Anticipation of the reward from alcohol is one of the main reasons we stay stuck in the back and forth cycle. We believe alcohol will help us relax, unwind, deal with negative emotions, have fun, or connect with others. This is what causes cravings for alcohol. In this episode I’ll explain how we learn to associate certain things with drinking, how we can break these associations after we quit drinking, and 2 ways that you can reduce cravings.

What to listen to next:

E62: dopamine deep dive

E197: making the decision to quit drinking

E143: how to stay accountable in your sobriety

E128: why cravings are so powerful 

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Sources are posted on my website

Disclaimer: all of the information described in this podcast is my interpretation of the research combined with my opinion. This is not medical advice.

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