How does learning to dunk a basketball help you sell digital ads? And, what if you got rid of titles in your company and just focused instead on tasks?

These are just a few of the questions we explore on today's episode.

If you want to do brave, creative work, you have to go "all in". But how do you do that when you don't necessarily love the tasks that you have to do all day? On this episode, we explore strategies for overcoming resistance and fully engaging with work. We discuss three different approaches to tackling this challenge: Mike Michalowicz's model of providing fit, ability, safety, and ownership, the "Tell Me Your Dreams" program at Common Thread Collective, and their follow-up focus on building elite performance "standard setting" at the company. Each approach offers unique insights into driving engagement and empowering us to excel.

Key Learnings:

1. The importance of identifying and overcoming resistance in creative work, as discussed by Steven Pressfield in his book "The War of Art."

2. Mike Michalowicz's approach to fostering engagement by matching individual talents to tasks in the workplace, leading to improved performance and job satisfaction. Mike's new book is called All In.

3. The "Tell Me Your Dreams" program at Common Thread Collective, emphasizing support for employees' personal dreams in exchange for commitment to the company's goals, which later evolved into a focus on personal growth and empowerment.

4. The shift from motivating individuals with personal dreams to cultivating a company culture centered around embracing challenge and striving for elite performance.

5. The significance of aligning individual aspirations with organizational goals in creating a thriving and motivated team.

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