Dry January is a powerful starting point, but without understanding the neuroscience of alcohol use, many return to old habits.

In this episode, we explore why high achievers often struggle to maintain long-term sobriety, the brain science behind relapse, and why willpower alone isn't enough. Learn how to make this year different with the right strategies and support.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - Be the First to Know About My Upcoming Book Release: Get VIP Pre-Release Updates and exclusive content by signing up here: https://www.alcoholfreelifestyle.com/clear