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In today’s episode, we cover influence with Jonah Berger, Zoe Chance, and Vanessa Bohns. Jonah Berger is a professor at the Wharton School at the University of Pennsylvania, a best selling author, and world expert in social influence and consumer behavior. Zoe Chance is a professor at Yale School of Management and a researcher, speaker and consultant who specializes in persuasion, influence and behavioral economics. Vanessa Bonds is a social psychologist and professor at Cornell University, and her research focuses on how people make judgments and decisions in social contexts.

Humans are social creatures so we are always influencing others and being influenced by others, but how does influence work, how do you protect yourself from being influenced by others, and what can you do to become more influential?  

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