Empowered Business

Let’s nerd out over numbers! 

If numbers aren’t your thing, stick with me, because taking a lot of data and turning it into actionable steps is kind of my superpower! In this episode of Empowered Business, I am sharing the impact of our email marketing on our digital product shop by reviewing the data from 55 weeks of sales. 

Topics covered in this episode include:

• How my digital shop performed during these 55 weeks and how much came from email marketing 

• The data that I got from these sales and the lessons I learned from it

• How we plan to increase our clickthrough rate

• The type of campaign that performed the worst, and what we learned about it

• Why our new product launches performed the best 

• The main lessons I learned from these sales and how I plan to move forward

• Why we plan to use segmentation on our list more moving forward

Data can tell you so much and make a huge impact on the success of your business. There is so much you can learn from this episode and apply to your own shop! Make sure to tune in! 

Resources Mentioned: 

Visit The Empowered Shop: https://empoweredshop.com

Listen to episode 57: www.monicafroese.com/57

Check out the Digital Shop Accelerator: https://digitalshopexperience.com/training

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/67

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

What is the difference between a sales funnel and a digital product shop?

In this episode of The Empowered Business Podcast, I’m diving into the difference between these two and why your business really needs both. I’m also sharing the four problems you might be facing in your business and why a digital product shop may be the solution you need. 

Topics covered in this episode include:

• The difference between a shop and a sales funnel

• How having a digital shop simplifies the shopping experience for your customers

• The four biggest problems that led me to start a digital product shop

• How a digital shop can lead to more sales of your bigger program

• Why you need to stop offering things for free and create a digital shop instead

• Whether you should put your shop in your funnel or not

Using funnels and my digital product shop in my business has been nothing short of magic, so make sure to tune in to learn more about it! 

Resources Mentioned: 

Check out the Digital Shop Accelerator: https://digitalshopexperience.com/training

Listen to Episode 61: www.monicafroese.com/66

Visit the Empowered Shop™: https://empoweredshop.com

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/66

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Should you be using Shopify or Etsy to sell your digital products? 

This is a hot topic these days and in this episode of The Empowered Business Podcast, I’m sharing my thoughts on this matter in a four-part series all about selling digital products. You’ll learn the five key points to consider before you make your decision between Etsy or Shopify for your digital product shop. 

Topics covered in this episode include:

• The core difference between Shopify and Etsy

• Customer data and why you need to own it

• The Etsy terms and conditions you need to know 

• How you can market your brand on Shopify vs. Etsy

• The power of controlling the buyer journey

• Why controlling your customer data and money is crucial to running a business

• The pros to using Etsy for digital products and who should consider it

Choosing the right platform to sell your digital products is a big deal, and you need to fully understand them both beforehand. Tune in to learn how to choose the best platform for you. 

Resources Mentioned: 

Register for the Digital Shop Accelerator: https://digitalshopexperience.com/training/

Check out the Empowered Shop: https://empoweredshop.com/

Listen to episode 62 all about Shopify apps: https://monicafroese.com/podcast/5-shopify-apps-that-will-make-you-thousands-of-dollars/

Listen to episode 57 about what’s next for us: https://monicafroese.com/podcast/what-the-bleep-happened-breaking-down-where-weve-been-whats-next/

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/65 

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

In this episode of Empowered Business, I sat down with Sidneyeve Matrix. She has a successful digital product shop where she sells the most beautiful templates, but her business is so much more than that. Her experience in instructional design and what she does with those templates goes so much further. 

Sidneyeve Matrix works with digital course creators on their visual communication strategies using graphic design to boost the emotional connection their ideal clients feel. Using her templates, clients go to market with creative confidence knowing their course looks gorgeous. 

Topics covered in this episode include:

• The power of designing your products with empathy in mind

• The products Sidneyeve sells in her template shop

• The difference between using Shopify and Etsy

• How instructional design can help improve your products

If you teach anything in the online space, you have to listen to this episode because Sidneyeve has some really great advice for you! 

Resources Mentioned: 

Follow Sidneyeve on Facebook: https://www.facebook.com/ValentineCourseDesign

Check out Sidneyeve’s template shop: https://xoxotemplates.shop/

Join the Digital Shop Accelerator™: https://digitalshopexperience.com/training

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/64 

Let’s talk about my favorite topic- analyzing numbers! Even if you don’t like numbers, I think I’m going to change your mind with this episode. 

In this episode of Empowered Business, I’m diving into why the numbers are such an important tool and 4 levers that you can pull for explosive results in your digital product shop. You’ll learn what these levers are and how they can significantly impact the amount of money you make in your shop. 

Topics covered in this episode include:

• What these four levers are

• The numbers you need to be tracking in your shop

• How to use these levers to boost your income

• The shop calculator that I use to find out the fastest way to get to my goals

Tune in to learn more about how you can harness the power of these levers to increase your digital product shop income. 

Resources Mentioned: 

Check out the Data Export App for Shopify: https://dataexport.io/

Check out HotJar: https://monicafroese.com/hotjar

Join the Digital Shop Accelerator™: https://digitalshopexperience.com/training

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/63

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Are you ready to boost the bottom line in your digital product shop? This episode is for you! This is the second episode in our four-part series, all about creating profitable digital product shops. 

In this episode of Empowered Business, I want to talk about the five Shopify apps that have added thousands of dollars to the bottom line of our business. Money that we might as well have lit on fire before implementing what I'm about to tell you today! 

Topics covered in this episode include:

• Apps for gamifying your shop 

• The best app for offering order bumps in your shop

• An app that allows you to group products together

• The app you need to gather social proof for your shop

• The best affiliate marketing app for your shop

These apps have helped boost both our bottom line and our user experience, so I can’t recommend them enough. Tune in to learn what they are! 

Resources Mentioned: 

Join us for the Digital Shop Accelerator: https://digitalshopexperience.com/training/

Visit the Empowered Shop™: https://empoweredshop.co

Listen to episode 58: https://monicafroese.com/58

Check out Wheelio: https://apps.shopify.com/wheelio-first-interactive-exit-intent-pop-up

Check out Honeycomb: https://monicafroese.com/honeycomb

Check out Frequently Bought Together: https://apps.shopify.com/frequently-bought-together

Check out Judge.me: http://Judge.me

Check out GoAffPro: https://monicafroese.com/goaffpro

 Learn more about HotJar: https://monicafroese.com/hotjar

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/62

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Are you wondering how you can leverage existing content into paid products for your shop? 

In this episode of Empowered Business, I’m sharing how you can repurpose your hard work, free or paid content, into shop product listings that can make you money every single day. This is part one in a four-part series all about creating profitable digital product shops. 

Digital product shops are the key to scaling your digital product business. The easiest way to get it started is to repurpose everything you already created and streamline the process of buying it for your customers by giving them one checkout cart and one call to action. 

Smart business owners leverage all of the hard work they’ve already done before moving on to the next thing, and I want that for you. 

So let’s break it down! I’m sharing the top five ways you can take existing content and turn it into scalable digital product assets. It’s all about doubling down on your existing efforts, and I’m showing you how. 

Make sure to tune in to learn more! 

Resources Mentioned: 

Listen to episode 57: www.monicafroese.com/57

Learn more about The Empowered Business Lab: https://empoweredbusiness.co/lab

Check out the Digital Shop Accelerator™: https://digitalshopexperience.com/training

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/61

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

In this episode of the Empowered Business podcast, I’m sharing an interview with my dear friend, Jennifer Roskamp. I recently reached out to her and told her that I think her business would be great if she had a digital product shop. Jennifer is a quick action taker, so she did it and now she is here to share all of the amazing success she’s been having with it!

Jennifer Roskamp is a homeschooling mom of 9 and is passionate about helping women and moms put to rest the Instagram ideal of perfection and embrace stepping into reality…which is accepting that achieving perfection is an ideal that NO ONE can meet. 

She is the founder and creator of The Intentional Mom where she also works as a money coach, everyday life guide, and a “learn from my mistakes” kind of mentor who isn’t afraid to say she’s not perfect.

Selling is serving, and adding a digital product shop makes it so much easier for you to solve the problems of your audience without sending them to several different landing pages. Jennifer did this for her audience, and now, she is seeing amazing results. 

Tune in to learn more about Jennifer’s journey with starting a shop, the benefits of setting up a shop, when to use a landing page, and so much more. 

Resources Mentioned: 

Follow Jennifer on Instagram: instagram.com/theintentionalmomblog/

Visit The Intentional Mom shop: https://shop.theintentionalmom.com/

Check out the Quick Win Workshop: https://empoweredshop.co/products/quick-win-workshop-shopify

Register for the Digital Shop Experience https://empoweredbusiness.co/experience

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/60

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Want to grow your digital product shop to 6-figures? 

This is the third episode in our series where I share all about the big pivot I made in my business this year. In the first episode, I shared what led us to make a change. In the second episode of the series, I shared mistakes to avoid when launching your digital product shop. 

In this episode of the Empowered Business podcast, I’m sharing 5 tips and tricks for exploding your digital produce shop to 6-figures in 6 months. These will be a mix of marketing (which I consider strategic) and operational (which I consider tactical tips) to help make your shop a huge success.

I learned a lot on this journey, so I’m pulling all of these tips from my own experience in creating and running a digital product shop. The tips I share in this episode are exactly what’s working for my digital product shop right now because I want you to be able to skip all of my mistakes and grow and scale your shop quickly. 

Tune in to learn more about tips for templatizing, tracking data, marketing campaigns, perfecting your buyer's journey, increasing your average order value, and so much more! 

Resources Mentioned: 

Visit the Empowered Shop: https://empoweredshop.co/

Learn about the Digital Shop Experience: https://empoweredbusiness.co/experience/

Listen to episode 58: https://monicafroese.com/podcast/5-mistakes-to-avoid-when-you-have-a-digital-product-shop/

Listen to episode 57: https://monicafroese.com/podcast/what-the-bleep-happened-breaking-down-where-weve-been-whats-next/

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/59

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

I’ve created and launched well over 100 digital products including spreadsheets, website templates, printables, courses, memberships, and more. You name it, we have probably sold it.

However, everything we launched resided on a sales page or a sales funnel. This meant that if people got to know me and wanted to buy more from me, it was harder for them to do because they had to go to multiple sales pages. 

We soon found that the thing we were missing was a single call to action. One place to send people to, like a shop. Seems so simple, doesn’t it? Opening a shop gives you credibility. It provides a single place for your potential customers to see everything you have to offer. 

But it wasn’t always easy, so in this episode of Empowered Business, I’m sharing the 5 mistakes we made with our digital product shop so that you can avoid them and fast-track success with your own shop. 

Tune in to hear more about our tips for pricing, product descriptions, order bumps, collecting emails, and so much more. 

Resources Mentioned: 

Shop our Digital Products in the Empowered Shop™:  https://empoweredshop.co

Join our Membership, Empowered Business Society™ : 

https://empoweredbusiness.co/society

Check out our signature course on creating and launching digital products with a sales funnel, Empowered Business Lab™:  https://empoweredbusiness.co/lab

Check out the Triple Dip Funnel® Course: https://empoweredshop.co/products/triple-dip-funnel-course

Listen to episode 57: www.monicafroese.com/57

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/58

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®