Winging your course launch might feel bold, brave, or spontaneous, but in reality? It’s the fastest way to burn out your energy and your audience.

In this episode, I’m walking you through why “just getting it out there” rarely works, what the data actually says about successful launches, and what to do instead if you want your course to convert (without exhausting yourself or your audience).

If you’ve been circling the idea of launching your course but don’t know where to start, or if you’ve launched before and it flopped...this episode is for you.

I cover:

• Why most course launches flop (even with a great offer)
• The 3 biggest reasons creators wing it—and how it backfires
• Conversion rate stats that will change how you plan forever

Plus, I’m sharing a free invite to my signature masterclass, The Course Creator Launch Lab, where I show you my tested, proven, and totally doable launch method.

The Course Creator Launch Lab

Turn your 1:1 process into a course that sells—and launch it without the guesswork.

👉Watch My Free Masterclass The Course Creator’s Launch Lab

Inside this free 90-minute free training, you’ll learn how to:

✅ Clarify your course topic

✅ Build a transformational (and scalable) offer

✅ Launch with a step-by-step strategy that feels GOOD

JOURNAL PROMPTS / ACTION STEPS:

1. Where have I been “winging it” in my business—and what has it cost me energetically or financially?
2. What do I need to feel safe, supported, and strategic in my next launch?
3. What would it look like if I treated my course like a business, not a bonus?
4. What’s one small thing I can commit to this week to prepare my audience for what’s coming?
5. Have I clearly mapped the transformation my course provides? If not, start with that today.

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