Eat Capture Share - a podcast for food bloggers

In this week's BONUS episode, I’m talking to Jenny Melrose, blogger, educator, author and the podcaster behind Influencer Entrepreneurs. Jenny’s mission is to teach entrepreneurs and bloggers how to grow and scale their businesses online. Remarkably, Jenny grew her blog into a 6-figure business and on the podcast today, she shares how she made it happen. Here’s what else you can expect from this week’s episode …

• I share more news about the instagram masterclass, the artificial light workshop and the food photography retreat in Finland
• Jenny introduces herself
• Jenny shares how she started her blog and how the income she earned through it replaced and then exceeded her salary as a teacher
• Jenny outlines why positioning, authenticity, confidence and kindness are key to obtaining lucrative brand deals and collaborations
• Jenny notes why diversifying your income sources is essential to financial success as a blogger
• Jenny gives concrete examples of different income sources bloggers can create for themselves
• We discuss what role blogs play - if any - in 2020
• We chat about what’s happening with reach and engagement on instagram
• We speak about the role Google and Pinterest play in bloggers’ reach and growth
• Jenny shares practical tips on how to pitch brands to get the deals you want
• Jenny explains why it’s less about audience size and more about audience engagement
• Jenny stresses why the initial media kit you send to brands should NOT include your rates
• Jenny suggests how you could respond when a brand states they don’t have the budget to work with you
• We chat about why offering brands a package deal is always best
• Jenny notes why following up is everything
• Jenny explains what to do if you want to obtain a lucrative long term brand deal
• We discuss whether working for free is a yeah or nah!
• Jenny shares her top tip on which brands to approach for sponsored content deals
• We discuss whether using a platform or agency to work with brands is a good strategy
• Jenny explains what a mastermind is

LINKS MENTIONED:

• Find Jenny on her blog, her podcast 
• Find out more about my instagram masterclass
• Get the details for my artificial light workshop with Lauren Caris
• Want to immerse yourself in a food photography retreat this June in Finland? Find out more here.
• Jenny Melrose interviews me on her podcast all about using instagram LIVE to grow your brand
• Pinterest
• Find the full show notes HERE
• Find me on instagram here

In today’s BONUS episode (38) of The EAT, CAPTURE, SHARE Podcast, I’m speaking with the adorable Lauren Caris, food photographer, teacher and food blogger at Food Photography Academy and bubbly Joanie Simon, also a food photographer, teacher and food blogger over at The Bite Shot. We’ve come together to discuss THE biggest food photography, food styling and social media trends we see coming in 2020. If you want to be prepared and get a head start on food trends and developments, this podcast episode is for you…

• I talk about why you NEED to join the Winter instagram food photography challenge (find more details below)
• I talk about what the future hold for The Eat, Capture, Share podcast
• Lauren Caris and Joanie Simon introduce themselves
• We talk about why everyone is going gaga over artificial light food photography
• We briefly touch on the history of artificial light food photography versus natural light food photography and the role food bloggers have played in this process
• Joanie explain why staying creative whilst using artificial light is so important
• We talk through how WARM and EARTHY tones are taking over in food photography
• We highlight why instagram’s popularity is stagnating and why we’re all more mindful about our social media use
• We say where things are at on the instagram platform (it’s not where you think)
• Lauren, Joanie and I express our views on why the multiplatform approach is EVERYTHING for food bloggers, content creators and food photographers
• Find out what we really make of Tik Tok
• We speak in depth about why food ethics is no longer a fringe topic

LINKS MENTIONED:

• Join my FREE instagram food photography challenge. Find out more here.
• Find my instagram here
• Find Joanie Simon’s blog here, her food photography tutorials on youtube here and The Bite Shot here
• Find Lauren Caris’s blog here, her food photography tutorials on youtube here and Food Photography Academy here.
• Find out when my next on-line food photography course start by clicking here
• Listen to my previous chat with Joanie and Lauren on episode 11 of the Eat, Capture Share podcast here
• Pantone colour of the year
• Tik Tok
• Vine
• Sugar Hero
• Listen to my interview with Aran Goyoaga on episode 27 of the eat, Capture, Share podcast here
• You can find my in person food photography and food styling workshop schedule here
• Find the full show notes HERE

In this week’s episode (37) of The EAT, CAPTURE, SHARE Podcast, I’m talking to Fiona Humberstone, author, CEO and founder of The Brand Stylist, whose mission it is to empower entrepreneurs to create incredible brands. Fiona has self published two wildly successful branding books and speaks candidly about what it really takes to self publish with style. Here’s exactly what you can expect from this week’s episode …

• Fiona introduces herself
• Fiona shares how she knew there was a need for her book
• Fiona explains why she decided to self publish her books rather than pursue the traditional publishing route
• Fiona notes why she decided NOT to send her book proposal out to countless publishers
• We chat about how many books most authors really sell (this may shock you!)
• Fiona talks about why her self published books are better self published than if they had been traditionally published
• We discuss whether having an audience on social media or a mailing list is essential, with Fiona sharing her exact instagram audience and mailing list size at the time of writing her break out book, How to Style your Brand (you’re in for a surprise!)
• Fiona mentions how she worked through her imposter syndrome and fear during the book writing process
• Fiona shares the incredible amount of books she sold in the first 6 week of her book’s release, how many she sold in its first year and how she made it onto the Amazon Bestseller List!
• We discuss whether self publishing is second best and how to ensure it isn’t!
• Fiona notes what some of the key benefits are to working with a traditional publisher
• We chat about the realities of publishing books in today’s digital age
• We speak about how to know if you’re an expert in your field
• Fiona shares WHY writing a book is worth it
• Fiona notes how much money it realistically takes to self publish a great book
• Fiona explains why print on demand for self published cookbook authors may not be the best option
• Fiona outlines key questions to ask yourself when you’re thinking about writing a book (self published or not!)
• Fiona highlights some of pitfalls she encountered on her self publishing journey
• Fiona shares how she made her book a roaring success
• Fiona notes why taking your audience on your writing journey is key
• We speak about how small or large your mailing list should be if you’re considering self publishing

LINKS MENTIONED:

• Find Fiona's website and instagram
• Decorate and Decorate Workshop 
• Jo Copestick
• Chronicle Books
• All Fiona’s blog posts about self publishing
• Martha Collison 
• The Empowered Entrepreneur
• My instagram
• Find the full show notes with more links HERE

In this week’s episode (36) of The EAT, CAPTURE, SHARE Podcast, I’m talking to New Zealand based food photographer, food stylist, creative entrepreneur and cook Christall Lowe. Christall shares what it really takes to make it as a food photographer and find your signature style. Here’s exactly what you can expect from this week’s episode …

• I share more about my instagram food photography challenge and food styling e-course
• Christall introduces herself
• Christall shares how her upbringing in New Zealand and her Maori heritage have influenced her relationship to food
• Christall talks about who inspired her to start cooking
• Christall outlines how she journeyed into creative entrepreneurship and food photography
• We chat about what it’s really like working as a food photographer and what it takes to make it in the industry
• We talk about the importance of working with light
• We explore the concept of developing a signature food photography style
• Christall outlines how she approach client shoots
• Christall mentions where she finds inspiration and how she uses instagram within that context
• Christall speaks about what participating in the #eatcaptureshare food photography challenge has done for her and how she approaches each and every challenge theme

LINKS MENTIONED:

• Find Christall on her website and on instagram
• Find out more about my online food photography challenge here
• Find out more about my food styling and visual story telling e-course
• How to earn money doing what you love with Nikki Rausch - Eat, Capture, Share podcast episode 33
• 20 lessons I’ve learned from 20 years as a creative entrepreneur
• Find my instagram here
• Find the full show notes here 

On this week’s episode (35) of The EAT, CAPTURE, SHARE Podcast, you’ll be listening in on another instagram mentoring session; I’m working with food writer, supperclub host and cookbook author Zuza Zak who is an expert in Eastern European food traditions. Zuza wants to find out how to grow her instagram despite having little time to dedicate to the platform. Here’s what you can expect from this episode…

• I share some big news about my instagram food photography challenge, my online food styling course and my BOOK!
• Zuza outlines how and why she started her journey on instagram
• I explain why Zuza doesn’t need perfect food photography to promote her cookbook or supper clubs and what she can do to continue to fine tune her style and visual identity
• We chat about the importance of mindset
• I give Zuza ideas on sharing food content when she’s stuck for time
• I share my thoughts on the importance of consistency on instagram
• We chat about the benefits of using presets
• I explain why it’s important to regularly take time out to evaluate the aim and direction of your content
• We discuss the issue of quantity versus quality
• I advice Zuza to honour where she’s at
• I explain why it’s important to set a realistic instagram posting schedule and to stick to it!
• We talk about the importance of adding value as a content creator
• I share my top tip for using your time on instagram wisely and with intention
• We speak about the power of creating your own hashtag and building community
• I give advice around using hashtags on instagram
• We discuss the importance of captions

LINKS MENTIONED:

• You can connect with Zuza on instagram 
• Find out more about my online food photography course here
• Want to find out more about Instagram? Read my popular INSTAGRAM SERIES
• Snapseed
• Find my Lightroom presets for mobile here and for desktop here
• Lightroom app for phone
• Zuza’s image of buckwheat and mushrooms
• What’s Gaby Cooking
• Jessie May
• You Don’t Bring Me Flowers
• #rainydaycookbookclub
• Find the full show notes with more links HERE

In this week’s episode (34) of The EAT, CAPTURE, SHARE Podcast, I’m talking to Jessica Murnane, host of The One Part Podcast, author of The One Part Plant Cookbook and founder of Know Your Endo. Jessica answers everything you ever wanted to know about podcasting - how to get started, why everyone should have a podcast, how to monetise your podcast and lots more. Here’s exactly what you can expect from this week’s episode … 

• Jessica explains why she started a podcast 5 years ago and why she feels it’s more powerful than starting a blog
• We discuss what equipment you’ll need to start a podcast and Jessica’s answer may surprise you
• Jessica shares that you can start a podcast without having an audience!
• We chat about how podcasting can open you to a brand new audience
• Jessica outlines how to grow your podcast and what big mistake to avoid!
• We discuss why download numbers aren’t everything
• We chat about the benefits of running your podcast in seasons
• Jessica shares how she monetises the podcast
• Jessica explains how hosting her podcast has opened up an array of career opportunities including the chance to write a cookbook
• Jessica speaks openly about whether it’s too late to start a podcast now or not
• Jessica shares her number one tip that will help you find incredible guests for your podcast
• Find the full show notes with links here
• Find me on instagram here 

In today’s episode (33) of The EAT, CAPTURE, SHARE Podcast, I’m talking to Nikki Rausch, author, speaker, sales coach and founder of Your Sales Maven. Nikki shares tangible and tactical tips around selling your photography, content creation or recipe development services with heart, intention and integrity. Here’s exactly what you can expect from today’s episode …

• Nikki explains why so many of us struggle to charge what we’re worth
• We discuss whether working for free is appropriate, why it may be essential and the importance of having a clear strategy when doing so
• Nikki talks through sales scenarios you’re likely to find yourself in and how to ensure you walk away earning the income you want
• Nikki shares tips on overcoming mindset blocks pertaining to selling and making money
• Nikki stresses why it’s important to ALWAYS focus on your clients’ needs rather than on what you need
• We talk about how to set your rates and talk through common mistakes people make in the process!
• Nikki outlines how to confidently raise your prices and how to know if you’ve overpriced your service
• We speak about why it’s crucial to put your prices on your website
• And lots more…

You can find the show notes here 

You can find me on instagram here

On today’s episode (32) of The EAT, CAPTURE, SHARE Podcast, you’ll be listening in on another instagram mentoring session; I’m working with food content creator Suzanne from Happy Gut Co who has recently started running her food blog and local food business. Suzanne wants to find out how and where to market her service as she’s eager to grow her local client base and instagram audience. Here’s what you can expect from this episode…

• I announce my instagram and blogging masterclass, taking place this Saturday, November 16th 2019 (details below)
• We explore how to market your business and service outside of instagram
• We touch on the art of using hashtags on instagram
• We talk about why using instagram’s analytics is crucial to understanding and growing your audience
• I share how best to use instagram stories and highlights to retain and attract followers
• I explain why joining my FREE online food photography challenge can really help improve your photography
• I help Suzanne think through how to scale her business on a budget
• I advise Suzanne how best to use her blog and why it’s so important

SOME LINKS MENTIONED:

• You can find Suzanne AKA Happy Gut Co. on instagram and her blog
• Want to see my presets in action? Then please click  here.
• Want to work with me on fine tuning your instagram strategy? Then click here to find out more about my instagram mentoring session

Find the full show notes and more links here

Find me on instagram here

In today’s episode (31) of The EAT, CAPTURE, SHARE Podcast, I’m speaking to Laurie Buckle, CEO and Founder of CookIt Media, an agency and consulting service for food influencers. Laurie shares her expert insight into how to get paid to work with brands as a food influencer, shifting from blogger to business owner and the future of food blogging. Here’s what else you can expect from today’s episode … 

• We discuss how you can earn an income from content creation
• Laurie shares her top tips in getting brands to notice you
• We discuss how to navigate requests to promote a brand for ‘free’ on your social channels
• Laurie talks about what key qualities brands are searching for when they choose influencers to work with
• Laurie shares the key qualities her agency looks for when choosing influencers to work with
• We talk about how to set your price as a food influencer when working with brands
• Laurie says why being able to create video is essential

You can find the full show notes and links to all resources mentioned here: https://thelittleplantation.co.uk/eat-capture-share-podcast/get-paid-influencer-work

Download your FREE video editing app guide here: https://thelittleplantation.co.uk/6-best-video-editing-apps-for-mobile

Find me on instagram here: https://www.instagram.com/thelittleplantation/ 

In today’s solo episode (30), I’m sharing 5 more lessons I have learned on my book writing journey, focusing specifically on how to approach agents and publishing houses and what to look out for in the process. Here’s exactly what you can expect from today’s episode…

• I explain why allowing yourself ample time to write your book is vital
• I talk about the importance of reading through submission guidelines
• I share why having a strong cover letter is everything
• I explain the benefits and drawbacks of having an agent as well as how to find one
• I talk in depth about the importance of having a clear WHY attached to your book writing process
• I finally reveal where things are with my book on food photography and styling
• I highlight the pivotal role marketing and promotion plays in the early stages of your book writing process

You can find the show notes and link to that free PDF here: https://thelittleplantation.co.uk/eat-capture-share-podcast/how-to-find-a-book-agent-publisher 

You can find me on instagram here: https://www.instagram.com/thelittleplantation/