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“And ironically, we created a to-go concept that was so cozy and so warm and welcoming and charming and something so different than what was offered in New York at the time that people wanted to stay.”

In this episode of the Entreprenista Podcast, Elisa Marshall, co-founder of Maman, shares the inspiring story behind building one of the most beloved café brands in the country. What started as a cozy Soho storefront in 2014 has grown into more than 50 locations across North America, all fueled by passion, creativity, and an unwavering commitment to community and connection.

Elisa opens up about her entrepreneurial roots, from flipping Spice Girls collectibles on eBay at 12 years old to balancing careers in fashion, baking, catering, and event planning before finally creating a business that combined everything she loved under one roof. She reveals how she and her husband bootstrapped Maman with savings, sweat equity, and help from family, hand-painting walls and sourcing vintage décor themselves to bring their vision to life.

What We Talked About:

Building a Business From Passion [1:55]

The Magic of Opening Day [15:44]

Going VIRAL [18:52]

Expanding Beyond New York [28:45]

The Importance of Personal Connection [30:37]

Connect with Elisa:

@_byeelisa_ on Instagram

@_mamannyc_ on Instagram
Visit a maman cafe near you!

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