This episode features one of the most raw, real, and insightful convos we’ve had on the future of physical therapy.

Jimmy sits down with Dave Kittle and Tony Maritato to cover everything clinic owners need to hear right now:

• Why PTs are still trapped in outdated reimbursement models
• How to build a cash-based membership that actually works
• Sliding into DMs to recruit A+ hires
• EMRs that suck (and why they still do)
• The real problem with AI in healthcare
• Why some PT leaders still won’t talk about what matters most

If you’ve ever yelled at your EMR, questioned your payer mix, or thought about quitting insurance cold turkey — this one’s for you.