eCommerce Badassery

By Jessica Totillo CosterBusiness Entrepreneurship Marketing Management

eCommerce Badassery episodes

March 12, 2024 270. How to Think Like a Buyer with Kristin Fisher
Corporate retail buyer turned eCommerce store owner, Kristin is the founder of the multi-6-figure gifting brand, Bocu, a retail strategy coach for makers and independent retailers and host of the Buyerside Chat Podcast.
Like me, Kristin is on a mission to help product biz owners implement big retail strategies to scale their business profitability with ease.
I had such a blast talking to Kristin, and I honestly could have talked to her all day long. We both felt like we had found our long-lost biz bestie.
Whether you want to grow your business through wholesale or want to better manage your inventory, there’s something for you to learn in this podcast.

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Connect with Kristin
Coaching Website: kristinfishercoaching.com
Product Website: www.shopbocu.com
Free Private Podcast: https://kristinfishercoaching.com/unlocking-faire-private-podcast
Buyerside Chat Podcast: https://podcasts.apple.com/us/podcast/the-buyerside-chat-podcast/id1648564568

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Full Episode Show Notes
http://ecommercebadassery.com/270

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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

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Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy

54 min
March 05, 2024 269. Announcement: Big Changes Behind the Scenes
Tune in for big changes at eCommerce Badassery

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Lock In Current Lounge Price
http://ecommercebadassery.com/membership

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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

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Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy

6 min
February 27, 2024 268. Constantly in a State of Overwhelm? Try This
Some days it seems as if the words entrepreneur and overwhelmed mean the same thing. Doesn't matter who I speak to, how big their business is, or how many team members they have... at the end of the day, there is so much to do and not enough time to do it.

While I don't get this right 100% of the time, I do have a handy trick that when I take a moment to implement, it gets me back on the right track.

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Full Episode Show Notes
http://ecommercebadassery.com/268

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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

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Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy

9 min
February 20, 2024 267. How to Better Communicate with & Convert Your Customers
When was the last time you actually audited your marketing strategy to see where and how you could make improvements?

This week I'm diving into 3 quick tips to help you optimize your strategy and refine your messaging so you can better communicate with and convert your customers.

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Email Badassery Waitlist
http://ecommercebadassery.com/email-badassery

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Full Episode Show Notes
http://ecommercebadassery.com/267

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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

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Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy

17 min
February 13, 2024266. REPLAY Stop Marketing all your Products and Do this Instead
Does marketing your eCommerce business feel hard? What if you could simplify the entire process and accomplish more while doing less?
Tune in to hear how!

What You'll Learn:
A focused strategy to simplify your marketing
How you can get attract the perfect customer for your products
Episodes Mentioned
197. What to Do When Business Feels Hard
http://ecommercebadassery.com/197

160. How to Deal With Conflicting Advice from "Experts"
http://ecommercebadassery.com/160

Links Mentioned
The Lounge eCommerce Membership
https://bit.ly/3TqGNHy

Strategy Calls
https://ecommercebadassery.com/ecommerce-help/#strategycalls
Show Notes & Transcript
http://ecommercebadassery.com/266
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
http://ecommercebadassery.com/apply

FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
12 min
February 06, 2024 265. Shopify Platform Updates: Winter 2024
Shopify just released over 100+ product updates designed to help you run your eCommerce business. From app features to new product structures and tiny updates to help you run the day-to-day of your business.

I'm diving into the must-know updates, giving you insights into whether or not something makes sense for your business, and even sharing some workarounds for Shopify Plus exclusive feature releases.

There are A LOT of links mentioned in this episode, please visit the full show notes for them all linked below.

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Full Episode Show Notes
http://ecommercebadassery.com/265

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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

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Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy

33 min
January 30, 2024 264. Behind the Curtain: Big Wins & Lessons from eCommerce Business Owners
On a scale of 1-10, how alone do you feel in your business?

One of the things Lounge members tell me they love most about the program is being on live calls and in the community with other eCommerce entrepreneurs.

Hearing their stories, experiences, wins, questions, etc. sparks ideas they hadn't thought of on their own and inspires them in their own businesses.

And that's what I'm bringing to you! In the end-of-year survey for the Lounge, there were so many golden nuggets and inspiring stories that I just had to share. Some to get those creative juices flowing, some just so you know you're not alone.

Tune in to hear the biggest lessons they learned last year, the biggest wins and losses they had in their business, and how they might relate to where you're at right now.
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The Lounge Membership
https://ecommercebadassery.com/membership

Free Resource Library
https://ecommercebadassery.com/freestuff

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Full Episode Show Notes
http://ecommercebadassery.com/264

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Want to Say Thanks?
https://www.buymeacoffee.com/ecommercebadassery

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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
20 min
January 23, 2024 263. How to Clean Your Email Marketing List
Does size matter? Not when it comes to your email list!
While yes, more subscribers typically means more revenue that's only true if those subscribers are engaging with your emails and buying your products.
Regularly cleaning your email list means better metrics and better deliverability.
Tune in to hear my process for identifying your unengaged list, how to try and reengage them, and knowing when it's time to let go.
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The Lounge Membership
https://ecommercebadassery.com/membership

Free Resource Library
https://ecommercebadassery.com/freestuff

_______

Full Episode Show Notes
http://ecommercebadassery.com/263

_______

Want to Say Thanks?
https://www.buymeacoffee.com/ecommercebadassery

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
17 min
January 16, 2024 262. Auditing Your eCommerce Tech Stack
I love a good software tool & I make it a point to research and share my favorite ones to help you streamline your business and make you more money...
But... there is actually such things as too much software - especially when it's not the right fit for your business at the moment.
Tune in to hear how I recommend you evaluate your current software tools, what you should work on optimizing, and what you should consider getting rid of.

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The Lounge Membership
https://ecommercebadassery.com/membership

Free Resource Library
https://ecommercebadassery.com/freestuff

_______

Full Episode Show Notes
http://ecommercebadassery.com/262

_______

Want to Say Thanks?
https://www.buymeacoffee.com/ecommercebadassery

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
23 min
January 09, 2024 261. Are You Doing Too Many Things?: Year End Review for eCommerce Businesses
How many marketing/visibility/sales strategies are you trying to do in your business right now?
How many of them are you super confident in that you're going a great job?
More often than not... less is actually more. Tune is to hear how to break down what does or doesn't make sense for your business right now, and how at least one entrepreneur actually increased her revenue & profit by 25% when she cut out an entire marketing channel.

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The Lounge Membership
https://ecommercebadassery.com/membership

Free Resource Library
https://ecommercebadassery.com/freestuff

_______

Full Episode Show Notes
http://ecommercebadassery.com/261

_______

Want to Say Thanks?
https://www.buymeacoffee.com/ecommercebadassery

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
9 min

About eCommerce Badassery

From the publisher's feed

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email…

marketing, and build a thriving, profitable eCommerce business.

Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.

After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.

Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.

WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST:

- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!

If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.

WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS?

Check out Jessica’s courses and programs at eCommerceBadassery.com, including:

- Email Badassery: Create a high-converting email automation system & make money while you sleep
- SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social
- Shopify Badassery: Master your Shopify store and backend
- The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.