a new mindset in the way that you do the do every day in property management. So, you know, be patient with yourself, be very deliberate and focused on going through a mindset. And I liken this to When we introduced, you know, property management platforms 30 years ago in the industry, and I was new then, so I adopted immediately, but I see all the people that have been in the industry failed to adapt, and they didn't hang around for long.
[00:42:58] So we're going through that change that we did, but go in there, get help, don't do it alone. You know, it is difficult to create flows because you like engineering and architecture. So, is that a word? So yeah, go on to Flussos. com, book a demo let them know that you're, you know, with DoorGrow as well. Just say hi I'm with DoorGrow because we've got some special things for all the family at DoorGrow. So yeah. Yeah, you know, like, just do it.
[00:43:27] Don't delay. Don't let fear get in the way. Don't let fear of your team not wanting it get in the way. You know, if you've got fear of your team pushing back,
[00:43:36] that's a problem. So yeah.
[00:43:38] Jason: Not sure what it sounds, but I can tell you, like, having gone through switching process software multiple times.
[00:43:45] This one, we love. Like, we love being able to run processes on it. And once you figure it out, I really think it's super intuitive. At the basic level, it's drag and drop. It's really easy to use. And, yeah, there's a lot of complexity that can be added under the hood to really make things really well dialed in, but you'll get there.
[00:44:04] Stacey will help you. All right.
[00:44:06] Jo: He will.
[00:44:07] Jason: All right. Cool. Well, it's great to have you here on the show. Jo, thanks for being here on the DoorGrow show.
[00:44:13] Jo: My pleasure. Such a joy. Thanks, Jason. All right. Bye.
[00:44:17] Jason: Okay. So if you are a property management entrepreneur and you are struggling, you don't even know what the problem is, you're trying to grow your business, you're not even sure why, what is the problem? Maybe you think, "well, I just need more leads or I just need better processes or whatever it is that you believe." Get on a call with our team and we'll help you figure it out. And maybe you're not clear on what the problem is.
[00:44:40] We'll help you figure it out. And maybe you're not even clear on what the solution is or where you're at currently and what your current situation is. You're like, "I know there's something off or it could be better, but I'm not even clear." We'll help you get some clarity on that and figure it out. And we're not going to try and sell you anything unless you need something.
[00:44:57] And if you need something, then we're just going to try and figure out if you want it, you know, if we have something that could help you we're not we're not pushy salespeople. But we do love helping property managers. So check us out. You can go to doorgrow. com. A lot of people are like, what does DoorGrow do?
[00:45:12] We grow and scale companies dramatically and quickly. And so if you would like to grow your business, you're tired of wasting time, trying to figure out what works, wasting time doing advertising, falling prey to a bunch of different marketers. And you want to figure out what is actually working to grow businesses?
[00:45:29] We're helping people grow their businesses without spending money even on advertising. You're able to grow even faster by eliminating that stuff. And so we may be able to cut your ad budgets and increase the output and the ability to grow and add doors in your business. And so we do a lot of other stuff to consult property managers and helping them get things dialed in, reach out to us.
[00:45:51] We would love to help you figure out how to grow your business. So you check us out at doorgrow. com. And if you are a frequent podcast follower or listener, we would appreciate it if you like subscribe and leave us some sort of review on whatever channels you're listening on. It helps us help more people and we appreciate it.
[00:46:11] And that's it for today. Until next time, to our mutual growth. Bye everybody.
[00:46:15] you just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!
[00:46:42] At DoorGrow, we solve your biggest challenge: getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today's episode on our blog doorgrow.com, and to get notified of future events and news subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow Hacking your business and your life.
There was a recent event where the stock market plunged. Some are speculating about an impending recession. We’re seeing the real estate market downturn in real time…
In today’s episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull talk about the impact the current real estate market and economic downturn will have on property management businesses.
You’ll Learn[02:10] The current state of the economy
[10:00] The real estate market and leasing challenges
[21:07] Having empathy in property management
[25:03] Real estate investing in a recession
Tweetables“In every single recession, new millionaires are made and this is an opportunity for that to happen.”
“Those that have built that ark so to speak, like Noah did, are prepared for the storm. They're ready. They're just going to float through it instead of drown.”
“We always have to remember that property management is a relationship business.”
“One of the most magical, impactful ingredients that you wouldn't think has an impact in getting people to move or do things or to take action is empathy.”
ResourcesDoorGrow and Scale Mastermind
DoorGrow Academy
DoorGrow on YouTube
DoorGrowClub
DoorGrowLive
TalkRoute Referral Link
Transcript[00:00:00] Sarah: If you want to be in doom and gloom and "the sky's falling and I'm never going to make any money" then you're absolutely right. But if you want to look at the opportunity that is staring you in the face and say, "what can I do with this and how can I capitalize on this?" that is where millions are made.
[00:00:16] Jason: Welcome DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives. And you are interested in growing in business and life. And you're open to doing things a bit differently, then you are a DoorGrow property manager. DoorGrow property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not, because you realize that property management is the ultimate, high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. We're your hosts, property management growth experts, Jason and Sarah Hull, the owners of DoorGrow.
[00:01:22] Now let's get into the show. All right.
[00:01:27] Sarah: That was good multitasking there.
[00:01:29] Jason: You saw that? See.
[00:01:30] Sarah: I saw that. That was one time of you multitasking. So you are capable of it.
[00:01:35] Jason: That was hard, but I had that part of the intro memorized. I was putting my phone on do not disturb as I was reading and she decided to call it out. It's hard, right guys? It's hard for us to multitask. Women have us beat in this area.
[00:01:49] Sarah: Oh, yeah. Yeah, we dominate you here.
[00:01:52] Jason: Yeah, your brains are just wired differently, but we have that singular focus advantage. We can just cut everything else out and focus on one thing at a time.
[00:02:01] Sarah: Well, speaking of focusing on one thing at a time, let's get into the show.
[00:02:07] Jason: Yeah.
[00:02:07] Sarah: So we were going to talk about some doom and gloom today.
[00:02:10] Jason: Yeah. So we just saw the stock market tank, like a thousand points, right. Pretty wild. And friend of mine who runs a company, Jeremy Pound, he had mentioned, I saw his post online.
[00:02:23] Shout out to Jeremy. He said, "now's the time to reach out to your real estate investor clients and say, 'Hey, look, your property didn't go down by a thousand points and never will,'" you know, something like that. So I thought that was clever. But yeah, real estate, probably a better investment right now than long term but a lot of investors are still in general freaking out. There's a recession that seems to be looming and coming or is already here depending on who you listen to. And so yeah, the sky is falling and chicken little's been shouting which is the news media and like everything bad is coming and so is this going to be how's this going to impact property management?
[00:02:59] Might be a good question to start with.
[00:03:01] Sarah: Yeah, I think one of the things that we're already seeing is we have been seeing in many markets at least a decline in prices if you are trying to purchase a property right now. And we are no longer, no matter what market you're in, because some markets have still held pretty steady, no matter what market you're in, we're no longer in the days in which you list the property on a Monday, you get multiple offers and it's accepted for well over the list price the same day.
[00:03:40] We're not in that situation any longer. So how does that affect property management? Well, on the real estate side, investors right now should be, if they're not, but they should be looking. Because things are on sale right now.
[00:04:00] Jason: Steals.
[00:04:01] Sarah: So as you think about what is your favorite store of all time?
[00:04:06] Let's ask you, what's your favorite store ever?
[00:04:10] Jason: Amazon. Amazon. Okay, cool. I spend a lot of money there.
[00:04:12] Sarah: That's great. That's actually, you know, I wouldn't have thought of that. Because I don't, for my brain doesn't equate it to a store, but I guess it is.
[00:04:18] Jason: Okay.
[00:04:19] Sarah: I love it. I love Amazon. Okay, cool. Amazon. So if Amazon had a sale where everything was 30 percent off, would you probably buy some stuff?
[00:04:29] Jason: Oh yeah, I'd buy a ton of stuff.
[00:04:31] Sarah: What if it was 55 percent off? 60. Oh. 70.
[00:04:36] Jason: No brainer. I would stock up on so much stuff.
[00:04:39] Sarah: You'd be like, "I don't even need this, but what if I do?"
[00:04:41] Jason: A million supplements. I would like.
[00:04:43] Sarah: Right.
[00:04:44] Jason: I'd be healthy set for the next year.
[00:04:46] Sarah: You'd be buying everything. So investors, this is your call.
[00:04:48] Hello, real estate is on sale right now. So the savvy investors, they already know this. They're super excited right now. The savvy investors are not freaking out. The savvy investors. They know. This is where millions of dollars can be made and in fact in every single recession new millionaires are made and this is an opportunity for that to happen.
[00:05:18] So people who are like the accidental investors and they've got that property they've been hanging on to and they're just waiting until the market gets hot enough and then they'll probably sell it. But in the meantime, I guess I'll hang on to it and rent it out. They're going to freak out right now.
[00:05:36] They're going, "Oh my God, what if rents dip even more? What if vacancy rates are longer? So I can't fill a property or my property manager can't fill a property in a week like they used to be able to?" It was just churn them out and hurry up, get another one in there, find a warm body, put them in. They're like coming in droves.
[00:05:54] That's not the situation anymore. And they will freak out. But the investors that understand the situation that we're in and the market at where it stands. Oh man, they are excited. Yeah, I'm excited right now. I'm like great tank, baby. Let's go .
[00:06:12] Jason: So the big news out there like right now is Warren Buffett decided to sell off a ton of stock like half of his stake in Apple like some major things and he doesn't make very many moves, right?
[00:06:24] He's like this minimalist in making Purchases or selling he's like he's the he's got the diamond hands, right? And He's now sitting on a cash stock pile 277 billion
[00:06:39] Sarah: billion with a b
[00:06:40] Jason: he's just hanging out with cash He's waiting for the bottom to hit because he knows he must know that things are going to get worse.
[00:06:47] Sarah: Because he's gonna go shopping.
[00:06:50] Jason: Yeah, he's gonna he's definitely waiting to go shopping is my guess And so there's going to be some deals to be had And that may mean the real estate market could be getting worse. Could be getting a lot worse, perhaps. So, and if that's the case, then savvy investors right now should be stacking cash, right?
[00:07:09] Property managers, you should be stacking cash because you should be a savvy investor. And looking for these deals. Now we've been through a recession before here at DoorGrow. Historically, what I've seen happen whenever there's a recession, the real estate market kind of dries up. Things get tough for real estate agents.
[00:07:26] So a lot of real estate agents get squeezed out. So they find other jobs. And there's quite a few of them that think, "well, why don't I do property management?" And a lot of you listening, maybe during the last recession, that's what you did. You started a property management business. Maybe that's why you're now listening to this podcast and you have a property management business that you've probably, hopefully grown by since the last recession to at least 200 units or something, but maybe you haven't put enough focus on it.
[00:07:53] Who knows. Those that have built that ark so to speak like Noah did are prepared for the storm. They're ready. They're just gonna float through it instead of drown. And you're going to see a lot of people scrambling to start property management businesses. That being said if you are a real estate agent, you're struggling you're like, "you know what? I don't really like the hunt and the chase of real estate buying and selling I would be really interested in property management," check out our foundations program. It's pretty great And it's super affordable. Hit us up, learn about DoorGrow Foundations. It's going to help you avoid thousands of dollars in costly mistakes and stupidity in getting started.
[00:08:33] Sarah: Since we're talking about avoiding costly mistakes, it would be a great time to talk about our sponsor.
[00:08:39] Jason: Cool. So, let's talk about Vendoroo. All right. Awesome new tech. Are you tired of the constant stress and hassle of maintenance coordination? Meet Vendoroo, your AI driven, in house maintenance expert that handles work orders from start to finish, triaging, troubleshooting, vendor selection and coordination. Built by property managers for property managers to provide cost effective and accountable maintenance operations where every dollar is accounted for and every task is handled with unmatched reliability. Vendoroo takes care of the details. So you can focus on growth schedule demo today at Vendoroo that's a vendor, V E N D O R O O like a kangaroo, get it? Dot AI. vendoroo.ai/doorgrow and experience maintenance done right. We've got some clients getting great results with that.
[00:09:33] Yeah. So check that out. We're in an AI revolution right now.
[00:09:37] Sarah: Get in.
[00:09:38] Jason: We're hearing great things from our clients about this so far. I mean, it's been programmed for the last 12 years and has over half a million work orders already in it and never forgets any detail you tell it about the property and is intelligent.
[00:09:53] And they put a human layer between that. So it's really cool. All right. Yeah. Back to the topic at hand.
[00:10:00] Sarah: Let's also talk about how things look right now in the property management world because you're like, "yeah, Sarah, things are on sale right now. Cool. But, man, it's just tough being a property manager right now. It's harder than it normally is." And a lot of times what we're seeing is again in certain markets right now is well rents are lower and that means property managers typically make less especially on that percentage part that you're charging so if the rent is 5, 000 versus if the rent is 1, 000, simple math will tell you, yes, you'll make less when the rents dip.
[00:10:40] The other part of that is occupancy. So just like we used to be, what, two years ago, three years ago, we used to be able to list a property for sale and we would have multiple offers very quickly and it was no problem getting it sold. And the rental market has shifted a little bit as well. So we used to go, "Oh, we have a vacant property. Well, let's market it. And then we're going to have multiple applications and we'll get it filled really quick. It could be in a day. It could be in a week, but we know it's going to happen and we're not really worried." And now we're seeing that cycle take a little bit longer. So the rents are lower and the renting cycle of getting the applications and finding someone who's qualified, that is taking a little longer, so now it might take a few weeks. And if things are really bad, that might take a few months.
[00:11:38] Jason: So in some markets, vacancies are up right now, rents are lower, the rent cycle's taking longer, so leasing in general can be a bit more of a challenge.
[00:11:47] And to be fair, a lot of property managers in the longterm rental management game, I've had it pretty easy, right? When you look at like multifamily stuff like this, 2020,
[00:11:58] Sarah: 2021, like none of y'all were complaining then, right? Super easy then.
[00:12:03] Jason: When you look at the multifamily industry, like getting tenants in place has always been a challenge in a lot of these multi family places And so they focus on this.
[00:12:12] They're more aggressive. They put a lot more attention on this and so It may mean that you're going to need to put some greater attention on the leasing side of things to be a bit more competitive and a bit more aggressive to get these properties seen to get these properties like showed, to get these properties rented out.
[00:12:33] So what are some things that they can do to kind of deal with this challenge with leasing right now?
[00:12:37] Sarah: Well, number one, I think the most important thing that you can do here is you may need to look at changing your processes depending on what they are in the leasing process, specifically regarding showings, right?
[00:12:52] So if you're like, "well, we do two showings a week." This is how I used to do things. "I do two showings a week and one is at this day, this time. The other one is at this day, this time. This is when you can come and look at the property." Well, if we consistently aren't having anyone show up and then now all of a sudden we have someone who's interested and they can't make any of those showings, you may need to change your processes, right? So now we might need to look at "how can I offer more flexibility for someone who is qualified and interested? How can I offer more flexibility?" And that doesn't mean, "oh, I'm just going to be on call 24 hours a day as a leasing agent, and I'm just going to jump when somebody says, 'hey, I want to look at this property.'"
[00:13:34] That is not what you're going to do. So, can we do self showings? Can we use electronic lock boxes? Can we have a team member just go to the property, unlock the door, stand and wait, and then lock it up? Because that's what I used to do, right? "Well, they have to be licensed." No one has to be licensed to unlock a door.
[00:13:56] Unlock the door, stand there and wait, and lock up when they're gone. That does not require a license, right? So how can we offer more flexibility so that people who are interested are now able to go see the property when it's convenient for them? Because they might work 9 to 5. So 5:30 might be impossible because at 5:30 I'm stuck in traffic. Right. So I might need a 7 o'clock showing or a 7:30 showing, or I might need to do something on the weekend. But on the weekend, you know, I have all my kids stuff and soccer camp and all this stuff. So like finding those little spots that do work for them. "Well, great. What day and time would be good for you because I can see if I can fit you in" and, or if you have the electronic lock boxes that opens a whole host of availability. I think they shut off at a certain time. So you can't go at like midnight. Right? But, then you have a whole bunch of available slots. And they get to choose what's convenient.
[00:14:57] Jason: So, maybe even a step earlier, which I love the idea, like, you can start to be more flexible.
[00:15:04] And maybe that could be helpful is just to get more eyeballs on properties maybe optimizing the listings and so there's several ways to optimize listings and a lot of property managers probably been a little bit lazy about this. Some companies put a lot of detail on this but this is a competitive advantage if you have better photos. We've had companies on like box brownie and others where they will improve or edit the photos there's so many ai tools now as well for photos and so if you can get your photos optimized and improved without lying without like, "Hey, look, the carpet and the walls are all perfect." And AI made it that way. And it looks like garbage, right? That is not going to like bode well for you. But yeah, if you are getting better photography, Improving and optimizing the listings, making sure the descriptions are really clear, adding video tours to these. One of the big things I would look at I loved seeing on any listings when we were looking to buy a rental property to rent out or anything. I love seeing the floor plans
[00:16:05] Sarah: That's so easy.
[00:16:06] Jason: Just I love seeing the floor plans like then I could go "oh, this is how it all fits together. This is how it works," you know and all these photos that are taken from the corner with a wide angle lens and make everything look giant. That stuff's probably not serving you. It's not showcasing reality And so I think there's going to be a greater push with ai and fake humans and all this stuff, there's going to be a greater desire for humans to get reality. Everything's been fake news, fake everything, fake voting, fake food, right? Everybody's waking up to this So we need to stop trying to make everything look better than it is. We need to start showcasing reality. And so it might mean photos instead of wide angle from the corner, maybe more like we've done with our airbnb taking photos straight on.
[00:16:52] Sarah: I think with Airbnb, that works really well. The types of photos I've put on our Airbnb, I would not.
[00:16:58] Jason: You wouldn't do on real estate?
[00:17:00] Sarah: What I would do though is I don't want to use the wide angle lens. That's going to make a little tiny closet look triple its size.
[00:17:08] Jason: Sure.
[00:17:08] Sarah: So that I think is something.
[00:17:10] But still maybe from the corners. Yeah. And I would because when you're trying to either sell or rent a home, you are looking like, "Hey, imagine your family in here. Look how big the space is. Look how great it is. It's beautiful. Lots of light." But don't advertise there's lots of light if there's not lots of light, right?
[00:17:27] So be realistic in it, but still do things to make it look attractive. That being said, a step even before the listing is really do some research in the market. What's available? "So, okay, this property, I can rent it out. I know what it looks like because I'm familiar with it, but this property is competing against other properties. What do the other properties in my market look like?" If all of the other properties have a swimming pool and you're the one without a swimming pool, you may have a problem, right? So if all of the other properties, they have certain amenities. You may need to look to see, "Hey, is it possible for us to also get these amenities?"
[00:18:10] Right? So you might need to look at doing some updates to flooring, kitchens, bathrooms, and it may or may not be something that investors are able to invest in right now. But the important thing is, "Hey, this is in fact, an investment."
[00:18:29] Jason: Sure.
[00:18:29] Sarah: So right now, what we might need to do in order to be more attractive and in order to get those higher rents and in order to find a qualified tenant sooner, we might need to put some work into the property to make it look more attractive.
[00:18:42] Now, right now that might seem really painful. However, it is an investment, which will give you an ROI on the property because even though rents are low right now, everything moves in cycles in real estate and the stock market. So we're at a low right now, but we're not going to stay there because if you recall, just two short years ago, it was booming.
[00:19:08] So see how quickly things can change? So that means that in even two years from now, this can very easily be something that "Hey, rents have bounced back." And now this calls for a higher rent.
[00:19:24] Jason: So price is also going to be a factor right? And being able to get and convince your owners that "hey, we're going to need to drop the price. It's not just about cashflow in having a rental property." We've talked about our ROI calculator on previous episodes that have been helping clients close deals But being able to showcase the life the investment long term of the property, even if it's not cash flowing right now, it's still a good investment to keep can be effective and just getting the price low enough sometimes is what it takes to get at least out like that's always going to be a significant factor.
[00:20:01] Sarah: Absolutely.
[00:20:01] Jason: Related to that, our next sponsor is True Submeter. So with True Submeter, what's interesting about this is you have multi family properties and you're trying to fold the utilities into the rent and your rent looks higher on listings than other places where they're not including the utilities, then you are putting yourself at a disadvantage.
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[00:20:57] Another way, maybe to get the rent down, at least on the surface and the utility separate. All right. So, I think another factor in solving the leasing challenge... I've been studying sales a lot lately and one of the most magical, impactful ingredients that you wouldn't think has an impact in getting people to move or do things or to take action is empathy.
[00:21:25] And so there are a lot of tenants that they will pick you, or pick getting a property from your business because you showed care, you showed empathy. You weren't an asshole. You weren't rude to them. You didn't make them feel unimportant or like a number and so just showing a little bit of care and showing a little bit of empathy is often the determining factor why somebody picks something over anything else. "Well, I got along better with them," or "they were nicer to me," or "they seemed like they actually cared and I could imagine them as a landlord" or "they answered their phone."
[00:21:58] Sarah: "They answered the phone when I called them, that was helpful."
[00:22:01] Jason: And so adding in empathy or making sure that the people that are having, like working on the leasing and you know, showing the property and communicating with the tenants are team members that are feelers and are empathetic and show care would probably be a little bit more effective in getting placement would be my guess.
[00:22:22] Sarah: One of our clients, I think he's outside of the Chicago area, Ed Kirch. He was saying in his area, there's like two, 300. New apartment buildings like being built and they're like large multifamily like apartment complex buildings. And then of course, they're not going to work with like a small mom and pop.
[00:22:40] They're like, they're corporate owned. It's a big corporation that manages it.
[00:22:45] Jason: Yeah, they'll be brand new.
[00:22:47] Sarah: They're nice. They're pretty. And he said, "and sometimes the rents are either the same or even less than the units that we're managing." And he's like, "man, it's really hard to compete with that." And I said, "well, is it though?"
[00:23:04] Because yes, there are always going to be the people who just want the bargain. They're like, "well, if this thing is $100 and this thing is $110, I'm going to go with this cheaper thing. Even if the $110 thing gets me better service, I don't care. I'm just all about the money." So if you're attracting those cheapo tenants, good luck managing those.
[00:23:27] Have fun. Have fun with that. But if you're looking to attract great tenants, price is one factor, but it's not the only factor. So again, it's the relationship. And we always have to remember that property management is a relationship business because we have a relationship with the client and we have a relationship with the tenant.
[00:23:51] So if one or both of those fails, it's going to be really hard for us then. So just by building that relationship and you do not need to be friends with them. You don't need to take them out for pizza and beer but just by being available to communicate with. Now again, don't go too far with this.
[00:24:13] This does not mean you're at someone's beck and call 24 hours a day. "Oh, i'm going to be glued to my phone and as soon as somebody calls i'm going to answer right away." No, but it does mean that you are available. You are responsive. It's not a hundred percent of the time. Sometimes you might need to call someone back, but it's can they get in touch with you? And do they feel like 'I'm talking to a person who actually cares about me and my situation, or do I feel like I'm talking...' we've all had these conversations where you can just tell they're like, "hurry up. Come on, just sign the stupid application so I can be done with you and move on to the next thing that I'm doing. I don't really care at all, but I just want to make the money. So like, would you hurry it up here, sweetheart?" Right? So there's a big difference on how you're communicating with people as well.
[00:25:03] Jason: Got it. So is there anything that you think will be shifting related to recession related to the owners? Like maybe money gets tighter for them. Inflation is going up. They're having a more difficult time paying for some of the repairs on the properties. Maybe it would make sense for some of the property managers now to be communicating with the owners, like, "Hey, set aside cash. Things are getting more expensive. Make sure you have the funds in order to take care of things related to this rental property, to weather this, you know. What do you think?
[00:25:31] Sarah: Yeah. I think that's fair for sure. I also think that, I mean, for me, that's always something that I do because I've been in situations where we needed a cash call and we had no cash available, so now we're really in hot water. So I do that anyway, but I think right now, especially just having those conversations like, "Hey, and just so you know, like this too shall pass. So you might not be in the best situation right now. Maybe cash flow is not happening. Maybe we're cash flow negative. But this too shall pass, right?"
[00:26:06] So it, again, it comes in waves. It comes in cycles. And I think that's even more important at this point to discuss why investing on cash flow alone is just not a great strategy because if you buy a cash flowing property right now that can change in a year or two years or five years, right?
[00:26:31] And vice versa. So right now you might buy it and it's not going to cash flow at all, but in two years or five years or eight years, then all of a sudden, "wow, we have a lot of cash flow happening." So everything comes in cycles, but it's important to understand cashflow is just one piece of the pie. It's not the entire pie.
[00:26:48] Jason: Right. Like even great stocks will lose money in the short term.
[00:26:52] Sarah: Yeah, absolutely. And real estate is a long term game. It's not, "I'm going to buy it today and sell it tomorrow and bank a million dollars."
[00:27:00] Jason: Yeah.
[00:27:01] Sarah: Can you do that in certain situations? Absolutely. But is that going to be the normal experience that people have? No.
[00:27:09] Jason: Okay.
[00:27:10] Sarah: So I think yes, talking with your owners about the other pieces of the pie or pieces of the equation. "Well, let's look at the tax benefits that you get," right? Because a lot of times people don't even understand really what it means to be able to take your losses, losses on paper, from real estate to apply them to your active W 2 income.
[00:27:38] So you can pay less in taxes just by owning a real estate, a piece of real estate. That's amazing, right? You're getting the depreciation. You're getting appreciation because even if it's not appreciating currently, it will over time appreciate. Every property over time appreciates.
[00:27:55] It's just a general rule of thumb. So it might take a couple years to get the appreciation, but you will get it. And now you're building up equity in an asset that you can tap into later. And if your tenants are paying some or all of your mortgage for you, that's amazing. Where else can you get something where you're going to take out a loan on something, but somebody else is going to pay that loan for you?
[00:28:21] Even if it's not all of it. Even if your mortgage is 2, 400 a month and you're like, well, the 1022, but then I have some other expenses on top of it. That's great. They're still paying a large chunk of your mortgage for you. And again, things change. So right now that might be your situation and you might not cashflow and that can change very quickly in the future.
[00:28:43] Because again, back in 2020, 2021, people were cashflow and really great, especially if they had bought. If you buy in a dip and then things spike, you're sitting pretty.
[00:28:55] Jason: So maybe to sum it up with your existing owners, now is the time to help them build their ark right before the storm hits. With the intention for yourself to protect your portfolio, to protect your rent roll and to make sure that you keep that up and as healthy as possible. And You know, and look into, you know, there may be investors you have in your portfolio clients that you have that they're sitting on a bunch of cash. They're waiting for the deals to happen. And then you have investors that they're like kind of struggling. They're already like kind of the straw that breaks the camel's back might like float down and land on their back like any moment now. And so there may be opportunities to keep the properties in your portfolio, but move them over.
[00:29:39] I've been hanging out a bit with the the founder of a blanket, which is a cool platform. Maybe we'll have them on the podcast here shortly, but there's different methods to keep your portfolio, even if the owners are changing. So you keep the properties. And so that's some things to be strategically thinking about as well.
[00:29:58] So, well, I think we've covered several things. Is there anything else to prepare people listening for the doom and gloom, get them maybe focused on the positive.
[00:30:08] Sarah: Just in the height of the market, one of the strategies I used was tapping into my current investors. Is, "are you looking to pick up more properties?" Can I partner, you know, two or three investors together so that they're able to get more properties? And anyone who's looking to get out, can I shift that to someone else in my portfolio? And to get referrals. Like, "Hey, this is going well for you. Do you know anybody else that might be interested in doing this or might want to purchase a investment property or have already an investment property?"
[00:30:42] So, and that, in the height of the market, that worked really well for me. So right now they would work even better. It would work even better. So even if you're like, "well, I only have like 20 clients and that's it." Plenty. That is plenty. You have an untapped gold mine. So if you want to be in doom and gloom and the sky's falling and "I'm never going to make any money and rent rolls are down and vacancies are longer and my investors aren't interested and people are losing money and I'm going to make less and oh, this sucks..."
[00:31:18] Then you're absolutely right. That is the situation that you're going to create for yourself. But if you want to look at the opportunity that is staring you in the face and say, "what can I do with this and how can I capitalize on this?" that is where millions are made. So you can choose what you do with this weird time that we're in right now.
[00:31:38] I know what I'm going to do.
[00:31:40] Jason: You know, during the Great Depression, some of the greatest companies were made. It was the companies that decided to double down on their marketing efforts doubled down on their growth experts and not put their head in the sand and freak out that the world and the sky is falling and so choose your frame I think sums up what Sarah's saying.
[00:31:59] I think it's great mindset. Choose your frame. Either you're going to believe in the opportunity and see all the positives. Why is this positive? Figure that out or you're going to view this as a threat, be scared, kind of tighten up, And you're going to watch some people make a lot of money and pass you by and stack a lot of doors.
[00:32:19] There's going to be a lot of opportunity for growing a property management business. I think a lot. So, and if you want to capitalize on that, reach out to us at DoorGrow. And I think that's that's it for today. So until next time to our mutual growth, everyone. And if you are interested in connecting with us, you can reach us at DoorGrow. com or check out our free online facebook group community at DoorGrow club. com. And we'll give you some free gifts for joining. And hopefully you'll get on a call and chat with us and we can figure out if we can help you grow and scale your business significantly. So until next time, to our mutual growth. Bye everyone.
In over a decade of coaching and working with property management entrepreneurs, we have realized that the mindset stuff is often more impactful than the tactics and strategy.
In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull discuss some of their favorite mindset hacks for property management business owners.
You’ll Learn[03:09] Having a Bad Mindset
[11:15] Hiring and the Process Myth
[13:28] Limiting Your Own Growth
[16:18] Shifting Your Mindset
[21:59] The Myth of Needing to be Happy
Tweetables“If you really want to grow your business, you have to get off of this high horse of you being special.”
“Whatever you believe is going to be true.”
“You can either have excuses or you can have wins and results.”
“A lot of times we can't see the future. We know our current past and the past doesn't always equal the future.”
ResourcesDoorGrow and Scale Mastermind
DoorGrow Academy
DoorGrow on YouTube
DoorGrowClub
DoorGrowLive
TalkRoute Referral Link
Transcript[00:00:00] Jason: If you believe that you're special and nothing applies to you and nothing will work in your market, you're going to be right.
[00:00:07] But if I get the right client that has an open mind in your market, I can help them crush you.
[00:00:13] Welcome DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you're open to doing things a bit differently, then you are a DoorGrow property manager.
[00:00:33] DoorGrow property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income at DoorGrow.
[00:00:56] We are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. We're your hosts, property management growth experts, Jason and Sarah Hull.
[00:01:17] Now let's get into the show. All right.
[00:01:20] So today we're going to be talking about mindset. This is this distinguishing, determining factor between clients having success or business owners having success and business owners that don't, even if you know all the tactics. And a lot of times people come to us for the tactics and they think, "Oh man, if I could just learn the right things to do, I'll suddenly have success."
[00:01:43] But in the end, when I asked clients, "what really made the difference? What did you really get from us, from DoorGrow?" The usual answer historically has been, "you've shifted how I think about things. You've shifted my mindset." And mindset is probably what's holding you back more than just tactics.
[00:02:00] Now, this is what we're going to talk about. Before we get. Into this, I want to share a sponsor that we have for this episode. Vendoroo really cool tech company. If you are tired of the constant stress and hassle of maintenance coordination, meet Vendoroo, your AI- driven, in house maintenance expert that handles work orders from start to finish, triaging, troubleshooting vendor selection and coordination. Built by property managers for property managers to provide cost effective and accountable maintenance operations where every dollar is accounted for and every task is handled with unmatched reliability. Vendoroo takes care of the details so you can focus on growth. Schedule a demo today by going to Vendoroo. ai So that's V E N D O R like vendor and then O O. Vendoroo.ai/ DoorGrow and experience maintenance done right. And we've got clients already getting great results with them. I think this is like the next awesome big thing. So go check them out. Okay. So let's talk about mindset and let's first, let's show some contrast, right? Sometimes we get some clients and they don't have good mindset. What do you notice with those clients?
[00:03:13] Sarah: They always get stuck. They overthink everything. Everything just seems hard or harder than it has to be. A lot of times these are the clients that are like, "this isn't possible." It's like, "yeah, Sarah, I know that's how you ran your business, but like, I just can't do it that way. It's not possible in my market." So there's been a lot of I feel like it's justification. "Well, why isn't this possible for me? Like if Sarah can run her business that way, if like Jeff Garner can run his business that way, like if other people can run businesses the way that I would like to, but it just doesn't seem to be happening for me. There must be a reason, right?" So then there's a lot of justification. That's what I see.
[00:03:55] Jason: Yeah. So they'll be like, "this won't work for me or this won't work in my market."
[00:03:59] Sarah: "My clients would never..."
[00:04:01] Jason: "my clients would never go for that." Yeah.
[00:04:03] Sarah: "They would never do it that well."
[00:04:05] Jason: There's kind of this attitude of superiority that they just know more than everybody else. "There's no way, even though it's worked for countless others in a variety of different markets, there's no way it would work for me because I am so special and my market is so special." Let me tell you, you're not that special. Nobody's that special that things are not going to work for you that have been proven and time tested to work. That's the case. And so if you really want to grow your business, you have to get off of this high horse of you being special. "Well, I'm so special. My situation is so special. I'm so unique." And as long as people hold on to this myth that they're so special, that means nothing else applies to them. Nothing else can work for them. And so they stay stuck in their dysfunction and bottom line, the thing I think that's really important for people to look at when evaluating their current situation and whether their mindset might be off or not is just look at reality.
[00:05:05] Look at your results. Results do not lie. If you have not grown significantly over the last year, your results are shit. Your results suck. Bottom line.
[00:05:16] Sarah: Did we trade places today? Are you the bad guy today?
[00:05:19] Jason: Maybe.
[00:05:20] Sarah: That means I have to play good guy? I can't play good cop.
[00:05:22] Jason: We can both be bad cop today.
[00:05:24] Sarah: I don't know how to play bad or good cop. I can only be bad cop.
[00:05:26] Jason: We're both bad cops against bad mindset. I mean Here's the thing, like whatever you believe is going to be true. That's what I think. So if you believe it's tough, you're right. If you believe that you're special and nothing applies to you and nothing will work in your market, you're going to be right.
[00:05:46] But if I get the right client that has an open mind in your market, I can help them crush you. I can help them like totally destroy you. Like your business. They could acquire you. They could eat your business for lunch because they're willing to believe something different. And so take a look at your beliefs because your beliefs create your results.
[00:06:07] And if you don't like your results, your beliefs are garbage. Bottom line, and this is the tough love dad and me coming out. Like if you don't like your current results in life, you don't like the clients you're dealing with. You don't like the tenants you're dealing with. You don't like your business.
[00:06:23] You probably have a crappy belief system, which means you are not setting healthy boundaries. You're tolerating too much abuse. Maybe you've got some past trauma that led to this. I don't know, but you need to change your thinking and you need to change your story because your story creates your results and you cannot change your results dramatically and keep your old shitty story and your old excuses.
[00:06:45] You can either have excuses or you can have wins and results. You can't have both. You've got to change the story. And so really healthy mindset is a process where people are continually evaluating their own beliefs and their own story to, to just decide and ask the question, "is this serving me? Is this getting me what I want?"
[00:07:08] "If not, then I can choose to change it. I can choose to believe differently about that situation that happened to me in the past. I can choose to believe differently about my market. I can choose to believe differently and find evidence to the contrary or figure out what works."
[00:07:22] And if you're trying to do it all on your own, it's kind of like trying to look at the back of your own head. This is the challenge is if you don't have good mindset, you need to go be around somebody that can install a healthier belief system into your brain. This is what we do at DoorGrow. In every training that we have, I'm not so secretly injecting new mindset into your brain because in order for you to take action on the things I need you to take action on, I've got to get you to understand it and believe something different or you won't do it. And I think this is one of my areas of genius, I think, historically, is I've been pretty good at persuading people to actually believe in themselves.
[00:08:02] I've been pretty good at persuading people to actually think a little bit differently about a subject so that I can get them to do crazy stuff, like completely overhaul their pricing with their existing clients. They're like, "no, it'll hurt them, they'll be upset," you know, "they'll all cancel," whatever. And then they're making more money, right?
[00:08:19] Or getting them to change their business name. "No, this is my baby. You called it ugly and said it needs plastic surgery." No, right? So their branding or whatever it is, we get them to think differently, which, gets them to take different actions. And you are the person creating your current results with your actions because of your current mindset.
[00:08:40] All right, that's my soapbox rant. This is a good place for me to share our next sponsor. And then we'll get into how to install healthy mindset
[00:08:47] Sarah: and yell at you some more
[00:08:49] Jason: Do it! Get good mindset. What's wrong with you people? All right, cool And we're going to talk about some healthy mindset things And maybe challenge some of the beliefs you have we'll do that and this won't take too long.
[00:08:59] Our next sponsor for this episode is True Submeter. This is some cool technology. Attention, multi family property owners and managers! Discover True Submeter, the number one water submetering company in the US. Say goodbye to water use abuse by your tenants and hello to billing for exact water consumption with no unit minimum, enjoy smart, cost effective solutions designed to optimize your property's operations and save you money. Plus get an exclusive 10 percent discount with the code doorgrow10. DoorGrow 1 0, use that code. Visit truesubmeter. com today for intelligent utility solutions and substantial savings. That's truesubmeter. com. So this is a cool tech actually for small plexes and yeah.
[00:09:50] Sarah: I would have loved that on my multifamily because that was so irritating. You have to try to like increase the rent to offset the water cost, but how much is the water cost going to be? And then sometimes you price yourself out with the rent being too high and You can't track.
[00:10:04] You just can't. And then every once in a while, you get the tenant like I had, you know who you are, who just ran the sink for fun because she was pissed. Yeah, that was great. Oh, man. Oh, I hated her so much. Yeah, you, like, man, I wish I had that true submeter device on her, like a bill for that.
[00:10:23] Yeah, she would just run the sink, she would turn on the water, she would walk away, it would flood the apartment downstairs and it would jerk up the water bill.
[00:10:30] Yeah oh, yeah, it was great market I was in guys. It was so fun. I miss it every day
[00:10:35] Jason: Wow Okay. You good?
[00:10:37] Sarah: I think so. All right.
[00:10:38] Jason: Can we move on? Yeah. All right. We're going to talk about healthy mindset.
[00:10:42] Sarah: This is a great episode. You're cute.
[00:10:44] Jason's yelling at people. I'm yelling at people. This is a good one.
[00:10:47] Jason: Okay. Healthy mindset. I'll give you some examples. I actually, because I kept having clients say, like I would say, what was the best part of our program? Or, you know, things like this. And they would say mindset.
[00:10:58] And I was like, what? I don't even have anything about mindset I didn't think. It's just kind of what I do. It's built in, but I actually then created a training. I'm like, "I'm going to create a training that's legitimately mindset stuff." So I have a training called mindset secrets. So let me share some mindset ideas.
[00:11:15] One of the things that I've noticed in negative mindset is one really unhealthy mindset that would shift everything for property management business owners I see happen, especially between the stage of going from a hundred to 200 doors is this mindset that "I need to hire and build the team around the business" and it's so unconscious.
[00:11:37] It's just so wired. "Oh, like the business is getting stressful. I need to get a team member" and we just hire based on what the business needs instead of what we need. And so this is where I see business owners end up in two to 400 door range and they're more miserable than they've ever been and they stop focusing on growth and getting doors or they can't because adding more doors makes their life painful and they are more miserable in their business than they've ever been.
[00:12:03] I talk to people every week that are in this situation there and we've signed like how many businesses in the last two weeks did we sign up in our mastermind? Like seven. Yeah. Something like this. The majority of them are in our super system tier of our mastermind because they're dealing with this problem.
[00:12:21] This problem. And they're not happy. They don't have a rockstar team. They have sometimes an okay team, or they have a terrible team where they've really struggled with hiring. And they think they have a good team, but then they think, "well, we just need better processes." Let me tell you, if you think your biggest problem is you just need more processes so you can handle growth, you don't have a good team. Your team is not the team that you need. A good team can still perform amazingly without process documentation. They will figure it out.
[00:12:52] I call this the process myth.
[00:12:53] This is really unhealthy mindset. You cannot out process bad team members. And you cannot build the right team around the wrong person. So if you are showing up in the business still wearing hats you don't enjoy wearing, still doing things you don't enjoy doing, you then are building the wrong team by default.
[00:13:09] If you still wear a bunch of different hats you don't enjoy wearing and you have an entire team, you have the wrong team. Period. This is bad mindset because you haven't been taking care of yourself. You haven't been building the business around you because you're probably not even clear on you and what you really want.
[00:13:24] And so that's caused this problem. So that's mindset. Another mindset issue. People come to me and I'm like, "what do you want?" They're like, "I want to grow, but maybe only to about 250 units or 300 units. I hear this all the time. It's like they, they have a cap." What would you say about that?
[00:13:39] You've heard me talk.
[00:13:40] Sarah: So that's one of the things that I think it really holds people back. And if you're limiting yourself right out of the gate, then you're not, first of all, you're not living up to your full potential clearly. But in addition to that you're creating the glass ceiling. That we're all, like, pissed and fighting about.
[00:14:01] It's like, you know when you get a job and they're like, "Oh yeah, but this role, it maxes out at this salary. Like, you can't make any more. This is, like, the top. Okay? So, no matter how great of a job I do, I can't just make more?" Well, no. That's, like, you would have to get promoted, or move laterally to a different role, and that's how you would make more money. Oh, well, you're creating that for yourself now. You're putting a limitation on yourself and your business. And then what happens is it becomes a self fulfilling prophecy. And that's where you get stuck. And sometimes you can't even reach that because you know that it's the end. So sometimes you're like, "okay, I want to get to like 250, 250 would be like really good. Then you can't even get to 250 because your brain already knows it's done at 250. Especially if you're Power and Achievement. If you're Power and Achievement and you say, "Okay, 250 and then I'm going to stop." Your brain will literally never let you stop. Because you have to keep winning if you're Power and Achievement.
[00:15:03] And once you hit 250 and then you're done, then you're done winning. Your brain is going to go, Nope, not for me. Not doing that. I'll play in that game.
[00:15:11] Jason: So what I've noticed is our brains were really good at kind of creating and predicting the future. I mean, if I asked you right now, imagine what you could be at in a year and what you could be doing.
[00:15:22] Like you can instantly come up with something. And so the problem is when I ask people what their goals are, instead of just thinking of the ultimate amazing possibility, they think of the pain. There's part of us that always focuses on, "well, I want this great outcome, but I also know there's going to be some pain involved.
[00:15:42] And so they have this false mindset that adding more doors is also going to be, which is, can be true, which is true for people that end up in the second stand trap. And so they're a little bit like magical and seeing the future. They can see their future that somewhere between two to 400 units, life's not going to be as good for them.
[00:16:01] And it's going to get hard. And so part of healthy mindset is being exposed to a different possibility. So here's a different possibility for everybody that thinks that would be the max level pain that they could tolerate would be maybe 250 units, 300 units or whatever. I want you to ask yourself this question.
[00:16:18] Do you think it could be possible that if you do it the right way, that the more doors you add. Every door you add, the more doors you add, the more money you could have and the better the team members you could get and the easier your business could get over time. Could you see a possibility in which a thousand doors, managing a thousand door business could be easier for you as a CEO than managing a hundred?
[00:16:44] I think most of us can see that's possible, but if you don't know how, then that's why you would maybe come to DoorGrow. Like, we would help you see that future. We would help paint how that's going to map out and how that's going to work so that it can become a reality. But a lot of times we can't see the future.
[00:16:59] We know our current past and the past doesn't always equal the future. It does if you don't get some sort of injection of something new, you don't bring something new into your space, some new ideas, a new mindset. And this is why it's very important to be around people that have health mindset. I think that's one of the best benefits of our mastermind is that it's full of people that are around Growers, full of people that are believers.
[00:17:22] It's full of people that are optimistic, that believe in potential and possibility. They're growth minded and not everybody out there growth minded. There's a lot of worn down, sad property management business owners and they won't admit it. You might be one of them. They won't admit it, but there's a lot of them and they would love to get out of the business.
[00:17:45] They just can't see a way out. I've had clients we just signed up that wanted out of their business. And as soon as they can paint a picture of how they can stay in the business and that selling it may not be the only way to escape the shittiness that they're experiencing, that they also could just change how they're running their business and do different types of exits.
[00:18:08] They can exit some of the frontline work. They don't have to sell the whole business. And that the business can be good because mindset wise, they are off, right? And I just show them the possibility. I show them evidence. I show them results from people that have done this. I share testimonies of people that had felt exactly how they did.
[00:18:27] So I had, it was an interesting experience yesterday. I signed up a client in the morning that wanted to get rid of her business.
[00:18:35] She hated it. And the husband wanted to like keep it and she was miserable and I helped paint a picture of possibility of a different future that we could create. And I was excited to her, like emotionally, she was like, it got her. And she was like, "yeah, let's do this." Ironically, I had a call later that afternoon with Annemarie Sunde.
[00:18:55] If you go back and like, check out her podcast episode, this was a past client. She eventually sold her business. She did exit the business eventually, but when she first came to me, it was the same story. So I told her the story and she's like, "Oh my gosh, I have so much to say about that." But it was the same story.
[00:19:11] Annemarie came to me and was like, "I hate my business. I want to sell it. I want to get out of it. And after listening to her," I just said, "you're just doing it wrong." Like, let's just change what you're doing. And she was letting me know on this call yesterday, just catching me up on her life, like how grateful she was and and what she's up to now.
[00:19:29] And it's awesome to see that contrast. Because I've helped so many clients get out of that spot where they hate their business and they're miserable. There's no question. I know it's super possible that we can change how they show up in their business and we can change their mindset and things can be really good.
[00:19:47] And that gets me really excited. I'm excited for them because I know what's on the other side. They don't know it. They just have hope. And sometimes that's all people need to shift their mindset is an injection of hope. So come over to DoorGrow. We'll give you a little bit of hopium. We'll throw some hope in your face and get you to start to believe in some possibility that's, and that'll shift your mindset.
[00:20:07] So what other mindset things?
[00:20:09] I
[00:20:09] Sarah: think the only other thing I would add to it is going back to your story and your excuses and everybody, this is what I'm realizing is everybody kind of is going through their own shit for most of us. It's not easy, right? Like, we don't just grow up having everything that we want and life just gives us the perfect scenario all the time and it's rainbows and butterflies and everything's just perfect all the time.
[00:20:40] It's just not reality for most people. We grow because of the things that we've been through. And I think that the best thing you can do is realize that first of all, you're not alone in it and second, it's what you do with it that really makes a difference. That's what counts. It's not the shitty thing that happened to you.
[00:21:02] It's what you do with that because you can have this horrible, awful thing happen to you. We all do and then go, "okay, that's the reason. That's the reason I don't feel love in my life. That's the reason I can't run a successful business. That's the reason I'll never make money. That's the reason I can't have a great relationship or great friendships. That's why I don't trust people. That's why I can't do this. That's why I can't do that." Or you can take that and say, "you know what? That's the reason I'm going to do it anyway. That's the reason that I am going to be successful. That's the reason that I am going to have trust in people, earned trust."
[00:21:41] Right. It's like it's what you do with it that makes the difference.
[00:21:46] Jason: What you decide about it and what you decide about what it means, and you can decide, yeah, that it makes you a victim or you can decide that it taught you valuable lessons and empowered you. For sure. I love that. That's good mindset.
[00:21:57] People listen to her. I think one of my favorite things I've been thinking about lately is a lot of times people, mindset wise, a lot of times people think the goal is to be happy. And I think that's a really shitty goal. I, ironically, I know, people are like what's wrong with that? I think people mistakenly think the goal of life is just to be happy all the time.
[00:22:18] And so every moment they're not happy, they're not experiencing this one set of emotion that they think that there's something wrong with life. And I think a healthier mindset is that life should be full. You should experience a fullness. You should experience everything. Life is beautiful in its totality, if you are willing to experience everything. Can you imagine a life where you never felt lost? You never felt sorrow? There's beauty in all these things. I have a friend whose father just passed. And I was just thinking about that, you know, and she wrote about like what she's realizing, how she hasn't shown up for people that are grieving, didn't know how to, and she's like made a little list of the things that she thought would be beneficial to those, you know, in the future for people to know about those grieving and like what they would want. And it may be a bit different for everybody, but I think the point of life is to be able to experience everything. And that's where I think things get beautiful. There's some beauty in missing someone.
[00:23:20] There's some beauty in wanting something that you don't have. There's beauty in feeling sorrow. There's beauty in feeling loss. And if we're always trying to just manipulate things so that we can only experience one thing, we're going to be way less happy, I believe.
[00:23:34] And we're going to be way more focused on all the lack and the loss. And we're just unwilling to experience all these different emotions. Who's to say that a happy emotion is better than a sad emotion. They're just different emotions. And maybe we're supposed to be experiencing everything all the time and not trying to control it, just being willing to experience.
[00:23:55] And when we're willing to fully experience things, and we're actually in the present moment, instead of in the future, worrying about things or in the past, worrying about stuff that's happened. We're actually in this moment, we're far more likely to experience the good stuff, but we're experienced everything real time.
[00:24:10] So that's a mindset thing that I've been kind of chewing on me in noticing other people because I see people so caught up in their own misery that they're not experienced all happiness all the time. And there's so much beauty around them that they're missing out on in their relationships and their connections.
[00:24:25] This was just so focused on staring at the garbage. So that's my little mindset bit for today. So if you don't feel like you have the right mindset, you feel like things are unnecessarily hard. You don't feel like you're growing. Maybe you still are like, "man, Jason, I still really isn't in tactics."
[00:24:45] Cool. We can help you with that. Come check us out over at DoorGrow. Let's have a conversation and see if we might be able to help you out and figures your situation out and see if we can help you grow. Set up a call with us that won't hurt. It won't hurt anything like set up a call with us and we will help you figure out if this would be a good fit for you or not.
[00:25:03] And we only want people in our program that this is something that's really going to benefit them and it's going to be a good fit for you. So we're careful and I know you, you want to be careful. And so let's have a conversation, reach out to us. You check us out at doorgrow.Com and if you're wanting to join our free online community, our Facebook group.
[00:25:21] Called the DoorGrow club, which is just for property management entrepreneurs, your team members, just entrepreneurs, the business owners go to DoorGrow club. com and you can join through there. And that's it until next time everybody, to our mutual growth. Bye everyone
[00:25:38] you just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!
[00:26:05] At DoorGrow, we solve your biggest challenge: getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today's episode on our blog doorgrow.com, and to get notified of future events and news subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow Hacking your business and your life.
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