Jiunta and Ridpath get brutally honest about the real path to growing a sustainable coaching business. From charging your worth, to buying your time back, to building an online roster the right way — it all starts with mastering in-person training. We break down where most coaches go wrong, how to actually earn the ability to scale, and why chasing quick wins online will leave you stuck.

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Track Your Sessions and Rates (00:00:00)

How to Handle Client Pushback (00:02:00)

Picking Which Clients Stay or Go (00:03:02)

Scaling Your Online Coaching the Right Way (00:06:22)

Proof of Concept Before Scaling (00:07:26)

Why Online Coaches Fail Without In-Person Experience (00:08:55)

Developing Real Coaching Skills (00:12:20)

Fast-Tracking Your Skillset Through Reps (00:15:47)

Heuristics and Coaching Efficiency (00:18:38)

Coaching Language and Building Buy-In (00:24:22)

Content Creation: Speaking to Common Client Mentalities (00:32:24)

Why Entertainment Isn't Coaching (00:37:06)

Handling Internet Critics and Staying Focused (00:49:06)

Building a Real Business (00:54:22)