Ecommerce Conversations

Seth Spears is a Colorado-based entrepreneur who once taught consumers how to make their own non-toxic personal care products. He says customers valued the results but not the actual production process. "They kept asking us for ready-made versions," he told me.

So he launched Wellnesse, a direct-to-consumer brand producing all-natural self-care goods, in 2020. Toothpaste quickly became the dominant item.

In our recent conversation, Seth shared the origins of Wellnesse, the demand for holistic oral care, marketing challenges, and more.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/natural-toothpaste-propels-wellnesse-com

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com

Kevlyn Walsh is a Denver-based art teacher turned entrepreneur. She launched Festive Gal, an Etsy shop, in 2019 after her handmade headband was a hit among Christmas party attendees.

Fast forward to 2025, and Festive Gal is thriving, selling custom gifts and party supplies. A new second site, Bake It Fancy, on Shopify, sells cooking accessories.

Amid the growth, Kevlyn manages employees, production, and, yes, Etsy constraints. She addresses those challenges and more with host Eric Bandholz.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/etsy-merchant-eyes-shopify-dual-brands

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

Andy Gould co-founded Batch, a Wisconsin-based D2C cannabis brand, in 2018. He says the company struggled for years until it perfected content creation and advertising. “Once we dialed in our Meta ads and built a strong creative flywheel, everything took off,” he said.

Host Eric Bandholz first interviewed Andy and his two co-founders in 2023. 

In this latest conversation, Andy addresses video production, regulatory scrutiny, and “hockey stick” growth — from annual revenue of $5 million to $50 million in two years.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/batch-cannabis-scales-to-50-million

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webcasts. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

By late 2023 Aaron Powell had become disillusioned with Bunch Bikes, the electric cargo bicycle company he founded in 2017. Costs were rising, cash was scarce, and the supply chain was chaotic.

He contemplated chucking it all, selling the business, and moving his family to Europe from his base in Texas.

Then he reconsidered. Bunch Bikes had many positives, including a sense of purpose and meaning from improving customers' lives. So he stayed.

Aaron first appeared on the podcast two years ago. In this latest conversation, he addresses business uncertainty, resilience, and more.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/e-bike-founders-path-to-purpose

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com/

Few companies have done more for global prosperity than Alibaba.com. Launched famously in China by Jack Ma, a former school teacher, in 1999, the company now connects 200,000 suppliers with millions of retail merchants. Suppliers grow, retailers diversify, and consumers have more choice for less money.

Yet the B2B giant is not perfect. Language differences, intellectual property theft, and quality control can upend a supplier-buyer relationship.

Rah Mahtani is Alibaba.com's head of commercial strategy in the U.S. In this episode, he responds to those challenges, tariffs, and more.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com /alibaba-exec-on-suppliers-tariffs-ip

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webcasts. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

For 12 years Andrei Rebrov managed infrastructure and operations at Scentbird, a perfume subscription company he co-founded in 2013. He learned the importance of acquiring the right subscribers, those who stay for a while and generate lifetime value for the business.

The key, he says, was accurate, timely analytics to assess channels, creative, and promos. Finsi, his new company, provides those metrics, enabling merchants to predict a prospect's value over the long term.

In this episode, Andrei shares acquisition tactics, churn avoidance, product selection, and more.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/subscription-pro-on-growth-churn-ltv

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webcasts. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

Jon Shanahan destroys the myth that founders make lousy employees. He co-founded Stryx, a men's cosmetics provider, in 2017 and is now the marketing head at TRX, the storied exercise equipment company. He has thrived in both roles.

He joined TRX in late 2022 amid a post-Covid hangover and a stale legacy brand. Fast forward to late 2025, and TRX is refreshed and flourishing, thanks in part to Jon's entrepreneurial mindset.

While at Stryx, Jon appeared on the podcast twice, in 2020 and 2022. In this latest conversation, he shares transitioning to a large corporation, the challenges of reviving a brand, and more.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/startup-vet-revives-legacy-fitness-brand

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webcasts. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

In 2020, Karim Abed was the chief financial officer for a Texas-based home builder. The job paid well, he says, but he yearned to launch his own business and reconnect with his Egyptian heritage.

Fast forward to 2025, and that business is WYR, a men's apparel brand utilizing Giza cotton, the storied fabric, and small Egypt-based factories. The company is thriving.

Karim shares his story with host Eric Bandholz, addressing WYR's initial struggles, subsequent growth, and, yes, the benefits of Egyptian cotton and craftspeople.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/cfo-shifts-to-menswear-egyptian-roots

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webcasts. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

Ecommerce marketers know the challenge of delivering relevant promotions to prospects without violating privacy rules and norms. Yet many providers now offer solutions that do both — personalize offers and respect privacy — for much greater performance.

Two of those providers are guests in this week's episode. Sean Larkin is CEO of Fueled, a customer data platform for merchants. Francesco Gatti is CEO of Opensend, a repository of consumer demographic and behavior data.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/how-brands-boost-roi-with-smart-data

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

Listener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webcasts. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

Host Eric Bandholz occasionally departs from interviews to share his experiences owning and operating Beardbrand, the direct-to-consumer brand he launched a decade ago. To date, he has addressed hiring, branding, profit-building, priority-setting, exiting, overcoming setbacks, and top business models.

This too is a solo episode, addressing entrepreneurial doldrums, when a business is seemingly stuck in no growth or worse. That's been the case with Beardbrand over the past couple of years, as Eric explains.

In this episode, he shares 36 ideas to jolt a company forward. It's a checklist for tackling new projects, cutting costs, or simply resetting your focus.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/36-ways-to-revive-an-ecommerce-business

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

Listener reviews of Ecommerce Conversations elevate its visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webcasts. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com