Do you know much about social selling? This is a pretty new and exciting topic in the online space! 

 

Essentially, social selling is selling through DMs instead of sales calls. The beauty of it is that it is not done in an invading or sleazy way.

 

This really interests me, so I am talking to Lattice Hudson about how she does it in her business.

 

Lattice is a business coach, leadership mentor and social sales expert. She is on a mission to help women make more money and increase their impact all while living a life that they love. Lattice believes in the quote “a woman with wealth is a woman with power”.

 

Throughout this conversation, we get into the difference between closing on Instagram and Facebook, why you need to define your KPIs, how to track all of your active conversations, keeping up with quick growth and so much more.

 

If you are looking for a new strategy when it comes to selling, this is an awesome way to do it.

 

Resources Mentioned: 

Visit Lattice's Website

Follow Lattice on Instagram

Join the Elevated Women Entrepreneurs Facebook Group

Training: Conversations That Convert

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/27

A free 3-day challenge to turn your digital product idea into a build-ready asset in days, not weeks, using AI.

Who? Content Creators and Online Business Owners

When? January 27 - 29, 2026

What? Skool community, daily lessons, and live implementation!

👉 Join us live!

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Do you get subscription boxes sent to your house that you love? Have you ever thought about creating a subscription box service yourself?

 

Jessica Principe is the Founder of All Girl Shave Club, a women's shaving subscription service and online boutique that serves thousands of women across the US and Canada each month, and she is joining me in this episode!

 

As a speaker, author, and subscription strategist, she loves to help business owners leverage the power of recurring revenue, and she does that by sharing what she's learned about creating subscription boxes with other female entrepreneurs.

 

This is an awesome conversation about building something out of nothing, creating recurring revenue, and helping others do the very same thing.

 

Jessica is providing so much inspiration and even giving us a coupon code for her ebook! What could be better than that?! Don’t miss this episode!

Resources Mentioned: 

Visit Jessica's Website

Check Out Jessica's FREE Subscription Box Quick Start Checklist!

Get Jessica's Subscription Box Essentials EBook

$20 OFF COUPON CODE: EMPOWERED 

Visit the All Girls Shave Club Website

Follow Jessica on Instagram

Join Our FREE Facebook Group

 

I would love to connect on Facebook or Instagram!

A free 3-day challenge to turn your digital product idea into a build-ready asset in days, not weeks, using AI.

Who? Content Creators and Online Business Owners

When? January 27 - 29, 2026

What? Skool community, daily lessons, and live implementation!

👉 Join us live!

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

How can relationship building help you organically grow your business? 

 

I can confidently say that the relationships that I have built over my five years of entrepreneurship have single handedly taken my business to the next level, but I think that relationship building is so often overlooked!

 

As online business owners, we are stuck behind our computers a lot of the time, and we don’t really think about the importance of this. My guest, Shannon Mattern, is joining me in this episode to talk all about why relationships are so important for growth.

 

Shannon Mattern teaches non-techie DIYers how to build a website and get found online, and she teaches web designers how to create profitable, sustainable, scalable web design businesses. Shannon is also the host of Pep Talks for Side Hustlers, a podcast that shares side-hustle success stories and advice to help listeners go from side-hustle to self-employed (without taking a pay cut)!

 

Shannon shares with us how she went from side hustle to self-employed, the importance of relationship building to grow your business and how consistency and persistence are the key to success through it all. 

 

If you underestimate the power that lies in relationship building, this is the episode that you need to hear!

Resources Mentioned: 

https://shannonmattern.com

https://shannonmattern.com/category/income-reports/

https://courses.shannonmattern.com/

http://free5daywebsitechallenge.com

Shannon’s Podcast: Pep Talks for Side Hustlers 

https://www.instagram.com/shannonlmattern/

A free 3-day challenge to turn your digital product idea into a build-ready asset in days, not weeks, using AI.

Who? Content Creators and Online Business Owners

When? January 27 - 29, 2026

What? Skool community, daily lessons, and live implementation!

👉 Join us live!

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Have you ever heard of Leadpages?

 

I bet you have! This software company has really changed my life and my business. When I first started using Leadpages, I was so relieved because it is SO easy to use, and I haven’t looked back since!

 

I can honestly say that I would not have the business that I have today without it, so I am so excited to be talking to Bob Sparkins from Leadpages in this episode.

 

As the Sales Marketing Manager at Leadpages, Bob Sparkins champions the customers of the top landing page and website building conversion platform and the audiences they serve. A former high school history teacher and academic team coach, Bob has taught business owners around the world how to leverage digital marketing to impact more people with less effort since 2006. He is the author of Take Action, Revise Later; and lives in Bloomington, Minnesota with his wife, Therese, and their amusing kids, Kira and Landon.

 

We are covering how Leadpages helps turn strangers into leads, the difference between WordPress and Leadpages, what an ideal page has on it to create conversions, and more.

 

Bob is giving so many actionable tips on how to get more leads in your business and close more sales. I would consider myself an expert when it comes to Leadpages, and I even took notes and learned a lot from Bob! I know you will too, so make sure you have a notebook handy and you’re listening closely!

 

Resources Mentioned: 

FREE Digital Product Training - https://empoweredbusiness.co/profit/

How to Blog with Leadpages (With or Without WordPress) https://monicafroese.com/lpwordpress

https://monicafroese.com/leadpages

https://www.facebook.com/leadpages

https://www.instagram.com/leadpages

A free 3-day challenge to turn your digital product idea into a build-ready asset in days, not weeks, using AI.

Who? Content Creators and Online Business Owners

When? January 27 - 29, 2026

What? Skool community, daily lessons, and live implementation!

👉 Join us live!

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

We are chatting all about Pinterest advertising in this episode!

 

I made a huge pivot in 2020 and moved away from teaching Pinterest advertising, but I did dedicate 4 years of my business teaching it! Because of that, I get a TON of questions about if Pinterest ads are worth it.

 

I get asked the most often if Pinterest ads are worth investing in and if someone should start with Facebook or Pinterest ads first, so I am answering these two questions in this episode.

 

You will also hear about how my thoughts on Pinterest ads have significantly evolved since I retired my Pinterest ads course last year.

 

I know this episode will be helpful for you to gain a greater understanding as to what’s going on with Pinterest ads in 2021 and also the differences between Facebook and Pinterest ads.

 

As digital product creators, it is so important that we keep up with these platforms and educate ourselves so we can make the best decisions for our businesses! 

 

Tune in to learn more and check out the resources linked below too for even more information on everything Pinterest, Facebook and digital product related.

 

Resources Mentioned: 

Pinterest Initial Public Offering Report - https://redefiningmom.com/pinterest-ipo/

Episode 4 - https://monicafroese.com/4

Empowered Business Lab - https://empoweredbusiness.co/lab-waitlist/

Simple Pin’s Ad Society - https://monicafroese.com/adsociety

Beth Anne’s FB Ads Intensive - https://monicafroese.com/bethanne

FREE Digital Product Training - https://empoweredbusiness.co/profit/

FREE Facebook Group - https://monicafroes

A free 3-day challenge to turn your digital product idea into a build-ready asset in days, not weeks, using AI.

Who? Content Creators and Online Business Owners

When? January 27 - 29, 2026

What? Skool community, daily lessons, and live implementation!

👉 Join us live!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

I’ve gone through a lot of major life changes in the past 6-9 months…

 

Between postpartum PTSD, retiring my signature course on Pinterest advertising, starting to prioritize my physical and emotional health, being more strict with my workweek and more, there have been a lot of changes!

 

In this episode, I am talking about how these life changes put me in a recent situation where I experienced major sexism and really solidified why my business mission is to help women achieve financial independence. 

 

Over the years, I’ve seen way too many women in my life be in unhealthy situations because they lacked the financial resources to get out of it. This makes me EXTREMELY passionate about every single woman’s right to financial security. 

 

I am more passionate and revved up to help women reach their financial goals than ever before, and I want you to be one of those women who crush the 6-figure mark!

 

Listen in for an honest conversation, and hopefully, the inspiration and direction that you need to take action if you find yourself in some of the same situations.

Resources Mentioned: 

Postpartum PTSD story - https://redefiningmom.com/postpartum-ptsd/

How I Pivoted My Entire Business in 2020 - https://monicafroese.com/4

FREE Training - 3 Little-Known Secrets to Picking the PERFECT Digital Product to Sell Online - https://empoweredbusiness.co/profit

New Instagram Account - https://instagram.com/monica.froese

I would love to connect on Facebook

A free 3-day challenge to turn your digital product idea into a build-ready asset in days, not weeks, using AI.

Who? Content Creators and Online Business Owners

When? January 27 - 29, 2026

What? Skool community, daily lessons, and live implementation!

👉 Join us live!

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Do you know about BC Stack? It's a bundle that comes out every year of different online marketing courses, and I have actually had a product in it for the last few years!

 

This bundle is unlike any bundle you have ever seen, so I am talking to Dan Morris, CEO, about how BC Stack got started and what his entrepreneurial journey has been like.

 

Every year, Dan searches the globe to find ordinary people doing extraordinary things in the world of making money online. Then, he invites them to team up by adding their very BEST online training to the “Stack” and lets them sell it for a tiny fraction of the retail price to tens of thousands of hungry and dedicated students for 7 days only.

 

This gives them a surge of new students in their business, Dan the opportunity to assemble the ultimate A-Z resource on what’s working in digital marketing today, and students the chance to learn from 65 vetted & approved experts for 1% of the retail price. This saves countless hours of researching and removes nearly all of the trial and error.

 

This episode is unlike any other episode I have done on the show so far, so you are definitely going to be getting some out-of-the-box tips and tricks from it!

 

Tune in to hear more from Dan or to hear more information about BC Stack!

 

Resources Mentioned: 

bcstack.com

TracingThePath.com

twitter.com/DanRMorris

monicafroese.com/group

I would love to connect on Facebook or Instagram!

A free 3-day challenge to turn your digital product idea into a build-ready asset in days, not weeks, using AI.

Who? Content Creators and Online Business Owners

When? January 27 - 29, 2026

What? Skool community, daily lessons, and live implementation!

👉 Join us live!

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

How do I find someone to work inside of my business? How do I get help? Do you have any tips for hiring? These are some of the questions that I get asked the most from my community and my students.

 

When we first start our business, we never think that we will get to the point of needing to hire someone, and then before you know it, there aren’t enough hours in the day to get everything done. It can be very overwhelming!

 

Even after five years of hiring in my own business, I still don’t feel like an expert in this, so I am talking to someone who is in this episode!

 

Tina Forsyth works with visionaries and business leaders to align their business with their calling and to help them hire and lead top performers to take their business to the next level. For over twenty years, she has worked with 6 and 7 figure business owners to shift them out of burnout so they can shine.

 

Tina is a pioneer in the world of online business, having founded and built the organization that is home for the Certified OBM® Training. In the 12+ years since its inception, the Online Business Manager industry has become established as a key role on the team of fast-growing online-based businesses. Through the International Association of Online Business Managers, she is an industry champion, connecting business owners with OBMs who can help them thrive.

 

Tina is sharing a wealth of knowledge with us on the practical side of hiring and the mindset behind hiring, so tune in to learn more!

 

Resources Mentioned: 

www.tinaforsyth.com

[email protected]

Traction: Get a Grip on Your Business

I would love to connect on Facebook or Instagram!

A free 3-day challenge to turn your digital product idea into a build-ready asset in days, not weeks, using AI.

Who? Content Creators and Online Business Owners

When? January 27 - 29, 2026

What? Skool community, daily lessons, and live implementation!

👉 Join us live!

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Are you ready to get a handle on your data as an entrepreneur?

 

Jennifer Grayeb is the CEO of The Nimble Co., a consulting group focused on helping online business owners better understand their numbers so they can make data-driven and profit-generating marketing decisions, and she is joining me in this episode!

 

Jennifer recently left her senior strategy role at a Fortune 5 company where she had 6 roles in just 7 years. While in that role, in just 2 years she built a productivity blog that reached over 2 million pageviews per year, which she went on to sell. In every role she’s had or every company she’s owned, one thing has been consistent: she delivers results without working 80 hour weeks. Now she helps others do the same with one of her best kept secrets - data.

 

The reality is that data is the backbone of every business, and this includes online businesses. Unfortunately, it doesn’t come easy to a lot of us! Luckily, we are getting some help in this episode!

 

If you want to be able to read and understand your data, listen in because Jennifer uncovers common mistakes and misconceptions about data as well as gives some simple steps that you can take to start getting a handle on your data right now!

Resources Mentioned: 

Tag Your Traffic by Jennifer Grayeb

Measure and Maximize - 8-week program with Jennifer Grayeb

Organic Insights Dashboard

https://thenimbleco.com

https://instagram.com/jennifergrayeb

 

I would love to connect on Facebook or

A free 3-day challenge to turn your digital product idea into a build-ready asset in days, not weeks, using AI.

Who? Content Creators and Online Business Owners

When? January 27 - 29, 2026

What? Skool community, daily lessons, and live implementation!

👉 Join us live!

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Have you ever considered implementing a public relations strategy to get more attention on your digital products?

 

You’re going to after listening to this episode with Amanda Berlin.

 

Amanda Berlin is a visibility and business consultant for entrepreneurs. She works with clients on holistic visibility to help them grow their business and impact based on tactics employed during her 12 years in the corporate PR world, guiding strategy for major brands. 

 

Amanda and her clients have been featured in all types of media — from Business Insider to Entrepreneur on Fire and WNYW Fox 5 to Bustle.com. She’s the host of The Empowered Publicity Podcast and loves arming soul-powered business owners with the ideas and skill-set they need to go from hidden industry gems to recognizable trusted experts.

 

Public relations is a little bit outside of the scope of what we think about in terms of running an online digital product business, but it has a super powerful way of impacting visibility.

 

Amanda is sharing how to cultivate the right PR strategy, create the right relationships, get visibility without paying for it and much more, so tune in!

 

Resources Mentioned: 

https://monicafroese.com/group 

https://amandaberlin.com

https://www.facebook.com/amandaberlin

https://www.facebook.com/groups/createcontentthatconnects

https://www.instagram.com/amandagailberlin

https://www.linkedin.com/in/berlinamanda

I would love to connect on

A free 3-day challenge to turn your digital product idea into a build-ready asset in days, not weeks, using AI.

Who? Content Creators and Online Business Owners

When? January 27 - 29, 2026

What? Skool community, daily lessons, and live implementation!

👉 Join us live!

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®