On July 20, 2012, a mass shooting in a movie theater of Aurora, Colorado left the town, and its nation, reeling. To many -- including Tom Teves, who lost his son in the tragedy -- the news coverage that followed focused on all the wrong things. Why did the reporting overwhelmingly fixate on the shooter rather than the lives of the victims or the heroic efforts of first responders? With urgency and measure, Teves calls for responsible media attention that acts in the interest of the public (instead of profit) by revoking what shooters want most: infamy. This talk was filmed at TEDxMileHigh. All TEDx events are organized independently by volunteers in the spirit of TED's mission of ideas worth spreading. To learn more about TEDxSHORTS, the TEDx program, or give feedback on this episode, please visit http://go.ted.com/tedxshorts.

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