In this episode, Julie and Cathy dive into a surprising trend that’s impacting marketers everywhere: plummeting opt-in rates. They break down why getting people to hand over their email addresses has become harder than ever, even for the best in the business. From the psychology behind scarcity of attention, to the importance of value-driven offers and compelling visuals, they spill the tea on what’s no longer working, and what you can do to turn things around. Whether you’re seeing opt-in rates drop or just want to stay ahead of the marketing curve, this candid conversation is packed with real talk, actionable strategies, and a reminder that you’re definitely not alone. Grab your coffee (or something stronger) and let’s unlock the secrets to better conversions together!