Are you interested in creating and launching your own digital products?

 

Most listeners of this show are!

 

You may have heard me talk about our signature program, The Empowered Business Lab, in the past, but in this episode, I’m pulling back the curtains to tell you why it may be exactly what you’ve been looking for if you are someone who wants to create digital products!

 

This episode will ultimately help you decide if The Empowered Business Lab is the program that is right for you.

 

I am going over who the program is for, what the actual program consists of, the support that you receive within it, frequently asked questions about the program, and last but not least, what you can expect at the end of the program.

 

​​The Empowered Business Lab will help you create a sales machine for your digital products that brings consistent leads and sales into your business every single day! It’s simple, repeatable, and scalable! 

 

If that sounds good to you, tune in to hear more details and figure out if it is the right fit for you!

Resources Mentioned: 

Sign up for The Empowered Business Lab

DM me on Instagram

Listen to Episode 2: How One $17 Product Made over $200,000

Listen to Episode 6: 13 Tips for a High-Converting Sales Page

Listen to Episode 13: How to Create the Perfect Digital Product

Listen to Episode 26: How to Marry Physical Products and Digital Products With a Subscription Box With Jessica Principe

I would love to connect on Facebook or

Wait… AI Can Do What Now?! The Hidden Tools Revolutionizing Digital Products

It’s happening Wednesday, July 9, at 1 PM Eastern.

✅ 3 custom AI tools I use to create and sell digital products faster

✅ How to train AI to think like a strategist

✅ And why using AI the right way is your edge in this noisy market

Save your spot 👉 🚨 Wait… AI Can Do What Now?! 🚨

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Do you know what a product ascension ladder is?

 

Essentially, a product ascension ladder is how you bring someone into your business, get them to know, like and trust you, and buy something from you. As they get wins from you, they move up the product ladder, and eventually, they become loyal fans.

 

Sounds pretty good, right?

 

This is what I teach in the Empowered Business Lab, and it is also what I am talking about in this episode with my guest Michelle Thomas!

 

Michelle joined the Empowered Business Lab and is now building a digital product ascension ladder that helps women keep their weight under control, and she does this all while working full time.

 

Coach Michelle is a mom of 3, grandma to 1.5 and wife. She helps women balance hormones, bust cravings, break plateaus and become the happy, healthy, active, hot, sexy woman, wife, mom and grandma they want to be - all while making food fun and taking the drama out of it! Her signature program, Become a MacroUnicorn™ helps women understand how to feed their body so that it works with them instead of fighting them for their final weight loss journey.

 

She has lost 100 lbs 3 times, and at 42, just as her hormones went wonky, she tackled the journey again and finally won a battle she has been fighting since she was 9 years old. Her mission is to help women win their weight loss battle for the last time because the more women that win, the more healthy children this world will have!

 

If you're not convinced that digital products are right for you, you need to listen to this episode about how Michelle integrated digital products into her own business and how it totally changed the game for her.

Resources Mentioned: 

Passion to Profit Experience 

3 Simple Tips for Balancing Hormones

Visit the ONEderland Wellness Website

Wait… AI Can Do What Now?! The Hidden Tools Revolutionizing Digital Products

It’s happening Wednesday, July 9, at 1 PM Eastern.

✅ 3 custom AI tools I use to create and sell digital products faster

✅ How to train AI to think like a strategist

✅ And why using AI the right way is your edge in this noisy market

Save your spot 👉 🚨 Wait… AI Can Do What Now?! 🚨

Monetize Your Magic is a 4-hour, hands-on workshop where you'll build a revenue-ready digital app using AI and walk away with something you can sell on repeat.

🗓️ Thursday, July 31st, 11:00 AM - 3:00 PM Eastern time

📍 Zoom (replay available afterwards)

🏷️ SIGN UP NOW!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

We officially had our first ever 6-figure live launch, so I am breaking down what happened during the launch in this episode!

 

I don't usually share exact numbers, but I feel like it is important to do in this episode because I want to debunk a lot of bad advice out there about what it takes to have a 6-figure launch.

 

I have been doing live launching since early 2018, so I have learned quite a bit over the years about nailing down the right program offering for my audience AND the right methods to make a profitable launch happen.

 

I am breaking down what we did, what I don’t recommend doing, how to remove the fear of failure, what I will be doing differently for our next launch and so much more.

 

This episode will not only give you insight into what goes into a 6-figure launch that ACTUALLY MAKES MONEY, but it will also inspire you to keep pushing in your own business.

 

If you are ready for a behind-the-scenes look at what it took to have a 6-figure launch, listen now!

Resources Mentioned: 

Passion to Profit Experience

Empowered Business Lab

DM me on Instagram

Join the Digital Product Insiders FREE Facebook group 

How I Pivoted My Entire Business in 2020 podcast episode 

 

I would love to connect on Facebook or Instagram

Wait… AI Can Do What Now?! The Hidden Tools Revolutionizing Digital Products

It’s happening Wednesday, July 9, at 1 PM Eastern.

✅ 3 custom AI tools I use to create and sell digital products faster

✅ How to train AI to think like a strategist

✅ And why using AI the right way is your edge in this noisy market

Save your spot 👉 🚨 Wait… AI Can Do What Now?! 🚨

Monetize Your Magic is a 4-hour, hands-on workshop where you'll build a revenue-ready digital app using AI and walk away with something you can sell on repeat.

🗓️ Thursday, July 31st, 11:00 AM - 3:00 PM Eastern time

📍 Zoom (replay available afterwards)

🏷️ SIGN UP NOW!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Preparing for launches can be so stressful...

 

I think the majority of business owners would agree to that, but not my guest in this episode, Tasha Booth, because she has totally mastered how to launch stress-free!

 

Tasha Booth is an agency owner, coach, and podcaster. She is the Founder & CEO of The Launch Guild - a Course Launch Support & Digital Marketing Implementation Agency supporting established coaches and course creators with Course & Podcast Launches, Operations & Systems Management, and Content Management & Repurposing. Her team is over 20 members strong and works together to support their clients in being able to focus back onto their zones of genius.

 

I've been launching for five years, and even though it is always stressful, I know that it has the biggest impact and moves my business forward the most. 

 

Tasha is joining me to talk about how to remove the stress from launches which is something that I didn’t even know was possible.

 

If you feel the same as me, tune in to this episode to hear what Tasha recommends!

 

Resources Mentioned: 

Visit Tasha's Website

Visit The Launch Guild's Website

Follow Tasha on Instagram

Follow The Launch Guild on Instagram

Like Tasha Booth's Facebook Page

Like The Launch Guild Facebook Page

Join Our Digital Product Insiders Facebook Group

I would love to connect on

Wait… AI Can Do What Now?! The Hidden Tools Revolutionizing Digital Products

It’s happening Wednesday, July 9, at 1 PM Eastern.

✅ 3 custom AI tools I use to create and sell digital products faster

✅ How to train AI to think like a strategist

✅ And why using AI the right way is your edge in this noisy market

Save your spot 👉 🚨 Wait… AI Can Do What Now?! 🚨

Monetize Your Magic is a 4-hour, hands-on workshop where you'll build a revenue-ready digital app using AI and walk away with something you can sell on repeat.

🗓️ Thursday, July 31st, 11:00 AM - 3:00 PM Eastern time

📍 Zoom (replay available afterwards)

🏷️ SIGN UP NOW!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

How can hiring team members actually help you make more money?

I know without a doubt that I waited way too long to recruit business support. I was over-stressed and beyond burnout when I made the decision to begin building a team.

As female business owners, we often convince ourselves we can do it all and that needing assistance is a sign of weakness or disorganization. I am here to tell you that is a flat-out lie!

My guest in this episode is my very own unicorn, Hayley Rissler. She is my Operations Manager, and she takes care of all the logistics, marketing, and overall “people-ing” that keep us rocketing towards success.

Hayley joined Monica Froese with a solid entrepreneurial background, having run a successful blog and launching a business coaching course. She realized that she had the skills and talent to help someone work on their business, instead of in it, and it’s been a wonderful partnership ever since!

Tune in to hear Hayley’s story, how our relationship came to be, and more about what she does to help the business run smoothly!

 

Resources Mentioned: 

Free Training: 3 Secrets to Creating Digital Products That Sell Like Crazy

Join Our Digital Product Insiders Facebook Group

 

I would love to connect on Facebook or Instagram!

Show notes available at

Wait… AI Can Do What Now?! The Hidden Tools Revolutionizing Digital Products

It’s happening Wednesday, July 9, at 1 PM Eastern.

✅ 3 custom AI tools I use to create and sell digital products faster

✅ How to train AI to think like a strategist

✅ And why using AI the right way is your edge in this noisy market

Save your spot 👉 🚨 Wait… AI Can Do What Now?! 🚨

Monetize Your Magic is a 4-hour, hands-on workshop where you'll build a revenue-ready digital app using AI and walk away with something you can sell on repeat.

🗓️ Thursday, July 31st, 11:00 AM - 3:00 PM Eastern time

📍 Zoom (replay available afterwards)

🏷️ SIGN UP NOW!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Do you know much about social selling? This is a pretty new and exciting topic in the online space! 

 

Essentially, social selling is selling through DMs instead of sales calls. The beauty of it is that it is not done in an invading or sleazy way.

 

This really interests me, so I am talking to Lattice Hudson about how she does it in her business.

 

Lattice is a business coach, leadership mentor and social sales expert. She is on a mission to help women make more money and increase their impact all while living a life that they love. Lattice believes in the quote “a woman with wealth is a woman with power”.

 

Throughout this conversation, we get into the difference between closing on Instagram and Facebook, why you need to define your KPIs, how to track all of your active conversations, keeping up with quick growth and so much more.

 

If you are looking for a new strategy when it comes to selling, this is an awesome way to do it.

 

Resources Mentioned: 

Visit Lattice's Website

Follow Lattice on Instagram

Join the Elevated Women Entrepreneurs Facebook Group

Training: Conversations That Convert

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/27

Wait… AI Can Do What Now?! The Hidden Tools Revolutionizing Digital Products

It’s happening Wednesday, July 9, at 1 PM Eastern.

✅ 3 custom AI tools I use to create and sell digital products faster

✅ How to train AI to think like a strategist

✅ And why using AI the right way is your edge in this noisy market

Save your spot 👉 🚨 Wait… AI Can Do What Now?! 🚨

Monetize Your Magic is a 4-hour, hands-on workshop where you'll build a revenue-ready digital app using AI and walk away with something you can sell on repeat.

🗓️ Thursday, July 31st, 11:00 AM - 3:00 PM Eastern time

📍 Zoom (replay available afterwards)

🏷️ SIGN UP NOW!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Do you get subscription boxes sent to your house that you love? Have you ever thought about creating a subscription box service yourself?

 

Jessica Principe is the Founder of All Girl Shave Club, a women's shaving subscription service and online boutique that serves thousands of women across the US and Canada each month, and she is joining me in this episode!

 

As a speaker, author, and subscription strategist, she loves to help business owners leverage the power of recurring revenue, and she does that by sharing what she's learned about creating subscription boxes with other female entrepreneurs.

 

This is an awesome conversation about building something out of nothing, creating recurring revenue, and helping others do the very same thing.

 

Jessica is providing so much inspiration and even giving us a coupon code for her ebook! What could be better than that?! Don’t miss this episode!

Resources Mentioned: 

Visit Jessica's Website

Check Out Jessica's FREE Subscription Box Quick Start Checklist!

Get Jessica's Subscription Box Essentials EBook

$20 OFF COUPON CODE: EMPOWERED 

Visit the All Girls Shave Club Website

Follow Jessica on Instagram

Join Our FREE Facebook Group

 

I would love to connect on Facebook or Instagram

Wait… AI Can Do What Now?! The Hidden Tools Revolutionizing Digital Products

It’s happening Wednesday, July 9, at 1 PM Eastern.

✅ 3 custom AI tools I use to create and sell digital products faster

✅ How to train AI to think like a strategist

✅ And why using AI the right way is your edge in this noisy market

Save your spot 👉 🚨 Wait… AI Can Do What Now?! 🚨

Monetize Your Magic is a 4-hour, hands-on workshop where you'll build a revenue-ready digital app using AI and walk away with something you can sell on repeat.

🗓️ Thursday, July 31st, 11:00 AM - 3:00 PM Eastern time

📍 Zoom (replay available afterwards)

🏷️ SIGN UP NOW!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

How can relationship building help you organically grow your business? 

 

I can confidently say that the relationships that I have built over my five years of entrepreneurship have single handedly taken my business to the next level, but I think that relationship building is so often overlooked!

 

As online business owners, we are stuck behind our computers a lot of the time, and we don’t really think about the importance of this. My guest, Shannon Mattern, is joining me in this episode to talk all about why relationships are so important for growth.

 

Shannon Mattern teaches non-techie DIYers how to build a website and get found online, and she teaches web designers how to create profitable, sustainable, scalable web design businesses. Shannon is also the host of Pep Talks for Side Hustlers, a podcast that shares side-hustle success stories and advice to help listeners go from side-hustle to self-employed (without taking a pay cut)!

 

Shannon shares with us how she went from side hustle to self-employed, the importance of relationship building to grow your business and how consistency and persistence are the key to success through it all. 

 

If you underestimate the power that lies in relationship building, this is the episode that you need to hear!

Resources Mentioned: 

https://shannonmattern.com

https://shannonmattern.com/category/income-reports/

https://courses.shannonmattern.com/

http://free5daywebsitechallenge.com

Shannon’s Podcast: Pep Talks for Side Hustlers 

https://www.instagram.co

Wait… AI Can Do What Now?! The Hidden Tools Revolutionizing Digital Products

It’s happening Wednesday, July 9, at 1 PM Eastern.

✅ 3 custom AI tools I use to create and sell digital products faster

✅ How to train AI to think like a strategist

✅ And why using AI the right way is your edge in this noisy market

Save your spot 👉 🚨 Wait… AI Can Do What Now?! 🚨

Monetize Your Magic is a 4-hour, hands-on workshop where you'll build a revenue-ready digital app using AI and walk away with something you can sell on repeat.

🗓️ Thursday, July 31st, 11:00 AM - 3:00 PM Eastern time

📍 Zoom (replay available afterwards)

🏷️ SIGN UP NOW!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Have you ever heard of Leadpages?

 

I bet you have! This software company has really changed my life and my business. When I first started using Leadpages, I was so relieved because it is SO easy to use, and I haven’t looked back since!

 

I can honestly say that I would not have the business that I have today without it, so I am so excited to be talking to Bob Sparkins from Leadpages in this episode.

 

As the Sales Marketing Manager at Leadpages, Bob Sparkins champions the customers of the top landing page and website building conversion platform and the audiences they serve. A former high school history teacher and academic team coach, Bob has taught business owners around the world how to leverage digital marketing to impact more people with less effort since 2006. He is the author of Take Action, Revise Later; and lives in Bloomington, Minnesota with his wife, Therese, and their amusing kids, Kira and Landon.

 

We are covering how Leadpages helps turn strangers into leads, the difference between WordPress and Leadpages, what an ideal page has on it to create conversions, and more.

 

Bob is giving so many actionable tips on how to get more leads in your business and close more sales. I would consider myself an expert when it comes to Leadpages, and I even took notes and learned a lot from Bob! I know you will too, so make sure you have a notebook handy and you’re listening closely!

 

Resources Mentioned: 

FREE Digital Product Training - https://empoweredbusiness.co/profit/

How to Blog with Leadpages (With or Without WordPress) https://monicafroese.com/lpwordpress

https://monicafroese.com/leadpages

https://www.facebook.com/leadpages

Wait… AI Can Do What Now?! The Hidden Tools Revolutionizing Digital Products

It’s happening Wednesday, July 9, at 1 PM Eastern.

✅ 3 custom AI tools I use to create and sell digital products faster

✅ How to train AI to think like a strategist

✅ And why using AI the right way is your edge in this noisy market

Save your spot 👉 🚨 Wait… AI Can Do What Now?! 🚨

Monetize Your Magic is a 4-hour, hands-on workshop where you'll build a revenue-ready digital app using AI and walk away with something you can sell on repeat.

🗓️ Thursday, July 31st, 11:00 AM - 3:00 PM Eastern time

📍 Zoom (replay available afterwards)

🏷️ SIGN UP NOW!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

We are chatting all about Pinterest advertising in this episode!

 

I made a huge pivot in 2020 and moved away from teaching Pinterest advertising, but I did dedicate 4 years of my business teaching it! Because of that, I get a TON of questions about if Pinterest ads are worth it.

 

I get asked the most often if Pinterest ads are worth investing in and if someone should start with Facebook or Pinterest ads first, so I am answering these two questions in this episode.

 

You will also hear about how my thoughts on Pinterest ads have significantly evolved since I retired my Pinterest ads course last year.

 

I know this episode will be helpful for you to gain a greater understanding as to what’s going on with Pinterest ads in 2021 and also the differences between Facebook and Pinterest ads.

 

As digital product creators, it is so important that we keep up with these platforms and educate ourselves so we can make the best decisions for our businesses! 

 

Tune in to learn more and check out the resources linked below too for even more information on everything Pinterest, Facebook and digital product related.

 

Resources Mentioned: 

Pinterest Initial Public Offering Report - https://redefiningmom.com/pinterest-ipo/

Episode 4 - https://monicafroese.com/4

Empowered Business Lab - https://empoweredbusiness.co/lab-waitlist/

Simple Pin’s Ad Society - https://monicafroese.com/adsociety

Beth Anne’s FB Ads Intensive - https://monicafroese.com/bethanne

FREE Digital Product Training - https://empoweredbusiness.co/profit/

FREE Facebook Group -

Wait… AI Can Do What Now?! The Hidden Tools Revolutionizing Digital Products

It’s happening Wednesday, July 9, at 1 PM Eastern.

✅ 3 custom AI tools I use to create and sell digital products faster

✅ How to train AI to think like a strategist

✅ And why using AI the right way is your edge in this noisy market

Save your spot 👉 🚨 Wait… AI Can Do What Now?! 🚨

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®